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Programmatic Digital Jobs in Arizona (NOW HIRING)

SmartRent is seeking a Digital Growth Senior Manager for our organization. You will be responsible ... programmatic display networks. * High proficiency in ZoomInfo (Marketing & SalesOS) for list ...

Position: Manager, Digital Marketing - Full Time/Exempt Department: Marketing - Performance ... Manage and optimize campaigns across paid media (search, social, display, programmatic) * Own ...

SmartRent is seeking a Digital Growth Senior Manager for our organization. You will be responsible ... programmatic display networks. * High proficiency in ZoomInfo (Marketing & SalesOS) for list ...

SmartRent is seeking a Digital Growth Senior Manager for our organization. You will be responsible ... programmatic display networks. * High proficiency in ZoomInfo (Marketing & SalesOS) for list ...

We're looking for a skilled Senior Digital Media Strategist to support our Director, Paid Media in ... and Programmatic. Each Strategist owns clear lanes while collaborating closely with creative ...

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing * Consultative selling approach with exceptional communication skills * CRM proficiency and data analysis ...

... and programmatic). Must be proactive and always looking ahead to anticipate changing consumer media habits, consumer behavior, trends, and other marketplace nuances. Deep digital experience is a ...

Working knowledge of digital marketing channels, including owned media (SEO & GEO), paid media (search, social, and programmatic), Email & SMS, and more. * Hands-on experience with paid media ...

... digital marketing operations across a variety of advertising products and platforms, including Google Ads, Paid Social, Programmatic, SEO, OTT/CTV, display, and print. The ideal candidate is ...

Account Executive

Phoenix, AZ · Remote

$500K - $750K/yr

MSD, ESD or VP, Sales Status: Full-Time Job Summary The Account Executive is responsible for selling advertising solutions across Viamedia.ai traditional television, digital, and programmatic ...

Account Executive

Phoenix, AZ · On-site

$500K - $750K/yr

MSD, ESD or VP, Sales Status: Full-Time Job Summary The Account Executive is responsible for selling advertising solutions across Viamedia.ai traditional television, digital, and programmatic ...

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Programmatic Digital information

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are popular job titles related to Programmatic Digital jobs in Arizona? For Programmatic Digital jobs in Arizona, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Arizona look for? The top searched job categories for Programmatic Digital jobs in Arizona are:
What cities in Arizona are hiring for Programmatic Digital jobs? Cities in Arizona with the most Programmatic Digital job openings:
Digital Media Buyer/Planner

Digital Media Buyer/Planner

The James Agency

Scottsdale, AZ • On-site

Full-time

Posted 23 days ago


Job description

Description:

Duties include ensuring that client-approved media schedules are implemented correctly and timely, working closely with other departments including, billing, web and organic social. The ideal candidate will have experience planning all facets of paid media (TV, radio, print, OOH, publisher direct display, social, search, CTV, and programmatic). Must be proactive and always looking ahead to anticipate changing consumer media habits, consumer behavior, trends, and other marketplace nuances. Deep digital experience is a priority.


Skills & Experience:

  • At least two years of direct experience in executing paid media campaigns within Meta, Pinterest, LinkedIn, Google Ads and Microsoft Ads
  • At least two years of direct experience with programmatic managed services and/or hands-on experience within programmatic display tech platforms
  • Exposure to planning of traditional media, including TV, radio, print and OOH buying is a huge plus
  • Google Analytics and Google Tag Manager experience is highly preferred
  • Comfort in solving technical issues relating to advertising campaigns
  • Strong analytical skills, including the ability to synthesize data and provide insights and strategic actions
  • Ability to oversee projects and solve problems creatively and effectively
  • Strong collaboration and communication skills, with the ability to work with cross-functional teams
  • Ability to adapt and thrive in a fast-paced, deadline-driven environment
  • Agency experience or client-side in-house agency experience is required
  • Detail-oriented and strong presentation skills
Requirements:

Responsibilities:

  • Plan and execute paid multimedia campaigns
  • Present media plans to potential and current clients
  • Work with media vendors across media types to quote and place media
  • Work closely with creative team to ensure copy and design aligns with media goals and objectives
  • Take the lead on campaign configuration and implementation
  • Provide hands-on and support junior team to monitor and manage day-to-day operations of digital ad campaigns, including ad implementations, targeting, bid strategy, budgeting, A/B testing, performance analysis, pixel testing.
  • Continuously measure campaign performance and ROI, leveraging analysis to identify optimization opportunities, including design, content, copy, channel, target audiences and call-to-actions
  • Hands-On trafficking ad tags and creative using 3rd party ad server tools
  • Support the senior team by identifying new partners, tools, and processes that we can use to work smarter
  • The ability to effectively tie a client’s goals to all stages of the consumer journey
  • Stay up-to-date on industry trends and updates within the media marketing world
  • Client-facing responsibilities:
    • Manage direct client communication in partnership with the account and project management team
  • Collaborate with multiple departments to generate campaign ideas and strategies for current or upcoming marketing initiatives
  • Experience with B2B and B2C brands
  • Responsibilities include weekly, monthly, or quarterly reporting, including performance metrics and insights.