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Programmatic Digital Jobs in Arizona (NOW HIRING)

SmartRent is seeking a Digital Growth Senior Manager for our organization. You will be responsible ... programmatic display networks. * High proficiency in ZoomInfo (Marketing & SalesOS) for list ...

This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns. We are looking for someone ...

This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns. We are looking for someone ...

We're looking for a skilled Senior Digital Media Strategist to support our Director, Paid Media in ... and Programmatic. Each Strategist owns clear lanes while collaborating closely with creative ...

SmartRent is seeking a Digital Growth Senior Manager for our organization. You will be responsible ... programmatic display networks. * High proficiency in ZoomInfo (Marketing & SalesOS) for list ...

SmartRent is seeking a Digital Growth Senior Manager for our organization. You will be responsible ... programmatic display networks. * High proficiency in ZoomInfo (Marketing & SalesOS) for list ...

This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns. We are looking for someone ...

This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns. We are looking for someone ...

Digital Trafficker Salary range: 70,000 - 85,000 USD Entravison's Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What cities in Arizona are hiring for Programmatic Digital jobs? Cities in Arizona with the most Programmatic Digital job openings:

Senior Programmatic Campaign Manager - DV360 Expert

Genius Monkey

Gilbert, AZ โ€ข On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago


Job description

Genius Monkey is expanding our Campaign Management team and searching for a dedicated Display & Video 360 (DV360) expert to lead our programmatic buying on the Google Marketing Platform. As we stand up our own DV360 seats, this person will be our in-house authority on the platform - architecting, executing, and optimizing campaigns while mentoring the broader team. This is a senior, specialist role for someone who has lived in DV360 (formerly DoubleClick Bid Manager (DBM), part of the DoubleClick Digital Marketing, DDM, stack) day in and day out for years and can hit the ground running.
Summary of the Position
  • Own end-to-end DV360 campaign management - insertion orders, line items, bid strategies, budgets, pacing, and creatives - across display, video, YouTube, CTV/OTT, audio, and DOOH
  • Build and manage DV360 seat structure, partner/advertiser hierarchy, and workflows as we scale our new seats
  • Design and deploy advanced audience strategies using first-party data, Google audiences, Floodlight activity, and Customer Match, with clean integration to Campaign Manager 360 (CM360, formerly DoubleClick Campaign Manager, DCM)
  • Execute and optimize algorithmic/automated bidding, Custom Bidding scripts, and optimized targeting to hit and beat client KPIs
  • Negotiate and traffic Programmatic Guaranteed, Preferred Deals, and Private Marketplace (PMP) deals; manage deal IDs and inventory quality
  • Optimize to KPIs and establish healthy, sustainable traffic and conversion growth while controlling working-vs-non-working spend
  • Partner with account management and client development teams to maximize ROAS and translate performance into clear client-facing insights
  • Plan, execute, optimize, and track campaigns across DV360 and complementary DSPs and networks
  • Monitor campaign delivery to ensure campaigns run as expected and meet targeting, brand-safety, and viewability objectives
  • Troubleshoot trafficking, tagging, measurement, and discrepancy issues, and serve as the escalation point for DV360 questions across the team
  • Establish DV360 best practices, QA processes, and documentation, and mentor Digital Campaign Specialists on the platform

Education & Experience Requirements
  • 5+ years of hands-on DV360 (Display & Video 360 / DoubleClick Bid Manager, DCM) campaign management experience - this is a specialist, not a generalist, role
  • Deep, demonstrated command of the Google Marketing Platform: DV360, Campaign Manager 360 (CM360), and Google Analytics; DoubleClick-era experience a strong plus
  • Proven expertise across display, video, YouTube, and CTV buying, plus audience building, Floodlight/conversion tracking, and deal-based (PG/PMP/Preferred) buying
  • Fluency with DV360 reporting, custom bidding, and reading into underlying data to drive optimization decisions
  • Strong analytical skills and the ability to make sound decisions from a combination of intuition and data-driven results
  • A passion for developing effective programmatic strategies and staying ahead of platform changes
  • Education: BA or BS degree and 5+ years of comparable programmatic/DV360 experience
  • Google Marketing Platform (DV360) and Google Ads certifications required; additional DSP or measurement-platform certifications a strong plus

Benefits
  • Exceptional Health, Dental, and Vision benefits
  • 401(K) Plan
  • 2 weeks paid time off, 3 weeks after 2 years

About Us
Genius Monkey is a pioneer in programmatic marketing technology that delivers quality, hyper-targeted advertising across networks to ensure the right people see the right ads at the right times, no matter the platform or device. Using our proprietary programmatic ad tech, Omni-Monkey, we are driven to provide industry-leading display, video, social media, native and retargeting services combined with proven tracking, attribution and optimization. Genius Monkey believes in never being complacent - "relentless effort" is a large part of our company mantra. We strive to stay on the cutting edge of digital advertising technology and attribution, while maintaining human oversight. The company is headquartered in Arizona.