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Programmatic Digital Jobs in Dallas, TX (NOW HIRING)

Coegi

Programmatic Specialist

Dallas, TX · Hybrid

The Programmatic Specialist is responsible for the implementation, management, and optimization of ... Must be a self-starter that takes personal responsibility for education in relevant digital ...

PMG

Programmatic Director

Dallas, TX · On-site

What You Will Bring * 10+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience. * 4+ years of management experience, with a focus on ...

PMG

Programmatic Director

Dallas, TX

What You Will Bring * 10+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience. * 4+ years of management experience, with a focus on ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

What You Will Bring * 4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience. * Intermediate expertise in Analytics, Programmatic ...

PMG

Programmatic Media Lead

Dallas, TX

What You Will Bring * 4+ years of experience in digital media and programmatic advertising, with a ... bachelor's degree or equivalent experience. * Intermediate expertise in Analytics, Programmatic ...

PMG

Programmatic Director

Dallas, TX · On-site

What You Will Bring * 10+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience. * 4+ years of management experience, with a focus on ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

What You Will Bring * 4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience. * Intermediate expertise in Analytics, Programmatic ...

PMG

Programmatic Media Senior Associate

Dallas, TX · On-site

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

PMG

Programmatic Media Senior Associate

Dallas, TX

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

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All JobsProgrammatic Digital JobsProgrammatic Digital Jobs in Dallas, TX

Programmatic Digital information

See Dallas, TX salary details

$32.6K

$75.8K

$128.6K

How much do programmatic digital jobs pay per year?

As of Jul 30, 2026, the average yearly pay for programmatic digital in Dallas, TX is $75,813.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $128,600.00 per year, depending on experience, location, and employer.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Dallas, TX? For Programmatic Digital jobs in Dallas, TX, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Dallas, TX look for? The top searched job categories for Programmatic Digital jobs in Dallas, TX are:
What cities near Dallas, TX are hiring for Programmatic Digital jobs? Cities near Dallas, TX with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Infographic showing various Programmatic Digital job openings in Dallas, TX as of July 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, 34% Hybrid, and 33% Remote job distribution, with an average salary of $75,813 per year, or $36.4 per hour.

Programmatic Specialist

Coegi

Dallas, TX • Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago

Job description

Open position in all Coegi office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home

Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

Coegi is searching for an experienced Programmatic Specialist with 3+ years of experience. The Programmatic Specialist is responsible for the implementation, management, and optimization of campaigns at Coegi. In this role, this person executes effective and innovative Programmatic (display, video, mobile, and native) campaigns. The Programmatic Specialist is responsible for developing monthly reporting for clients, as well as developing best practices for Programmatic campaign management, in conjunction with management.

Essential Duties and Responsibilities (Other duties may be assigned)

  • Work in Programmatic platforms to setup and manage media campaigns to ensure success across the lifetime of Client media campaign
  • Monitors pacing and performance of Client's media campaign across all Programmatic platforms
  • Actively participates in training across multiple platforms
  • Analyze and report campaign performance for Client's media campaigns (some client facing interaction)
  • Review the status and performance of campaigns with internal client account team members and client as needed
  • Provides Programmatic bidding expertise and research for internal client account team members as well as Client Strategist on new business efforts
  • Participates in the development of client presentations, in conjunction with Client Services and Strategy
  • Promote the external marketing of Coegi by developing timely blogs, white papers and case studies

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 3-5 years of experience, preferably within an agency environment, with day-to-day digital campaign management, programmatic bidding and social advertising experience.
  • Must be a self-starter that takes personal responsibility for education in relevant digital marketing
  • Must have experience with Google Marketing Platform or DV360
  • Must have familiarity and experience with trafficking 3rd party creative tags, implementing tracking pixels and tag management solutions like Google Tag Manager
  • Must have familiarity and experience with both direct-response and brand marketing
  • Must be able to multi-task, be detail oriented, organized and analytical
  • Exceptional verbal and written communication skills
  • Superior skills with computers, specifically Excel and/or other software to leverage statistical analysis
  • Ability to problem solve and think creatively to overcome obstacles
  • Able to work within a team environment while handling multiple projects with deadlines

Education

  • Bachelor's degree; concentration in marketing, statistics, business or advertising preferred, or equivalent professional experience

Total Perks Package

  • The chance to be a part of a growing company and the next success story
  • Amazing opportunities for career development
  • Recognition programs
  • Employee referral bonus
  • Hybrid work schedule; 3 days in the office, 2 days working from home
  • Fun and collaborative work environment
  • Casual dress code
  • Insurance Coverage (medical, dental, vision, life, and disability)
  • 401(k) retirement plan, with employer 4% match
  • Work/life benefits, including mental health and wellbeing support
  • Flexible Time Off Policy
  • Paid holidays, including agency closing Christmas Eve-New Year's Day
  • Paid leave options, including sick leave, medical leave for self and family, and parental leave

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