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Programmatic Advertising Jobs in Dallas, TX (NOW HIRING)

PMG

Programmatic Director

Dallas, TX

Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies. * Heavy video background, with hands-on ...

PMG

Programmatic Media Lead

Dallas, TX

Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies. * Heavy video background, with hands-on programmatic video, Connected ...

PMG

Programmatic Director

Dallas, TX · On-site

Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies. * Heavy video background, with hands-on ...

PMG

Programmatic Director

Dallas, TX · On-site

Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies. * Heavy video background, with hands-on ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies. * Heavy video background, with hands-on programmatic video, Connected ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies. * Heavy video background, with hands-on programmatic video, Connected ...

PMG

Programmatic Media Senior Associate

Dallas, TX · On-site

A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies. * Knowledge of Marketing Planning & Analysis and Database ...

PMG

Programmatic Media Senior Associate

Dallas, TX

A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies. * Knowledge of Marketing Planning & Analysis and Database ...

LoopMe

Senior Account Executive

Dallas, TX · On-site

$125K - $150K/yr

This is a high-impact, revenue-driving role ideal for a proactive, tenacious seller with a track record of success in programmatic advertising. You'll be responsible for selling complex, high-value ...

Citigroup Inc.

Programmatic Media Group Manager

Irving, TX · On-site

$144.48 - $216.72/hr

Qualifications * 10+ years of experience in media, branding and advertising including managing teams * 10+ yearsof progressive and proven experience within programmatic media, encompassing ...

Townsquare Ignite

Digital Solutions Manager

Dallas, TX · On-site

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house ...

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How much do programmatic advertising jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for programmatic advertising in Dallas, TX is $7.61, according to ZipRecruiter salary data. Most workers in this role earn between $7.60 and $7.60 per hour, depending on experience, location, and employer.

What is programmatic advertising?

A Programmatic Advertising job involves managing and optimizing automated ad buying processes using data, algorithms, and real-time bidding. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges to efficiently target audiences and maximize campaign performance. Responsibilities often include setting up campaigns, analyzing performance metrics, and adjusting strategies to improve ROI. Strong analytical skills, knowledge of digital marketing, and familiarity with ad tech tools are essential for success in this role.

What are the typical challenges faced by professionals in programmatic advertising?

A common challenge in programmatic advertising is keeping up with rapidly evolving technologies and platforms, which requires ongoing learning and adaptability. Professionals must also navigate data privacy regulations and ensure that campaigns comply with current standards. Additionally, balancing campaign objectives with budget constraints and achieving optimal performance involves continuous analysis and strategic adjustments. To succeed, programmatic advertisers often collaborate closely with data analysts, creatives, and account managers in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive in programmatic advertising?

To excel in Programmatic Advertising, you should have a strong background in digital marketing, analytics, and media buying, ideally with a relevant degree or equivalent experience. Familiarity with demand-side platforms (DSPs) such as The Trade Desk or Google DV360, as well as certification in programmatic media or Google Ads, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills distinguish top performers in this field. These qualities are essential for optimizing campaigns, interpreting complex data, and collaborating with cross-functional teams to meet advertising objectives.

What are popular job titles related to Programmatic Advertising jobs in Dallas, TX? For Programmatic Advertising jobs in Dallas, TX, the most frequently searched job titles are:
What job categories do people searching Programmatic Advertising jobs in Dallas, TX look for? The top searched job categories for Programmatic Advertising jobs in Dallas, TX are:
What cities near Dallas, TX are hiring for Programmatic Advertising jobs? Cities near Dallas, TX with the most Programmatic Advertising job openings:
Programmatic Advertising jobs near you
Infographic showing various Programmatic Advertising job openings in Dallas, TX as of August 2026, with employment types broken down into 88% Full Time, 10% Part Time, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $15,827 per year, or $7.6 per hour.

Programmatic Director

PMG

Dallas, TX

Full-time

Re-posted yesterday

Job description

Who You Will Be Working With

At PMG, our Programmatic team is a group of innovative strategists and media experts dedicated to helping some of the world's most iconic brands achieve success. We thrive on collaboration and creativity, working closely with media strategy, creative, and technology teams to craft integrated, full-funnel marketing solutions that deliver exceptional results.

Our culture encourages curiosity, growth, and teamwork. As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation and make a meaningful impact, both for our clients and within PMG's forward-thinking, supportive environment.

What You Will Do

  • Lead the strategic direction for clients' programmatic campaigns, ensuring they align with PMG's broader service offerings to maximize results and client satisfaction.
  • Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives.
  • Monitor and analyze campaign performance, identifying trends, risks, and opportunities to implement optimizations and drive measurable results.
  • Identify and present growth opportunities within your portfolio, working with clients and your team to turn these ideas into actionable strategies.
  • Foster strong relationships with platform partners, keeping PMG at the forefront of new opportunities, beta programs, and cutting-edge innovations.
  • Design and implement processes to improve efficiency, including developing campaign playbooks, QA protocols, and staffing guidelines that support strategic objectives.
  • Develop and manage team structures, delegating responsibilities, providing coaching and feedback, and celebrating successes to nurture a high-performing team.
  • Drive innovation and thought leadership, acting as a trusted advisor to clients and platform partners while ensuring programmatic strategies remain aligned with enterprise goals.

What You Will Bring

  • 10+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
  • 4+ years of management experience, with a focus on coaching, mentoring, and fostering career development.
  • Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies.
  • Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
  • Strong proficiency in Analytics and Database Marketing to inform decision-making and drive successful campaigns.
  • Expertise in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic initiatives effectively.
  • Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to design comprehensive, full-funnel media strategies.
  • Advanced proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear performance reports.
  • Familiarity with Measurement Systems to evaluate campaign success and implement data-driven optimizations.
  • Proven ability to mentor and lead teams, creating a collaborative and high-performing environment that fosters growth and innovation.
  • Strong communication and relationship-building skills to engage with senior stakeholders, clients, and platform partners effectively.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Apply