As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation ...
As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation ...
Programmatic Director
Dallas, TX · On-site
As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation ...
Programmatic Director
Dallas, TX · On-site
As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation ...
As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation ...
Quick apply
As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation ...
Media Director, Programmatic
Dallas, TX · Hybrid
Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth * Build ...
Media Director, Programmatic
Dallas, TX · Hybrid
Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth * Build ...
Media Director, Programmatic
Dallas, TX · On-site
Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth * Build ...
Media Director, Programmatic
Dallas, TX · On-site
Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth * Build ...
Media Director, Programmatic
Dallas, TX · On-site
Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth * Build ...
Media Director, Programmatic
Dallas, TX · On-site
Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth * Build ...
Media Director, Programmatic
Dallas, TX · On-site
Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth * Build ...
Media Director, Programmatic
Dallas, TX · On-site
Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth * Build ...
Programmatic Specialist
Dallas, TX · Hybrid
The Programmatic Specialist is responsible for the implementation, management, and optimization of ... Must have familiarity and experience with both direct-response and brand marketing * Must be able ...
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Programmatic Specialist
Dallas, TX · Hybrid
The Programmatic Specialist is responsible for the implementation, management, and optimization of ... Must have familiarity and experience with both direct-response and brand marketing * Must be able ...
Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...
Quick apply
Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...
Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...
Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...
In addition, the Program Director is responsible for all applicable accreditation commission standards or agency regulations as well as all programmatic outcomes. The Program Director is also ...
In addition, the Program Director is responsible for all applicable accreditation commission standards or agency regulations as well as all programmatic outcomes. The Program Director is also ...
In addition, the Program Director is responsible for all applicable accreditation commission standards or agency regulations as well as all programmatic outcomes. The Program Director is also ...
In addition, the Program Director is responsible for all applicable accreditation commission standards or agency regulations as well as all programmatic outcomes. The Program Director is also ...
In addition, the Program Director is responsible for all applicable accreditation commission standards or agency regulations as well as all programmatic outcomes. The Program Director is also ...
In addition, the Program Director is responsible for all applicable accreditation commission standards or agency regulations as well as all programmatic outcomes. The Program Director is also ...
Director, Performance Media
Dallas, TX · On-site
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
Director, Performance Media
Dallas, TX · On-site
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
Director, Performance Media
Dallas, TX · On-site
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
Director, Performance Media
Dallas, TX · On-site
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
Director, Performance Media
Dallas, TX · On-site
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
Director, Performance Media
Dallas, TX · On-site
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
Director, Performance Media
Dallas, TX · On-site
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
Director, Performance Media
Dallas, TX · On-site
DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.
Programmatic Director information
See Dallas, TX salary details
$30.6K - $43.9K
2% of jobs
$43.9K - $57.2K
3% of jobs
$57.2K - $70.6K
12% of jobs
$79.9K is the 25th percentile. Wages below this are outliers.
$70.6K - $83.9K
12% of jobs
$83.9K - $97.2K
6% of jobs
$97.2K - $110.5K
6% of jobs
$110.5K - $123.8K
7% of jobs
The median wage is $125.4K / yr.
$123.8K - $137.2K
14% of jobs
$144.9K is the 75th percentile. Wages above this are outliers.
$137.2K - $150.5K
22% of jobs
$150.5K - $163.8K
8% of jobs
$163.8K - $177.1K
7% of jobs
$30.6K
$118.6K
$177.1K
How much do programmatic director jobs pay per year?
As of Jul 27, 2026, the average yearly pay for programmatic director in Dallas, TX is $118,574.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,942.00 and $148,017.00 per year, depending on experience, location, and employer.
What is the difference between Programmatic Director vs Media Buyer?
| Aspect | Programmatic Director | Media Buyer |
|---|---|---|
| Responsibilities | Oversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms. | Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements. |
| Required Skills | Data analysis, digital marketing, campaign management, leadership | Negotiation, media planning, digital advertising platforms |
| Work Environment | Strategic, managerial, often in an agency or corporate marketing team | Operational, hands-on, often in media agencies or advertising firms |
The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.
What are the key skills and qualifications needed to thrive as a Programmatic Director, and why are they important?
To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.
What are some of the main challenges a Programmatic Director faces when managing multi-channel advertising campaigns?
Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.
What is a Programmatic Director?
A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What are the most commonly searched types of Programmatic jobs in Dallas, TX? The most popular types of Programmatic jobs in Dallas, TX are:
What are popular job titles related to Programmatic Director jobs in Dallas, TX? For Programmatic Director jobs in Dallas, TX, the most frequently searched job titles are:
What job categories do people searching Programmatic Director jobs in Dallas, TX look for? The top searched job categories for Programmatic Director jobs in Dallas, TX are:
What cities near Dallas, TX are hiring for Programmatic Director jobs? Cities near Dallas, TX with the most Programmatic Director job openings:
Job description
Who You Will Be Working With
At PMG, our Programmatic team is a group of innovative strategists and media experts dedicated to helping some of the world's most iconic brands achieve success. We thrive on collaboration and creativity, working closely with media strategy, creative, and technology teams to craft integrated, full-funnel marketing solutions that deliver exceptional results.
Our culture encourages curiosity, growth, and teamwork. As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation and make a meaningful impact, both for our clients and within PMG's forward-thinking, supportive environment.
What You Will Do
- Lead the strategic direction for clients' programmatic campaigns, ensuring they align with PMG's broader service offerings to maximize results and client satisfaction.
- Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives.
- Monitor and analyze campaign performance, identifying trends, risks, and opportunities to implement optimizations and drive measurable results.
- Identify and present growth opportunities within your portfolio, working with clients and your team to turn these ideas into actionable strategies.
- Foster strong relationships with platform partners, keeping PMG at the forefront of new opportunities, beta programs, and cutting-edge innovations.
- Design and implement processes to improve efficiency, including developing campaign playbooks, QA protocols, and staffing guidelines that support strategic objectives.
- Develop and manage team structures, delegating responsibilities, providing coaching and feedback, and celebrating successes to nurture a high-performing team.
- Drive innovation and thought leadership, acting as a trusted advisor to clients and platform partners while ensuring programmatic strategies remain aligned with enterprise goals.
What You Will Bring
- 10+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
- 4+ years of management experience, with a focus on coaching, mentoring, and fostering career development.
- Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies.
- Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
- Strong proficiency in Analytics and Database Marketing to inform decision-making and drive successful campaigns.
- Expertise in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic initiatives effectively.
- Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to design comprehensive, full-funnel media strategies.
- Advanced proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear performance reports.
- Familiarity with Measurement Systems to evaluate campaign success and implement data-driven optimizations.
- Proven ability to mentor and lead teams, creating a collaborative and high-performing environment that fosters growth and innovation.
- Strong communication and relationship-building skills to engage with senior stakeholders, clients, and platform partners effectively.
- A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.