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Programmatic Director Jobs in Frisco, TX (NOW HIRING)

PMG

Programmatic Director

Dallas, TX · On-site

As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation ...

PMG

Programmatic Director

Dallas, TX

As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation ...

PMG

Programmatic Director

Dallas, TX · On-site

As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation ...

PMG

Programmatic Media Senior Associate

Dallas, TX · On-site

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

PMG

Programmatic Media Senior Associate

Dallas, TX

Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution. * Collaborate ...

Hearst

Director, Performance Media

Dallas, TX

DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.

Hearst

Director, Performance Media

Dallas, TX

DIRECTOR, PERFORMANCE MEDIA At Medium Giant, we live by a simple mantra - BE GIANT. We exist to ... paid social, programmatic, retail media (e.g., Amazon, Walmart Connect), and video platforms.

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Programmatic Director information

See Frisco, TX salary details

$29.4K

$114K

$170.2K

How much do programmatic director jobs pay per year?

As of Aug 16, 2026, the average yearly pay for programmatic director in Frisco, TX is $113,959.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,869.00 and $142,256.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are popular job titles related to Programmatic Director jobs in Frisco, TX?

For Programmatic Director jobs in Frisco, TX, the most frequently searched job titles are:

What job categories do people searching Programmatic Director jobs in Frisco, TX look for?

The top searched job categories for Programmatic Director jobs in Frisco, TX are:

What cities near Frisco, TX are hiring for Programmatic Director jobs?

Cities near Frisco, TX with the most Programmatic Director job openings:

Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in Frisco, TX as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $113,959 per year, or $54.8 per hour.

Programmatic Director

PMG

Dallas, TX • On-site

Full-time

Re-posted 4 days ago

Job description

Who You Will Be Working With

At PMG, our Programmatic team is a group of innovative strategists and media experts dedicated to helping some of the world's most iconic brands achieve success. We thrive on collaboration and creativity, working closely with media strategy, creative, and technology teams to craft integrated, full-funnel marketing solutions that deliver exceptional results.

Our culture encourages curiosity, growth, and teamwork. As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You'll have the opportunity to drive innovation and make a meaningful impact, both for our clients and within PMG's forward-thinking, supportive environment.

What You Will Do

  • Lead the strategic direction for clients' programmatic campaigns, ensuring they align with PMG's broader service offerings to maximize results and client satisfaction.
  • Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives.
  • Monitor and analyze campaign performance, identifying trends, risks, and opportunities to implement optimizations and drive measurable results.
  • Identify and present growth opportunities within your portfolio, working with clients and your team to turn these ideas into actionable strategies.
  • Foster strong relationships with platform partners, keeping PMG at the forefront of new opportunities, beta programs, and cutting-edge innovations.
  • Design and implement processes to improve efficiency, including developing campaign playbooks, QA protocols, and staffing guidelines that support strategic objectives.
  • Develop and manage team structures, delegating responsibilities, providing coaching and feedback, and celebrating successes to nurture a high-performing team.
  • Drive innovation and thought leadership, acting as a trusted advisor to clients and platform partners while ensuring programmatic strategies remain aligned with enterprise goals.

What You Will Bring

  • 10+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
  • 4+ years of management experience, with a focus on coaching, mentoring, and fostering career development.
  • Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies.
  • Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
  • Strong proficiency in Analytics and Database Marketing to inform decision-making and drive successful campaigns.
  • Expertise in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic initiatives effectively.
  • Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to design comprehensive, full-funnel media strategies.
  • Advanced proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear performance reports.
  • Familiarity with Measurement Systems to evaluate campaign success and implement data-driven optimizations.
  • Proven ability to mentor and lead teams, creating a collaborative and high-performing environment that fosters growth and innovation.
  • Strong communication and relationship-building skills to engage with senior stakeholders, clients, and platform partners effectively.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

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