ZipRecruiter

Log In

1

Programmatic Director Jobs in Austin, TX (NOW HIRING)

Optimal

Programmatic Advertising Manager

Austin, TX · On-site

Collaboration - Work closely with the Associate Director of Programmatic Media and leadership team to develop & recommend new account strategies & optimizations. Interface with various internal teams ...

Optimal

Programmatic Advertising Manager

Austin, TX · On-site

Collaboration - Work closely with the Associate Director of Programmatic Media and leadership team to develop & recommend new account strategies & optimizations. Interface with various internal teams ...

Optimal

Programmatic Advertising Strategist

Austin, TX · On-site

$70K - $85K/yr

Collaboration - Work closely with the Associate Director of Programmatic Media and leadership team to develop & recommend new account strategies & optimizations. Interface with various internal teams ...

Cloudera

Customer Pricing Director

Austin, TX · On-site

$157K - $175K/yr

Plan and execute programmatic large deal commercial structuring for strategic accounts, working closely with Pricing Strategy, Value Management, and Sales leadership to drive growth through complex ...

Travis County, TX

Court Admin Director

Austin, TX · On-site +1

$115K - $180K/yr

Represents the court system or legal office and presents programmatic, statistical, budgetary and ... Incumbents in this classification is responsible for directing the administrative and operations ...

Travis County

Court Admin Director

Austin, TX

$115K - $180K/yr

Represents the court system or legal office and presents programmatic, statistical, budgetary and ... Incumbents in this classification is responsible for directing the administrative and operations ...

EVERY BODY TEXAS

Deputy Director of Programs

Austin, TX · Remote

$120K - $130K/yr

Position Overview The Deputy Director of Programs (Title X & Statewide Health Initiatives ... programmatic strategy and impact. Key Responsibilities Executive Program Leadership * Provide ...

New

Louisville Ballet

Managing Director

Austin, TX · On-site

$127.50 - $172.50/hr

Operationalize TPA's strategic and programmatic plans. Provide operational insight and analysis to the Executive Director and other senior leaders. Develop comprehensive knowledge of and ensure ...

Youth Advocate Programs

Program Director

Austin, TX · On-site

$65K/yr

Coordinate submission of administrative, fiscal, and programmatic reports to internal and external ... Direct Deposit * Weekly pay Youth Advocate Programs, Inc. is an Equal Opportunity Employer. All ...

next page

Showing results 1-20

All JobsProgrammatic JobsProgrammatic Director JobsProgrammatic Director Jobs in Austin, TX

Programmatic Director information

See Austin, TX salary details

$30.4K

$117.9K

$176.1K

How much do programmatic director jobs pay per year?

As of Jul 27, 2026, the average yearly pay for programmatic director in Austin, TX is $117,902.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,495.00 and $147,178.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a Programmatic Director, and why are they important?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a Programmatic Director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a Programmatic Director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What are the most commonly searched types of Programmatic jobs in Austin, TX? The most popular types of Programmatic jobs in Austin, TX are:
What are popular job titles related to Programmatic Director jobs in Austin, TX? For Programmatic Director jobs in Austin, TX, the most frequently searched job titles are:
What job categories do people searching Programmatic Director jobs in Austin, TX look for? The top searched job categories for Programmatic Director jobs in Austin, TX are:
What cities near Austin, TX are hiring for Programmatic Director jobs? Cities near Austin, TX with the most Programmatic Director job openings:
Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in Austin, TX as of July 2026, with employment types broken down into 1% As Needed, 82% Full Time, 13% Part Time, 1% Temporary, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $117,902 per year, or $56.7 per hour.
Programmatic Advertising Manager

Programmatic Advertising Manager

Optimal

Austin, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 21 days ago

Job description

About The Role
Optimal is looking for an ambitious programmatic advertising manager with at least 4 years of hands-on programmatic media management experience to join our team! The Programmatic Advertising Manager will play an active role in dictating & executing programmatic strategy across various programmatic platforms including DV360, The Trade Desk, & Stackadapt. This individual will also play a role in helping to drive growth in the programmatic team by overseeing & developing junior programmatic team members. The ideal candidate for this role exhibits a true passion for programmatic media, has at least two years of hands-on experience managing programmatic ad campaigns, and exhibits a strong familiarity with programmatic media buying platforms.
At Optimal, we are actively looking to scale standout candidates - those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.
Who Are We?
Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment. Our team is leading the digital media charge in connecting consumers with the products and services that will help them live healthier, happier lives. We strive to make a difference for our clients, the individuals we reach, and the world around us.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
We're always looking for exceptional people to join our team. If this sounds like you, please apply!
Essential Functions, Duties, and Responsibilities:
  • Programmatic Strategy - Work with key clients to plan and allocate budgets across top performing programmatic channels. Identify opportunities to test new channels, ad types, & audiences across the programmatic media landscape. Build strategic recommendations by analyzing historical performance, competitors, and industry trends.
  • Campaign Management & Optimization - Manage programmatic advertising campaigns on an ongoing basis, conducting performance analysis & proactively adjust campaigns to ensure client KPI's are met and, when possible, exceeded.
  • Budget Allocation & Pacing - Manage monthly programmatic advertising budgets with high media spend and make informed decisions about the best use of client dollars based on your experience and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make decisions on budget allocation and execute budget changes accordingly.
  • Reporting & Analysis - Perform deep-dive analysis into performance trends through platforms like The Trade Desk, DV360, Stackadapt, Microsoft PBI, & Adobe Analytics. Write client reports and present analysis and strategic recommendations during weekly, monthly and quarterly meetings.
  • Collaboration - Work closely with the Associate Director of Programmatic Media and leadership team to develop & recommend new account strategies & optimizations. Interface with various internal teams such as our business intelligence, business development, PPC, SEO, and creative teams.
  • Team Member Development - Oversee the development of junior programmatic media associates, playing an active role in training associates and overseeing their career growth.
  • Creative Ideation - Guide the creative team and test variations of creative assets needed to determine highest-performing creative and ad copy.
  • Innovation - Identify and test new programmatic opportunities, including inventory sources, channels, audiences, etc. to improve performance and drive innovation.
  • Work with Industry Experts and Vendors - Enhance agency relationships with programmatic vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.

Minimum Qualifications & Skill Requirements:
  • 4+ year of full-time, hands-on, professional programmatic advertising experience.
  • Consistent track record and hands-on experience handling high campaign volume across the programmatic media landscape.
  • Superior ability to analyze data in The Trade Desk, DV360, Stackadapt, Microsoft Power BI, & Google Analytics.
  • Experience with other DSPs and Campaign Manager 360 is also a plus.
  • Proficient in Excel and PowerPoint.
  • Best-in-class communication skills, both written and verbal.
  • 4-year Bachelor's degree in business, marketing, advertising, statistics, analytics, or a related field is a plus.

Optimal is proud to offer the following:
  • Open leave (paid time off)
  • Paid Leave for new parents
  • Health insurance (including dental and vision)
  • Flex Spending Plan
  • Employee Assistance Program
  • 401K with company matching
  • Tuition Reimbursement Program
  • Professional development opportunities
  • Rewards and recognition programs

Office Hours
This role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.
Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.

Apply