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Programmatic Digital Jobs in Dallas, TX (NOW HIRING)

Yooz

Digital Marketing Manager

Coppell, TX · Remote

What You'll Do NORAM Digital Performance Execution & Management ... Execute, develop, manage, and optimize campaign performance (SEO, SEA, Paid Social, Programmatic)

Townsquare Ignite

Digital Solutions Manager

Dallas, TX · On-site

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house ...

Townsquare Ignite

Digital Campaign Manager

Dallas, TX · Remote

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house ...

Townsquare Ignite

Digital Campaign Manager

Dallas, TX · Remote

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house ...

Townsquare Ignite

Digital Campaign Manager

Dallas, TX · On-site

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house ...

January Digital

Manager, Paid Media

Dallas, TX

$88K - $114K/yr

You will be responsible for executing, managing and communicating successful outcomes for a client's digital marketing portfolio. Managed channels include: paid search, paid social, programmatic ...

January Digital

Senior Manager, Paid Media

Dallas, TX

$88K - $114K/yr

Qualifications * 5+ years' experience in managing paid media across digital channels - search (organic and paid), social, display, programmatic, and video. * 1+ years experience managing direct ...

January Digital

Senior Manager, Paid Media

Dallas, TX · On-site

$88K - $114K/yr

Qualifications * 5+ years' experience in managing paid media across digital channels - search (organic and paid), social, display, programmatic, and video. * 1+ years experience managing direct ...

January Digital

Senior Manager, Paid Media

Dallas, TX

$88K - $114K/yr

Qualifications * 5+ years' experience in managing paid media across digital channels - search (organic and paid), social, display, programmatic, and video. * 1+ years experience managing direct ...

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All JobsProgrammatic Digital JobsProgrammatic Digital Jobs in Dallas, TX

Programmatic Digital information

See Dallas, TX salary details

$32.6K

$75.8K

$128.6K

How much do programmatic digital jobs pay per year?

As of Aug 20, 2026, the average yearly pay for programmatic digital in Dallas, TX is $75,813.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $128,600.00 per year, depending on experience, location, and employer.

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Dallas, TX?

For Programmatic Digital jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Dallas, TX look for?

The top searched job categories for Programmatic Digital jobs in Dallas, TX are:

What cities near Dallas, TX are hiring for Programmatic Digital jobs?

Cities near Dallas, TX with the most Programmatic Digital job openings:

Programmatic Digital jobs near you
Infographic showing various Programmatic Digital job openings in Dallas, TX as of August 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, 34% Hybrid, and 33% Remote job distribution, with an average salary of $75,813 per year, or $36.4 per hour.

Senior Digital Sales Lead for Voice Media Group

Westword

Dallas, TX • On-site

Full-time

Re-posted 12 days ago

Job description

Company Description
Based on a 20-year success in Newsprint and Digital offerings, the Voice Media Group network is growing fast. As such, we are looking to hire a Senior Digital Sales Lead.
Job Description
Are you seeking a fast-paced, high-activity sales position? Are you a hunter who's ready to close big business in a competitive environment?
We are looking for energetic, self-motivated individuals who will drive sales in our markets across the U.S. By developing and implementing best practices with our local and national sales teams, you will maximize sales and lead our team to success. You will also lead by example and sell and carry a list of your own.
The Senior Digital Sales Lead is an on-site resource for digital advertising-related questions, strategies and best-practice models, and is an integral part of each market. By setting expectations high and creating successful campaigns for clients, the Senior Digital Sales Lead ensures growth within the business and retains clients for future campaigns. This position is one of the most vital in the company, and we pride ourselves on leading the industry in ad performance, technology and, most of all, customer results.
The Senior Digital Sales Lead plays an important role in our business by meeting quick deadlines, establishing consistent reporting on live accounts, keeping a full pipeline, managing sales activity, and communicating regularly with upper management. Attention to detail, staying informed of digital advertising best practices, and having a passion for all things digital are critical aspects of the position. Most important, a qualified candidate must be able to blend sales, operations and education, and must be able to sell both inside and outside the building to effectively succeed in this role.
The Senior Digital Sales Lead will:
• Acquire a granular, intimate knowledge of Voice Media Group's capabilities, specifically within programmatic platforms (RTB and Audience Extension) and SEO.
• Possibly travel to partner markets, where he/she will work with individual sales teams, implement ongoing training, participate in client-interfacing sales calls, manage local pipelines and measure sales activity.
• Be able to interpret market-analytics data and convey campaign wins to clients and local sales teams in order to reduce turnover and grow existing clients' monthly investments.
Qualifications
• 3+ years in selling digital advertising, social media, RTB and programmatic to a number of different Industries/Categories
• 3+ years working and communicating with clients or internal customers focused on sales, operations and/or performance conversations
• Experience with all major digital advertising platforms including Google, Bing, Yahoo, all social media channels, and programmatic best practices
• Experience aggregating, providing and explaining performance reporting for digital media campaigns
Additional Information

Apply