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Programmatic Digital Jobs in Dallas, TX (NOW HIRING)

Senior Manager, Paid Media

Dallas, TX · On-site

$88K - $114K/yr

Qualifications * 5+ years' experience in managing paid media across digital channels - search (organic and paid), social, display, programmatic, and video. * 1+ years experience managing direct ...

Senior Manager, Paid Media

Fort Worth, TX

$85K - $111K/yr

Qualifications * 5+ years' experience in managing paid media across digital channels - search (organic and paid), social, display, programmatic, and video. * 1+ years experience managing direct ...

... programmatic Serve as an expert consulting resource for all HTS digital offerings and assist the HTS internal teams, HTS representation partners, agencies, and clients to better understand and ...

... and programmatic advertising. If you have a proven record of exceeding revenue goals, building ... Customizing digital solutions that meet the client's key marketing objectives. * Assist Account ...

... and programmatic advertising. If you have a proven record of exceeding revenue goals, building ... Customizing digital solutions that meet the client's key marketing objectives. * Assist Account ...

Manager, Paid Media

Fort Worth, TX

$85K - $111K/yr

You will be responsible for executing, managing and communicating successful outcomes for a client's digital marketing portfolio. Managed channels include: paid search, paid social, programmatic ...

Manager, Paid Media

Dallas, TX · On-site

$88K - $114K/yr

You will be responsible for executing, managing and communicating successful outcomes for a client's digital marketing portfolio. Managed channels include: paid search, paid social, programmatic ...

Manager, Paid Media

Dallas, TX

$88K - $114K/yr

You will be responsible for executing, managing and communicating successful outcomes for a client's digital marketing portfolio. Managed channels include: paid search, paid social, programmatic ...

Manager, Paid Media

Dallas, TX · On-site

$88K - $114K/yr

You will be responsible for executing, managing and communicating successful outcomes for a client's digital marketing portfolio. Managed channels include: paid search, paid social, programmatic ...

... programmatic • Serve as an expert consulting resource for all HTS digital offerings and assist the HTS internal teams, HTS representation partners, agencies, and clients to better understand and ...

Showing results 41-60

Programmatic Digital information

See Dallas, TX salary details

$32.6K

$75.8K

$128.6K

How much do programmatic digital jobs pay per year?

As of Aug 20, 2026, the average yearly pay for programmatic digital in Dallas, TX is $75,813.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $128,600.00 per year, depending on experience, location, and employer.

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Dallas, TX?

For Programmatic Digital jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Dallas, TX look for?

The top searched job categories for Programmatic Digital jobs in Dallas, TX are:

What cities near Dallas, TX are hiring for Programmatic Digital jobs?

Cities near Dallas, TX with the most Programmatic Digital job openings:

Infographic showing various Programmatic Digital job openings in Dallas, TX as of August 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, 34% Hybrid, and 33% Remote job distribution, with an average salary of $75,813 per year, or $36.4 per hour.

Senior Manager, Paid Media

January Digital

Dallas, TX • On-site

$88K - $114K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 25 days ago


Job description

About January Digital 

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.

As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.

Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times, Dallas Business Journal three times, one of Ad Age's Best Places to Work in 2025 and 2026, a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Steve Madden.

Our Team is AI-enabled

At January Digital, we combine deep expertise, creativity, and AI innovation to deliver meaningful results. Our team advances through continuous training that keeps us and our clients ahead. We seek candidates with proven AI skills in developing and refining AI inputs, effective use of key tools, and the ability to apply AI to real business challenges. Equally important are sharp critical thinking and a commitment to using AI responsibly to create lasting impact.

About the role

Team January Digital is looking to fill a Senior Manager role for our agency team. This role requires a strategic mindset and the ability to lead and manage a team to executional excellence for your client(s). This role is part manager and part executioner across top to bottom funnel performance media including paid search, paid social, programmatic display and video. You will work closely alongside your JD team and your client(s) team to deeply understand their business, create trust and be held responsible for maintaining a solid relationship. To thrive in this role you need to have curiosity and creativity to expose yourself to what's new and to continuously learn through thought leadership. You will leverage that curiosity to provide your own thought leadership within JD and externally as well.

Responsibilities

  • Focus on management of client's strategic objectives while leading multi-channel tactical activation.
  • Develop a deep understanding of each client's business and guide client reporting delivery while building towards a more advanced data-led strategy.
  • Drive successful client outcomes and build trust through oversight of flawless multi-channel ad delivery and optimizations.
  • Support strategic external relationship development across client organization and agency partnerships.
  • Lead the development of complex multi-channel marketing plans which may include, but are not limited to paid search, paid social, programmatic display and video.
  • Lead advancement of the client relationship through oversight of more complex deliverables including quarterly business reviews and strategic POVs.
  • Lead a team of employees to success by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities.
  • Demonstrate subject matter expertise by identifying key industry changes & evolutions, and emerging technology innovations to provide informed thought leadership.
  • Support agency development by contributing to new business needs and collaborating across teams for internal projects.
  • Analyze complex data sets across systems to provide meaningful insight with the goal of actionable next steps.
  • Travel Requirements: Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed. 

Qualifications

  • 5+ years' experience in managing paid media across digital channels - search (organic and paid), social, display, programmatic, and video.
  • 1+ years experience managing direct reports.
  • Proven ability to produce innovative media plans and go-to-market strategies for complex clients.
  • Understanding and demonstrated experience of performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs.
  • Analytically minded - you aren't afraid to dig in to troubleshoot issues and you're always thinking about ways to improve in order to drive retention of clients.
  • Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
  • Excellent team player with strong collaboration skills.
  • Has a positive attitude and can-do mentality to drive teams forward.
  • Excited by digital marketing trends and inspired to enact best-in-class programs for clients.
  • Consistently demonstrates behavior in line with January Digital's core traits.
  • Experience working with creative and development teams to produce and iterate digital assets preferred.
  • U.S. citizenship or permanent residency is required for this position.

Benefits & Perks 

  • Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
  • Flexible PTO and Half-Day Fridays
  • Philanthropic Efforts and Paid Time Off to Volunteer
  • Fully covered medical, dental, and vision insurance
  • Annual Wellness Stipend
  • Currently a hybrid work environment with stunning NYC & Dallas offices
  • Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room

January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities. As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely. Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcome to come in as often as you'd like! These days will be determined by your manager and/or team.

The salary range for this role in Dallas is $80,500 to $100,000, depending on experience. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes a bi-annual performance bonus, free health insurance, annual wellness stipend, company 401k contribution, & more.

January Digital is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

#LI-Hybrid