1

Advertising Technology Jobs in Dallas, TX (NOW HIRING)

Ad Tech Privacy Analyst

Fort Worth, TX · Hybrid

$79K - $94K/yr

Experience with digital marketing, advertising technology, tracking technologies, customer data platforms, and consent management platforms * Experience with Syrenis, Adobe, and/or Google products (e ...

Be Seen First

About Us Truesource is looking for Advertising & Marketing Sales Reps who want to make over $100 ... It also has a Cross- Promotion Aspect to it. Help sell Direct Mail campaigns. What we are looking ...

Account Executive - Streaming

Addison, TX · On-site

$120K - $140K/yr

Proficient in using Salesforce or similar CRM tools, and familiarity with advertising technology platforms and tools. * Possess strong negotiation skills to secure favorable terms and agreements with ...

Citi Commerce, Product Manager

Irving, TX · On-site

$142K - $213K/yr

... advertiser needs into precise, technology-ready specifications Serve as a day-to-day partner to technology teams, driving alignment on requirements, managing trade-offs, and maintaining momentum ...

next page

Showing results 1-20

Advertising Technology information

See Dallas, TX salary details

$40.1K

$82.1K

$115.7K

How much do advertising technology jobs pay per year?

As of Sep 5, 2026, the average yearly pay for advertising technology in Dallas, TX is $82,100.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,900.00 and $115,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in advertising technology?

To thrive in Advertising Technology, you need a solid understanding of digital marketing concepts, data analysis, and familiarity with programmatic advertising, often supported by a degree in marketing, computer science, or related fields. Mastery of ad tech platforms (such as Google Ad Manager, DV360), analytics tools, and industry certifications like IAB Digital Media Buying and Planning Certification are commonly required. Strong problem-solving, adaptability, and effective communication skills help professionals navigate the fast-paced, constantly evolving landscape of ad tech. These skills and qualifications are crucial to designing effective campaigns, optimizing ad spend, and ensuring successful collaboration across teams and with clients.

What are some common challenges faced by professionals in advertising technology roles, and how can they be addressed?

Professionals in Advertising Technology often encounter challenges such as staying updated with rapidly evolving digital platforms, managing data privacy compliance, and integrating new technologies with existing systems. Collaborating closely with cross-functional teams such as marketing, data analytics, and IT is essential to navigate these complexities. Continuous learning, attending industry webinars, and proactively communicating with stakeholders can help address these challenges and ensure successful campaign execution.

What is the difference between Advertising Technology vs Digital Marketing?

AspectAdvertising TechnologyDigital Marketing
Primary FocusDeveloping and managing ad tech platforms, programmatic advertising, ad servingCreating and executing marketing campaigns across digital channels
Skills & CertificationsAd tech tools, data analysis, programmatic buying, certifications like Google Ads, Facebook BlueprintContent creation, SEO, social media, analytics, certifications like Google Analytics, HubSpot
Work EnvironmentTech companies, ad agencies, media platformsBrands, marketing agencies, media firms

Advertising Technology primarily focuses on building and optimizing ad platforms and programmatic ad buying, while Digital Marketing encompasses a broader range of online marketing strategies including content, SEO, and social media. Both roles require overlapping skills and certifications but differ in their core responsibilities and work environments.

What is advertising technology?

Advertising technology, often called ad tech, refers to the software and tools used by advertising professionals to plan, execute, and analyze digital advertising campaigns. It includes platforms for ad buying, targeting, data management, and analytics, enabling more efficient and targeted advertising across digital channels.
Infographic showing various Advertising Technology job openings in Dallas, TX as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $82,100 per year, or $39.5 per hour.

Ad Tech Privacy Analyst

GM Financial

Fort Worth, TX • Hybrid

$79K - $94K/yr

Full-time

Retirement

Re-posted 16 days ago


GM Financial rating

8.2

Company rating: 8.2 out of 10

Based on 43 frontline employees who took The Breakroom Quiz

57th of 178 rated vehicle equipment hire


Job description

Why Data Privacy at GM Financial? 

Do you enjoy problem solving, data privacy and mitigating risk?  The GM Financial Privacy team partners with stakeholders across GM Financial to promote privacy best practices and build processes to comply with applicable laws and regulations.  If you enjoy privacy, love collaborating with others, and thrive in a fast-paced, ever-changing environment, then this is the role for you! 

At GM Financial, our team members define and shape our culture - an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive. 

Our Purpose: We pioneer the innovations that move and connect people to what matters.

What makes you a dream candidate?

  • Familiarity with U.S. and global privacy laws and regulations
  • Experience with digital marketing, advertising technology, tracking technologies, customer data platforms, and consent management platforms
  • Experience with Syrenis, Adobe, and/or Google products (e.g., Syrenis Consent and Preference Management Platform, Adobe Experience Cloud, Google Marketing Platform)
  • Excellent communication skills including ability to express facts and ideas clearly and concisely, both orally and in writing
  • Analytical ability to define problems, collect data, establish facts, and draw valid conclusions
  • Maintain high level of attention to detail and organization
  • Self-motivated, able to work independently and as part of a team, in a fast-paced environment
  • Ability to work with all levels of the company
  • Ability to use Microsoft office applications software
  • Working effectively within an AI enabled environment.

Education and Work Experience

  • Bachelor's Degree required
  • 1-2 years privacy related and/or digital marketing/advertising technology  (Ad Tech) compliance preferred

What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

Our Culture: Our team members define and shape our culture - an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.

Compensation: Competitive pay and bonus eligibility

Work Life Balance: Flexible hybrid work environment, 2 days a week in office

NOTE: We are unable to consider candidates who require visa sponsorship for this position
 

This position is not open to agency submissions

#GMFJobs #LI-Hybrid #LI-CR1

About the role

In this role, you will support the development and execution of GM Financial's global privacy program by helping ensure compliance with privacy requirements, coordinating cross-functional initiatives, and protecting personal and company data. You will collaborate with business partners across the organization to manage privacy assessments, support privacy processes, and drive continuous improvement of privacy governance practices. 

In this role you will:

  • Assist in the continued organization and coordination of organizational privacy processes and efforts (Global)
  • Assist in the continued development and maintenance of a comprehensive privacy program which minimizes risk and maintains the confidentiality of personal information of consumers and employees and other applicable company data
  • Coordinate with GMF business groups and internal shared services (e.g., Cybersecurity, Compliance, IT, Purchasing Data Governance, Legal, Digital) to embed privacy related requirements within new and existing processes, projects, and teams
  • Support the intake, review, and completion of Privacy Impact Assessments submitted through OneTrust, with a focus on advertising technology and tracking technologies including cookies, pixels, and tags

  • Assist in the review and coordination regarding internal processes (e.g., reporting, business-to-business requests, data subject rights requests, cookie, tag, and SDK scans)
  • Assist in managing customer privacy notice revisions, cookie banners, and processes
  • Provide ad hoc support to Data Privacy Managers and other stakeholders as necessary

What GM Financial employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom