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Advertising Technology Jobs (NOW HIRING)

Passionate about advertising, media and technology * Acute business acumen and ability to present and communicate ideas/concepts/solutions effectively * Prior experience with Salesforce (or another ...

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Advertising Technology information

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$40.5K

$83K

$117K

How much do advertising technology jobs pay per year?

As of May 28, 2026, the average yearly pay for advertising technology in the United States is $82,994.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Advertising Technology, and why are they important?

To thrive in Advertising Technology, you need a solid understanding of digital marketing concepts, data analysis, and familiarity with programmatic advertising, often supported by a degree in marketing, computer science, or related fields. Mastery of ad tech platforms (such as Google Ad Manager, DV360), analytics tools, and industry certifications like IAB Digital Media Buying and Planning Certification are commonly required. Strong problem-solving, adaptability, and effective communication skills help professionals navigate the fast-paced, constantly evolving landscape of ad tech. These skills and qualifications are crucial to designing effective campaigns, optimizing ad spend, and ensuring successful collaboration across teams and with clients.

What are some common challenges faced by professionals in Advertising Technology roles, and how can they be addressed?

Professionals in Advertising Technology often encounter challenges such as staying updated with rapidly evolving digital platforms, managing data privacy compliance, and integrating new technologies with existing systems. Collaborating closely with cross-functional teams such as marketing, data analytics, and IT is essential to navigate these complexities. Continuous learning, attending industry webinars, and proactively communicating with stakeholders can help address these challenges and ensure successful campaign execution.

What is advertising technology?

Advertising technology, often referred to as AdTech, encompasses the tools and software used to manage, deliver, and analyze digital advertising campaigns. AdTech includes platforms such as demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and analytics tools. These technologies help advertisers efficiently target audiences, optimize ad spend, and measure campaign performance across multiple channels. AdTech is essential for automating and personalizing digital advertising in today's complex media environment.

What is the difference between Advertising Technology vs Digital Marketing?

AspectAdvertising TechnologyDigital Marketing
Primary FocusDeveloping and managing ad tech platforms, programmatic advertising, ad servingCreating and executing marketing campaigns across digital channels
Skills & CertificationsAd tech tools, data analysis, programmatic buying, certifications like Google Ads, Facebook BlueprintContent creation, SEO, social media, analytics, certifications like Google Analytics, HubSpot
Work EnvironmentTech companies, ad agencies, media platformsBrands, marketing agencies, media firms

Advertising Technology primarily focuses on building and optimizing ad platforms and programmatic ad buying, while Digital Marketing encompasses a broader range of online marketing strategies including content, SEO, and social media. Both roles require overlapping skills and certifications but differ in their core responsibilities and work environments.

More about Advertising Technology jobs
What cities are hiring for Advertising Technology jobs? Cities with the most Advertising Technology job openings:
What states have the most Advertising Technology jobs? States with the most job openings for Advertising Technology jobs include:
Infographic showing various Advertising Technology job openings in the United States as of May 2026, with employment types broken down into 80% Full Time, 16% Part Time, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $82,994 per year, or $39.9 per hour.
Senior Economist - Advertising Technology

Senior Economist - Advertising Technology

Expedia

Seattle, WA

$295K/yr

Full-time

Medical, Dental, Vision, PTO

Posted 17 days ago


Expedia Group rating

8.0

Company rating: 8.0 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

5th of 11 rated travel agencies


Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Senior Applied Economist - Advertising Technology

Introduction to the Team
Expedia Technology teams partner with our Product teams to create innovative products, services, and tools to deliver high-quality experiences for travelers, partners, and our employees. A singular technology platform powered by data and machine learning provides secure, differentiated, and personalized experiences that drive loyalty and traveler satisfaction.
We are seeking an Economist to join our high-performing Advertising Technology team to drive rigorous, data-driven decisions across auction design, ad relevance, incrementality measurement, and marketplace optimization. This role sits at the intersection of economic theory, applied statistics, econometric modeling, experimentation, and large-scale ad systems, influencing how ads are ranked, priced, and evaluated in production.

You will work closely with Data Science, Machine Learning, Engineering, Product, and Operations to translate statistically and economically sound analysis into scalable marketplace improvements.
In this role, you will:

  • Analyze and improve ad auction mechanisms (pricing, bidding, pacing) and model advertiser behavior to balance revenue, ROI, relevance, and user experience

  • Define and evaluate ad relevance signals using statistical and econometric methods to ensure incentive-aligned metrics

  • Design and analyze incrementality and causal experiments (geo tests, holdouts, switchbacks) to measure true lift and avoid cannibalization

  • Build and validate econometric and causal models to understand marketplace dynamics, pricing, and long-term health

  • Conduct advanced data analysis to inform product strategy, policy decisions, and marketplace optimization

  • Collaborate cross-functionally with product, engineering, and ML teams to drive experimentation and data-driven decisions at scale

  • Communicate clear, actionable insights to technical and non-technical stakeholders

Minimum Qualifications

  • Master's or PhD in Economics, Applied Economics, Econometrics, Statistics, Operations Research, or a related quantitative field

  • Solid foundation in microeconomic theory and game theory, with the ability to model strategic behavior

  • Strong background in applied statistics and econometric modeling

  • Proficiency in Python or R with strong SQL skills to work with large-scale, noisy, real-world data

  • Hands-on experience with statistical modeling (linear, GLM, panel data), causal inference techniques, hypothesis testing, and uncertainty quantification

  • Strong analytical thinking and a passion for empirical, data-driven research to explore and answer complex questions

  • Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products.

  • Excellent written and verbal communication skills, with the ability to clearly convey complex quantitative analysis, methodologies, and insights to diverse stakeholders

Preferred Qualifications

  • Experience in advertising, auctions, ranking, or marketplace platforms

  • Experience with incrementality measurement in production environments

  • Track record of delivering actionable insights from experimental design, causal inference, or large-scale data analysis.

  • Demonstrated leadership in designing, implementing, and scaling AI/MLenabled solutions that improve business outcomes.

  • Expertise in integrating generative AI tools to enhance economic modeling, scenario analysis, or forecasting applications.

  • Background in e-commerce, travel, or large-scale marketplaces

The total cash range for this position in Seattle is $184,500.00 to $258,000.00. Employees in this role have the potential to increase their pay up to $295,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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