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$40.5K

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How much do advertising technology jobs pay per year?

As of Aug 1, 2026, the average yearly pay for advertising technology in the United States is $82,994.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals in Advertising Technology roles, and how can they be addressed?

Professionals in Advertising Technology often encounter challenges such as staying updated with rapidly evolving digital platforms, managing data privacy compliance, and integrating new technologies with existing systems. Collaborating closely with cross-functional teams such as marketing, data analytics, and IT is essential to navigate these complexities. Continuous learning, attending industry webinars, and proactively communicating with stakeholders can help address these challenges and ensure successful campaign execution.

What is the difference between Advertising Technology vs Digital Marketing?

AspectAdvertising TechnologyDigital Marketing
Primary FocusDeveloping and managing ad tech platforms, programmatic advertising, ad servingCreating and executing marketing campaigns across digital channels
Skills & CertificationsAd tech tools, data analysis, programmatic buying, certifications like Google Ads, Facebook BlueprintContent creation, SEO, social media, analytics, certifications like Google Analytics, HubSpot
Work EnvironmentTech companies, ad agencies, media platformsBrands, marketing agencies, media firms

Advertising Technology primarily focuses on building and optimizing ad platforms and programmatic ad buying, while Digital Marketing encompasses a broader range of online marketing strategies including content, SEO, and social media. Both roles require overlapping skills and certifications but differ in their core responsibilities and work environments.

What kind of jobs in media bring in $150,000 a year?

In advertising technology, senior roles such as Director of Programmatic Advertising, Media Director, or Data Analytics Lead often earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, and proficiency with tools like demand-side platforms (DSPs) and data management platforms (DMPs).

What is the highest paying advertising job?

In advertising technology, senior roles such as Director of Programmatic Advertising or Vice President of Digital Advertising tend to have the highest salaries, often exceeding six figures annually. These positions require extensive experience, leadership skills, and expertise in data-driven ad platforms and tools.

What is advertising technology?

Advertising technology, often called ad tech, refers to the software and tools used by advertising professionals to plan, execute, and analyze digital advertising campaigns. It includes platforms for ad buying, targeting, data management, and analytics, enabling more efficient and targeted advertising across digital channels.

What are the key skills and qualifications needed to thrive in Advertising Technology, and why are they important?

To thrive in Advertising Technology, you need a solid understanding of digital marketing concepts, data analysis, and familiarity with programmatic advertising, often supported by a degree in marketing, computer science, or related fields. Mastery of ad tech platforms (such as Google Ad Manager, DV360), analytics tools, and industry certifications like IAB Digital Media Buying and Planning Certification are commonly required. Strong problem-solving, adaptability, and effective communication skills help professionals navigate the fast-paced, constantly evolving landscape of ad tech. These skills and qualifications are crucial to designing effective campaigns, optimizing ad spend, and ensuring successful collaboration across teams and with clients.

What kind of jobs can I get with an advertising degree?

With an advertising degree, you can pursue roles such as advertising account executive, media planner, digital marketing specialist, or brand manager. These positions often require skills in communication, data analysis, and familiarity with advertising tools like Google Ads or social media platforms.
More about Advertising Technology jobs
What cities are hiring for Advertising Technology jobs? Cities with the most Advertising Technology job openings:
What states have the most Advertising Technology jobs? States with the most job openings for Advertising Technology jobs include:
What job categories do people searching Advertising Technology jobs look for? The top searched job categories for Advertising Technology jobs are:
Advertising Technology jobs near you
Infographic showing various Advertising Technology job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $82,994 per year, or $39.9 per hour.

Counsel, Advertising Technology Legal

Netflix

Los Angeles, CA • On-site

Full-time

Medical, Life, Retirement, PTO

Posted 22 days ago

Netflix rating

5.8

Company rating: 5.8 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

68th of 75 rated media

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.
The Opportunity
Netflix is building one of the most ambitious advertising businesses in the world and the Advertising Legal team is seeking a Counsel, Advertising Technology to join our Ads Legal organization. This team sits at the intersection of ad technology, data strategy, and privacy law, advising on some of the most complex and consequential questions in the digital advertising industry today. This team works closely with cross functional teams, including Advertising, Product, Business and Legal Affairs, Privacy, and Product Legal, and also collaborates with regional counsel globally, though this role is primarily US-focused.
Your work will directly shape how Netflix targets, measures, and delivers advertising while keeping us firmly within the bounds of legal and regulatory requirements and consumer expectations. If you're energized by technically complex legal problems, comfortable operating in ambiguity, and excited to help build a growing ads business, this role is for you.
This position is based in Los Angeles, CA or New York, NY and reports to the Director, Advertising Legal.
What You'll Do
  • Advise on ad tech product and platform development: serve as a primary legal partner to Netflix's Ads Platform team on the build-out of advertising product/tech features
  • Negotiate agreements with measurement companies and other partners;
  • Collaborate cross-functionally: work daily with the Ads Platform team, Privacy Legal, Product Legal, and other internal teams serving as a trusted legal partner who helps the business move with speed and confidence, rather than gatekeeping
  • Build scalable legal infrastructure that allows the advertising team to operate efficiently as the business grows
  • Conduct legal trainings: help increase legal acumen across advertising and ad tech teams by preparing and delivering targeted trainings on key legal topics

What We're Looking For
  • 4-6 years of relevant legal experience with meaningful time spent on ad tech and digital/programmatic advertising, ideally in-house or at a law firm
  • Substantive familiarity with ad tech: you understand how topics like demand-side platforms, data clean rooms, identity resolution, and third-party measurement work at a technical level, not just a conceptual one
  • Transactional experience: you've negotiated agreements with companies across the advertising ecosystem
  • Privacy law fluency: you have a working command of the privacy frameworks that underpin modern data practices in advertising and can apply them practically
  • Risk tolerance and business judgment: you're comfortable making calls in the absence of perfect information, offering clear, concise risk framing rather that avoids unnecessary stalling of the business; you operate like a business partner, not outside counsel
  • Strong communication skills: you translate complex legal requirements into plain language for technical and non-technical stakeholders alike, and you're comfortable presenting your views succinctly and with confidence
  • Autonomy and initiative: you take ownership of your portfolio, identify problems before they escalate, and propose solutions rather than waiting to be directed
  • J.D. from a U.S. accredited law school and active bar membership in California or New York (or eligibility for admission)
  • Bonus: Experience working with entertainment or streaming companies, familiarity with IAB standards, or prior exposure to CTV/OTT advertising legal issues.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $325,000.00 - $540,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

What Netflix employees say

Pay

Benefits

Hours and flexibility

Workplace

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About Netflix

Sourced by ZipRecruiter

Netflix is the world's leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Industry

Arts, entertainment, and recreation

Company size

5,001 - 10,000 Employees

Headquarters location

Los Gatos, CA, US

Year founded

1997

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