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Advertising Technology Jobs (NOW HIRING)

Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital ...

Passionate about the convergence of entertainment, technology, and data that is fueling new ... advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers ...

Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital ...

Passionate about advertising, media and technology * Acute business acumen and ability to present and communicate ideas/concepts/solutions effectively * Prior experience with Salesforce (or another ...

Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital ...

Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology * Ideally have progressive sales experience in Digital ...

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Advertising Technology information

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$40.5K

$83K

$117K

How much do advertising technology jobs pay per year?

As of Jul 10, 2026, the average yearly pay for advertising technology in the United States is $82,994.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals in Advertising Technology roles, and how can they be addressed?

Professionals in Advertising Technology often encounter challenges such as staying updated with rapidly evolving digital platforms, managing data privacy compliance, and integrating new technologies with existing systems. Collaborating closely with cross-functional teams such as marketing, data analytics, and IT is essential to navigate these complexities. Continuous learning, attending industry webinars, and proactively communicating with stakeholders can help address these challenges and ensure successful campaign execution.

What is the difference between Advertising Technology vs Digital Marketing?

AspectAdvertising TechnologyDigital Marketing
Primary FocusDeveloping and managing ad tech platforms, programmatic advertising, ad servingCreating and executing marketing campaigns across digital channels
Skills & CertificationsAd tech tools, data analysis, programmatic buying, certifications like Google Ads, Facebook BlueprintContent creation, SEO, social media, analytics, certifications like Google Analytics, HubSpot
Work EnvironmentTech companies, ad agencies, media platformsBrands, marketing agencies, media firms

Advertising Technology primarily focuses on building and optimizing ad platforms and programmatic ad buying, while Digital Marketing encompasses a broader range of online marketing strategies including content, SEO, and social media. Both roles require overlapping skills and certifications but differ in their core responsibilities and work environments.

What kind of jobs in media bring in $150,000 a year?

In advertising technology, senior roles such as Director of Programmatic Advertising, Media Director, or Data Analytics Lead often earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, and proficiency with tools like demand-side platforms (DSPs) and data management platforms (DMPs).

What is the highest paying advertising job?

In advertising technology, senior roles such as Director of Programmatic Advertising or Vice President of Digital Advertising tend to have the highest salaries, often exceeding six figures annually. These positions require extensive experience, leadership skills, and expertise in data-driven ad platforms and tools.

What is advertising technology?

Advertising technology, often called ad tech, refers to the software and tools used by advertising professionals to plan, execute, and analyze digital advertising campaigns. It includes platforms for ad buying, targeting, data management, and analytics, enabling more efficient and targeted advertising across digital channels.

What are the key skills and qualifications needed to thrive in Advertising Technology, and why are they important?

To thrive in Advertising Technology, you need a solid understanding of digital marketing concepts, data analysis, and familiarity with programmatic advertising, often supported by a degree in marketing, computer science, or related fields. Mastery of ad tech platforms (such as Google Ad Manager, DV360), analytics tools, and industry certifications like IAB Digital Media Buying and Planning Certification are commonly required. Strong problem-solving, adaptability, and effective communication skills help professionals navigate the fast-paced, constantly evolving landscape of ad tech. These skills and qualifications are crucial to designing effective campaigns, optimizing ad spend, and ensuring successful collaboration across teams and with clients.

What kind of jobs can I get with an advertising degree?

With an advertising degree, you can pursue roles such as advertising account executive, media planner, digital marketing specialist, or brand manager. These positions often require skills in communication, data analysis, and familiarity with advertising tools like Google Ads or social media platforms.
More about Advertising Technology jobs
What cities are hiring for Advertising Technology jobs? Cities with the most Advertising Technology job openings:
What states have the most Advertising Technology jobs? States with the most job openings for Advertising Technology jobs include:
Infographic showing various Advertising Technology job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 86% Full Time, 10% Part Time, and 3% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $82,994 per year, or $39.9 per hour.
Senior Software Development Engineer, Advertising Technology

Senior Software Development Engineer, Advertising Technology

Expedia Group

Chicago, IL • On-site

$126K - $166K/yr

Full-time

Medical, Dental, Vision, PTO

Re-posted 16 days ago


Expedia Group rating

7.9

Company rating: 7.9 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

5th of 11 rated travel agencies


Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Introduction to the team
Expedia Group Advertising builds the platforms and experiences that connect advertisers with millions of travelers across the globe. Our mission is to help partners reach the right traveler with the right message at the right time through intuitive advertiser experiences, high-performance ad delivery systems, and intelligent AI-powered optimization.
We are growing our Advertiser Experience engineering team and are looking for a talented, product-minded Senior Software Development Engineer with deep experience building and operating production machine learning systems. This role is ideal for an engineer who combines strong software engineering fundamentals with hands-on ML engineering expertise and is passionate about bringing intelligent capabilities into customer-facing products at scale.
You will help shape the next generation of our advertising marketplace by building scalable advertiser-facing platforms, backend services, and ML-powered capabilities that drive measurable business outcomes. Working at the intersection of distributed systems, machine learning, and product development, you will be responsible for productionizing and operating intelligent systems that power recommendations, ranking, forecasting, decision support, and generative AI experiences for advertisers.
Success in this role requires the ability to design and build production-grade software, deploy and operate machine learning models and inference services at scale, and partner closely with ML engineers, applied scientists, and product teams to transform data and models into impactful advertiser experiences.
In This Role, You Will
Lead the design, implementation, and evolution of backend APIs and distributed services that power high-quality advertiser experiences with strong performance, reliability, trust, and transparency.
Own and evolve the architecture of core platform services supporting campaign management, optimization, and intelligent decisioning across Expedia Group's advertising network.
Build and operate production systems that integrate machine learning into advertiser workflows, including recommendations, smart defaults, ranking, prediction, forecasting, and AI-assisted decision support.
Lead the application of LLMs and generative AI to improve campaign setup, streamline configuration workflows, and automate repetitive operational tasks at scale.
Collaborate with software engineers and ML engineers or applied scientists to design and deliver batch and real-time systems for advertising use cases.
Drive end-to-end delivery of complex, multi-quarter initiatives from technical design through production deployment, monitoring, and iterative improvement.
Establish and uphold engineering best practices across software and ML-powered systems, including code quality, testing, observability, system reliability, and model/service monitoring.
Design and operate scalable data and ML-enabled services, including feature pipelines, inference services, experimentation frameworks, and production monitoring for model and system health.
Partner with product, UX, analytics, and business stakeholders to identify high-impact opportunities and translate them into scalable technical solutions.
Contribute to cross-team initiatives that improve performance, scalability, and operational maturity of platform and AI-driven systems.
Mentor engineers through design reviews, code reviews, and technical guidance, helping raise the bar for engineering quality and system design.
Minimum Qualifications
  • Bachelor's degree with 8+ years of experience, or Master's degree with 6+ years of experience, in a related technical field; or equivalent professional experience.
  • Strong experience designing and building scalable backend services and distributed systems in production.
  • Strong programming experience in Python and at least one of Java, Kotlin, or similar backend languages.
  • 3+ years of hands-on experience building, deploying, and operating machine learning or AI-powered systems in production environments.
  • Experience integrating ML models or AI capabilities (e.g., recommendations, ranking, prediction, or LLM-based features) into production software systems.
  • Experience working with data and ML pipelines, including batch or streaming data processing and model inference workflows.
  • Familiarity with cloud-native distributed systems and platforms such as AWS, Kubernetes, or equivalent.
  • Experience collaborating with product and business partners to translate requirements into technical solutions.
  • Proven ability to lead end-to-end technical design for complex systems and deliver them in production.

Preferred Qualifications
  • Experience building or operating LLM-based systems such as RAG pipelines, embeddings-based retrieval, or AI copilots.
  • Experience with ML infrastructure components such as feature stores, model serving systems, or experimentation platforms.
  • Experience with data processing frameworks such as Spark or similar large-scale processing tools.
  • Experience with MLOps practices, including model versioning, CI/CD for ML systems, automated evaluation, monitoring, and retraining.
  • Experience mentoring engineers and contributing to technical leadership within a team.
  • Strong communication skills with the ability to explain technical tradeoffs to both technical and non-technical audiences.
  • Experience in advertising, marketplaces, e-commerce, or travel domains.

What Success Looks Like
You build and evolve scalable advertiser platform services that are reliable, maintainable, and widely adopted by partner teams.
You successfully bring ML and AI-powered capabilities into production that measurably improve advertiser outcomes and reduce operational complexity.
You strengthen engineering excellence across system design, reliability, observability, and production readiness.
You contribute to shaping how AI and ML are applied within advertiser-facing products while growing the technical capability of the team.
Location:
Please note that this role is only available in Chicago, IL, in alignment with our flexible work model, which requires employees to be in the office at least three days a week. We are unable to offer relocation assistance for this role.
The total cash range for this position in Chicago is $171,500.00 to $240,000.00. Employees in this role have the potential to increase their pay up to $274,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks
Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediggroup.com/life.
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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