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Programmatic Digital Jobs in Florida (NOW HIRING)

Univision

Manager, Digital Marketing

Miami, FL · On-site

Execute comprehensive paid media buys across paid social, paid digital (youtube, programmatic), CTV etc, aligned with business goals across various verticals: Novelas, Sunday programming, Sports ...

WMX

Programmatic Media Specialist

Miami, FL · Hybrid

Programmatic Specialist What's The Deal? A fast-paced boutique advertising agency located in the ... of digital media plans * Extract and deliver insightful findings for client reports while ...

WMX

Programmatic Media Specialist

Miami, FL · On-site

Programmatic Specialist What's The Deal? A fast-paced boutique advertising agency located in the ... of digital media plans * Extract and deliver insightful findings for client reports while ...

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WMX

Programmatic Media Specialist

Miami, FL · On-site

Programmatic Specialist What's The Deal? A fast-paced boutique advertising agency located in the ... of digital media plans * Extract and deliver insightful findings for client reports while ...

Houston Methodist

Digital Campaign Strategist

Miami, FL · On-site

$75K - $86K/yr

The Digital Campaign Strategist will focus on building and executing paid digital media campaigns within programmatic display, video, and social media channels. FLSA STATUS Exempt QUALIFICATIONS ...

321 The Agency

Senior Paid Digital Media Manager

Orlando, FL

$83K - $108K/yr

Senior Paid Digital Media Manager ABOUT US 321 is a creative marketing agency using strategic data ... Programmatic Display: Audience targeting, retargeting, contextual advertising * CTV/OTT: Connected ...

Chatter Buzz

Digital Marketing Strategist

Orlando, FL · On-site

To excel as a Digital Marketing Strategist, you must have a well-rounded knowledge of the Web, familiarity with search engines, social media, programmatic, a strong knowledge of web analytics, and an ...

Chatter Buzz

Digital Marketing Strategist

Orlando, FL · On-site

To excel as a Digital Marketing Strategist, you must have a well-rounded knowledge of the Web, familiarity with search engines, social media, programmatic, a strong knowledge of web analytics, and an ...

The Everglades Foundation

FL · On-site

... programmatic efforts, and builds awareness of its overall mission. The Digital Media Specialist is a creative and organized strategist and designer with developed interpersonal and communication ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Florida? For Programmatic Digital jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Florida look for? The top searched job categories for Programmatic Digital jobs in Florida are:
What cities in Florida are hiring for Programmatic Digital jobs? Cities in Florida with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Manager, Digital Marketing

Manager, Digital Marketing

Univision Communications, Inc.

Miami, FL • On-site

Full-time

Posted 12 days ago

Job description

A highly skilled and strategic Digital Marketing Manager who develops data-driven media scenarios to inform channel mix and budget allocation. In this role, you will report to the Senior Director of Digital Marketing and partner in media planning by translating data into actionable recommendations. Executing and optimizing multi-platform paid media campaigns to drive tune-in and audience engagement. You will leverage your expertise to create robust, strategic, multi-platform media buys, optimize campaign performance, manage budgets effectively, and mentor a team of digital marketing specialists.
YOUR DAY-DAY: (aka Responsibilities)
  • Creates various scenario media plans leveraging data from past campaigns to inform strategies.
  • Execute comprehensive paid media buys across paid social, paid digital (youtube, programmatic), CTV etc, aligned with business goals across various verticals: Novelas, Sunday programming, Sports, Music Tentpoles, News and Daytime campaigns
  • Mentor a team of digital marketing specialists, providing guidance, performance feedback and QA media buys and optimizations of campaigns.
  • Collaborate cross-functionally with internal teams such as creative, social, digital, research and analytics to ensure cohesive and effective digital marketing campaigns.
  • Utilize data-driven insights and analytical tools to monitor campaign performance, identify opportunities for optimization, and provide actionable recommendations for continuous improvement.
  • Experience with tune-in study measurement via partners such as VideoAmp, Samba TV to name a few at measuring digital media buys effectiveness at driving tune-in
  • Manage relationships with external vendors and agencies to support campaign execution and optimization.
  • Stay abreast of industry trends, emerging technologies, and competitor activities to inform strategic planning and maintain a competitive edge in the market.

YOU HAVE: (aka Qualifications)
  • Bachelor's degree in Marketing, Advertising, Business Administration, or related field
  • Proven experience (4-6 years) in digital marketing with a focus on paid media, including hands-on experience with SEM, programmatic advertising (DV360), YouTube (Google ads) and social media advertising platforms: Meta ads manager, TikTok Ads manager etc.
  • Strong leadership and team management skills, with experience in mentoring and developing direct reports while fostering a culture of innovation, collaboration and continuous learning.
  • Demonstrated ability to develop and execute successful paid media strategies that drive measurable results.
  • Flexibility: the desire and ability to pivot tactics in real-time.
  • A comprehensive understanding of integrated media planning and buying across all media channels (including paid social, devices and programmatic).
  • Analytical mindset with proficiency in analyzing campaign performance data and making data-driven decisions
  • Strong agency and media partner management and senior relationship building skills.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
  • Bilingual in Spanish and English

ELIGIBILITY REQUIREMENTS
  • Must be willing to work from our Miami office
  • Employment/education will be verified
  • Applicants must be currently authorized to work in the United States on a full-time basis

TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.

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