ZipRecruiter

Log In

1

Senior Media Planner Jobs in Florida (NOW HIRING)

Virgin Voyages

Sr. Media Strategist

Plantation, FL · On-site

The Gig: We're looking for a Senior Media Strategist to lead audience-first, full-funnel media and ... field. * 7+ years in media strategy, planning, and hands-on platform management. * Proven ...

V Cruises US

Sr. Media Strategist

Plantation, FL

The Gig: We're looking for a Senior Media Strategist to lead audience-first, full-funnel media and ... field. * 7+ years in media strategy, planning, and hands-on platform management. * Proven ...

SharkNinja

Director, Media - LATAM

Miami, FL

Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging ... Serve as the senior media partner for Growth Markets-collaborating with Brand, Creative, IMC ...

Bluewater Media

Be Seen First

Sr. Paid Social Media Buyer

Clearwater, FL · On-site

$80K - $100K/yr

The ideal candidate will manage all aspects of client accounts, from planning and testing to optimization and reporting, with a focus on full-funnel media strategies. Key responsibilities include ...

Fisher Investments

Sr. Paid Media Buyer

Tampa, FL · Hybrid

As a Sr. Paid Digital Media Buyer, you'll drive global growth through campaigns across Google ... Partner closely with Strategy and Planning, and our in-house creative agency to develop high impact ...

Barkley

VP, Media Planning

Orlando, FL · Hybrid

Role Overview The VP, Media Planning serves as a senior client leader and strategic account lead within a planning pod. In this role, you guide the development of integrated media strategies and ...

Barkley

VP, Media Planning

Orlando, FL · On-site

Role Overview The VP, Media Planning serves as a senior client leader and strategic account lead within a planning pod. In this role, you guide the development of integrated media strategies and ...

subway

Director, Media

Miami, FL · On-site

Partner with senior leadership to inform annual media strategy by providing insights on industry ... National Media Planning & Optimization * Manage execution of the National Media Plan, ensuring ...

subway

Director, Media

Miami, FL · On-site

Partner with senior leadership to inform annual media strategy by providing insights on industry ... National Media Planning & Optimization * Manage execution of the National Media Plan, ensuring ...

subway

Director, Media

Miami, FL

Partner with senior leadership to inform annual media strategy by providing insights on industry ... National Media Planning & Optimization * Manage execution of the National Media Plan, ensuring ...

subway

Director, Media

Miami, FL

Partner with senior leadership to inform annual media strategy by providing insights on industry ... National Media Planning & Optimization * Manage execution of the National Media Plan, ensuring ...

next page

Showing results 1-20

People also search for

All JobsSenior Media Planner JobsSenior Media Planner Jobs in Florida

Senior Media Planner information

See Florida salary details

$44.8K

$56.8K

$68K

How much do senior media planner jobs pay per year?

As of May 28, 2026, the average yearly pay for senior media planner in Florida is $56,752.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,200.00 and $62,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Senior Media Planner, and why are they important?

To thrive as a Senior Media Planner, you need expertise in media strategy, data analysis, budgeting, and a solid background in marketing or communications, often supported by a bachelor’s degree. Familiarity with media planning software like MediaOcean, Nielsen, and Google Analytics, as well as digital advertising platforms, is typically required. Strong negotiation, presentation, and interpersonal skills help foster client relationships and collaboration with internal teams. These skills are crucial for developing effective media campaigns that maximize ROI and meet client objectives in a competitive advertising landscape.

How does a Senior Media Planner typically collaborate with clients and internal teams during campaign development?

As a Senior Media Planner, you’ll act as a key liaison between clients, creative teams, and media buyers. You’ll lead strategic discussions with clients to understand their goals, then coordinate with internal departments—such as creative, analytics, and account management—to develop and refine media strategies. Regularly, you’ll present media plans, gather feedback, and make data-driven adjustments to ensure campaigns run smoothly and meet objectives. Strong communication and project management skills are essential for balancing client expectations with internal capabilities.

What does a Senior Media Planner do?

A Senior Media Planner is responsible for developing, implementing, and optimizing media strategies for advertising campaigns. They analyze audience data, select the most effective media channels, and negotiate with vendors to maximize campaign reach and effectiveness within budget constraints. Senior Media Planners also collaborate closely with clients and creative teams to ensure campaign goals are met and performance is tracked. Their expertise ensures that advertising efforts are both cost-effective and impactful.

What is the difference between Senior Media Planner vs Media Buyer?

AspectSenior Media PlannerMedia Buyer
Primary RoleDevelops media strategies, plans campaigns, analyzes target audiencesExecutes media placements, negotiates ad space, manages buying process
Required SkillsStrategic planning, market research, analyticsNegotiation, vendor management, campaign execution
Work EnvironmentCollaborates with creative and account teams, often in agenciesWorks closely with media vendors and ad platforms
Common CertificationsMedia planning certifications, digital marketing credentialsMedia buying certifications, digital advertising certifications

The main difference between a Senior Media Planner and a Media Buyer lies in their focus: the Senior Media Planner strategizes and plans media campaigns, while the Media Buyer handles the execution and purchasing of ad space. Both roles require related skills and certifications, but their responsibilities differ in scope and daily tasks.

What are the most commonly searched types of Media Planner jobs in Florida? The most popular types of Media Planner jobs in Florida are:
What are popular job titles related to Senior Media Planner jobs in Florida? For Senior Media Planner jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Senior Media Planner jobs in Florida look for? The top searched job categories for Senior Media Planner jobs in Florida are:
What cities in Florida are hiring for Senior Media Planner jobs? Cities in Florida with the most Senior Media Planner job openings:
What are popular job titles related to Senior Media Planner jobs in FL? For Senior Media Planner jobs in FL, the most frequently searched job titles are:
Senior Media Planner jobs near you
Sr. Media Planner

Sr. Media Planner

Zimmerman Advertising

Fort Lauderdale, FL • On-site

Full-time

Posted yesterday

Job description

Overall Objective

The Sr. Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

  • Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
  • Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
  • Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
  • As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
  • Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
  • As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
  • Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
  • For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Qualifications

  • Bachelors degree in business, marketing, advertising or related field
  • 2-4 years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
  • Demonstrated presentation and writing skills
  • Experience negotiating with and managing digital vendors
  • Experience evaluating and recommending strategy and placements for digital campaigns
  • Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
  • Experience in retail, restaurant and/or franchisee operations is highly desirable
  • Full service agency experience preferred, but not required
  • Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek) is a plus

Apply