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Senior Media Planner Jobs (NOW HIRING)

Omnicom

Senior Media Planner

Minneapolis, MN · Hybrid

$60K - $70K/yr

The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization ...

SixSpeed

Senior Media Planner

Minneapolis, MN

$65K - $80K/yr

As a Senior Media Planner, you're a strategic thinker who thrives at the intersection of data, consumer behavior, and business objectives. You know that great media plans do more than reach audiences ...

SixSpeed

Senior Media Planner

Minneapolis, MN · On-site

$65K - $80K/yr

As a Senior Media Planner, you're a strategic thinker who thrives at the intersection of data, consumer behavior, and business objectives. You know that great media plans do more than reach audiences ...

Omnicom

Senior Media Planner

Minneapolis, MN · On-site

$60K - $70K/yr

The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization ...

Omnicom Media

Senior Media Planner

Los Angeles, CA

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

Sensis Inc.

Senior Media Planner/ Buyer

Los Angeles, CA · On-site

$65K - $75K/yr

Senior Media Planner/ Buyer As Senior Media Planner/Buyer, you will work as part of a team leading media planning and buying for a variety of agency clients, spanning awareness and conversion ...

Omnicom Media

Senior Media Planner

New York, NY · On-site

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

Omnicom Media

Senior Media Planner

New York, NY

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

Omnicom Media

Senior Media Planner

Los Angeles, CA · On-site

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

dunnhumby

Senior Media Planner

Cincinnati, OH · Remote

Senior Media Planner Job Location: 3825 Edwards Road, #600, Cincinnati, OH 45209 (May work remotely) Travel: Up to 10% international travel for client meetings, retailer engagements, and internal ...

BarkleyOKRP

Senior Media Planner

Kansas City, MO · On-site

$60K - $83K/yr

... Senior Planner at BarkleyOKRP. This position is responsible for building and presenting strategic and tactical media recommendations that are effective and impactful while making smart use of the ...

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Senior Media Planner information

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$60K

$75.9K

$91K

How much do senior media planner jobs pay per year?

As of Aug 25, 2026, the average yearly pay for senior media planner in the United States is $75,943.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What does a senior media planner do?

A Senior Media Planner is responsible for developing, implementing, and optimizing media strategies for advertising campaigns. They analyze audience data, select the most effective media channels, and negotiate with vendors to maximize campaign reach and effectiveness within budget constraints. Senior Media Planners also collaborate closely with clients and creative teams to ensure campaign goals are met and performance is tracked. Their expertise ensures that advertising efforts are both cost-effective and impactful.

What skills and qualifications are needed to thrive as a senior media planner?

To thrive as a Senior Media Planner, you need expertise in media strategy, data analysis, budgeting, and a solid background in marketing or communications, often supported by a bachelor’s degree. Familiarity with media planning software like MediaOcean, Nielsen, and Google Analytics, as well as digital advertising platforms, is typically required. Strong negotiation, presentation, and interpersonal skills help foster client relationships and collaboration with internal teams. These skills are crucial for developing effective media campaigns that maximize ROI and meet client objectives in a competitive advertising landscape.

How does a senior media planner typically collaborate with clients and internal teams during campaign development?

As a Senior Media Planner, you’ll act as a key liaison between clients, creative teams, and media buyers. You’ll lead strategic discussions with clients to understand their goals, then coordinate with internal departments—such as creative, analytics, and account management—to develop and refine media strategies. Regularly, you’ll present media plans, gather feedback, and make data-driven adjustments to ensure campaigns run smoothly and meet objectives. Strong communication and project management skills are essential for balancing client expectations with internal capabilities.

What is the difference between Senior Media Planner vs Media Buyer?

AspectSenior Media PlannerMedia Buyer
Primary RoleDevelops media strategies, plans campaigns, analyzes target audiencesExecutes media placements, negotiates ad space, manages buying process
Required SkillsStrategic planning, market research, analyticsNegotiation, vendor management, campaign execution
Work EnvironmentCollaborates with creative and account teams, often in agenciesWorks closely with media vendors and ad platforms
Common CertificationsMedia planning certifications, digital marketing credentialsMedia buying certifications, digital advertising certifications

The main difference between a Senior Media Planner and a Media Buyer lies in their focus: the Senior Media Planner strategizes and plans media campaigns, while the Media Buyer handles the execution and purchasing of ad space. Both roles require related skills and certifications, but their responsibilities differ in scope and daily tasks.

What is the average salary for a senior media planner?

The average salary for a senior media planner in the US typically ranges from $70,000 to $100,000 annually, depending on experience, location, and company size. Senior media planners often have 5+ years of experience and proficiency with media planning tools like MediaOcean or Strata.
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Senior Media Planner jobs near you
Infographic showing various Senior Media Planner job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 71% Full Time, 23% Part Time, 1% Temporary, and 3% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $75,943 per year, or $36.5 per hour.

Sr. Media Planner

Fort Lauderdale, FL • On-site

Zimmerman Advertising
Marketing • 1 - 5K employees
Learn more about Zimmerman Advertisingexternal

Full-time

Re-posted yesterday

Job description

Overall Objective

The Sr. Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

  • Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
  • Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
  • Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
  • As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
  • Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
  • As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
  • Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
  • For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Qualifications

  • Bachelors degree in business, marketing, advertising or related field
  • 2-4 years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
  • Demonstrated presentation and writing skills
  • Experience negotiating with and managing digital vendors
  • Experience evaluating and recommending strategy and placements for digital campaigns
  • Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
  • Experience in retail, restaurant and/or franchisee operations is highly desirable
  • Full service agency experience preferred, but not required
  • Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek) is a plus

Required Skills
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