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Senior Media Planner Jobs (NOW HIRING)

Senior Media Planner

Los Angeles, CA · On-site

$75K - $85K/yr

Senior Media Planner Senior Media Planner Media Operations Permanent - Full Time Los Angeles - BBCS / GNL Job Closing Date: THE ROLE JOB DETAILS BBC Studios - Ad Sales / Commercial Location: Los ...

New

$60K - $70K/yr

The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization ...

Senior Media Planner

Minneapolis, MN · On-site

$65K - $80K/yr

As a Senior Media Planner, you're a strategic thinker who thrives at the intersection of data, consumer behavior, and business objectives. You know that great media plans do more than reach audiences ...

Senior Media Planner

Minneapolis, MN · On-site

$65K - $80K/yr

As a Senior Media Planner, you're a strategic thinker who thrives at the intersection of data, consumer behavior, and business objectives. You know that great media plans do more than reach audiences ...

Senior Media Planner

Manhattan, NY · On-site

$75K - $80K/yr

The Senior Media Planner supports in the development of effective, innovative, and strategic solutions, is responsible for the oversight coordination and execution of approved media plans, media ...

Senior Media Planner

Minneapolis, MN · Hybrid

$60K - $70K/yr

The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization ...

$60K - $80K/yr

Position Summary As a Senior Media Planner, Brand, you will lead the development and execution of local, national and global brand media plans, owning your plans, measurement, reports, and ...

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

Senior Media Planner

Minneapolis, MN · On-site

$60K - $70K/yr

The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization ...

Senior Media Planner

$60K - $80K/yr

Position Summary As a Senior Media Planner, Brand, you will lead the development and execution of local, national and global brand media plans, owning your plans, measurement, reports, and ...

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

Senior Media Planner/ Buyer As Senior Media Planner/Buyer, you will work as part of a team leading media planning and buying for a variety of agency clients, spanning awareness and conversion ...

OVERVIEW Bernstein-Rein is seeking a strategic, data-informed Senior Media Planner to develop integrated media strategies that help clients drive business growth across national, regional, and local ...

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Showing results 1-20

Senior Media Planner information

See salary details

$60K

$75.9K

$91K

How much do senior media planner jobs pay per year?

As of Sep 14, 2026, the average yearly pay for senior media planner in the United States is $75,943.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What does a senior media planner do?

A Senior Media Planner is responsible for developing, implementing, and optimizing media strategies for advertising campaigns. They analyze audience data, select the most effective media channels, and negotiate with vendors to maximize campaign reach and effectiveness within budget constraints. Senior Media Planners also collaborate closely with clients and creative teams to ensure campaign goals are met and performance is tracked. Their expertise ensures that advertising efforts are both cost-effective and impactful.

What skills and qualifications are needed to thrive as a senior media planner?

To thrive as a Senior Media Planner, you need expertise in media strategy, data analysis, budgeting, and a solid background in marketing or communications, often supported by a bachelor’s degree. Familiarity with media planning software like MediaOcean, Nielsen, and Google Analytics, as well as digital advertising platforms, is typically required. Strong negotiation, presentation, and interpersonal skills help foster client relationships and collaboration with internal teams. These skills are crucial for developing effective media campaigns that maximize ROI and meet client objectives in a competitive advertising landscape.

How does a senior media planner typically collaborate with clients and internal teams during campaign development?

As a Senior Media Planner, you’ll act as a key liaison between clients, creative teams, and media buyers. You’ll lead strategic discussions with clients to understand their goals, then coordinate with internal departments—such as creative, analytics, and account management—to develop and refine media strategies. Regularly, you’ll present media plans, gather feedback, and make data-driven adjustments to ensure campaigns run smoothly and meet objectives. Strong communication and project management skills are essential for balancing client expectations with internal capabilities.

What is the difference between Senior Media Planner vs Media Buyer?

AspectSenior Media PlannerMedia Buyer
Primary RoleDevelops media strategies, plans campaigns, analyzes target audiencesExecutes media placements, negotiates ad space, manages buying process
Required SkillsStrategic planning, market research, analyticsNegotiation, vendor management, campaign execution
Work EnvironmentCollaborates with creative and account teams, often in agenciesWorks closely with media vendors and ad platforms
Common CertificationsMedia planning certifications, digital marketing credentialsMedia buying certifications, digital advertising certifications

The main difference between a Senior Media Planner and a Media Buyer lies in their focus: the Senior Media Planner strategizes and plans media campaigns, while the Media Buyer handles the execution and purchasing of ad space. Both roles require related skills and certifications, but their responsibilities differ in scope and daily tasks.

What is the average salary for a senior media planner?

The average salary for a senior media planner in the US typically ranges from $70,000 to $100,000 annually, depending on experience, location, and company size. Senior media planners often have 5+ years of experience and proficiency with media planning tools like MediaOcean or Strata.
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Infographic showing various Senior Media Planner job openings in the United States as of September 2026, with employment types broken down into 2% Internship, 74% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $75,943 per year, or $36.5 per hour.

Senior Media Planner

Los Angeles, CA • On-site

$75K - $85K/yr

Full-time

Medical, Dental, Retirement, PTO

Posted 2 days ago

New


Job description

Job Title: Senior Media Planner
Senior Media Planner
Media Operations
Permanent - Full Time
Los Angeles - BBCS / GNL
Job Closing Date:
THE ROLE
JOB DETAILS
BBC Studios - Ad Sales / Commercial
Location: Los Angeles - Hybrid
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio, and digital content. At Digital News & Streaming, our ambition is to entertain, educate, and inspire through world-class journalism in all forms. Our reporting takes you across the world and then provides the tools to live a more informed and fulfilled life.
JOB PURPOSE
The Senior Media Planner will provide end-to-end sales support to the New & Growth Ad Sales team with a strong emphasis on publisher-led, omnichannel planning across digital, audio, social, linear, and programmatic environments. This role brings deep understanding of a premium publisher ecosystem and audience driven storytelling to deliver integrated, high-impact advertiser solutions.
As a Senior Media Planner, this role plays a critical part in developing comprehensive media strategies, optimizing performance, and securing successful outcomes for BBC's clients and their objectives. The Senior Media Planner is based in the Los Angeles office and reports to the Manager, Media Strategist & Planning.
This role supports the full campaign lifecycle, from pre-sale strategy through post-sale execution, ensuring that advertiser objectives are met through thoughtful planning, seamless execution, and strong cross-functional collaboration.
KEY RESPONSIBILITES
Pre-Sale (Strategic Planning and Publisher Expertise):
  • Support Sales by responding to RFPs with cross-channel, audience-first media strategies that align BBC's suite of offerings with advertiser goals
  • Lead the development of strategic responses to New & Growth RFPs across digital, social, audio, linear, and programmatic channels, leveraging BBC's premium content, products, and first party data
  • Own channel mix recommendations and budget allocation decisions, grounded in audience insights and performance data
  • Provide strategic POVs on packaging, pricing, and inventory utilization to maximize revenue and performance
  • Act as a subject matter expert on BBC offerings, proactively introducing new opportunities and innovative solutions to clients and internal stakeholders

Post-Sale (Execution and Optimization):
  • Review insertion orders and provide final sign-off on plans to ensure alignment with strategic intent and client objectives
  • Book campaigns in order management systems and ensure proper launch set up in partnership with Ad Operations and Client Success teams
  • Own reporting and optimization strategy, translating performance data into actionable recommendations and mid-flight adjustments

KNOWLEDGE, SKILLS, TRAINING AND EXPERIENCE
  • 4+ years of experience in digital media planning, sales planning, or advertising support, preferably within a publisher environment
  • Strong understanding of omnichannel media planning, including digital, audio, linear, social, and programmatic advertising
  • Highly organized with exceptional attention to detail and ability to manage multiple campaigns simultaneously
  • Strategic mindset with strong communication and collaboration skills
  • Proficiency in Excel required and experience with advertising tools/platforms a plus (i.e. Google Ad Manager, Operative.One, Salesforce, etc.

BENEFITS AND PERKS
  • 100% Employer-Paid Medical and Dental Insurance (PPO plans)
  • Generous Paid Time Off
  • Flexible, Hybrid Working Arrangements
  • Work/life balance
  • Free Retirement Consulting to All Employees
  • Pet Insurance
  • Commuter Benefits
  • Gym Reimbursement

COMPENSATION
The anticipated annual base salary for this position is $75,000-$85,000 dependent on experience & market conditions. This range does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
WHY JOIN US
FOLLOW US ON SOCIAL MEDIA
Senior Media Planner
Media Operations
Permanent - Full Time
Los Angeles - BBCS / GNL
Job Closing Date:
THE ROLE
Job Description:
JOB DETAILS
BBC Studios - Ad Sales / Commercial
Location: Los Angeles - Hybrid
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio, and digital content. At Digital News & Streaming, our ambition is to entertain, educate, and inspire through world-class journalism in all forms. Our reporting takes you across the world and then provides the tools to live a more informed and fulfilled life.
JOB PURPOSE
The Senior Media Planner will provide end-to-end sales support to the New & Growth Ad Sales team with a strong emphasis on publisher-led, omnichannel planning across digital, audio, social, linear, and programmatic environments. This role brings deep understanding of a premium publisher ecosystem and audience driven storytelling to deliver integrated, high-impact advertiser solutions.
As a Senior Media Planner, this role plays a critical part in developing comprehensive media strategies, optimizing performance, and securing successful outcomes for BBC's clients and their objectives. The Senior Media Planner is based in the Los Angeles office and reports to the Manager, Media Strategist & Planning.
This role supports the full campaign lifecycle, from pre-sale strategy through post-sale execution, ensuring that advertiser objectives are met through thoughtful planning, seamless execution, and strong cross-functional collaboration.
KEY RESPONSIBILITES
Pre-Sale (Strategic Planning and Publisher Expertise):
  • Support Sales by responding to RFPs with cross-channel, audience-first media strategies that align BBC's suite of offerings with advertiser goals
  • Lead the development of strategic responses to New & Growth RFPs across digital, social, audio, linear, and programmatic channels, leveraging BBC's premium content, products, and first party data
  • Own channel mix recommendations and budget allocation decisions, grounded in audience insights and performance data
  • Provide strategic POVs on packaging, pricing, and inventory utilization to maximize revenue and performance
  • Act as a subject matter expert on BBC offerings, proactively introducing new opportunities and innovative solutions to clients and internal stakeholders

Post-Sale (Execution and Optimization):
  • Review insertion orders and provide final sign-off on plans to ensure alignment with strategic intent and client objectives
  • Book campaigns in order management systems and ensure proper launch set up in partnership with Ad Operations and Client Success teams
  • Own reporting and optimization strategy, translating performance data into actionable recommendations and mid-flight adjustments

KNOWLEDGE, SKILLS, TRAINING AND EXPERIENCE
  • 4+ years of experience in digital media planning, sales planning, or advertising support, preferably within a publisher environment
  • Strong understanding of omnichannel media planning, including digital, audio, linear, social, and programmatic advertising
  • Highly organized with exceptional attention to detail and ability to manage multiple campaigns simultaneously
  • Strategic mindset with strong communication and collaboration skills
  • Proficiency in Excel required and experience with advertising tools/platforms a plus (i.e. Google Ad Manager, Operative.One, Salesforce, etc.

BENEFITS AND PERKS
  • 100% Employer-Paid Medical and Dental Insurance (PPO plans)
  • Generous Paid Time Off
  • Flexible, Hybrid Working Arrangements
  • Work/life balance
  • Free Retirement Consulting to All Employees
  • Pet Insurance
  • Commuter Benefits
  • Gym Reimbursement

COMPENSATION
The anticipated annual base salary for this position is $75,000-$85,000 dependent on experience & market conditions. This range does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
WHY JOIN US
FOLLOW US ON SOCIAL MEDIA