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Senior Media Planner Jobs (NOW HIRING)

Allen & Gerritsen

Senior Media Planner

Boston, MA · On-site

$70K - $75K/yr

The Senior Media Planner is a strategic, curious, and collaborative media professional responsible for developing integrated media plans that connect brands with audiences in meaningful ways. This ...

Allen & Gerritsen

Senior Media Planner

Boston, MA

The Senior Media Planner is a strategic, curious, and collaborative media professional responsible for developing integrated media plans that connect brands with audiences in meaningful ways. This ...

Allen & Gerritsen

Senior Media Planner

Boston, MA · On-site

$70K - $75K/yr

The Senior Media Planner is a strategic, curious, and collaborative media professional responsible for developing integrated media plans that connect brands with audiences in meaningful ways. This ...

Omnicom Media

Senior Media Planner

Los Angeles, CA · On-site

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

Omnicom Media

Senior Media Planner

Los Angeles, CA

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

Omnicom Media

Senior Media Planner

New York, NY

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

Omnicom Media

Senior Media Planner

New York, NY · On-site

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

Croud

Senior Media Planner

Manhattan, NY · On-site

Cross-channel media planning, ensuring a data-backed media mix and tactical decisions * Oversee ... Experience of presenting to clients and 'selling-in' ideas, and of working closely with senior ...

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Senior Media Planner information

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$60K

$75.9K

$91K

How much do senior media planner jobs pay per year?

As of Jul 14, 2026, the average yearly pay for senior media planner in the United States is $75,943.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Senior Media Planner, and why are they important?

To thrive as a Senior Media Planner, you need expertise in media strategy, data analysis, budgeting, and a solid background in marketing or communications, often supported by a bachelor’s degree. Familiarity with media planning software like MediaOcean, Nielsen, and Google Analytics, as well as digital advertising platforms, is typically required. Strong negotiation, presentation, and interpersonal skills help foster client relationships and collaboration with internal teams. These skills are crucial for developing effective media campaigns that maximize ROI and meet client objectives in a competitive advertising landscape.

What does a Senior Media Planner do?

A Senior Media Planner is responsible for developing, implementing, and optimizing media strategies for advertising campaigns. They analyze audience data, select the most effective media channels, and negotiate with vendors to maximize campaign reach and effectiveness within budget constraints. Senior Media Planners also collaborate closely with clients and creative teams to ensure campaign goals are met and performance is tracked. Their expertise ensures that advertising efforts are both cost-effective and impactful.

What is the difference between Senior Media Planner vs Media Buyer?

AspectSenior Media PlannerMedia Buyer
Primary RoleDevelops media strategies, plans campaigns, analyzes target audiencesExecutes media placements, negotiates ad space, manages buying process
Required SkillsStrategic planning, market research, analyticsNegotiation, vendor management, campaign execution
Work EnvironmentCollaborates with creative and account teams, often in agenciesWorks closely with media vendors and ad platforms
Common CertificationsMedia planning certifications, digital marketing credentialsMedia buying certifications, digital advertising certifications

The main difference between a Senior Media Planner and a Media Buyer lies in their focus: the Senior Media Planner strategizes and plans media campaigns, while the Media Buyer handles the execution and purchasing of ad space. Both roles require related skills and certifications, but their responsibilities differ in scope and daily tasks.

How does a Senior Media Planner typically collaborate with clients and internal teams during campaign development?

As a Senior Media Planner, you’ll act as a key liaison between clients, creative teams, and media buyers. You’ll lead strategic discussions with clients to understand their goals, then coordinate with internal departments—such as creative, analytics, and account management—to develop and refine media strategies. Regularly, you’ll present media plans, gather feedback, and make data-driven adjustments to ensure campaigns run smoothly and meet objectives. Strong communication and project management skills are essential for balancing client expectations with internal capabilities.
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Senior Media Planner jobs near you
Infographic showing various Senior Media Planner job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 1% As Needed, 75% Full Time, 19% Part Time, 1% Temporary, and 3% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $75,943 per year, or $36.5 per hour.
Senior Media Planner

Senior Media Planner

Allen & Gerritsen

Boston, MA • On-site

$70K - $75K/yr

Full-time

Re-posted 10 days ago

Job description

At A&G, we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable.
The Senior Media Planner is a strategic, curious, and collaborative media professional responsible for developing integrated media plans that connect brands with audiences in meaningful ways. This role combines analytical thinking, cultural awareness, creative problem solving, and media expertise to build campaigns that drive measurable business results. Working closely with Strategy, Creative, Analytics, Account, and Media teams, the Senior Media Planner helps bring bold ideas to life through smart, insight-driven media recommendations.
Craftsmanship
  • Lead the development of integrated, cross-channel media plans rooted in audience insights, business objectives, and brand strategy.
  • Own media planning workstreams from brief through execution, ensuring quality, accuracy, and strategic rigor throughout the process.
  • Develop and manage media budgets, flowcharts, investment allocations, authorizations, trafficking documentation, and campaign timelines.
  • Lead RFP development and partner negotiations, including drafting briefs, evaluating proposals, identifying opportunities, and making recommendations.
  • Collaborate closely with Analytics, Buying, Creative, and Strategy teams to translate insights into actionable media recommendations.
  • Monitor campaign pacing, performance, and optimization opportunities, proactively identifying areas for improvement.
  • Conduct thorough QA across all plan components, ensuring alignment with strategy, client objectives, specifications, and timelines.
  • Prepare and present media recommendations, campaign updates, and performance insights to clients and internal stakeholders.
  • Support forecasting, investment modeling, and scenario planning to help clients make informed business decisions.
  • Provide mentorship, training, and day-to-day guidance to junior team members.

Curiosity
  • Stay relentlessly curious about audiences, culture, technology, media innovation, and consumer behavior.
  • Conduct audience, category, competitive, and marketplace research to uncover strategic opportunities.
  • Monitor evolving media consumption habits, platform developments, emerging technologies, and industry trends.
  • Leverage research tools, performance data, and cultural insights to strengthen planning recommendations.
  • Ask thoughtful questions that challenge assumptions and deepen understanding of client business challenges.
  • Share learnings, platform updates, and industry developments with the broader team.

Creativity
  • Develop media ideas that are culturally relevant, strategically sound, and designed to drive measurable business outcomes.
  • Contribute to integrated campaign development alongside Creative, Social, Analytics, and Strategy teams.
  • Partner closely with Creative teams throughout the planning process to ensure media strategy and creative development are aligned from the start.
  • Contribute media insights, audience intelligence, and channel expertise that help shape stronger creative ideas and campaign concepts.
  • Identify opportunities where media, content, partnerships, creators, and experiences can work together to create more impactful brand storytelling.
  • Identify innovative ways to leverage media partnerships, sponsorships, creator collaborations, experiential activations, and emerging channels.
  • Transform audience and business insights into compelling media narratives and presentations.
  • Champion test-and-learn opportunities, pilot programs, and new media approaches that advance client objectives.
  • Partner with Creative teams to ensure media strategy and messaging work together seamlessly throughout the consumer journey.

Modern Media & Innovation
  • Stay informed on emerging technologies, AI-powered tools, and evolving media capabilities that shape how audiences engage with brands.
  • Leverage AI and automation tools to support research, planning, reporting, and workflow efficiency while maintaining strategic oversight and critical thinking.
  • Explore new platforms, beta opportunities, and media innovations that may create value for clients.
  • Contribute to a test-and-learn culture by identifying opportunities to improve performance, uncover insights, and drive innovation.
  • Maintain curiosity around developments in AI, retail media, connected TV, creator partnerships, and evolving consumer behaviors.

Culture
  • Serve as a trusted partner to clients, vendors, and internal teams through collaboration, accountability, and positivity.
  • Build strong cross-functional relationships with Strategy, Creative, Analytics, Business Leadership, and Media Buying teams.
  • Mentor junior team members through coaching, constructive feedback, and professional development support.
  • Communicate proactively and transparently to foster alignment, trust, and team effectiveness.
  • Contribute to a culture of curiosity, creativity, craftsmanship, and continuous improvement.
  • Support a healthy team environment through dependability, flexibility, inclusivity, and a solutions-oriented mindset.
  • Model A&G's values of Curiosity, Creativity, Craftsmanship, and Culture in everything you do.

What You Bring:
  • 3-5 years of media planning and/or buying experience within an agency, publisher, or brand environment.
  • Strong understanding of integrated media planning across digital, social, search, video, CTV, audio, OOH, programmatic, and emerging channels.
  • Experience developing media plans, audience recommendations, budget allocations, and campaign strategies.
  • Experience contributing to client presentations and communicating media recommendations clearly and confidently.
  • Experience collaborating with Creative, Strategy, Analytics, and Account teams to develop integrated marketing campaigns.
  • Understanding of how media strategy, audience insights, and creative messaging work together to drive business outcomes.
  • Familiarity with media research, planning, and measurement tools such as GWI, MRI-Simmons, eMarketer, Nielsen, platform insights, and campaign reporting platforms.
  • Experience with Google Ads, Meta Ads Manager, Google Campaign Manager 360, DV360, The Trade Desk, or similar media platforms.
  • Strong analytical skills with the ability to translate data into meaningful insights and actionable recommendations.
  • Experience using analytics and reporting platforms such as GA4, Looker Studio, Tableau, or equivalent tools.
  • Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
  • Collaborative, curious, and proactive approach to problem-solving.
  • Experience mentoring, training, or supporting junior team members is a plus.
  • Interest in emerging media, AI-powered tools, retail media, creator partnerships, and evolving consumer behaviors.
  • Passion for media, culture, innovation, and continuous learning.

Why A&G?
  • Join a vibrant team that values creativity, innovation, and making a positive impact.
  • Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
  • Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
  • Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
  • Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

If you're ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we'd love to hear from you. Apply today and let's create something amazing together.
*A&G is not offering immigration sponsorship for this position at this time.*
A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.
A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

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