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Senior Media Planner Jobs (NOW HIRING)

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely ...

As Senior Communications Designer (Senior Media Planner), you are an important part of the creation of the most appropriate communications plan for your client to achieve their business goals. You ...

New

Senior Media Planner

Kansas City, MO · On-site

$60K - $83K/yr

... Senior Planner at BarkleyOKRP. This position is responsible for building and presenting strategic and tactical media recommendations that are effective and impactful while making smart use of the ...

As Senior Communications Designer (Senior Media Planner), you are an important part of the creation of the most appropriate communications plan for your client to achieve their business goals. You ...

New

Media Planning and Buying Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unmatched ...

Media Planning and Buying Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unmatched ...

Media Job Subfunction: Media Planning and Buying See above$75K Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are ...

Media Job Subfunction: Media Planning and Buying See above $75K Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are ...

Senior Media Planner OVERVIEW The Media Planner will primarily be responsible for the strategic investment and reliable execution of our client's advertising campaigns. Media Planners are expected to ...

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Senior Media Planner information

See salary details

$60K

$75.9K

$91K

How much do senior media planner jobs pay per year?

As of Sep 14, 2026, the average yearly pay for senior media planner in the United States is $75,943.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What does a senior media planner do?

A Senior Media Planner is responsible for developing, implementing, and optimizing media strategies for advertising campaigns. They analyze audience data, select the most effective media channels, and negotiate with vendors to maximize campaign reach and effectiveness within budget constraints. Senior Media Planners also collaborate closely with clients and creative teams to ensure campaign goals are met and performance is tracked. Their expertise ensures that advertising efforts are both cost-effective and impactful.

What skills and qualifications are needed to thrive as a senior media planner?

To thrive as a Senior Media Planner, you need expertise in media strategy, data analysis, budgeting, and a solid background in marketing or communications, often supported by a bachelor’s degree. Familiarity with media planning software like MediaOcean, Nielsen, and Google Analytics, as well as digital advertising platforms, is typically required. Strong negotiation, presentation, and interpersonal skills help foster client relationships and collaboration with internal teams. These skills are crucial for developing effective media campaigns that maximize ROI and meet client objectives in a competitive advertising landscape.

How does a senior media planner typically collaborate with clients and internal teams during campaign development?

As a Senior Media Planner, you’ll act as a key liaison between clients, creative teams, and media buyers. You’ll lead strategic discussions with clients to understand their goals, then coordinate with internal departments—such as creative, analytics, and account management—to develop and refine media strategies. Regularly, you’ll present media plans, gather feedback, and make data-driven adjustments to ensure campaigns run smoothly and meet objectives. Strong communication and project management skills are essential for balancing client expectations with internal capabilities.

What is the difference between Senior Media Planner vs Media Buyer?

AspectSenior Media PlannerMedia Buyer
Primary RoleDevelops media strategies, plans campaigns, analyzes target audiencesExecutes media placements, negotiates ad space, manages buying process
Required SkillsStrategic planning, market research, analyticsNegotiation, vendor management, campaign execution
Work EnvironmentCollaborates with creative and account teams, often in agenciesWorks closely with media vendors and ad platforms
Common CertificationsMedia planning certifications, digital marketing credentialsMedia buying certifications, digital advertising certifications

The main difference between a Senior Media Planner and a Media Buyer lies in their focus: the Senior Media Planner strategizes and plans media campaigns, while the Media Buyer handles the execution and purchasing of ad space. Both roles require related skills and certifications, but their responsibilities differ in scope and daily tasks.

What is the average salary for a senior media planner?

The average salary for a senior media planner in the US typically ranges from $70,000 to $100,000 annually, depending on experience, location, and company size. Senior media planners often have 5+ years of experience and proficiency with media planning tools like MediaOcean or Strata.
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Infographic showing various Senior Media Planner job openings in the United States as of September 2026, with employment types broken down into 2% Internship, 74% Full Time, 20% Part Time, 1% Temporary, and 3% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $75,943 per year, or $36.5 per hour.

Senior Media Planner

New York, NY • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 6 days ago


Key responsibilities

  • Assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, and media authorizations.

  • Monitor client and marketing industry trades, media plan performance, and competitive activity to surface updates, insights, and opportunities.

  • Support campaign implementation, execution, QA, monitoring, optimization, and reporting.


Job description

Business Overview 

Mediahub is one of the three major global media agencies with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients' investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators.

The role of a Media Planner will be to assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely Media Authorizations prior to buys. The Media Planner will be responsible for monitoring client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients.

Responsibilities

Portfolio & Growth

Attend client status meetings: take notes, summarize next steps, provide to Supervisor/Manager for approval before distributing bullet pointed list of job holder's main responsibilities

Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended specialty teams

Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients

Media Strategy

Support 1-2 accounts, pending scale and complexity of business and scope of deliverables

Research and develop media plan scenarios for assigned clients

Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations

Support presentation development with research, creating check-ins throughout timeline, participating in discussion, and contributing to/prepare/write slides for client presentation decks

Partner with analytics team to implement measurement objectives and taxonomy

Support campaign implementation and execution, QA, monitoring/optimizing, and conduct insightful reporting

Utilize IGNITE planning strategy process (Implement business intelligence, generate multiple audience segments, Navigate the investment, tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role

Visualize, summarize, and develop insights and implications for competitive reporting

Gathers, organizes, and presents (pending leader's readiness assessment) competitive research and spending data

Utilize planning tools (i.e. Kismet, R/F, etc) to determine the optimal media mix (across all channels) and plan delivery

Employ media math and how to apply calculations, demonstrating proficiency in working with and managing numbers

Maintain updated costs and media plan details in Media Tools (or client flowchart software)

Confirm client media authorization approval for Partner Investments and Kinesso to set up buys, issue Insertion Orders, reconcile buys and traffic assets to vendors

Provide assistance with Billing Process, updating team status documents and working across the internal cross functional teams (Video Investments, R&D Labs, creative, etc.)

Ensure familiarity with Insights + Action and Radical + Disruptive capabilities, process and approach to support integration into media plans.

Contribute ideas that contribute to creative media tactics

People & Culture

Participate in a diverse, inclusive, creative culture

Collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership

Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s)

Required Skills & Experience

Experience planning or buying, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.

Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage time and show superb organizational skills and the ability to meet deadlines

Demonstrate excellent verbal, written and presentation skills and ability to think on your feet

Strong mathematical abilities

Proficient computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI

Must be able to occasionally travel to supported markets or client events

2+ years of media planning experience 


Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.