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Director Media Planning Jobs (NOW HIRING)

Macy's

Director, Media Planning - REMOTE

Tampa, FL · On-site +1

$130K - $217K/yr

Job Overview The Director, Media Planning leads media strategy development, audience planning, and yield optimization for Macy's Media Network. This leader brings deep expertise in media planning and ...

Macy's

Director, Media Planning - REMOTE

Tampa, FL

$130K - $217K/yr

Job Overview The Director, Media Planning leads media strategy development, audience planning, and yield optimization for Macy's Media Network. This leader brings deep expertise in media planning and ...

ESPN

Director Media Planning

Manhattan, NY

$132K - $178K/yr

This position reports to the Sr. Dir Media Planning. This role is located in New York, NY. Responsibilities: * Analyzes market trends, fan insights, and competitive landscape to identify ...

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$53.5K

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$189K

How much do director media planning jobs pay per year?

As of Jul 20, 2026, the average yearly pay for director media planning in the United States is $122,204.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,000.00 and $144,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Media Planning, and why are they important?

To thrive as a Director of Media Planning, you need expertise in strategic media planning, data analysis, and a proven track record in advertising or marketing leadership, often supported by a relevant degree. Familiarity with media buying platforms, analytics tools like Nielsen or Comscore, and certification in digital marketing systems is typically required. Strong leadership, negotiation, and communication skills set top professionals apart by enabling them to manage teams and client relationships effectively. These skills and qualities are crucial to driving successful campaigns, optimizing budgets, and achieving measurable business results in a dynamic media landscape.

What are the common challenges faced by a Director of Media Planning in managing cross-channel campaigns?

A Director of Media Planning often navigates the complexity of coordinating campaigns across multiple channels, including digital, print, TV, and social media. Key challenges include ensuring consistent messaging, aligning budget allocations, and measuring the effectiveness of each channel. Effective collaboration with creative, analytics, and client teams is essential to adapt strategies in real time and optimize results. Staying updated with evolving media trends and new advertising technologies is also crucial to maintaining a competitive edge.

What is the difference between Director Media Planning vs Media Buyer?

AspectDirector Media PlanningMedia Buyer
Primary RoleOversees media strategies, planning, and campaign developmentExecutes media placements, negotiates ad buys, and manages media schedules
Required SkillsStrategic planning, leadership, industry knowledgeNegotiation, attention to detail, vendor management
Work EnvironmentCorporate marketing departments, advertising agenciesMedia outlets, advertising agencies, digital platforms
Common CertificationsMedia planning certifications, marketing degreesMedia buying certifications, digital advertising courses

The main difference is that the Director Media Planning focuses on developing overall media strategies and overseeing campaigns, while the Media Buyer handles the execution, negotiations, and placement of ads. Both roles require industry knowledge, but the director has a broader strategic focus, whereas the media buyer is more execution-oriented.

What does a Director of Media Planning do?

A Director of Media Planning is responsible for developing and overseeing media strategies that align with a company's marketing goals. They lead teams that analyze target audiences, select appropriate media channels, and allocate budgets across platforms such as TV, digital, print, and social media. Their role involves collaborating with clients, creative teams, and media buyers to ensure campaigns are effective and deliver strong ROI. Directors of Media Planning also monitor campaign performance and adjust strategies to optimize results.
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Director Media Planning jobs near you
Director Media Planning

Director Media Planning

The Walt Disney Company

New York, NY

$132K - $178K/yr

Full-time

Posted 25 days ago

Walt Disney Company rating

7.7

Company rating: 7.7 out of 10

Based on 128 frontline employees who took The Breakroom Quiz

5th of 50 rated entertainment

Job description

Job Posting Title:

Director Media Planning

Req ID:

10153184

Job Description:

The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results.

This role is critical in developing and leading holistic full-funnel Media strategy & planning across all media channels & platforms to increase brand awareness, retention & acquisition of ESPN brands & platforms. The ideal candidate is a creative thinker who utilizes collaboration in the highest form to drive business results. This position reports to the Sr. Dir Media Planning. This role is located in New York, NY.

Responsibilities:

  • Analyzes market trends, fan insights, and competitive landscape to identify opportunities and develop innovative media approaches.
  • Develop strong partnerships with external media buying agencies and key media partners to maximize spend & alpha testing opportunities.
  • Develops a comprehensive media strategy that aligns with business objectives.
  • Stewards effective communication and understanding needs of marketing teams, internal stakeholders, and external league partners ensuring team is set up to effectively execute campaigns across ESPN O&O and paid media channels.
  • Partners with Research & Analytics teams to evaluate performance and make data-driven decisions to influence future strategies.
  • Encourages a culture based on teamwork, collaboration, and intellectual ownership to drive resultsas well as manages, coaches, and mentors managers and employees to inspire career growth.
  • Provides digital marketing & creative thought leadership based on media results across ESPN Marketing.
  • Collaborate with Sports Marketing teams to drive audience expansion and reach across various properties.

Required Qualifications:

  • Minimum 8 years of experience in strategy and planning of large media campaigns.
  • Minimum 3 years of experience in leadership and development, directly leading, managing, and growing teams.
  • Experience in engaging, managing, and building relationships with senior and executive level leaders.
  • A progressive mindset with proven success driving a business forward with innovative ideas.
  • Excellent verbal and presenting skills to be an effective and persuasive communicator.
  • Experience with audience targeting, data and tagging needs; implementation, reporting, and measurement.
  • An eye for emerging industry trends and topics, with an ability to shape business-building opportunities.
  • Fluency in managing cross-functional collaborators to deliver unified work.
  • A data-driven mentality, with a hunger to continuously refine strategy, performance, and opportunity through insights.
  • Deep understanding of the media landscape, consumer behavior, media consumption, and how to connect strategic thought leadership with activation across both digital and traditional channels.

Preferred Qualifications:

  • Creative thinker who enjoys finding creative solutions by bringing brands together in unique and unexpected ways.
  • The ideal candidate should be passionate, take initiative, have superior relationship skills, effectively multi-tasks, and is detail oriented.
  • Sports/entertainment experience preferred.
  • Demonstrates strong critical thinking and problem-solving skills with an ability to translate complex data into actionable insights in a clear and concise manner.
  • Driven self-starter who is comfortable working both independently and collaboratively across multiple departments and disciplines in a fast-paced environment.

Required Education:

  • Bachelor's degree in marketing, business, or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $132,800.00 to $178,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

ESPN Creative Studio and Marketing

Job Posting Primary Business:

Marketing & Consumer Engagement

Primary Job Posting Category:

Media Planning & Buying - Sports

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-06-25

What Walt Disney Company employees say

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Benefits

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Workplace

Get the full story on Breakroom

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About Walt Disney

Sourced by ZipRecruiter

At Disney, we're storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world. "We create happiness." That's our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you'll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Industry

Amusement, gambling, and recreation

Company size

10,000+ Employees

Headquarters location

Burbank, CA, US

Social media

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