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Freelance Media Planning Jobs (NOW HIRING)

Publicis Groupe Holdings B.V

Media Planner

Manhattan, NY

$59K - $90K/yr

Responsibilities You'll be a force within the company, known as a go-to-person for media planning ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

Publicis Groupe Holdings B.V

Media Planner

Boston, MA · On-site

$60K - $89K/yr

You'll be a force within the company, known as a go-to-person for media planning expertise. Every ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

Publicis Groupe Holdings B.V

Media Planner

Boston, MA · On-site

$60K - $89K/yr

You'll be a force within the company, known as a go-to-person for media planning expertise. Every ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

Publicis Groupe Holdings B.V

Media Planner

Manhattan, NY · On-site

$59K - $90K/yr

Responsibilities You'll be a force within the company, known as a go-to-person for media planning ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

Publicis Groupe Holdings B.V

Media Supervisor

Boston, MA · On-site

$73K - $111K/yr

Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

Publicis Groupe Holdings B.V

Media Supervisor

Boston, MA

$73K - $111K/yr

Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

Publicis Groupe Holdings B.V

Media Supervisor

Manhattan, NY · On-site

$73K - $116K/yr

Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of ... Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan ...

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Freelance Media Planning information

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How much do freelance media planning jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for freelance media planning in the United States is $62.54, according to ZipRecruiter salary data. Most workers in this role earn between $60.34 and $68.27 per hour, depending on experience, location, and employer.

What is the difference between Freelance Media Planning vs Media Buyer?

AspectFreelance Media PlanningMedia Buyer
CredentialsMarketing or advertising background, certifications like Google Ads or Facebook BlueprintAdvertising or marketing experience, certifications may vary
Work EnvironmentIndependent, remote or client-site, project-basedAgency or client-side, often collaborative and fast-paced
Industry UsageUsed across advertising, marketing agencies, and freelance platformsCommon in media agencies, brands, and digital marketing firms

Freelance Media Planning involves developing strategic media plans for clients independently, focusing on research and strategy. Media Buyers execute these plans by purchasing ad space. While both roles require marketing knowledge and certifications, Freelance Media Planners focus on planning and strategy, whereas Media Buyers handle the execution and negotiations.

How do freelance media planners typically manage client expectations and communication throughout a campaign?

Freelance media planners must proactively manage client expectations by setting clear timelines, deliverables, and performance goals at the outset of each campaign. Regular updates—such as weekly status reports or check-in calls—are crucial for keeping clients informed about progress, adjustments, and results. Since freelancers often juggle multiple clients, strong organizational skills and transparent communication help build trust and ensure smooth collaboration, especially when working remotely or across different time zones.

What is freelance media planning?

Freelance media planning involves working independently to develop strategies for placing advertisements in various media channels, such as TV, radio, digital, and print. Freelance media planners analyze target audiences, research media consumption habits, and select the most effective platforms and timing for ad campaigns. They often collaborate with clients or agencies, negotiate media buys, and monitor campaign performance, all while managing their own schedules and client relationships. This role requires strong analytical, communication, and project management skills.

What are the key skills and qualifications needed to thrive as a freelance media planner, and why are they important?

To thrive as a Freelance Media Planner, you need expertise in media buying and planning, strong analytical abilities, and typically a degree in marketing or communications. Familiarity with media planning tools like Google Ads, Meta Business Suite, and analytics platforms such as Google Analytics is crucial. Outstanding communication, negotiation, and time-management skills help freelancers build client relationships and manage multiple projects effectively. These abilities ensure efficient campaign execution, maximize advertising ROI, and support long-term client satisfaction in a competitive freelance environment.
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Freelance Media Planning jobs near you
Infographic showing various Freelance Media Planning job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $130,079 per year, or $62.5 per hour.

Specialist, Local Media Planning (Media Planner)

Publicis Groupe Holdings B.V

Chicago, IL • On-site

$59K - $82K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 27 days ago

Job description

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Overview

The role of Specialist, Local Planning is to assist with managing the day-to-day Local media planning and strategy functions including management of accurate budget control and flow of media activity. You will develop and maintain a strong knowledge of client business and apply local media understanding accordingly to help deliver against the clients' needs/objectives. You will work closely with Supervisors in the development and communication of all local media recommendations. This position will manage several junior staff day to day and reports directly to the Supervisor, Local Planning.

Responsibilities
  • Responsible for contributing to the development of and executing local planning for the assigned business
  • Evaluates capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience
  • Evaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished
  • Research, interpret and evaluate available marketing and research data to develop media objectives and local plans
  • Effectively communicate and present to top management and clients
  • Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
  • Approve media authorizations prepared by team per approved plans/project requests
  • Accountable for accuracy and media intelligence
  • Supervise and motivate direct reports
  • May perform other duties and responsibilities that management may deem necessary from time to time
  • Advocate for multicultural & diversity inclusion throughout plans
Qualifications
  • 2+ years of experience in media planning/strategy, local experience preferred
  • Agency experience highly preferred
  • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Prisma, MediaOcean, MRI/GfK, GWI
  • Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business
  • Demonstrate ability to learn new propriety software and processes quickly and proficiently
  • Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
  • Minimal supervision, relies on experience/judgment
  • Understanding of Activation/Negotiation team functions
  • Understand the capabilities of each media channel to maximize the impact and components within each campaign
  • Meet client and internal deadlines and obligations
  • Manage projects, resources, stakeholders, and participants
  • Orient, train, assign and review the work of subordinates
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $59,850 - $82,740 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/20/2025

#DNI

 Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/5/2024.Employment Type: OTHER

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