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Media Planning Jobs (NOW HIRING)

Vladimir Jones

Media Planning Supervisor

Glendale, CO · On-site

$126K - $131K/yr

Media Planning Supervisor, Integrated Media & Data The Role, in Brief The Media Planning Supervisor leads the agency's Media Planning team, developing integrated, insight-driven media strategies that ...

Vladimir Jones

Media Planning Supervisor

Colorado Springs, CO · On-site

$121K - $126K/yr

Media Planning Supervisor, Integrated Media & Data The Role, in Brief The Media Planning Supervisor leads the agency's Media Planning team, developing integrated, insight-driven media strategies that ...

North Eastern Services

Media Planning Supervisor

Glendale, CO · On-site

$118K - $123K/yr

Media Planning Supervisor, Integrated Media & Data The Role, in Brief The Media Planning Supervisor leads the agency's Media Planning team, developing integrated, insight-driven media strategies that ...

Jobtailor

Media Planning Supervisor

Colorado Springs, CO · On-site

$121K - $126K/yr

Lead, coach, and develop a team of Media Planners responsible for integrated media strategy and planning Establish priorities, manage workloads, and ensure strategic deliverables are completed ...

Ra

Media Planning Supervisor

New York, NY

Job Title: Media Planning Supervisor Job Location: New York, NY About the Employer: Best place to work! With best infrastructure! Who provide outstanding media service! This is what you will do.

Asda

Media Planning Advisor

House, NM · Hybrid

Job Title Media Planning Advisor Location Asda House Employment Type Full time Contract Type Permanent Hours Per Week 37.5 Salary Competitive salary plus benefits. Category General / Other - SF ...

BarkleyOKRP

Director, Media Planning

Kansas City, MO · On-site +1

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We're an independent ...

CACI

Media Planning & Strategy Lead

Tampa, FL · On-site

Media Planning & Strategy Lead Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of ...

EAB

Media Planning Manager

Philadelphia, PA · On-site

Media Planning Manager With 40% year-on-year growth, we are still in our high-growth phase. But we've only just started. We entered the US market last summer and have since secured strategic ...

Mindstream Media Group

Media Planner

Chicago, IL · On-site

$70K/yr

This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels. The ideal candidate is organized, comfortable ...

BarkleyOKRP

Supervisor, Media Planning

Kansas City, MO · On-site +1

$120K - $124K/yr

This is a full-time, hybrid position for a Supervisor, Planning at BarkleyOKRP. In this role, you begin to own key client relationships as you craft strategic and tactical media recommendations. You ...

Macy's

Director, Media Planning - REMOTE

Tampa, FL · On-site

$130K - $217K/yr

Job Overview The Director, Media Planning leads media strategy development, audience planning, and yield optimization for Macy's Media Network. This leader brings deep expertise in media planning and ...

MasterCard

Manager, Media Planning

Purchase, NY

$130K - $135K/yr

Title and Summary Manager, Media Planning Overview The Manager, Media will support the development, execution, optimization, and measurement of integrated media campaigns across Mastercard's U.S ...

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Media Planning information

See salary details

$40.5K

$75.1K

$120.5K

How much do media planning jobs pay per year?

As of Sep 11, 2026, the average yearly pay for media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is media planning?

Media planning is the process of strategizing and selecting the best media channels to promote a product, service, or brand to a target audience. Media planners analyze audience data, budget constraints, and campaign goals to determine where, when, and how often advertisements should appear. The goal is to maximize the effectiveness of advertising efforts by reaching the right people at the right time, all while staying within budget. Media planning often involves negotiating with media outlets, monitoring campaign performance, and adjusting plans as needed to optimize results.

What are the key skills and qualifications needed to thrive as a media planner?

To thrive as a Media Planner, you need strong analytical skills, attention to detail, and a background in marketing, communications, or a related field. Proficiency with media planning tools like Nielsen, comScore, and digital analytics platforms, along with familiarity with buying software, is typically required. Excellent communication, negotiation, and organizational skills help you build relationships and manage multiple campaigns effectively. These skills ensure that advertising budgets are optimized and campaigns reach the right audiences for maximum impact.

What are some typical challenges faced by media planners, and how can they be addressed?

Media planners often face the challenge of balancing client goals with budget constraints while selecting the most effective channels to reach target audiences. Rapid changes in media consumption habits and the growing complexity of digital platforms require ongoing learning and adaptability. Successful media planners stay updated on industry trends, utilize data-driven tools for audience insights, and maintain strong communication with clients and vendors to ensure campaigns meet objectives. Collaborating closely with creative teams and analysts also helps in optimizing strategies and delivering measurable results.

What is the difference between Media Planning vs Media Buying?

AspectMedia PlanningMedia Buying
Primary FocusDeveloping media strategies and selecting channelsNegotiating and purchasing ad space
Skills NeededStrategic thinking, market research, analyticsNegotiation, vendor relationships, budgeting
Work EnvironmentCollaborative with creative and analytics teamsVendor and media outlet interactions
CertificationsRelevant marketing or media certificationsNegotiation and media buying certifications

Media Planning focuses on creating strategic media campaigns, while Media Buying involves executing those plans by purchasing ad space. Both roles are essential in advertising, often working closely but with distinct responsibilities.

How much do media planners make in the US?

Media planners in the US typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and the size of the company. Entry-level positions may start lower, while experienced professionals or those in senior roles can earn over $100,000 annually. Skills in digital media, data analysis, and campaign management can influence earning potential.

How to get into media planning?

To enter media planning, candidates typically need a bachelor's degree in marketing, advertising, or a related field. Gaining experience through internships, developing skills in media research, data analysis, and familiarity with tools like media planning software are important steps. Strong communication and analytical skills are also essential for success in this role.

What does a media planning do?

A media planner develops strategies to select the most effective media channels for advertising campaigns, aiming to reach target audiences efficiently. They analyze market data, negotiate with media outlets, and use tools like media buying software to optimize ad placement and budget allocation.
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Media Planning jobs near you
Infographic showing various Media Planning job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Media Planning Supervisor

Fort Lauderdale, FL

Zimmerman Advertising
Marketing • 1 - 5K employees
Learn more about Zimmerman Advertisingexternal

$117K - $122K/yr

Full-time

Re-posted 11 days ago

Job description

Overall Objective

The Media Planning Supervisor will work with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital and traditional media strategies for each campaign. The Media Planning Supervisor will also work with media vendors and negotiate rates.

Responsibilities

  • Perform online and traditional media planning for clients and prepare plans and presentations
  • Pre campaign research and audience measurement reports
  • Create and send out RFP's to Publishers
  • Organize and negotiate proposed elements from publishers
  • Gather and prepare all insertion orders for client campaigns
  • Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives
  • Implement, maintain and perform optimization efforts for online media campaigns CPM, CPC, CPA, Keyword Listings, etc.
  • Participate in weekly media meetings with clients and providing insight into weekly online media results
  • Maintain and grow relationships with interactive media advertising representatives
  • Work with the Digital Traffic Team and other members of the digital team.
  • Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including: (1) Organizing creative specifications for media placements. (2) Ensuring all advertising is sent to the correct publisher. (3) Monitoring creative units to make sure they are running correctly. (4) Troubleshoot ad delivery and ad performance
  • Work with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.
  • Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
  • Review and process digital media invoices
  • Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate
  • Maintain knowledge of current online media trends and provides training to internal employees when necessary

Qualifications

  • Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.
  • Excellent presentation, negotiation, and communication skills
  • Minimum of 3-5 years of media planning and buying experience in an interactive full-service agency required
  • A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
  • Strong mathematic and analytical skills
  • Proficiency in Microsoft Excel, Word and PowerPoint
  • Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate) is a preferred
  • Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools is preferred
  • Experience analyzing complex data, market research, and formulating actionable plans
  • Effective time management and organizational skills, as well as strong attention to detail

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