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Media Planning Jobs (NOW HIRING)

Drake Cooper

Media Planning Associate

Boise, ID

As a Media Planning Associate at Drake Cooper, you'll play an important role in helping our team develop and execute integrated media plans that connect brands with the right audiences. You'll ...

Drake Cooper

Media Planning Associate

Boise, ID · On-site

As a Media Planning Associate at Drake Cooper, you'll play an important role in helping our team develop and execute integrated media plans that connect brands with the right audiences. You'll ...

VML

Senior Media Manager (Media Planning)

New York, NY · On-site

What You'll Do Media Planning: * Develop media plans that support the client's marketing objectives. Ensure media plans are executed as planned and approved, on schedule and within budget. * Empower ...

Drake Cooper

Media Planning Associate

Boise, ID

As a Media Planning Associate at Drake Cooper, you'll play an important role in helping our team develop and execute integrated media plans that connect brands with the right audiences. You'll ...

Drake Cooper

Media Planning Associate

Boise, ID · On-site

As a Media Planning Associate at Drake Cooper, you'll play an important role in helping our team develop and execute integrated media plans that connect brands with the right audiences. You'll ...

Klick

Media Planning Manager

New York, NY · Hybrid

$75K - $90K/yr

The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. This role partners closely with Media ...

Ra

Media Planning Supervisor

New York, NY · On-site

Job Title: Media Planning Supervisor Job Location: New York, NY About the Employer: Best place to work! With best infrastructure! Who provide outstanding media service! This is what you will do.

Mindstream Media Group

Media Planner

Dallas, TX

This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels. The ideal candidate is organized, comfortable ...

Klick

Media Planning Manager

New York, NY · On-site

$75K - $90K/yr

The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. This role partners closely with Media ...

Klick Health

Media Planning Manager

New York, NY · Hybrid

The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. This role partners closely with Media ...

Mindstream Media Group

Media Planner

Dallas, TX

This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels. The ideal candidate is organized, comfortable ...

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Media Planning information

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$40.5K

$75.1K

$120.5K

How much do media planning jobs pay per year?

As of Jul 21, 2026, the average yearly pay for media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is media planning?

Media planning is the process of strategizing and selecting the best media channels to promote a product, service, or brand to a target audience. Media planners analyze audience data, budget constraints, and campaign goals to determine where, when, and how often advertisements should appear. The goal is to maximize the effectiveness of advertising efforts by reaching the right people at the right time, all while staying within budget. Media planning often involves negotiating with media outlets, monitoring campaign performance, and adjusting plans as needed to optimize results.

How to get a job in media planning?

To get a job in media planning, candidates typically need a bachelor's degree in marketing, advertising, or a related field, along with strong analytical and communication skills. Gaining experience through internships or entry-level roles helps build industry knowledge, and proficiency with media planning tools like Nielsen or Comscore is often required. Certifications such as the Media Planning Certification can also enhance job prospects.

What is the difference between Media Planning vs Media Buying?

AspectMedia PlanningMedia Buying
Primary FocusDeveloping media strategies and selecting channelsNegotiating and purchasing ad space
Skills NeededStrategic thinking, market research, analyticsNegotiation, vendor relationships, budgeting
Work EnvironmentCollaborative with creative and analytics teamsVendor and media outlet interactions
CertificationsRelevant marketing or media certificationsNegotiation and media buying certifications

Media Planning focuses on creating strategic media campaigns, while Media Buying involves executing those plans by purchasing ad space. Both roles are essential in advertising, often working closely but with distinct responsibilities.

What is the highest paying media job?

The highest paying media planning roles are typically senior-level positions such as Media Director or Vice President of Media, which can earn six-figure salaries. These roles often require extensive experience, strategic skills, and leadership in managing large campaigns and budgets.

What does a media planner do?

A media planner develops strategies to advertise products or services across various media channels, such as TV, radio, digital, and print. They analyze target audiences, select appropriate media platforms, and create media schedules to optimize reach and effectiveness, often using tools like media buying software. Strong analytical skills and industry knowledge are essential for success in this role.

What are the key skills and qualifications needed to thrive as a Media Planner, and why are they important?

To thrive as a Media Planner, you need strong analytical skills, attention to detail, and a background in marketing, communications, or a related field. Proficiency with media planning tools like Nielsen, comScore, and digital analytics platforms, along with familiarity with buying software, is typically required. Excellent communication, negotiation, and organizational skills help you build relationships and manage multiple campaigns effectively. These skills ensure that advertising budgets are optimized and campaigns reach the right audiences for maximum impact.

How much does a media planner get paid?

A media planner's average salary varies by experience and location but typically ranges from $50,000 to $85,000 annually in the United States. Entry-level media planners earn around $45,000 to $55,000, while experienced professionals can earn over $100,000 with advanced skills in media research and planning tools.

What are some typical challenges faced by media planners, and how can they be addressed?

Media planners often face the challenge of balancing client goals with budget constraints while selecting the most effective channels to reach target audiences. Rapid changes in media consumption habits and the growing complexity of digital platforms require ongoing learning and adaptability. Successful media planners stay updated on industry trends, utilize data-driven tools for audience insights, and maintain strong communication with clients and vendors to ensure campaigns meet objectives. Collaborating closely with creative teams and analysts also helps in optimizing strategies and delivering measurable results.
More about Media Planning jobs
What cities are hiring for Media Planning jobs? Cities with the most Media Planning job openings:
What are the most commonly searched types of Media Planning jobs? The most popular types of Media Planning jobs are:
What states have the most Media Planning jobs? States with the most job openings for Media Planning jobs include:
Media Planning jobs near you
Infographic showing various Media Planning job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 1% As Needed, 75% Full Time, 19% Part Time, 1% Temporary, and 3% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.
Media Planning Associate

Media Planning Associate

Drake Cooper

Boise, ID

Full-time

Re-posted 4 days ago

Job description

Boise-Based Opportunity

This role is intended for candidates located in the Boise area. Team members are expected to be in the office Tuesday through Thursday each week.

Great media planning starts with great people. As a Media Planning Associate at Drake Cooper, you'll play an important role in helping our team develop and execute integrated media plans that connect brands with the right audiences. You'll partner with smart, supportive teammates across the agency, contribute to impactful client work, and gain hands-on experience in media strategy, planning, and campaign execution. If you're organized, curious, and excited to grow your career in media, we'd love to meet you.

  • Build and maintain media plans, media flows, and campaign strategies for client initiatives.
  • Own the organization and maintenance of planning documents, budget breakdowns, timelines, reconciliation sheets, and related materials.
  • Conduct quality assurance reviews to ensure plans, placements, budgets, audiences, and tactics align with approved strategies.
  • Assist with media research, audience insights, competitive analysis, benchmarks, and market trends.
  • Coordinate project timelines, deliverables, and communication across Media, Account Services, Project Management, Analytics, Finance, and Buying teams.
  • Track planning updates, approvals, campaign launches, and key milestones.
  • Support budget pacing, documentation, and campaign organization throughout execution.
  • Participate in planning, billing, and cross-functional team meetings.
  • Maintain organized planning resources, trackers, and shared documentation.
  • Develop strong knowledge of media strategy, audience targeting, and channel planning best practices.
  • Embrace AI-powered tools to enhance efficiency, streamline workflows, and uncover insights while applying critical thinking, maintaining quality standards, and ensuring human oversight in all deliverables.

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