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Media Analytics Jobs (NOW HIRING)

Lowe's

Manager, Media Analytics

Mooresville, NC

Your Impact The Manager, Media Analytics leads the measurement, optimization, and insight development for Lowe's enterprise media investments across all channels, including TV, digital, social ...

VML

Manager, Media Analytics

Cleveland, OH · On-site

Our Media Analytics team is a dynamic group of innovators specializing in transforming raw data into actionable insights that drive business growth for our clients. We collaborate closely with media ...

twentysix

Manager, Media Analytics

Cleveland, OH · On-site

$100 - $140/hr

Our Media Analytics team is a dynamic group of innovators specializing in transforming raw data into actionable insights that drive business growth for our clients. We collaborate closely with media ...

Bayer

Sr Mgr, National Media Analytics

Whippany, NJ · On-site

$144K - $216K/yr

Partnering across Media, Brand, Finance, and Analytics, you will help build scalable measurement practices, strengthen executive decision-making, and drive smarter media outcomes. YOUR TASKS AND ...

EDO

Media Analytics Associate

New York, NY · On-site

$66K - $68K/yr

The Role The Media Analytics Associate is a key member of the Media Analytics team, working side-by-side with Sales, Product, and Data Science to bring EDO data to life and maximize value for clients.

Bayer

Sr Mgr, National Media Analytics

Whippany, NJ · On-site

$144K - $216K/yr

Partnering across Media, Brand, Finance, and Analytics, you will help build scalable measurement practices, strengthen executive decision-making, and drive smarter media outcomes. YOUR TASKS AND ...

Bayer Inc.

Sr Mgr, National Media Analytics

Whippany, NJ · On-site

$144K - $216K/yr

Partnering across Media, Brand, Finance, and Analytics, you will help build scalable measurement practices, strengthen executive decision-making, and drive smarter media outcomes. YOUR TASKS AND ...

Bayer

Sr Mgr, National Media Analytics

Whippany, NJ · On-site

$144K - $216K/yr

Partnering across Media, Brand, Finance, and Analytics, you will help build scalable measurement practices, strengthen executive decision-making, and drive smarter media outcomes. YOUR TASKS AND ...

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How much do media analytics jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for media analytics in the United States is $60.10, according to ZipRecruiter salary data. Most workers in this role earn between $56.49 and $63.70 per hour, depending on experience, location, and employer.

What is media analytics?

A Media Analytics job involves collecting, analyzing, and interpreting data related to media performance across various platforms. Professionals in this field use metrics such as engagement, reach, impressions, and conversion rates to assess the effectiveness of media campaigns. They provide insights to improve content strategy, audience targeting, and marketing ROI. This role often requires expertise in data visualization, analytics tools, and industry trends to optimize media performance.

What are the key skills and qualifications needed to thrive in media analytics?

To thrive in Media Analytics, a strong background in data analysis, statistics, and digital marketing is essential, often supported by a relevant degree or certifications in marketing, analytics, or communications. Familiarity with tools such as Google Analytics, Adobe Analytics, social media analytics platforms, and data visualization software is highly valued. Strong communication, problem-solving, and critical thinking skills help professionals translate complex data into actionable insights and effectively collaborate with stakeholders. These competencies are vital for optimizing media strategies, measuring campaign effectiveness, and supporting data-driven decision-making in fast-paced environments.

What are the primary challenges faced by professionals in media analytics, and how can they be addressed?

Media analytics professionals often face the challenge of integrating and interpreting large volumes of data from multiple platforms and channels, which can sometimes be inconsistent or incomplete. Staying updated with rapidly changing digital tools and best practices is also essential to maintain accuracy and relevance. Overcoming these hurdles typically involves continuous learning, close collaboration with marketing and IT teams, and utilizing advanced analytics solutions to automate data collection and reporting. By embracing ongoing education and teamwork, media analysts can provide clear, actionable insights that directly impact campaign performance and organizational goals.

What does a media analyst do?

A media analyst evaluates media campaigns and content to measure their effectiveness and reach. They analyze data from various sources, such as social media, television, and digital platforms, often using analytics tools and software. Their work helps organizations optimize marketing strategies and improve media performance.
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Media Analytics jobs near you
Infographic showing various Media Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 93% Full Time, 3% Part Time, and 3% Contract. Highlights an 78% Physical, 7% Hybrid, and 15% Remote job distribution, with an average salary of $125,000 per year, or $60.1 per hour.

Associate Director, Media Analytics

Inizio Evoke

Boston, MA • On-site

Full-time

Medical, Dental, Retirement

Posted 19 days ago

Job description

The Associate Director of Media Analytics turns media and marketing data into clear recommendations that improve campaign performance and results. This role sits within the analytics team with a focus on media campaigns and leads day-to-day analytics across assigned accounts, with a strong focus on media measurement, optimization, reporting, and performance storytelling. The Associate Director will also help strengthen media analytics capabilities across the broader Analytics organization by serving as an important resource for media measurement best practices and collaborating with Media, Data, and Data Science teams.
You will work closely with Strategy, Creative, MarTech, and Client Services to connect campaign activity to audience behavior, engagement, conversion, and commercial impact. We are looking for hands-on analysis, client consultation, and reliable delivery.
You Will:
  • Team Development & Capability Building
    • Be a subject matter expert for paid media analytics and measurement best practices.
    • Mentor and support analysts across the Analytics team, helping build media analytics knowledge and capabilities.
    • Contribute to the development of training materials, documentation, and reusable frameworks that improve consistency and efficiency across media analytics engagements.
    • Partner with Analytics, Media, Data, and Data Science teams to help advance media analytics capabilities, including improved access to media delivery and performance data for reporting, advanced analytics, and AI-driven initiatives.
    • Share industry trends, measurement approaches, and platform best practices with analytics and media teams.
    • Support the continued growth of media analytics capabilities across the broader Analytics organization.

    Client Partnership & Measurement Strategy
    • Lead daily media analytics support for assigned client accounts.
    • Translate business and media goals into measurement strategies, Measurement frameworks, reporting requirements, and learning agendas.
    • Present performance findings, possible effects, and recommended actions to client and our teams.
    • Support analytics strategy for proposals, pitches, and RFPs.

    Media Analytics & Optimization
    • Measure performance across paid search, paid social, programmatic, video, connected TV, endemic, and other healthcare media channels.
    • Partner with Media teams to define KPIs, benchmarks, pacing expectations, and test plans before launch.
    • Analyze delivery, reach, frequency, engagement, conversion, cost efficiency, audience quality, and downstream outcomes.
    • Recommend changes to budget allocation, audience strategy, channel mix, placements, creative rotation, bidding, and campaign structure.
    • Compare performance across channels, publishers, tactics, audiences, geographies, and creative projects.
    • Lead post-campaign analysis and translate findings into recommendations for future media planning.

    Platforms and Reporting
    • Work with data from ad servers, DSPs, search and social platforms, website analytics, CRM systems, CDPs, publisher reports, and healthcare data providers.
    • Partner with Data and Technology teams to improve tagging, taxonomy, data integration, identity resolution, and data quality.
    • Use SQL and visualization tools to validate data, identify trends and anomalies, and build scalable reporting solutions.
    • Develop dashboards and recurring reports that prioritize insights and recommended actions over reporting volume.
    • Maintain QA, documentation, and governance standards across analyses and deliverables.
    • Identify opportunities to use automation and AI to improve monitoring, insight generation, and analytical efficiency.

    Delivery & Collaboration
    • Build partnerships across Media, Analytics, Strategy, Martech, and Data teams to align measurement approaches and support data-driven decision-making.
    • Manage priorities and timelines across multiple analytics workstreams.
    • Review outputs for accuracy, clarity, methodological rigor, and relevance.
    • Create reusable frameworks and templates that improve the consistency and efficiency of analytics delivery.
    • Collaborate across Analytics, Media, Strategy, Creative, Martech, and Client Services.
You Have:
  • 6+ years of experience in media analytics, marketing analytics, or performance measurement, ideally within an agency environment.
  • Hands-on experience analyzing paid media and turning findings into specific optimization recommendations.
  • Experience mentoring junior analysts and supporting the development of analytical capabilities across teams.
  • Experience working with partners, including media, data, technology, or data science teams.
  • Experience across paid search, paid social, programmatic, video, connected TV, and publisher or endemic media.
  • Understanding of patient and healthcare professional journeys, healthcare data ecosystems, and regulated marketing measurement.
  • Experience with healthcare data providers such as Crossix, Komodo, IQVIA, or comparable sources is preferred.
  • Experience with platforms such as GA4, Adobe Analytics, Campaign Manager 360, Google Ads, Meta, DSPs, and GTM.
  • Bachelor's degree in Analytics, Data Science, Economics, Statistics, Marketing, Computer Science, or a related field; advanced degree preferred.
Our Benefits:
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary - that's why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
Compensation
$130,000-$140,000 USD
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.

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