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Media Analytics Manager Jobs (NOW HIRING)

Grand Circle LLC

Paid Media Analytics Manager

Boston, MA · On-site

$135K - $155K/yr

... Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools. * Experience collaborating with or managing external media agencies. * Familiarity with attribution modeling ...

Lowe's

Manager, Media Analytics

Mooresville, NC

Your Impact The Manager, Media Analytics leads the measurement, optimization, and insight development for Lowe's enterprise media investments across all channels, including TV, digital, social ...

V Cruises US

Manager - Media Analytics

Plantation, FL · On-site

The Manager of Media Analytics leads the strategy, governance, and execution of media measurement across paid and owned channels. This role owns the framework that connects media investment to ...

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How much do media analytics manager jobs pay per hour?

As of Jun 8, 2026, the average hourly pay for media analytics manager in the United States is $60.10, according to ZipRecruiter salary data. Most workers in this role earn between $56.49 and $63.70 per hour, depending on experience, location, and employer.

What is the difference between Media Analytics Manager vs Media Planner?

AspectMedia Analytics ManagerMedia Planner
Required CredentialsBachelor's in Marketing, Analytics, or related field; experience with data analysis toolsBachelor's in Marketing, Advertising, or related field; knowledge of media channels
Work EnvironmentData-driven, analytical teams within marketing or media departmentsCreative and strategic teams focusing on media campaign planning
Employer & Industry UsageAdvertising agencies, media companies, brandsAdvertising agencies, media agencies, brands
Common Search & Comparison IntentUnderstanding roles in media data analysis and reportingPlanning and selecting media channels for campaigns

The Media Analytics Manager focuses on analyzing media data to optimize campaigns, while the Media Planner develops media strategies and selects channels. Both roles are essential in media campaigns but differ in their core functions and skill sets.

How does a Media Analytics Manager typically collaborate with creative and marketing teams?

A Media Analytics Manager works closely with creative and marketing teams to provide data-driven insights that inform campaign strategies and content development. They analyze media performance metrics, share actionable reports, and participate in brainstorming sessions to ensure that creative initiatives align with audience trends and campaign objectives. Regular meetings and open communication are key, as the analytics manager translates complex data into understandable recommendations that help optimize future campaigns and maximize ROI.

What are the key skills and qualifications needed to thrive as a Media Analytics Manager, and why are they important?

To thrive as a Media Analytics Manager, you need expertise in data analysis, digital marketing, and media measurement, often supported by a degree in marketing, statistics, or a related field. Mastery of analytics tools like Google Analytics, Tableau, and social media insights platforms, as well as experience with data visualization and reporting, is typically required. Strong communication, strategic thinking, and problem-solving skills help translate data into actionable insights for diverse stakeholders. These abilities are crucial for optimizing media strategies, demonstrating ROI, and driving effective decision-making in dynamic media environments.

What does a Media Analytics Manager do?

A Media Analytics Manager oversees the collection, analysis, and interpretation of data related to media campaigns and audience engagement. They use various analytics tools to measure the effectiveness of advertising and marketing efforts across different media channels, such as digital, TV, and social media. Their insights help optimize campaign strategies, improve ROI, and guide future media planning decisions. Additionally, they often collaborate with marketing, creative, and sales teams to align media analytics with broader business goals.
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Media Analytics Manager jobs near you
Infographic showing various Media Analytics Manager job openings in the United States as of May 2026, with employment types broken down into 84% Full Time, 8% Part Time, and 8% Contract. Highlights an 54% In-person, 8% Hybrid, and 38% Remote job distribution, with an average salary of $125,000 per year, or $60.1 per hour.
Paid Media Analytics Manager

Paid Media Analytics Manager

Grand Circle LLC

Boston, MA • On-site

$135K - $155K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Job description

Marketing Analytics Manager
Reporting to: Director of Digital Strategy
Department: New Customer Acquisition / Digital Strategy
Location: Boston, MA (Hybrid - 3 days per week in office)
Position Summary
Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. Headquartered in Boston, MA - with more than 45 offices globally - over two million Americans have traveled with our award-winning brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel.
We're looking for a Marketing Analytics Manager to serve as the performance measurement lead for all paid marketing efforts across Overseas Adventure Travel (O.A.T.). This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes - from lead generation through bookings and pax. Working closely with the Director of Digital Strategy, internal Analytics, and our external media agency, this position will bridge the gap between channel performance and business-level impact, while helping evolve our attribution and data-driven decision-making capabilities.
Key Responsibilities
  • Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks.
  • Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions.
  • Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy.
  • Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals.
  • Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development.
  • Provide proactive insights and recommendations to improve channel performance and marketing ROI.
  • Support forecasting and financial planning by aligning spend projections with performance trends.
  • Champion data governance and reporting consistency across teams and systems.
Qualifications
  • 5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles.
  • Strong understanding of paid digital channels and their respective KPIs.
  • Proven ability to connect marketing performance to revenue and business outcomes.
  • Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools.
  • Experience collaborating with or managing external media agencies.
  • Familiarity with attribution modeling, conversion tracking, and CRM integration.
  • Excellent communication skills with the ability to translate complex data into insights for non-technical audiences.
  • Self-starter with strong analytical skills, curiosity, and a collaborative mindset.
Total Rewards
The base salary range for this role is $135,000 - $155,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:
Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, on-site gym access, holistic wellness resources, and group fitness classes.
Time for you: Substantial Paid Time Off (PTO), 11 paid holidays (including Memorial Day, Labor Day, and Juneteenth), Summer Fridays, and extensive parental leave (up to 12-16 weeks paid at 100%).
Travel more, spend less: 50% off our trips for you and a companion, 25% off for immediate family members, plus exclusive quarterly travel deals.
Your future, secured: 401(k) match, life insurance, and disability coverage.
Continuous growth: Tuition assistance, international professional-development travel opportunities, and direct access to Pinnacle Leadership & Team Development.
Extra perks: Commuter benefits, FSAs, pet insurance, discounts on home and auto, and paid volunteer time off.
To learn more, visit gct.com, oattravel.com, and grandcirclefoundation.com.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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