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Media Planning Jobs (NOW HIRING)

Basis

Media Planning Associate

Charleston, WV · Remote

$51K - $64K/yr

Our all-in-one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media. We're not just building advanced technology; we're ...

Jobtailor

Associate Director, Media Planning

Manhattan, NY · On-site

$110 - $150/hr

You will report into the Group Executive Director, Planning & Strategy * Intimate competitive knowledge of building media plans across scalable budgets anchored in custom content, video and social ...

EAB

Media Planning Manager

Philadelphia, PA · On-site

Media Planning Manager With 40% year-on-year growth, we are still in our high-growth phase. But we've only just started. We entered the US market last summer and have since secured strategic ...

EAB

Media Planning Manager

Philadelphia, PA · On-site

Media Planning Manager With 40% year-on-year growth, we are still in our high-growth phase. But we've only just started. We entered the US market last summer and have since secured strategic ...

MasterCard

Manager, Media Planning

Purchase, NY · Remote

$130K - $135K/yr

Title and Summary Manager, Media Planning Overview The Manager, Media will support the development, execution, optimization, and measurement of integrated media campaigns across Mastercard's U.S ...

Citigroup, Inc.

Media Planning Associate

Irving, TX · On-site

$87K - $131K/yr

The Planning Associate supports the development and execution of media plans that align advertiser objectives with Citi's data and media capabilities. This role contributes to both strategy and ...

EAB

Media Planning Manager

Philadelphia, PA

Media Planning Manager With 40% year-on-year growth, we are still in our high-growth phase. But we've only just started. We entered the US market last summer and have since secured strategic ...

Omnicom

Associate, Integrated Media Planning

Chicago, IL · On-site

$45K/mo

Media Planning and Buying Agency Omd Job Function Media Job Subfunction Media Planning and Buying The Role - Associate, Integrated Media Planning: The Associate, Integrated Media Planning assists in ...

Macy's

Director, Media Planning - REMOTE

Tampa, FL · On-site +1

$130K - $217K/yr

Job Overview The Director, Media Planning leads media strategy development, audience planning, and yield optimization for Macy's Media Network. This leader brings deep expertise in media planning and ...

Macy's

Director, Media Planning - REMOTE

Tampa, FL

$130K - $217K/yr

Job Overview The Director, Media Planning leads media strategy development, audience planning, and yield optimization for Macy's Media Network. This leader brings deep expertise in media planning and ...

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL · On-site

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to ...

EAB

Media Planning Manager

Philadelphia, PA

Media Planning Manager With 40% year-on-year growth, we are still in our high-growth phase. But we've only just started. We entered the US market last summer and have since secured strategic ...

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Showing results 21-40

All JobsMedia Planning Jobs

Media Planning information

See salary details

$40.5K

$75.1K

$120.5K

How much do media planning jobs pay per year?

As of Aug 16, 2026, the average yearly pay for media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is media planning?

Media planning is the process of strategizing and selecting the best media channels to promote a product, service, or brand to a target audience. Media planners analyze audience data, budget constraints, and campaign goals to determine where, when, and how often advertisements should appear. The goal is to maximize the effectiveness of advertising efforts by reaching the right people at the right time, all while staying within budget. Media planning often involves negotiating with media outlets, monitoring campaign performance, and adjusting plans as needed to optimize results.

What are the key skills and qualifications needed to thrive as a media planner?

To thrive as a Media Planner, you need strong analytical skills, attention to detail, and a background in marketing, communications, or a related field. Proficiency with media planning tools like Nielsen, comScore, and digital analytics platforms, along with familiarity with buying software, is typically required. Excellent communication, negotiation, and organizational skills help you build relationships and manage multiple campaigns effectively. These skills ensure that advertising budgets are optimized and campaigns reach the right audiences for maximum impact.

What are some typical challenges faced by media planners, and how can they be addressed?

Media planners often face the challenge of balancing client goals with budget constraints while selecting the most effective channels to reach target audiences. Rapid changes in media consumption habits and the growing complexity of digital platforms require ongoing learning and adaptability. Successful media planners stay updated on industry trends, utilize data-driven tools for audience insights, and maintain strong communication with clients and vendors to ensure campaigns meet objectives. Collaborating closely with creative teams and analysts also helps in optimizing strategies and delivering measurable results.

What is the difference between Media Planning vs Media Buying?

AspectMedia PlanningMedia Buying
Primary FocusDeveloping media strategies and selecting channelsNegotiating and purchasing ad space
Skills NeededStrategic thinking, market research, analyticsNegotiation, vendor relationships, budgeting
Work EnvironmentCollaborative with creative and analytics teamsVendor and media outlet interactions
CertificationsRelevant marketing or media certificationsNegotiation and media buying certifications

Media Planning focuses on creating strategic media campaigns, while Media Buying involves executing those plans by purchasing ad space. Both roles are essential in advertising, often working closely but with distinct responsibilities.

More about Media Planning jobs

What cities are hiring for Media Planning jobs?

Cities with the most Media Planning job openings:

What are the most commonly searched types of Media Planning jobs?

The most popular types of Media Planning jobs are:

What states have the most Media Planning jobs?

States with the most job openings for Media Planning jobs include:

Media Planning jobs near you
Infographic showing various Media Planning job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Media Planning & Strategy Lead

CACI International, Inc.

Tampa, FL • On-site

Full-time

Medical, Retirement, PTO

Posted 4 days ago

Job description

Job Title: Media Planning & Strategy Lead
Job Category: Communications
Time Type: Full time
Minimum Clearance Required to Start: TS/SCI
Employee Type: Regular
Percentage of Travel Required: Up to 25%
Type of Travel: Local
* * *
The Opportunity:
Join a team dedicated to advancing national security through innovative irregular warfare and operations expertise. CACI is looking for individuals to join a program that delivers mission-critical advisory, training, and operational support services that help mission partners stay ahead of rapidly evolving global threats. Working across geographic and functional combatant commands, these professionals play a vital role in developing, integrating, and sustaining mission-ready task forces that enhance joint force effectiveness and operational success.
This is an opportunity to contribute to high-impact missions, collaborate with experienced professionals, and support strategic operations that strengthen our nation's defense capabilities around the world. Candidates who thrive in dynamic environments, embrace complex challenges, and are committed to mission excellence will find meaningful opportunities for growth and impact within CACI and on this team.
Responsibilities:
  • Lead the development and execution of media planning and communication strategies that support PSYOP, OIE, and influence objectives.
  • Develop integrated media strategies that align operational objectives, target audience analysis, communication channels, and desired behavioral outcomes.
  • Conduct audience, media, and information environment assessments to identify opportunities, vulnerabilities, and effective engagement approaches.
  • Identify, evaluate, and recommend traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and influence.
  • Coordinate with content, creative, cultural, distribution, and operational planning teams to synchronize media activities across campaigns and operations.
  • Develop media engagement plans, channel strategies, dissemination approaches, and audience targeting recommendations.
  • Assess media consumption habits, information pathways, and audience preferences to optimize message placement and effectiveness.
  • Monitor media performance, audience engagement, and campaign analytics to inform adjustments and improve operational outcomes.
  • Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences and operational objectives.
  • Provide strategic media recommendations to leadership, planners, and stakeholders to enhance influence, reach, and operational effectiveness.

Qualifications:
  • Bachelor's degree in Communications, Strategic Communications, Marketing, Journalism, Public Relations, Digital Media, or a related field.
  • Minimum of 5 years of experience supporting media planning, communication strategy, influence operations, strategic communications, PSYOP, OIE, or related disciplines.
  • Demonstrated experience developing and executing multi-channel media strategies supporting operational, communication, or influence objectives.
  • Experience conducting audience analysis, media assessments, and information environment analysis to support campaign planning and execution.
  • Ability to integrate media strategy with operational planning, communication objectives, and influence activities.

Desired Qualifications
  • Master's degree in Strategic Communications, Marketing, International Relations, Information Operations, or a related field.
  • Experience supporting Special Operations Forces (SOF), Geographic Combatant Commands (GCCs), Joint Task Forces, or other Department of Defense organizations.
  • Active TS/SCI security clearance and demonstrated experience operating within complex, multi-domain information environments.

What You Can Expect:
A culture of integrity.
At CACI, we place character and innovation at the center of everything we do. As a valued team member, you'll be part of a high-performing group dedicated to our customer's missions and driven by a higher purpose - to ensure the safety of our nation.
An environment of trust.
CACI values the unique contributions that every employee brings to our company and our customers - every day. You'll have the autonomy to take the time you need through a unique flexible time off benefit and have access to robust learning resources to make your ambitions a reality.
A focus on continuous growth.
Together, we will advance our nation's most critical missions, build on our lengthy track record of business success, and find opportunities to break new ground - in your career and in our legacy.
Pay Range:
There are a host of factors that can influence final salary including, but not limited to, geographic location, Federal Government contract labor categories and contract wage rates, relevant prior work experience, specific skills and competencies, education, and certifications. Our employees value the flexibility at CACI that allows them to balance quality work and their personal lives. We offer competitive compensation, benefits and learning and development opportunities. Our broad and competitive mix of benefits options is designed to support and protect employees and their families. At CACI, you will receive comprehensive benefits such as; healthcare, wellness, financial, retirement, family support, continuing education, and time off benefits.
The proposed salary range for this position is:
$65,000 - $136,500
CACI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, age, national origin, disability, status as a protected veteran, or any other protected characteristic.

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