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Media Planning Jobs (NOW HIRING)

VML

Senior Media Manager (Media Planning)

Cleveland, OH · On-site

What You'll Do Media Planning: * Develop media plans that support the client's marketing objectives. Ensure media plans are executed as planned and approved, on schedule and within budget. * Empower ...

Underscore Marketing

Director, Media Planning

Strategy, Media Planning Director, Integrated Media Planning The Director, Media Planning leads integrated, compliant, and data-driven media strategy for pharmaceutical brands across HCP and DTC ...

Ra

Media Planning Supervisor

New York, NY

Job Title: Media Planning Supervisor Job Location: New York, NY About the Employer: Best place to work! With best infrastructure! Who provide outstanding media service! This is what you will do.

Klick

Media Planning Manager

New York, NY · Hybrid

$75K - $90K/yr

The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. This role partners closely with Media ...

Lowe's

Manager, Media Planning

Mooresville, NC

Your Impact The principal purpose of the Paid Media Planning Manager is to manage a team of Assistant Marketing Managers to lead the development, execution, and optimization of cross-channel media ...

Klick

Media Planning Manager

New York, NY · Hybrid

$75K - $90K/yr

The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. This role partners closely with Media ...

Nestle

Senior Manager Media Planning

Arlington, VA

The Senior Manager, Media Planning plays a critical strategic leadership role, serving as the central leader for media planning across the region. This role is responsible for orchestrating best-in ...

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Media Planning information

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$40.5K

$75.1K

$120.5K

How much do media planning jobs pay per year?

As of Jun 17, 2026, the average yearly pay for media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is media planning?

Media planning is the process of strategizing and selecting the best media channels to promote a product, service, or brand to a target audience. Media planners analyze audience data, budget constraints, and campaign goals to determine where, when, and how often advertisements should appear. The goal is to maximize the effectiveness of advertising efforts by reaching the right people at the right time, all while staying within budget. Media planning often involves negotiating with media outlets, monitoring campaign performance, and adjusting plans as needed to optimize results.

How to get a job in media planning?

To get a job in media planning, candidates typically need a bachelor's degree in marketing, advertising, or a related field, along with strong analytical and communication skills. Gaining experience through internships or entry-level roles helps build industry knowledge, and proficiency with media planning tools like Nielsen or Comscore is often required. Certifications such as the Media Planning Certification can also enhance job prospects.

What is the difference between Media Planning vs Media Buying?

AspectMedia PlanningMedia Buying
Primary FocusDeveloping media strategies and selecting channelsNegotiating and purchasing ad space
Skills NeededStrategic thinking, market research, analyticsNegotiation, vendor relationships, budgeting
Work EnvironmentCollaborative with creative and analytics teamsVendor and media outlet interactions
CertificationsRelevant marketing or media certificationsNegotiation and media buying certifications

Media Planning focuses on creating strategic media campaigns, while Media Buying involves executing those plans by purchasing ad space. Both roles are essential in advertising, often working closely but with distinct responsibilities.

What does a media planner do?

A media planner develops strategies to advertise products or services across various media channels, such as TV, radio, digital, and print. They analyze target audiences, select appropriate media platforms, and create media schedules to optimize reach and effectiveness, often using tools like media buying software. Strong analytical skills and industry knowledge are essential for success in this role.

What jobs pay 2000 a day?

High-paying jobs that can reach $2,000 a day typically include roles such as senior media planners, advertising directors, or specialized consultants in media and marketing. These positions often require extensive experience, advanced skills, and sometimes certifications, and they may involve freelance or contract work with high hourly or project-based rates.

What are the key skills and qualifications needed to thrive as a Media Planner, and why are they important?

To thrive as a Media Planner, you need strong analytical skills, attention to detail, and a background in marketing, communications, or a related field. Proficiency with media planning tools like Nielsen, comScore, and digital analytics platforms, along with familiarity with buying software, is typically required. Excellent communication, negotiation, and organizational skills help you build relationships and manage multiple campaigns effectively. These skills ensure that advertising budgets are optimized and campaigns reach the right audiences for maximum impact.

How much does a media planner get paid?

A media planner's average salary varies by experience and location but typically ranges from $50,000 to $85,000 annually in the United States. Entry-level media planners earn around $45,000 to $55,000, while experienced professionals can earn over $100,000 with advanced skills in media analytics and planning tools.

What are some typical challenges faced by media planners, and how can they be addressed?

Media planners often face the challenge of balancing client goals with budget constraints while selecting the most effective channels to reach target audiences. Rapid changes in media consumption habits and the growing complexity of digital platforms require ongoing learning and adaptability. Successful media planners stay updated on industry trends, utilize data-driven tools for audience insights, and maintain strong communication with clients and vendors to ensure campaigns meet objectives. Collaborating closely with creative teams and analysts also helps in optimizing strategies and delivering measurable results.
More about Media Planning jobs
What cities are hiring for Media Planning jobs? Cities with the most Media Planning job openings:
What are the most commonly searched types of Media Planning jobs? The most popular types of Media Planning jobs are:
What states have the most Media Planning jobs? States with the most job openings for Media Planning jobs include:
Media Planning jobs near you
Infographic showing various Media Planning job openings in the United States as of June 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Associate, Integrated Media Planning

Omnicom Media US OMD

Los Angeles, CA • On-site

Other

Posted 15 days ago

Job description

The Role - Associate, Integrated Media Planning

The Associate, Integrated Media Planning assists in the coordination and execution of media plans under the guidance of a Senior Associate. This is an entry-level position for individuals who are eager to learn about the foundations of media planning and execution across multiple channels. The Associate is responsible for gathering data to support media recommendations, updating client media activity flowcharts, assisting the team in responding to client needs, preparing purchase authorizations by coordinating input from internal teams, and/or assisting with tracking media expenditures to ensure budget compliance. At an entry-level, the Associate will begin to develop a working knowledge of the media space (all channels) and available media research

Responsibilities:

  • Support the Strategy team in development of cross channel media plans through research, audience analysis, historical data, and competitive insights
  • Own and maintain planning documents, trackers, and flowcharts with a high level of accuracy and attention to detail. This also includes assisting the team to create client facing documents
  • Pull and analyze competitive research
  • Support budget tracking, pacing, and monthly financial reporting to ensure campaigns are accurately tracked, actualized, and billed
  • Communicate proactively with team members to flag questions, risks, or discrepancies
  • Participate in internal, client, and partner meetings, building confidence and presentation skills
  • Collaborate cross-functionally with strategy, investment, analytics, operations teams and creative agencies
  • Demonstrate curiosity and actively build knowledge of the media landscape and finance category
  • Participate in training sessions that will enhance growth and knowledge within the media space  

Qualifications:

  • Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications or related field 
  • Knowledge of the principles of advertising, marketing, and media 
  • Proficiency with Office Suite 
  • Excellent written and verbal communication skills 
  • 0-1 year of relevant experience (internships included)
  • Strong interest in media, advertising, consumer behaviors
  • High attention to detail and strong organizational skills
  • Ability to manage multiple workstreams and meet deadlines in a fast-paced environment
  • Collaborative team player with a proactive, solutions-oriented mindset
  • Eagerness to learn media tools, platforms, and financial processes

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