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Media Planning Jobs (NOW HIRING)

Klick

Media Planning Manager

New York, NY · On-site

$75K - $90K/yr

The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. This role partners closely with Media ...

Lowe's

Manager, Media Planning

Mooresville, NC

Your Impact The principal purpose of the Paid Media Planning Manager is to manage a team of Assistant Marketing Managers to lead the development, execution, and optimization of cross-channel media ...

VML

Senior Media Manager (Media Planning)

New York, NY · On-site

$60K - $140K/yr

What You'll Do Media Planning: * Develop media plans that support the client's marketing objectives. Ensure media plans are executed as planned and approved, on schedule and within budget. * Empower ...

VML

Senior Media Manager (Media Planning)

Cleveland, OH · On-site

$60K - $140K/yr

What You'll Do Media Planning: * Develop media plans that support the client's marketing objectives. Ensure media plans are executed as planned and approved, on schedule and within budget. * Empower ...

Nestle

Senior Manager Media Planning

Arlington, VA

The Senior Manager, Media Planning plays a critical strategic leadership role, serving as the central leader for media planning across the region. This role is responsible for orchestrating best-in ...

EAB

Media Planning Manager

Philadelphia, PA · On-site

Media Planning Manager With 40% year-on-year growth, we are still in our high-growth phase. But we've only just started. We entered the US market last summer and have since secured strategic ...

DAZN

Senior Media Planning Manager

Manhattan, NY · On-site

$70K - $90K/yr

Senior Media Planning Manager Department: RS-292 - O06 Employment Type: Permanent - Full Time Location: US - New York Description Why Join DAZN? DAZN is transforming how fans consume live sport ...

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL · On-site

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to ...

Macy's

Director, Media Planning - REMOTE

Tampa, FL · On-site +1

$130K - $217K/yr

Job Overview The Director, Media Planning leads media strategy development, audience planning, and yield optimization for Macy's Media Network. This leader brings deep expertise in media planning and ...

EAB

Media Planning Manager

Philadelphia, PA

Media Planning Manager With 40% year-on-year growth, we are still in our high-growth phase. But we've only just started. We entered the US market last summer and have since secured strategic ...

EAB

Media Planning Manager

Philadelphia, PA

Media Planning Manager With 40% year-on-year growth, we are still in our high-growth phase. But we've only just started. We entered the US market last summer and have since secured strategic ...

Macy's

Director, Media Planning - REMOTE

Tampa, FL

$130K - $217K/yr

Job Overview The Director, Media Planning leads media strategy development, audience planning, and yield optimization for Macy's Media Network. This leader brings deep expertise in media planning and ...

DAZN

Senior Media Planning Manager

New York, NY · Hybrid

$70K - $90K/yr

As a Senior Media Planning Manager, you will play a crucial role in leading the development of integrated media strategies that elevate DAZN's position in the North American market. This role sits at ...

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Media Planning information

See salary details

$40.5K

$75.1K

$120.5K

How much do media planning jobs pay per year?

As of Jul 24, 2026, the average yearly pay for media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is media planning?

Media planning is the process of strategizing and selecting the best media channels to promote a product, service, or brand to a target audience. Media planners analyze audience data, budget constraints, and campaign goals to determine where, when, and how often advertisements should appear. The goal is to maximize the effectiveness of advertising efforts by reaching the right people at the right time, all while staying within budget. Media planning often involves negotiating with media outlets, monitoring campaign performance, and adjusting plans as needed to optimize results.

How to get a job in media planning?

To get a job in media planning, candidates typically need a bachelor's degree in marketing, advertising, or a related field, along with strong analytical and communication skills. Gaining experience through internships or entry-level roles helps build industry knowledge, and proficiency with media planning tools like Nielsen or Comscore is often required. Certifications such as the Media Planning Certification can also enhance job prospects.

What is the difference between Media Planning vs Media Buying?

AspectMedia PlanningMedia Buying
Primary FocusDeveloping media strategies and selecting channelsNegotiating and purchasing ad space
Skills NeededStrategic thinking, market research, analyticsNegotiation, vendor relationships, budgeting
Work EnvironmentCollaborative with creative and analytics teamsVendor and media outlet interactions
CertificationsRelevant marketing or media certificationsNegotiation and media buying certifications

Media Planning focuses on creating strategic media campaigns, while Media Buying involves executing those plans by purchasing ad space. Both roles are essential in advertising, often working closely but with distinct responsibilities.

What is the highest paying media job?

The highest paying media planning roles are typically senior-level positions such as Media Director or Vice President of Media, which can earn six-figure salaries. These roles often require extensive experience, strategic skills, and leadership in managing large campaigns and budgets.

What does a media planner do?

A media planner develops strategies to advertise products or services across various media channels, such as TV, radio, digital, and print. They analyze target audiences, select appropriate media platforms, and create media schedules to optimize reach and effectiveness, often using tools like media buying software. Strong analytical skills and industry knowledge are essential for success in this role.

What are the key skills and qualifications needed to thrive as a Media Planner, and why are they important?

To thrive as a Media Planner, you need strong analytical skills, attention to detail, and a background in marketing, communications, or a related field. Proficiency with media planning tools like Nielsen, comScore, and digital analytics platforms, along with familiarity with buying software, is typically required. Excellent communication, negotiation, and organizational skills help you build relationships and manage multiple campaigns effectively. These skills ensure that advertising budgets are optimized and campaigns reach the right audiences for maximum impact.

How much does a media planner get paid?

A media planner's average salary varies by experience and location but typically ranges from $50,000 to $85,000 annually in the United States. Entry-level media planners earn around $45,000 to $55,000, while experienced professionals can earn over $100,000 with advanced skills in media research and planning tools.

What are some typical challenges faced by media planners, and how can they be addressed?

Media planners often face the challenge of balancing client goals with budget constraints while selecting the most effective channels to reach target audiences. Rapid changes in media consumption habits and the growing complexity of digital platforms require ongoing learning and adaptability. Successful media planners stay updated on industry trends, utilize data-driven tools for audience insights, and maintain strong communication with clients and vendors to ensure campaigns meet objectives. Collaborating closely with creative teams and analysts also helps in optimizing strategies and delivering measurable results.
More about Media Planning jobs
What cities are hiring for Media Planning jobs? Cities with the most Media Planning job openings:
What are the most commonly searched types of Media Planning jobs? The most popular types of Media Planning jobs are:
What states have the most Media Planning jobs? States with the most job openings for Media Planning jobs include:
Media Planning jobs near you
Infographic showing various Media Planning job openings in the United States as of July 2026, with employment types broken down into 75% Full Time, 20% Part Time, 1% Temporary, and 4% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Media Planning Manager

Klick

New York, NY • On-site

$75K - $90K/yr

Full-time

Posted 15 days ago

Job description

Company Description
The Klick Group-comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures-is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.
About Klick Media
Our Media Craft ensures that Klick's work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.
Job Description
The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. This role partners closely with Media Operations, Analytics, vendors, and client stakeholders to develop media plans, monitor performance, manage budgets, and translate campaign data into clear recommendations that support client objectives.
What You'll Do
  • Develop media plans grounded in data, audience insights, channel strategy, and client business objectives.
  • Analyze campaign performance using GA4, Prisma, DoubleClick Campaign Manager, and reporting outputs to identify insights and optimization opportunities.
  • Optimize digital media campaigns across programmatic, Google products, YouTube, connected TV, search, social, and other digital channels.
  • Manage media budgets, pacing, approvals, vendor relationships, and spend tracking to support accountable delivery.
  • Present campaign updates, performance insights, and strategic recommendations to clients, Media Operations, Analytics, and internal stakeholders.

Qualifications
Required:
  • 5+ years of digital media planning experience, including at least 1 year managing planning workstreams, team members, or campaign delivery across client accounts.
  • Experience supporting clients in healthcare, pharmaceutical, life sciences sector
  • Hands-on experience using GA4, DoubleClick Campaign Manager, DoubleVerify, and Prisma to support reporting, optimization, trafficking inputs, or campaign performance analysis.
  • Experience managing digital media budgets, spend pacing, approvals, and performance accountability across biweekly or monthly reporting cycles.
  • Experience planning or optimizing campaigns across programmatic, Google products, YouTube, connected TV, search, social, or other digital media channels.
  • 2+ year of client-facing experience presenting media plans, performance results, insights, or recommendations to clients or senior cross-functional stakeholders.
  • Advanced Microsoft Excel and PowerPoint experience building reports, analyzing campaign data, and translating insights into clear client-ready deliverables.

Desired:
  • Comfort and enthusiasm for using AI as a regular part of how work gets done.
  • Experience partnering with Media Operations, Analytics, Ad Ops, Creative, Strategy, or Client Services teams across integrated campaign delivery.
  • Experience managing vendor relationships, partner communications, media opportunities, or external media recommendations.
  • Experience adapting campaign plans, reporting, or timelines across multiple deliverables with shifting client priorities.

Additional Information
This posting is for a newly created role at Klick. The base salary for this position is between USD $75,000 - $90,000 and will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.
#LI-Hybrid #LI-JP1
Our Commitment to Inclusion
Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.

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