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Media Planning Jobs (NOW HIRING)

WPP Media

Associate Director, Media Planning

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

You will also be well versed in 360 media planning to effectively convey and manage the media deliverable within the agencies. Skills and Experience * Maintain day-to-day client contact and agency ...

Jobtailor

Director, Media Planning - Temporary

Manhattan, NY · On-site

$100 - $145/hr

  • Medical

  • Life

  • Retirement

  • PTO

As a champion of media planning and strategy, the Director, Media, is responsible for delivering a level of innovation and excellence in work. This requires an in-depth understanding of ...

Bully Pulpit International

Manager, Media Planning

Chicago, IL · On-site

$68K - $75K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Impact You Will Make In this position as an Associate Director, Media Planning, you will conduct media, industry, or company research to enable the agency to construct highly accurate, strategic ...

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Media Planning information

See salary details

$40.5K

$75.1K

$120.5K

How much do media planning jobs pay per year?

As of Aug 17, 2026, the average yearly pay for media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is media planning?

Media planning is the process of strategizing and selecting the best media channels to promote a product, service, or brand to a target audience. Media planners analyze audience data, budget constraints, and campaign goals to determine where, when, and how often advertisements should appear. The goal is to maximize the effectiveness of advertising efforts by reaching the right people at the right time, all while staying within budget. Media planning often involves negotiating with media outlets, monitoring campaign performance, and adjusting plans as needed to optimize results.

What is the difference between Media Planning vs Media Buying?

AspectMedia PlanningMedia Buying
Primary FocusDeveloping media strategies and selecting channelsNegotiating and purchasing ad space
Skills NeededStrategic thinking, market research, analyticsNegotiation, vendor relationships, budgeting
Work EnvironmentCollaborative with creative and analytics teamsVendor and media outlet interactions
CertificationsRelevant marketing or media certificationsNegotiation and media buying certifications

Media Planning focuses on creating strategic media campaigns, while Media Buying involves executing those plans by purchasing ad space. Both roles are essential in advertising, often working closely but with distinct responsibilities.

What are the key skills and qualifications needed to thrive as a media planner?

To thrive as a Media Planner, you need strong analytical skills, attention to detail, and a background in marketing, communications, or a related field. Proficiency with media planning tools like Nielsen, comScore, and digital analytics platforms, along with familiarity with buying software, is typically required. Excellent communication, negotiation, and organizational skills help you build relationships and manage multiple campaigns effectively. These skills ensure that advertising budgets are optimized and campaigns reach the right audiences for maximum impact.

What are some typical challenges faced by media planners, and how can they be addressed?

Media planners often face the challenge of balancing client goals with budget constraints while selecting the most effective channels to reach target audiences. Rapid changes in media consumption habits and the growing complexity of digital platforms require ongoing learning and adaptability. Successful media planners stay updated on industry trends, utilize data-driven tools for audience insights, and maintain strong communication with clients and vendors to ensure campaigns meet objectives. Collaborating closely with creative teams and analysts also helps in optimizing strategies and delivering measurable results.
More about Media Planning jobs

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Cities with the most Media Planning job openings:

What are the most commonly searched types of Media Planning jobs?

The most popular types of Media Planning jobs are:

What states have the most Media Planning jobs?

States with the most job openings for Media Planning jobs include:

Media Planning jobs near you
Infographic showing various Media Planning job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Associate Director, Media Planning

Future Publishing

New York, NY • Hybrid

$86K - $110K/yr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 4 days ago

Job description

Description

We're Future, a global leader in specialist media. Our 3,000+ employees power more than 200 trusted brands, helping millions of people discover expert content that informs, inspires, and drives action. Through our websites, magazines, events, newsletters, podcasts, and social channels, we connect passionate audiences with the topics they care about most.

As an Associate Director within the Media Planning team, you will sit at the center of revenue growth for a high-impact vertical, owning the planning strategy behind media investments and partnerships. You'll operate as a true player-coach, personally leading media planning while developing and elevating a team of planners. You'll help to shape go-to-market strategy, influence pricing and packaging, and directly impact how we win and grow business.


What You'll Do

You will report into the Group Executive Director, Planning & Strategy

  • Intimate competitive knowledge of building media plans across scalable budgets anchored in custom content, video and social media, along with 360 integrated content mix including events, influencer / creators, etc.
  • Work alongside Sales, Integrated Marketing, Branded Content, Social Strategy and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives and KPIs
  • Manage and develop a team of 2-3 Media Planners, elevating both output quality and strategic thinking
  • Maintain a deep understanding of Future's Women's Lifestyle business offerings, rate card and site capabilities
  • Strategically build partner specific rate cards for the categories under Women's Lifestyle in partnership with sellers in effort to grow accounts and secure upfront partnerships
  • Support Sales team in client and deal management throughout pre-sale process, responding to client needs surrounding budget changes, media plan revisions, marketplace/ site information and benchmarks
  • Support in packaging new category specific opportunities to bring to market
  • Possess intimate knowledge of client(s) within Fashion, Beauty, and Home categories, understanding the competitive landscape, industry trends, and overall marketing goals
  • Play a critical role in pipeline tracking and processing of deals within our customer relationship management and order management systems
  • Possess strong written and verbal communication skills and ability to use sales tactics to carry client communication from RFP through deal close
  • Work closely with Ad Operations team as it relates to site and product capabilities as well as site inventory to inform the team's planning strategy
  • Understand marketplace dynamics and be an industry expert


Experience That Will Put You Ahead Of The Curve
  • Bachelor's Degree
  • 7+ years experience in media planning/account management
  • Experience in building media plans required
  • Proficiency in CRM (i.e. Salesforce) and OMS (i.e. Operative.One)
  • Understanding of rates types and performance metrics within digital media landscape
  • Experience media planning for native content required
  • Must be extremely detail oriented with exceptional organizational skills
  • Excellent communication skills
  • Knowledge of ad specs and 3rd party tracking capabilities required
Compensation and Benefits

The expected range for this role is $86,000 - $110,000

  • Medical, dental, and vision coverage
  • 401k plus a company match
  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programs
  • Opportunity to purchase shares in Future with our Share Incentive Plan

Internal job family level Commercial 4

This is a hybrid role from our New York office, working two days from the office and three from home.

Diversity and Inclusion

Diversity is central to who we are. We believe different perspectives spark new ideas, fuel creativity, and drive innovation. That's why we're committed to building an inclusive workplace where everyone feels valued, respected, and empowered to succeed. We're dedicated to fair and inclusive hiring practices and welcome talent from all backgrounds, because diverse teams build stronger futures.

Please let us know if you need any reasonable adjustments.

#LI-Hybrid

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