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Media Planning Jobs (NOW HIRING)

Citi

Media Planning Analyst

Irving, TX

$69K - $96K/yr

The Media Planning Analyst supports the development and execution of media plans that align advertiser objectives with Citi's data and media capabilities. This role contributes to both strategy and ...

Mindstream Media Group

Media Planner, Dallas

Dallas, TX · On-site

$70K/yr

This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels. The ideal candidate is organized, comfortable ...

Mindstream Media Group

Media Planner, Dallas

Dallas, TX · On-site

$70K/yr

This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels. The ideal candidate is organized, comfortable ...

Mindstream Media Group

Media Planner, Dallas

Dallas, TX · On-site

$70K/yr

This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels. The ideal candidate is organized, comfortable ...

Omnicom

Media Planning Supervisor

New York, NY · On-site

$134K - $140K/yr

Media Planning and Buying The Media Supervisor will act as the go-to resource for media budget, client billing and support for PI, Kinesso, and Local Mediabrands. You will be responsible for leading ...

Omnicom

Manager, Integrated Media Planning

Los Angeles, CA · Hybrid

$132K - $137K/yr

Media Planning and Buying We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest ...

Omnicom

Manager, Integrated Media Planning

New York, NY · Hybrid

$134K - $140K/yr

Media Planning and Buying We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest ...

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Media Planning information

See salary details

$40.5K

$75.1K

$120.5K

How much do media planning jobs pay per year?

As of Sep 11, 2026, the average yearly pay for media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is media planning?

Media planning is the process of strategizing and selecting the best media channels to promote a product, service, or brand to a target audience. Media planners analyze audience data, budget constraints, and campaign goals to determine where, when, and how often advertisements should appear. The goal is to maximize the effectiveness of advertising efforts by reaching the right people at the right time, all while staying within budget. Media planning often involves negotiating with media outlets, monitoring campaign performance, and adjusting plans as needed to optimize results.

What are the key skills and qualifications needed to thrive as a media planner?

To thrive as a Media Planner, you need strong analytical skills, attention to detail, and a background in marketing, communications, or a related field. Proficiency with media planning tools like Nielsen, comScore, and digital analytics platforms, along with familiarity with buying software, is typically required. Excellent communication, negotiation, and organizational skills help you build relationships and manage multiple campaigns effectively. These skills ensure that advertising budgets are optimized and campaigns reach the right audiences for maximum impact.

What are some typical challenges faced by media planners, and how can they be addressed?

Media planners often face the challenge of balancing client goals with budget constraints while selecting the most effective channels to reach target audiences. Rapid changes in media consumption habits and the growing complexity of digital platforms require ongoing learning and adaptability. Successful media planners stay updated on industry trends, utilize data-driven tools for audience insights, and maintain strong communication with clients and vendors to ensure campaigns meet objectives. Collaborating closely with creative teams and analysts also helps in optimizing strategies and delivering measurable results.

What is the difference between Media Planning vs Media Buying?

AspectMedia PlanningMedia Buying
Primary FocusDeveloping media strategies and selecting channelsNegotiating and purchasing ad space
Skills NeededStrategic thinking, market research, analyticsNegotiation, vendor relationships, budgeting
Work EnvironmentCollaborative with creative and analytics teamsVendor and media outlet interactions
CertificationsRelevant marketing or media certificationsNegotiation and media buying certifications

Media Planning focuses on creating strategic media campaigns, while Media Buying involves executing those plans by purchasing ad space. Both roles are essential in advertising, often working closely but with distinct responsibilities.

How much do media planners make in the US?

Media planners in the US typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and the size of the company. Entry-level positions may start lower, while experienced professionals or those in senior roles can earn over $100,000 annually. Skills in digital media, data analysis, and campaign management can influence earning potential.

How to get into media planning?

To enter media planning, candidates typically need a bachelor's degree in marketing, advertising, or a related field. Gaining experience through internships, developing skills in media research, data analysis, and familiarity with tools like media planning software are important steps. Strong communication and analytical skills are also essential for success in this role.

What does a media planning do?

A media planner develops strategies to select the most effective media channels for advertising campaigns, aiming to reach target audiences efficiently. They analyze market data, negotiate with media outlets, and use tools like media buying software to optimize ad placement and budget allocation.
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Media Planning jobs near you
Infographic showing various Media Planning job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Media Planner, Chicago

Chicago, IL • On-site

Mindstream Media Group
Marketing • 51 - 200 employees
Learn more about Mindstream Media Groupexternal

$70K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 27 days ago

Job description

We are looking for a Media Planner to join our team in our Chicago office. As the Media Planner, you are responsible for supporting the development and execution of integrated media plans designed to achieve client business objectives. This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and traditional channels.

The ideal candidate is organized, comfortable building and managing media plans, and thrives in a collaborative, fast-paced agency environment. Media planners at Mindstream Media Group are resourceful problem-solvers, strong communicators, and dependable teammates who take ownership of their work and contribute to delivering great outcomes for clients.

Core Responsibilities:

  • Assist in the development of integrated media plans aligned with client objectives, target audiences, and performance KPIs
  • Support translating media strategy into actionable planning elements, including channel selection, audience targeting, and budget allocation
  • Maintain and update media flowcharts, authorizations, and campaign documentation
  • Analyze audience demographics, consumer insights, and market data to inform media recommendations
  • Collaborate with media vendors and partners to evaluate opportunities, gather proposals, and refine media plans
  • Support the preparation of client-facing presentations, including media recommendations
  • Assist with the ongoing management and optimization of media plans, ensuring plans remain aligned with campaign goals
  • Coordinate with internal teams to support campaign reporting and performance insights
  • Ensure accurate documentation and reconciliation of campaign activity
  • Stay current on media trends, emerging platforms, and evolving planning best practices

Qualifications & Experience:

  • 13 years of experience in media planning or related advertising/marketing roles, preferably in an agency environment
  • Basic understanding of digital & traditional media channels, including TV, CTV, OLV, Paid Social, OOH
  • Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
  • Excellent communication, presentation, and interpersonal skills
  • Ability to analyze information, identify patterns, and contribute thoughtful recommendations
  • Self-motivated with the ability to work both independently and collaboratively
  • Proficiency with Microsoft Office (Excel, PowerPoint, Word)
  • Experience using media planning or research tools (e.g., Nielsen, Comscore, MRI, Simmons, etc.)
  • Familiarity with digital platforms such as Meta, Google, or programmatic environments

The base salary for this position is $70,000, with the potential for up to an additional 10% if the applicant hired has additional related qualifications. Eastport Holdings offers a competitive benefits package including medical, dental, vision, life and disability coverage, HSA employer contributions, flexible spending accounts, employee assistance resources, paid time off, paid parental leave, and voluntary benefits designed to support your overall well-being.

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