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Media Planning Jobs (NOW HIRING)

VML

Senior Media Manager (Media Planning)

New York, NY · On-site

$60K - $140K/yr

We are seeking a Senior Media Manager to support media planning and buying efforts who shares our passion for reimagining the consumer experience through creativity, technology, and culture. This ...

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$40.5K

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How much do media planning jobs pay per year?

As of Jul 26, 2026, the average yearly pay for media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is media planning?

Media planning is the process of strategizing and selecting the best media channels to promote a product, service, or brand to a target audience. Media planners analyze audience data, budget constraints, and campaign goals to determine where, when, and how often advertisements should appear. The goal is to maximize the effectiveness of advertising efforts by reaching the right people at the right time, all while staying within budget. Media planning often involves negotiating with media outlets, monitoring campaign performance, and adjusting plans as needed to optimize results.

How to get a job in media planning?

To get a job in media planning, candidates typically need a bachelor's degree in marketing, advertising, or a related field, along with strong analytical and communication skills. Gaining experience through internships or entry-level roles helps build industry knowledge, and proficiency with media planning tools like Nielsen or Comscore is often required. Certifications such as the Media Planning Certification can also enhance job prospects.

What is the difference between Media Planning vs Media Buying?

AspectMedia PlanningMedia Buying
Primary FocusDeveloping media strategies and selecting channelsNegotiating and purchasing ad space
Skills NeededStrategic thinking, market research, analyticsNegotiation, vendor relationships, budgeting
Work EnvironmentCollaborative with creative and analytics teamsVendor and media outlet interactions
CertificationsRelevant marketing or media certificationsNegotiation and media buying certifications

Media Planning focuses on creating strategic media campaigns, while Media Buying involves executing those plans by purchasing ad space. Both roles are essential in advertising, often working closely but with distinct responsibilities.

What is the highest paying media job?

The highest paying media planning roles are typically senior-level positions such as Media Director or Vice President of Media, which can earn six-figure salaries. These roles often require extensive experience, strategic skills, and leadership in managing large campaigns and budgets.

What does a media planner do?

A media planner develops strategies to advertise products or services across various media channels, such as TV, radio, digital, and print. They analyze target audiences, select appropriate media platforms, and create media schedules to optimize reach and effectiveness, often using tools like media buying software. Strong analytical skills and industry knowledge are essential for success in this role.

What are the key skills and qualifications needed to thrive as a Media Planner, and why are they important?

To thrive as a Media Planner, you need strong analytical skills, attention to detail, and a background in marketing, communications, or a related field. Proficiency with media planning tools like Nielsen, comScore, and digital analytics platforms, along with familiarity with buying software, is typically required. Excellent communication, negotiation, and organizational skills help you build relationships and manage multiple campaigns effectively. These skills ensure that advertising budgets are optimized and campaigns reach the right audiences for maximum impact.

How much does a media planner get paid?

A media planner's average salary varies by experience and location but typically ranges from $50,000 to $85,000 annually in the United States. Entry-level media planners earn around $45,000 to $55,000, while experienced professionals can earn over $100,000 with advanced skills in media research and planning tools.

What are some typical challenges faced by media planners, and how can they be addressed?

Media planners often face the challenge of balancing client goals with budget constraints while selecting the most effective channels to reach target audiences. Rapid changes in media consumption habits and the growing complexity of digital platforms require ongoing learning and adaptability. Successful media planners stay updated on industry trends, utilize data-driven tools for audience insights, and maintain strong communication with clients and vendors to ensure campaigns meet objectives. Collaborating closely with creative teams and analysts also helps in optimizing strategies and delivering measurable results.
More about Media Planning jobs
What cities are hiring for Media Planning jobs? Cities with the most Media Planning job openings:
What are the most commonly searched types of Media Planning jobs? The most popular types of Media Planning jobs are:
What states have the most Media Planning jobs? States with the most job openings for Media Planning jobs include:
Media Planning jobs near you
Infographic showing various Media Planning job openings in the United States as of July 2026, with employment types broken down into 75% Full Time, 20% Part Time, 1% Temporary, and 4% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.
Senior Media Manager (Media Planning)

Senior Media Manager (Media Planning)

VML

New York, NY • On-site

$60K - $140K/yr

Full-time

Posted 19 days ago

Job description

Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
What We Are Looking For
At VML, we believe in creating connected brands that resonate deeply with people's lives and drive tangible value for our clients. We are seeking a Senior Media Manager to support media planning and buying efforts who shares our passion for reimagining the consumer experience through creativity, technology, and culture. This role is for someone who thrives on innovation, embraces challenges, and is committed to making an impact. If you are a proactive, detail-oriented individual with a strong understanding of digital media and a desire to contribute to a dynamic, collaborative environment, we encourage you to apply.
What You'll Do
  • Manage general activities related to digital media planning, buying, execution, and performance evaluation of media campaigns.
  • Effectively manage the flow of client deliverables related to media plans across channels such as digital, OOH, video, paid social, and paid search.
  • Maintain control of advertising budgets.
  • Ensure the accurate execution of media plans and monitoring of buys.
  • Manage activities related to media planning.
  • Develop POVs/position papers on key client or industry issues as needed.
  • Maintain effective communication within and outside the agency to ensure accuracy, timeliness, and campaign needs are met.

Who You Are
  • A strong communicator, able to articulate complex ideas clearly and concisely.
  • A relationship builder, adept at fostering positive connections with outside vendors, clients, and internal teams.
  • A detail-oriented individual who can work effectively under pressure.
  • Passionate about digital and emerging media, with a keen interest in staying ahead of industry trends.
  • A quick learner, eager to acquire new skills and tools.
  • Proactive and resourceful, always looking for ways to improve processes and outcomes.

What You'll Need
  • 3 years experience in media planning or media buying role, agency experience highly preferred
  • Working knowledge and experience with media-related research, planning, and buying tools.
  • Experience with media tools such as Nielsen, comScore, MRI, SQAD, SRDS, DoubleClick etc highly preferred
  • Experience working in Prisma highly preferred
  • Experience in digital media reporting/analysis, with strong Microsoft Excel and PowerPoint skills.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$60,000-$140,000 USD
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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