Our core disciplines are media strategy, media planning, media investment, marketing science, analytics, and measurement. We thrive as bold strategic advisors to deliver strong and measurable ...
Quick apply
Our core disciplines are media strategy, media planning, media investment, marketing science, analytics, and measurement. We thrive as bold strategic advisors to deliver strong and measurable ...
Our core disciplines are media strategy, media planning, media investment, marketing science, analytics, and measurement. We thrive as bold strategic advisors to deliver strong and measurable ...
Our core disciplines are media strategy, media planning, media investment, marketing science, analytics, and measurement. We thrive as bold strategic advisors to deliver strong and measurable ...
Media Strategy Director
Chicago, IL · On-site
Our core disciplines are media strategy, media planning, media investment, marketing science, analytics, and measurement. We thrive as bold strategic advisors to deliver strong and measurable ...
Media Strategy Director
Chicago, IL · On-site
Our core disciplines are media strategy, media planning, media investment, marketing science, analytics, and measurement. We thrive as bold strategic advisors to deliver strong and measurable ...
Media Strategy Manager
Menlo Park, CA · On-site
$40 - $60/hr
Media Strategy Manager We're looking for an experienced strategic media professional to join a Global Media Team, an in-house organization of media experts responsible for media strategy and ...
Media Strategy Manager
Menlo Park, CA · On-site
$40 - $60/hr
Media Strategy Manager We're looking for an experienced strategic media professional to join a Global Media Team, an in-house organization of media experts responsible for media strategy and ...
Director, Media Strategy
New York, NY · On-site
As Director, Media Strategy, you will serve as a senior media strategist and client advisor across Highwire's portfolio of clients in a variety of industries including technology, healthcare, energy ...
Director, Media Strategy
New York, NY · On-site
As Director, Media Strategy, you will serve as a senior media strategist and client advisor across Highwire's portfolio of clients in a variety of industries including technology, healthcare, energy ...
Director, Media Strategy
San Francisco, CA · On-site
As Director, Media Strategy, you will serve as a senior media strategist and client advisor across Highwire's portfolio of clients in a variety of industries including technology, healthcare, energy ...
Director, Media Strategy
San Francisco, CA · On-site
As Director, Media Strategy, you will serve as a senior media strategist and client advisor across Highwire's portfolio of clients in a variety of industries including technology, healthcare, energy ...
As Director, Media Strategy, you will serve as a senior media strategist and client advisor across Highwire's portfolio of clients in a variety of industries including technology, healthcare, energy ...
As Director, Media Strategy, you will serve as a senior media strategist and client advisor across Highwire's portfolio of clients in a variety of industries including technology, healthcare, energy ...
Director, Media Strategy
Reston, VA · On-site
Job Summary The Director Media Strategy at Zoomph will bridge the gap between product development and the needs of sports teams, media organizations, and brand partners. This role focuses on driving ...
Director, Media Strategy
Reston, VA · On-site
Job Summary The Director Media Strategy at Zoomph will bridge the gap between product development and the needs of sports teams, media organizations, and brand partners. This role focuses on driving ...
Director, Media Strategy
Reston, VA · On-site
$150K - $170K/yr
Job Summary The Director Media Strategy at Zoomph will bridge the gap between product development and the needs of sports teams, media organizations, and brand partners. This role focuses on driving ...
Director, Media Strategy
Reston, VA · On-site
$150K - $170K/yr
Job Summary The Director Media Strategy at Zoomph will bridge the gap between product development and the needs of sports teams, media organizations, and brand partners. This role focuses on driving ...
Director, Media Strategy
Reston, VA · Remote
Salary: $150,000 - $170,000 Job Summary The Director Media Strategy at Zoomph will bridge the gap between product development and the needs of sports teams, media organizations, and brand partners.
Quick apply
Director, Media Strategy
Reston, VA · Remote
Salary: $150,000 - $170,000 Job Summary The Director Media Strategy at Zoomph will bridge the gap between product development and the needs of sports teams, media organizations, and brand partners.
Director, Paid Media Strategy
Omaha, NE · On-site
Paid Media Strategy Leadership: Lead the development of paid media strategies across search, social, programmatic, and traditional channels, ensuring media investments support integrated marketing ...
Director, Paid Media Strategy
Omaha, NE · On-site
Paid Media Strategy Leadership: Lead the development of paid media strategies across search, social, programmatic, and traditional channels, ensuring media investments support integrated marketing ...
Director, Paid Media Strategy
San Francisco, CA · On-site
$160K - $175K/yr
Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals. * Manage substantial multi-million-dollar ...
Director, Paid Media Strategy
San Francisco, CA · On-site
$160K - $175K/yr
Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals. * Manage substantial multi-million-dollar ...
Manager, Media Strategy
Novato, CA · On-site
Lead the development of strategic paid media plans for the globe, ensuring holistic media planning that encompasses both RTB (Real-Time Bidding) and Direct IO (Insertion Order) media-operating ...
Manager, Media Strategy
Novato, CA · On-site
Lead the development of strategic paid media plans for the globe, ensuring holistic media planning that encompasses both RTB (Real-Time Bidding) and Direct IO (Insertion Order) media-operating ...
Media Strategy Supervisor
Santa Monica, CA · On-site
$100K/yr
What You'll Be Helping Achieve RPA is seeking a Media Strategy Supervisor to join our growing media team, supporting fully integrated planning efforts across brand and performance channels for the ...
Media Strategy Supervisor
Santa Monica, CA · On-site
$100K/yr
What You'll Be Helping Achieve RPA is seeking a Media Strategy Supervisor to join our growing media team, supporting fully integrated planning efforts across brand and performance channels for the ...
Lead the development of strategic paid media plans for the globe, ensuring holistic media planning that encompasses both RTB (Real-Time Bidding) and Direct IO (Insertion Order) media-operating ...
Lead the development of strategic paid media plans for the globe, ensuring holistic media planning that encompasses both RTB (Real-Time Bidding) and Direct IO (Insertion Order) media-operating ...
Director, Paid Media Strategy
San Francisco, CA · On-site
$160K - $175K/yr
Job Summary We are seeking an accomplished and forward-thinking Director, Paid Media Strategy to lead the development and execution of innovative media strategies across full funnel channels. This ...
Director, Paid Media Strategy
San Francisco, CA · On-site
$160K - $175K/yr
Job Summary We are seeking an accomplished and forward-thinking Director, Paid Media Strategy to lead the development and execution of innovative media strategies across full funnel channels. This ...
Sr Manager, Media Strategy
Manhattan, NY · On-site
$100K - $128K/yr
The Sr Manager, Media Strategy is tasked with helping drive the paid media strategy for Paramount+ Originals. This role leads the paid full-funnel media approach across all channels. This role sits ...
Sr Manager, Media Strategy
Manhattan, NY · On-site
$100K - $128K/yr
The Sr Manager, Media Strategy is tasked with helping drive the paid media strategy for Paramount+ Originals. This role leads the paid full-funnel media approach across all channels. This role sits ...
Sr Manager, Media Strategy
Burbank, CA · On-site
$100K - $128K/yr
The Sr Manager, Media Strategy is tasked with helping drive the paid media strategy for Paramount+ Originals. This role leads the paid full-funnel media approach across all channels. This role sits ...
Sr Manager, Media Strategy
Burbank, CA · On-site
$100K - $128K/yr
The Sr Manager, Media Strategy is tasked with helping drive the paid media strategy for Paramount+ Originals. This role leads the paid full-funnel media approach across all channels. This role sits ...
As the Senior Manager of Media Strategy for Shopper Campaigns, you'll lead the team responsible for developing high‑impact media strategies that connect brand partners with our shoppers in ...
As the Senior Manager of Media Strategy for Shopper Campaigns, you'll lead the team responsible for developing high‑impact media strategies that connect brand partners with our shoppers in ...
The Media Strategy team recommends the right mix of iHeartMedia's multi-platform offerings at the right media weight levels to create media plans that drive successful campaigns for iHeartMedia ...
The Media Strategy team recommends the right mix of iHeartMedia's multi-platform offerings at the right media weight levels to create media plans that drive successful campaigns for iHeartMedia ...
Media Strategy information
See salary details
$32.5K - $43K
10% of jobs
$43K - $53.5K
1% of jobs
$53.5K - $64K
5% of jobs
$68.6K is the 25th percentile. Wages below this are outliers.
$64K - $74.5K
20% of jobs
The median wage is $81.4K / yr.
$74.5K - $85K
20% of jobs
$85K - $95.5K
5% of jobs
$95.5K - $106K
5% of jobs
$106K - $116.5K
6% of jobs
$117.8K is the 75th percentile. Wages above this are outliers.
$116.5K - $127K
6% of jobs
$127K - $137.5K
9% of jobs
$137.5K - $148K
11% of jobs
$32.5K
$93.7K
$148K
How much do media strategy jobs pay per year?
As of Jun 27, 2026, the average yearly pay for media strategy in the United States is $93,739.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,000.00 and $125,000.00 per year, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a Media Strategist, and why are they important?
To thrive as a Media Strategist, you need a solid background in marketing, data analysis, and campaign planning, often supported by a degree in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and digital advertising systems is typically required. Strong communication, creativity, and adaptability are crucial soft skills for collaborating with teams and clients while responding to fast-changing media landscapes. These skills are essential for developing effective media campaigns that reach target audiences and achieve business objectives.
What is media strategy?
Media strategy refers to the planning and execution of how, when, and where to deliver advertising messages to a target audience for maximum impact. It involves selecting the right media channels, such as TV, digital, radio, or print, and determining the optimal timing and frequency for ads. The goal is to reach the intended audience efficiently within budget, boost brand awareness, and drive desired actions. Media strategists use data and research to inform their decisions, ensuring campaigns align with business objectives and market trends.
How much does a media strategist typically make?
A media strategist's average salary in the United States ranges from $60,000 to $100,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced strategists with specialized skills or certifications can earn higher salaries, often supplemented with bonuses or performance incentives.
What is the difference between Media Strategy vs Media Planning?
| Aspect | Media Strategy | Media Planning |
|---|---|---|
| Focus | Developing overall media approach and objectives | Executing specific media placements and schedules |
| Skills | Market research, strategic thinking, brand positioning | Media buying, scheduling, negotiation |
| Work Environment | Strategic teams, client meetings, campaign development | Media buying agencies, digital platforms, ad operations |
| Credentials | Marketing or advertising degree, strategic certifications | Media planning certifications, digital advertising experience |
Media Strategy focuses on creating the overall approach and objectives for advertising campaigns, ensuring alignment with brand goals. Media Planning involves selecting specific media channels, negotiating placements, and executing the media buys. Both roles are essential in advertising, with strategy guiding planning and execution.
What does a media strategy do?
A media strategy involves planning and selecting the most effective channels and methods to reach target audiences through advertising and communication efforts. Media strategists analyze market data, audience demographics, and media options to optimize campaign performance and ensure messaging aligns with business goals. They often use tools like media planning software and require strong analytical skills.
What does a media strategist do?
A media strategist develops plans to promote products, brands, or services through various media channels, including digital, print, and broadcast. They analyze target audiences, select appropriate platforms, and optimize campaigns using data and tools like analytics software to achieve marketing goals.
What are some common challenges faced by professionals in Media Strategy roles, and how can they be effectively addressed?
Media Strategy professionals often encounter challenges such as keeping up with rapidly evolving digital platforms, allocating budgets efficiently across multiple channels, and measuring campaign effectiveness with accurate data. Staying current through ongoing education and industry research is key to navigating platform changes. Collaborating closely with analytics teams and leveraging advanced media planning tools can help ensure data-driven decisions. Open communication with creative, sales, and client teams also assists in aligning strategies to business goals.
What jobs pay 2000 a day?
In media strategy, high-paying roles such as senior media directors, media agency owners, or consultants with extensive experience and a strong client base can earn around $2,000 per day. These positions often require advanced skills in media planning, negotiation, and industry knowledge, and may involve freelance or contract work with flexible schedules.
More about Media Strategy jobs
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What are the most commonly searched types of Media Strategy jobs? The most popular types of Media Strategy jobs are:
What states have the most Media Strategy jobs? States with the most job openings for Media Strategy jobs include:
What job categories do people searching Media Strategy jobs look for? The top searched job categories for Media Strategy jobs are:
Job description
We are Mindstream Media Group, a smart, nimble media agency built to deliver outsized results for our clients. Our story isn't about outspending larger agencies and holdcos -- it's about out-thinking and out-working competitors. Our core disciplines are media strategy, media planning, media investment, marketing science, analytics, and measurement. We thrive as bold strategic advisors to deliver strong and measurable business outcomes, and we live our core values for our clients (and for each other) every day: Accountability, Tenacity, Resourcefulness, Innovation, and Collaboration.
We are looking for a Media Strategy Director that leads from the front. You will guide your team to manage clients with accountability, dig to understand the deeper context, and deliver creative solutions that make sense. You will uncover clever audience insights, and will build smart strategies around the right motivations, journeys, and signals that our media plans can speak to with relevancy. The Media Strategy Director acts as a strategic plan architect, giving the broader team the blueprint for success to build the best possible campaign for our clients.
The ideal candidate knows how to serve as a link between media, creative, marketing science, and client teams, and can distill complex ideas into a straightforward approach.
Responsibilities:
- Understand the context of each ask, plan, or pitch, and be able to translate this for your team
- Create and write campaign briefs to align on goals, media objectives, audience considerations, creative considerations, plan parameters, timelines and milestones, and reasons to believe
- Ability to build a thoughtful approach to audiences, their motivations, and journeys
- Provide relevant insights to guide budget recommendations across media channels
- Ensure alignments between media strategy and messaging/CTA/creative placements
- Author the narrative of media plan presentations to communicate what’s important: the overarching strategy and how it will achieve the business goals
- Partner closely with the Marketing Science team to inform the design of tests, the framework for measurement and learning, to ensure reporting is set up to measure against north-star goals, and to co-author slides for reports or QBRs
- Dig into relevant trends and provide internal POVs to consider that make our teams stronger and ahead of the curve
- Provide clients with proactive content and POVs that are relevant to their business
- Inspire awesome work
Requirements:
- Minimum 7 years of experience in strategic planning, marketing strategy, media strategy or creative strategy
- Strong understanding of media, marketing, the marketing and tech landscape, and AI
- Previous agency experience strongly preferred
- Concise writing skills
- Pleasant client management demeanor
- Ability to simplify and make the complex feel straightforward
- Ability to lead collaboration across all teams (media + creative + marketing science + SME)
- Word, PowerPoint, and Excel skills are required
- New business/pitch experience is a plus
About Mindstream Media Group
Sourced by ZipRecruiter
Industry
Marketing
Company size
51 - 200 Employees
Headquarters location
Dallas, TX, US
Year founded
2020