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Media Strategy Jobs in Minnesota (NOW HIRING)

Sr Manager, Media Strategy

Lakeville, MN · Hybrid

$127K - $132K/yr

Strategic Collaboration * Influence and educate cross-functional stakeholders on media investment strategies by brand * Work closely with cross-functional teams including brand, sales, marketing ...

Sr Manager, Media Strategy

Lakeville, MN · On-site

$113.99 - $177.82/hr

Strategic Collaboration * Influence and educate cross-functional stakeholders on media investment strategies by brand * Work closely with cross-functional teams including brand, sales, marketing ...

New

Sr Manager, Media Strategy

Lakeville, MN · On-site

$127K - $132K/yr

Strategic Collaboration * Influence and educate cross-functional stakeholders on media investment strategies by brand * Work closely with cross-functional teams including brand, sales, marketing ...

Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing ... The role ensures that media plans are strategically sound, operationally robust, and ready for ...

Media - Media Planning and Activation Employment Type: Full Time Location: Minneapolis Description ... Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing ...

Social Media Strategy and Governance * Collaborate with Product Marketing, Content Marketing, Corporate Communications,Brandand business stakeholders to shape and execute enterprise social media ...

Develop the enterprise social media strategy across brand, recruiting, thought leadership and commercial objectives * Serve as the subject matter expert on social channel best practices, emerging ...

Contribute to the design, revision, and execution of the social media strategy. * Develop new communities and manage branded online communities on the enterprise's behalf using social media.

Develop the enterprise social media strategy across brand, recruiting, thought leadership and commercial objectives * Serve as the subject matter expert on social channel best practices, emerging ...

The Senior Social Media Specialist will execute our brand's social media strategy by originating content for global and varying regionally specific use. This role will focus on enhancing brand ...

The Senior Social Media Specialist will execute our brand's social media strategy by originating content for global and varying regionally specific use. This role will focus on enhancing brand ...

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Showing results 1-20

Media Strategy information

See Minnesota salary details

$31.8K

$91.8K

$145K

How much do media strategy jobs pay per year?

As of Aug 8, 2026, the average yearly pay for media strategy in Minnesota is $91,809.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $122,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a media strategist, and why are they important?

To thrive as a Media Strategist, you need a solid background in marketing, data analysis, and campaign planning, often supported by a degree in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and digital advertising systems is typically required. Strong communication, creativity, and adaptability are crucial soft skills for collaborating with teams and clients while responding to fast-changing media landscapes. These skills are essential for developing effective media campaigns that reach target audiences and achieve business objectives.

What is media strategy?

Media strategy refers to the planning and execution of how, when, and where to deliver advertising messages to a target audience for maximum impact. It involves selecting the right media channels, such as TV, digital, radio, or print, and determining the optimal timing and frequency for ads. The goal is to reach the intended audience efficiently within budget, boost brand awareness, and drive desired actions. Media strategists use data and research to inform their decisions, ensuring campaigns align with business objectives and market trends.

What is the difference between Media Strategy vs Media Planning?

AspectMedia StrategyMedia Planning
FocusDeveloping overall media approach and objectivesExecuting specific media placements and schedules
SkillsMarket research, strategic thinking, brand positioningMedia buying, scheduling, negotiation
Work EnvironmentStrategic teams, client meetings, campaign developmentMedia buying agencies, digital platforms, ad operations
CredentialsMarketing or advertising degree, strategic certificationsMedia planning certifications, digital advertising experience

Media Strategy focuses on creating the overall approach and objectives for advertising campaigns, ensuring alignment with brand goals. Media Planning involves selecting specific media channels, negotiating placements, and executing the media buys. Both roles are essential in advertising, with strategy guiding planning and execution.

What does a media strategy do?

A media strategy involves planning and selecting the most effective channels and methods to deliver a company's message to its target audience. Media strategists analyze market data, set campaign goals, and use tools like media planning software to optimize advertising efforts across platforms such as digital, TV, or print. Their work ensures that marketing budgets are used efficiently to maximize reach and impact.

What does a media strategist do?

A media strategist develops plans to promote brands or products through various media channels, including digital, television, and print. They analyze target audiences, select appropriate platforms, and optimize campaigns using data and analytics tools to achieve marketing goals.

How much do media strategists make?

Media strategists typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Senior or specialized roles can pay over $100,000, especially in larger markets or with advanced skills in data analysis and digital tools.

What are some common challenges faced by professionals in media strategy roles, and how can they be effectively addressed?

Media Strategy professionals often encounter challenges such as keeping up with rapidly evolving digital platforms, allocating budgets efficiently across multiple channels, and measuring campaign effectiveness with accurate data. Staying current through ongoing education and industry research is key to navigating platform changes. Collaborating closely with analytics teams and leveraging advanced media planning tools can help ensure data-driven decisions. Open communication with creative, sales, and client teams also assists in aligning strategies to business goals.
What are the most commonly searched types of Media Strategy jobs in Minnesota? The most popular types of Media Strategy jobs in Minnesota are:
Infographic showing various Media Strategy job openings in Minnesota as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 8% Part Time, and 3% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $91,809 per year, or $44.1 per hour.

Sr Manager, Media Strategy

Post Consumer Brands

Lakeville, MN • Hybrid

$127K - $132K/yr

Full-time

Re-posted 15 days ago


Post Consumer Brands rating

8.0

Company rating: 8.0 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

88th of 435 rated food and drinks producers


Job description

Business Unit Overview

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9Lives™ dog and cat food. Post also provides private label solutions to customers in pet food, cereal, nut butters and granola. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn or Facebook for the latest news.


Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America. 


Responsibilities

Overview

Post Consumer Brands is seeking a Senior Media Manager to a lead a team of media experts and support the strategy, build, and execution of data driven marketing programs for PCB’s portfolio of brands. Leading all aspects of media including strategizing, measuring and optimizing media programs across both the pet & grocery categories is a key part of this role. Proven ability to lead a team and drive results.  Being comfortable with data and ambiguity will be important as you are helping shape a new capability.

Responsibilities and Accountabilities

  • Leadership
    • Management experience Leading a team of 4+ high achieving media experts
    • Direct and develop talent
  • Strategic Collaboration
    • Influence and educate cross-functional stakeholders on media investment strategies by brand
    • Work closely with cross-functional teams including brand, sales, marketing communications and insights
    • Partner with brand teams to guide A&C investments and educate teams on media impact to sales and goals
    • Combine brand insights with sales priorities to create media investment scenarios
    • Partner with agency to define campaign KPIs and measurement approach by the consumer funnel
    • Educate PCB leadership on media landscape including linear TV, streaming TV, online video, national display, paid social, retail media, search, OOH, etc. 
  • Media Planning
    • Lead and serve as media point-of-contact for annual planning workstreams across all brands
    • Develop full funnel media campaigns across all brands
    • Plan media budgets across wide variety of channels including TV, OLV, display, paid social, retail media, search and national promotions
    • Present planning milestones and gain approval from key leadership stakeholders
  • Media Measurement
    • Set measurement goals for media spend by channel and across the full funnel  
    • Translate data into actionable insights, identifying opportunities and risks
    • Educate and communicate impact of media programs to the broader organization
    • Continuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
    • Partner with insights team on annual media mix measurement workstreams and utilize results to inform future plans and optimizations
  • Testing Strategy
    • Lead process for creative optimizations & testing strategies, including A/B testing at the channel level
    • Lead process for audience optimizations & testing strategies
    • Lead process for new channel testing

Work Location: Hybrid 3 days per week onsite in Lakeville, MN #LI-Hybrid    


Qualifications
What We’re Looking For
  • 5–7 years of experience in media, marketing strategy, or planning preferably with Consumer Products (CPG Experience)
  • 3 plus years of proven experience leading teams and developing talent (people leadership required)
  • Bachelor’s degree required. (Marketing, Communications, or related field preferred)
  • Strong background in digital media, including retail media, search, and programmatic
  • Experience managing or influencing large media budgets and translating strategy into execution and experience with testing
  • Ability to thrive in ambiguity and drive clarity, action, and results
  • Excellent communication and storytelling skills, with comfort presenting to senior stakeholders
  • A collaborative mindset with the ability to influence across crossfunctional teams

The budget for this role is up to $135k base with 20% Short Term Incentive Bonus eligibility

Why You’ll Love This Role
  • Make a visible impact: Shape media strategy across householdname brands and see your work directly influence business results
  • Build something new: Help define and scale a growing media capability within the organization
  • Lead with purpose: Develop and mentor a talented team while driving meaningful outcomes
  • Work at the intersection of brand & commerce: Play a unique role connecting fullfunnel media strategy with retail execution
  • Big company opportunity. Small company attitude.  Enjoy the resources of a leading CPG company with the speed and ownership of a lean team
If you’re energized by the opportunity to lead, build, and transform how media drives growth and you’re ready to bring clarity to complexity, we’d love to hear from you.
Apply today and help us shape the future of media at Post Consumer Brands.
The pay range for this position is $117,407- $183,154 per year.Qualifications:
What We’re Looking For
  • 5–7 years of experience in media, marketing strategy, or planning preferably with Consumer Products (CPG Experience)
  • 3 plus years of proven experience leading teams and developing talent (people leadership required)
  • Bachelor’s degree required. (Marketing, Communications, or related field preferred)
  • Strong background in digital media, including retail media, search, and programmatic
  • Experience managing or influencing large media budgets and translating strategy into execution and experience with testing
  • Ability to thrive in ambiguity and drive clarity, action, and results
  • Excellent communication and storytelling skills, with comfort presenting to senior stakeholders
  • A collaborative mindset with the ability to influence across crossfunctional teams

The budget for this role is up to $135k base with 20% Short Term Incentive Bonus eligibility

Why You’ll Love This Role
  • Make a visible impact: Shape media strategy across householdname brands and see your work directly influence business results
  • Build something new: Help define and scale a growing media capability within the organization
  • Lead with purpose: Develop and mentor a talented team while driving meaningful outcomes
  • Work at the intersection of brand & commerce: Play a unique role connecting fullfunnel media strategy with retail execution
  • Big company opportunity. Small company attitude.  Enjoy the resources of a leading CPG company with the speed and ownership of a lean team
If you’re energized by the opportunity to lead, build, and transform how media drives growth and you’re ready to bring clarity to complexity, we’d love to hear from you.
Apply today and help us shape the future of media at Post Consumer Brands.
Education:UNAVAILABLEEmployment Type: FULL_TIME

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