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Media Strategy Jobs in Minnesota (NOW HIRING)

True Talent Group LLC

Social Media Manager

Minneapolis, MN · Hybrid

$35 - $45/hr

  • Medical

If you enjoy balancing strategy with hands-on execution and know how to create content that people actually want to engage with, we'd love to hear from you. WHAT YOU'LL DO Social Media Strategy ...

SixSpeed

Senior Media Planner

Minneapolis, MN

$65K - $80K/yr

As a Senior Media Planner, you're a strategic thinker who thrives at the intersection of data, consumer behavior, and business objectives. You know that great media plans do more than reach audiences ...

University of Minnesota

Social Media Manager

Minneapolis, MN · Hybrid

$60K - $80K/mo

  • Medical

  • Dental

  • Life

  • Retirement

Social Media Strategy and Analysis (20%) * Based on CCAPS and UMN brand and goals, develop strategies to grow CCAPS followers, impressions, and engagement on social media. * Recruit, hire, train, and ...

SixSpeed

Senior Media Planner

Minneapolis, MN · On-site

$65K - $80K/yr

As a Senior Media Planner, you're a strategic thinker who thrives at the intersection of data, consumer behavior, and business objectives. You know that great media plans do more than reach audiences ...

Varsity Tutors

Digital Media Tutor

Saint Paul, MN · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Lever Demo 2

Social Media Strategist

Minneapolis, MN

The Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Leveraging Paid Social best practices, this role will play a ...

Varsity Tutors

Digital Media Tutor

Minneapolis, MN · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Varsity Tutors

Digital Media Tutor

Edina, MN · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Nature's Way

TikTok Shop & Social Strategy Lead

Minneapolis, MN · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Social Media Strategy & Content * Develop and execute comprehensive organic social media strategies across Facebook, Instagram, TikTok, and other relevant platforms. * Own the social content strategy ...

Nature's Way

TikTok Shop & Social Strategy Lead

Minneapolis, MN · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Social Media Strategy & Content * Develop and execute comprehensive organic social media strategies across Facebook, Instagram, TikTok, and other relevant platforms. * Own the social content strategy ...

Asmodee

Social Media Manager, TCG

Roseville, MN · Hybrid

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Develop and implement a comprehensive social media strategy that drives game line objectives and goals * Research trends and emerging platforms to keep Fantasy Flight Games at the forefront of ...

Mystic Lake

Social Media Representative

Prior Lake, MN · On-site

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Contributes to the design, revision, and execution of the social media strategy. * Leads community management efforts, including social inbox monitoring assignments, best practices and quality ...

Augurian

Analyst, Paid Media

Saint Paul, MN · On-site

Analyst, Paid Media Job Overview This is where careers in paid media get built. As a Paid Media ... You'll get exposure to AI tools, consultative client work, and strategic thinking--and you'll have ...

Augurian

Analyst, Paid Media

Saint Paul, MN

Analyst, Paid Media Job Overview This is where careers in paid media get built. As a Paid Media ... You'll get exposure to AI tools, consultative client work, and strategic thinking-and you'll have a ...

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Showing results 21-40

All JobsMedia Strategy JobsMedia Strategy Jobs in Minnesota

Media Strategy information

See Minnesota salary details

$31.8K

$91.8K

$145K

How much do media strategy jobs pay per year?

As of Aug 18, 2026, the average yearly pay for media strategy in Minnesota is $91,809.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $122,400.00 per year, depending on experience, location, and employer.

What is media strategy?

Media strategy refers to the planning and execution of how, when, and where to deliver advertising messages to a target audience for maximum impact. It involves selecting the right media channels, such as TV, digital, radio, or print, and determining the optimal timing and frequency for ads. The goal is to reach the intended audience efficiently within budget, boost brand awareness, and drive desired actions. Media strategists use data and research to inform their decisions, ensuring campaigns align with business objectives and market trends.

What are the key skills and qualifications needed to thrive as a media strategist, and why are they important?

To thrive as a Media Strategist, you need a solid background in marketing, data analysis, and campaign planning, often supported by a degree in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and digital advertising systems is typically required. Strong communication, creativity, and adaptability are crucial soft skills for collaborating with teams and clients while responding to fast-changing media landscapes. These skills are essential for developing effective media campaigns that reach target audiences and achieve business objectives.

What are some common challenges faced by professionals in media strategy roles, and how can they be effectively addressed?

Media Strategy professionals often encounter challenges such as keeping up with rapidly evolving digital platforms, allocating budgets efficiently across multiple channels, and measuring campaign effectiveness with accurate data. Staying current through ongoing education and industry research is key to navigating platform changes. Collaborating closely with analytics teams and leveraging advanced media planning tools can help ensure data-driven decisions. Open communication with creative, sales, and client teams also assists in aligning strategies to business goals.

What is the difference between Media Strategy vs Media Planning?

AspectMedia StrategyMedia Planning
FocusDeveloping overall media approach and objectivesExecuting specific media placements and schedules
SkillsMarket research, strategic thinking, brand positioningMedia buying, scheduling, negotiation
Work EnvironmentStrategic teams, client meetings, campaign developmentMedia buying agencies, digital platforms, ad operations
CredentialsMarketing or advertising degree, strategic certificationsMedia planning certifications, digital advertising experience

Media Strategy focuses on creating the overall approach and objectives for advertising campaigns, ensuring alignment with brand goals. Media Planning involves selecting specific media channels, negotiating placements, and executing the media buys. Both roles are essential in advertising, with strategy guiding planning and execution.

How much do media strategists make?

Media strategists typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Senior or specialized roles can pay over $100,000, especially in larger markets or with advanced skills in data analysis and digital tools.

What does a media strategist do?

A media strategist develops plans to promote brands or products through various media channels, including digital, print, and broadcast. They analyze target audiences, select appropriate platforms, and optimize campaigns using data and tools like analytics software to achieve marketing goals.

What does a media strategy do?

A media strategy involves planning and selecting the most effective channels and methods to reach target audiences through advertising and communication efforts. Media strategists analyze market data, set campaign goals, and use tools like media planning software to optimize media placements and budgets. Their work ensures that messaging aligns with brand objectives and maximizes return on investment.

What are the most commonly searched types of Media Strategy jobs in Minnesota?

The most popular types of Media Strategy jobs in Minnesota are:

What are popular job titles related to Media Strategy jobs in Minnesota?

For Media Strategy jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Media Strategy jobs in Minnesota look for?

The top searched job categories for Media Strategy jobs in Minnesota are:

Media Strategy jobs near you
Infographic showing various Media Strategy job openings in Minnesota as of August 2026, with employment types broken down into 88% Full Time, 8% Part Time, 3% Contract, and 1% Nights. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $91,809 per year, or $44.1 per hour.

Communications and Social Media Manager

University of Minnesota

Crookston, MN • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 23 days ago

Job description

The Communications & Social Media Manager serves as the University of Minnesota Crookston's primary communications professional and is responsible for leading internal and external communications, media relations, public relations, and social media strategy. This role develops and delivers communications that engage key audiences, support institutional priorities, and strengthen the university's reputation.
The ideal candidate is an exceptional writer, strategic communicator, and relationship builder with experience managing communications across multiple channels and audiences. This individual will be responsible for ensuring consistent, engaging, and mission-driven communications that strengthen campus engagement, enhance visibility, and support the university's strategic goals.
This person will work closely with the central office of University Marketing Communications, including earned and social media team members.
Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.
Key Responsibilities
Internal Communications & Campus Messaging
  • Serve as the university's primary internal communications professional and coordinate institution-wide communications efforts
  • Develop and manage employee and student communications, including newsletters, campus announcements, leadership messages, daily updates, and other university-wide communications
  • Develop and execute communication plans for major campus initiatives, policy updates, events, organizational changes, and strategic priorities
  • Ensure timely and accurate communication of information affecting employees and students
  • Support executive communications including but not limited to speeches, talking points, presentations, and leadership messaging
  • Coordinate emergency and urgent communications related to weather closures, campus disruptions, safety incidents, and other time-sensitive situations
  • Maintain consistency of messaging, voice, and brand standards across all internal communication channels

Media Relations & Public Relations
  • Serve as the university's primary media contact and spokesperson liaison
  • Develop and maintain relationships with local, regional, statewide, and higher education media outlets
  • Research, write, and distribute press releases, media advisories, feature stories, and other public relations materials
  • Coordinate media interviews and prepare university representatives for media engagement opportunities
  • Monitor media coverage and proactively pursue earned media opportunities that highlight university programs, student success, faculty expertise, research, and institutional achievements
  • Maintain media contact databases and earned media reporting metrics

Social Media Strategy & Management
  • Develop and execute social media strategies that increase awareness, engagement, audience growth, and brand affinity
  • Manage the university's official social media channels including content planning, publishing, monitoring, and community management
  • Create engaging written, visual, and video content tailored to platform-specific audiences and best practices
  • Monitor platform trends and performance metrics to identify opportunities for audience growth, engagement, and continuous improvement
  • Respond to inquiries and engage with audiences across social media platforms in a timely and professional manner
  • Collaborate with marketing, admissions, athletics, academic departments, and campus partners to support recruitment, events, and institutional initiatives through social media

Strategic Communications & Reputation Management
  • Develop and implement strategic communication plans aligned with institutional priorities
  • Strengthen the university's reputation through storytelling, public relations, and community engagement
  • Monitor public perception and emerging issues that may impact the institution
  • Support communication planning and response efforts during emergencies, sensitive situations, and crisis events

Analytics, Reporting & Compliance
  • Monitor communication performance and develop reports on engagement, audience growth, media coverage, and key outcomes
  • Track earned media placements and measure public relations impact
  • Utilize data and audience insights to inform communication strategy and content planning
  • Ensure all communications comply with university policies, accessibility standards, copyright requirements, and brand guidelines
  • Evaluate communication effectiveness and recommend improvements to internal and external communication channels

Success in This Role
  • Serves as a trusted communications resource for campus leadership, employees, and students
  • Successfully manages internal, external, and emergency communications with professionalism and accuracy
  • Increases positive media coverage and strengthens relationships with media partners
  • Grows social media engagement and community interaction
  • Connects communication efforts to measurable institutional goals and outcomes

Qualifications
Required Qualifications
  • Bachelor's degree in Communications, Public Relations, Journalism, Marketing or a related field
  • 4+ years of professional experience in communications, public relations, social media management, journalism, marketing communications, or a related field
  • Exceptional writing, editing, and storytelling skills, with experience producing press releases, feature stories, newsletters, executive communications, and other organizational content
  • Experience managing organizational social media accounts and developing content strategies across multiple platforms
  • Experience coordinating communications initiatives and collaborating with leadership, internal stakeholders, and external partners
  • Strong interpersonal, relationship-building, and project management skills
  • Ability to manage multiple projects, deadlines, and competing priorities in a fast-paced environment
  • Strong understanding of social media best practices, audience engagement strategies, and content planning
  • Ability to exercise sound judgment and maintain professionalism when handling sensitive or confidential information

Preferred Qualifications
  • Experience in higher education
  • Experience serving as a media contact or managing media relations activities
  • Knowledge of AP Style and professional editorial standards
  • Experience supporting executive communications, leadership messaging, or speechwriting
  • Experience developing communication plans for major initiatives, organizational changes, or crisis situations
  • Experience using email marketing and mass communication platforms
  • Familiarity with accessibility standards, brand governance, and digital communication best practices

Pay and Benefits
Pay Range: $54,000 per year - $61,000 per year ; depending on education/qualifications/experience
Time Appointment: 100% Appointment
Position Type: Faculty and P&A Staff
Please visit the Office of Human Resources website for more information regarding benefit eligibility.
The University offers a comprehensive benefits package that includes:
  • Competitive wages, paid holidays, and generous time off
  • Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
  • Low-cost medical, dental, and pharmacy plans
  • Healthcare and dependent care flexible spending accounts
  • University HSA contributions
  • Disability and employer-paid life insurance
  • Employee wellbeing program
  • Excellent retirement plans with employer contribution
  • Public Service Loan Forgiveness (PSLF) opportunity
  • Financial counseling services
  • Employee Assistance Program with eight sessions of counseling at no cost

While our salary ranges provide a framework, it is important to note that most of the
time, the initial pay may not reach the maximum of the range. This approach ensures
that compensation reflects the value and unique contributions of each candidate while
maintaining equity within our organization. As part of our commitment to fair and
equitable compensation, please be aware that the salary offered to incoming candidates
will be based on their individual credentials and experience.
How To Apply
Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will have the opportunity to complete an online application for the position and attach a cover letter and resume or CV.
This position will remain open until filled.
To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.
Diversity
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu
Employment Requirements
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
About University of Minnesota
University of Minnesota, Crookston (UMC)
With a strong tradition of technology-enhanced teaching and learning, the University of Minnesota Crookston (UMC) serves as the U's major outpost in Northwest Minnesota. UMC provides both experiential, career-oriented degree programs as well as high-quality online programs, while connecting its teaching, research, and outreach to rural economic development and service to the region and beyond.
At the University of Minnesota, we are proud to be recognized by Forbes as a Best Employer for Company Culture (2026), Best Employer for Women (2023), and Best Employer by State (2022-2026). In 2026, we also received Culture Excellence & Industry Awards recognition for employee appreciation and work-life flexibility.

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