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Media Strategy Jobs in Connecticut (NOW HIRING)

Connecticut College

Social Media Strategist

New London, CT · On-site

$58K - $61K/yr

Develop engaging content based on the social media strategy and the College brand. Increase engagement across all social channels. 4. Work closely with the Social Media Content Creator (Video) to ...

Mslgroup

Manager, Commerce Media

Stamford, CT · On-site

$131K - $136K/yr

Manager, Commerce Media Mars United? Commerce is a global commerce marketing practice that aligns ... Our worldwide capabilities coalesce into four key disciplines Strategy & Analytics, Content ...

Barrington Media Group, LLC

Media Analyst

Shelton, CT · On-site

$65K/yr

Media Analyst About the Role: Hybrid Remote Role BMG360 is looking for a talented, critical thinker ... Strategic thinking and proactive client servicing skills * Strong issue resolution and problem ...

Henkel

Retail Media Team Lead

Stamford, CT · On-site

$18.25 - $20.25/hr

Investment Strategy, Governance & Standards * Establish Retail Media investment principles, measurement standards, governance frameworks, and decision-making processes to maximize efficiency ...

BMG360

Media Analyst

Shelton, CT · On-site +1

$65K/yr

Media Analyst About the Role: **Hybrid Remote Role** BMG360 is looking for a talented, critical ... Strategic thinking and proactive client servicing skills * Strong issue resolution and problem ...

Cahoot

Social Media Ninja

Bridgeport, CT

Cahoot's Product Marketing team is looking for a future communications strategist to turbo-charge our social media strategies & content marketing efforts. You're a strong writer and editor and you're ...

Cahoot

Social Media Ninja

Bridgeport, CT · On-site

Cahoot's Product Marketing team is looking for a future communications strategist to turbo-charge our social media strategies & content marketing efforts. You're a strong writer and editor and you're ...

Henkel AG & Co. KGaA

Retail Media Team Lead

Stamford, CT

$18.25 - $20.25/hr

This role will serve asthe organization's Retail Media subject matter expert, leading the developmentof strategies, capabilities, and partnerships that accelerate growth andstrengthen Henkel ...

Varsity Tutors

Digital Media Tutor

Stamford, CT · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

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All JobsMedia Strategy JobsMedia Strategy Jobs in Connecticut

Media Strategy information

See Connecticut salary details

$30.9K

$89.2K

$140.8K

How much do media strategy jobs pay per year?

As of Aug 27, 2026, the average yearly pay for media strategy in Connecticut is $89,172.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $118,900.00 per year, depending on experience, location, and employer.

What is media strategy?

Media strategy refers to the planning and execution of how, when, and where to deliver advertising messages to a target audience for maximum impact. It involves selecting the right media channels, such as TV, digital, radio, or print, and determining the optimal timing and frequency for ads. The goal is to reach the intended audience efficiently within budget, boost brand awareness, and drive desired actions. Media strategists use data and research to inform their decisions, ensuring campaigns align with business objectives and market trends.

What are the key skills and qualifications needed to thrive as a media strategist, and why are they important?

To thrive as a Media Strategist, you need a solid background in marketing, data analysis, and campaign planning, often supported by a degree in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and digital advertising systems is typically required. Strong communication, creativity, and adaptability are crucial soft skills for collaborating with teams and clients while responding to fast-changing media landscapes. These skills are essential for developing effective media campaigns that reach target audiences and achieve business objectives.

What are some common challenges faced by professionals in media strategy roles, and how can they be effectively addressed?

Media Strategy professionals often encounter challenges such as keeping up with rapidly evolving digital platforms, allocating budgets efficiently across multiple channels, and measuring campaign effectiveness with accurate data. Staying current through ongoing education and industry research is key to navigating platform changes. Collaborating closely with analytics teams and leveraging advanced media planning tools can help ensure data-driven decisions. Open communication with creative, sales, and client teams also assists in aligning strategies to business goals.

What is the difference between Media Strategy vs Media Planning?

AspectMedia StrategyMedia Planning
FocusDeveloping overall media approach and objectivesExecuting specific media placements and schedules
SkillsMarket research, strategic thinking, brand positioningMedia buying, scheduling, negotiation
Work EnvironmentStrategic teams, client meetings, campaign developmentMedia buying agencies, digital platforms, ad operations
CredentialsMarketing or advertising degree, strategic certificationsMedia planning certifications, digital advertising experience

Media Strategy focuses on creating the overall approach and objectives for advertising campaigns, ensuring alignment with brand goals. Media Planning involves selecting specific media channels, negotiating placements, and executing the media buys. Both roles are essential in advertising, with strategy guiding planning and execution.

How much do media strategists make?

Media strategists typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Senior or specialized roles can pay over $100,000, especially in larger markets or with advanced skills in data analysis and digital tools.

What does a media strategist do?

A media strategist develops plans to promote brands or products through various media channels, including digital, print, and broadcast. They analyze target audiences, select appropriate platforms, and optimize campaigns using data and tools like analytics software to achieve marketing goals.

What does a media strategy do?

A media strategy involves planning and selecting the most effective channels and methods to reach target audiences through advertising and communication efforts. Media strategists analyze market data, set campaign goals, and use tools like media planning software to optimize media placements and budgets. Their work ensures that messaging aligns with brand objectives and maximizes return on investment.

What are the most commonly searched types of Media Strategy jobs in Connecticut?

The most popular types of Media Strategy jobs in Connecticut are:

What are popular job titles related to Media Strategy jobs in Connecticut?

For Media Strategy jobs in Connecticut, the most frequently searched job titles are:

What job categories do people searching Media Strategy jobs in Connecticut look for?

The top searched job categories for Media Strategy jobs in Connecticut are:

Media Strategy jobs near you
Infographic showing various Media Strategy job openings in Connecticut as of August 2026, with employment types broken down into 87% Full Time, 7% Part Time, 2% Temporary, and 4% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $89,172 per year, or $42.9 per hour.

Social Media Strategist

Connecticut College

New London, CT • On-site

$58K - $61K/yr

Full-time

Re-posted 6 days ago

Connecticut College rating

7.0

Company rating: 7.0 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

411th of 623 rated colleges and universities

Job description

Position Details
Position Information
Position Title
Social Media Strategist
Department
Marketing Communications -Group
Pay Type
Appointment Type (A)
Continuing Full-Time
Hours Per Week
37.5
Number of weeks
52 weeks per year
other - # of weeks
52
Benefits Eligible
Full Benefits
Geographical
National
Qualifies for Relocation Reimbursement
No
Work Schedule
Job Description
General Scope of Duties
The social media strategist acts as community manager, digital content creator and content curator for Connecticut College's main social media channels. In this role, you will work to build a vibrant campus social media culture, share campus-generated content with external audiences, collaborate on social media initiatives focused on student recruitment and alumni and donor engagement, and shape the College's ongoing social media strategy.
General Duties and Responsibilities
Priority Duties and Responsibilities:
1. Oversee the College's social media accounts and calendar, develop engaging content based on strategy and the College brand
2. Serve as primary point of contact for the social media accounts of Connecticut College, responding to inquiries from internal and external audiences
3. Run reports and use data to inform social media strategy
4. Work alongside the Social Media Content Creator (Video) to develop engaging video content
5. Supervise and lead digital content interns
General Duties and Responsibilities:
1. Act as the primary community manager for the main social media accounts of Connecticut College.
2. Monitor College-related conversations on social media and respond in a timely manner and as appropriate. Identify and alert the Director of Digital Marketing and key administrators to potential crises. Track, report and advise on social media crises and their impact on the College's accounts. 3. Research and conceptualize content ideas for social and digital media; write copy; create audio, photographic, video and other multimedia content. Develop engaging content based on the social media strategy and the College brand. Increase engagement across all social channels.
4. Work closely with the Social Media Content Creator (Video) to plan and develop engaging content.
5. Lead and manage digital content interns, including student writers and content creators. Lead weekly meetings with the interns.
6. Use analytics and data to inform decision-making about social media and digital communications and marketing. Track engagement across channels and provide analysis and recommendations to ensure greatest reach. Produce reports for the Director of Digital Marketing on key initiatives, goals and accomplishments.
7. Serve as a social media consultant within the College, working with constituents across campus to build a vibrant campus social media presence, with an emphasis on collaboration with media/public relations, Advancement and Admission.
8. Stay abreast of industry trends and anticipate, respond to and adjust to current best practices for existing and emerging social platforms. Examine and test new platforms as appropriate and explore strategies for gaining engagement.
9. Manage the College's social media scheduling tool and create and maintain process documents to ensure robust backup systems and establish protocols and training systems.
10. Provide training and guidance for social media managers across campus.
11. Develop an annual content plan to support integrated communications. Draft and execute content plans for key events campaigns.
Education and Skills
  • Bachelor's degree in communications, marketing or digital content field, such as filmography
  • 3-5 years of experience in social media
  • Proficiency with design tools (Adobe Creative Cloud, Canva, etc.)
  • Strong written and verbal communication skills
  • Working knowledge of online social media tools
  • Basic photography and videography skills required
  • Demonstrated problem-solver with strong critical thinking skills
  • Comfort with technology and data management
  • High integrity and professionalism
  • Able to work gracefully under pressure, plan and accomplish goals
  • Exceptional interpersonal skills are critical
  • Self-motivated and able to collaborate closely and provide solution-driven, positive thinking in a team environment

Preferred Qualifications
  • Proficiency with Sprout Social or similar social media scheduling/monitoring tools
  • Experience in higher education

Physical Demands
Driving Required
No
Salary Range
$58,000-$61,200
Note
Connecticut College is committed to fair and competitive compensation. The final offer will reflect the candidate's experience, education, and the institution's pay structure to ensure internal equity.
Applicant Credentialing
Thorough applicant credentialing will be conducted on the selected candidate which will include criminal records check, DMV check and depending on the position psychological exam and pre-placement physical.
Posting Detail Information
Open Date
07/23/2026
Applications accepted through
Open Until Filled
Yes

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