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Media Strategy Jobs in California (NOW HIRING)

INSPYR Solutions

Media Strategy Manager

Menlo Park, CA · On-site

$40 - $60/hr

Media Strategy Manager We're looking for an experienced strategic media professional to join a Global Media Team, an in-house organization of media experts responsible for media strategy and ...

Highwire

Director, Media Strategy

San Francisco, CA

As Director, Media Strategy, you will serve as a senior media strategist and client advisor across Highwire's portfolio of clients in a variety of industries including technology, healthcare, energy ...

Highwire

Director, Media Strategy

San Francisco, CA · On-site

As Director, Media Strategy, you will serve as a senior media strategist and client advisor across Highwire's portfolio of clients in a variety of industries including technology, healthcare, energy ...

Tatcha

Director, Paid Media Strategy

San Francisco, CA · On-site

$160K - $175K/yr

Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals. * Manage substantial multi-million-dollar ...

2K

Manager, Media Strategy

Novato, CA · On-site

Lead the development of strategic paid media plans for the globe, ensuring holistic media planning that encompasses both RTB (Real-Time Bidding) and Direct IO (Insertion Order) media-operating ...

Mindgruve

Media Strategy Associate

Los Angeles, CA · On-site

$28 - $30/hr

We are looking for a Media Strategy Associate to join our dynamic media department. In this position, you'll contribute to the coordination, development, and implementation of comprehensive media ...

2K

Manager, Media Strategy

Novato, CA

Lead the development of strategic paid media plans for the globe, ensuring holistic media planning that encompasses both RTB (Real-Time Bidding) and Direct IO (Insertion Order) media-operating ...

Tatcha

Director, Paid Media Strategy

San Francisco, CA · On-site

$160K - $175K/yr

Job Summary We are seeking an accomplished and forward-thinking Director, Paid Media Strategy to lead the development and execution of innovative media strategies across full funnel channels. This ...

Paramount

Sr Manager, Media Strategy

Burbank, CA · On-site

$100K - $128K/yr

The Sr Manager, Media Strategy is tasked with helping drive the paid media strategy for Paramount+ Originals. This role leads the paid full-funnel media approach across all channels. This role sits ...

Monks

Senior Manager, Media Strategy

Los Angeles, CA · Hybrid

About Media Strategy The Media Strategy department is the strategic heart of Monks' media offering: a unified team bringing together deep expertise in media strategy, media planning, and account ...

Paramount

Sr Manager, Media Strategy

Burbank, CA

$100K - $128K/yr

The Sr Manager, Media Strategy is tasked with helping drive the paid media strategy for Paramount+ Originals. This role leads the paid full-funnel media approach across all channels. This role sits ...

Monks

Senior Manager, Media Strategy

Los Angeles, CA · On-site

About Media Strategy The Media Strategy department is the strategic heart of Monks' media offering: a unified team bringing together deep expertise in media strategy, media planning, and account ...

INSPYR Solutions

Media Strategist

Menlo Park, CA · On-site

Role Summary The Media Strategy & Planning Lead is a senior, cross-channel role accountable for shaping and delivering holistic media strategies across paid media ecosystems, including ONP, OFP, and ...

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Showing results 1-20

All JobsMedia Strategy JobsMedia Strategy Jobs in California

Media Strategy information

See California salary details

$32.1K

$92.5K

$146.1K

How much do media strategy jobs pay per year?

As of Aug 6, 2026, the average yearly pay for media strategy in California is $92,511.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,100.00 and $123,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a media strategist, and why are they important?

To thrive as a Media Strategist, you need a solid background in marketing, data analysis, and campaign planning, often supported by a degree in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and digital advertising systems is typically required. Strong communication, creativity, and adaptability are crucial soft skills for collaborating with teams and clients while responding to fast-changing media landscapes. These skills are essential for developing effective media campaigns that reach target audiences and achieve business objectives.

What is media strategy?

Media strategy refers to the planning and execution of how, when, and where to deliver advertising messages to a target audience for maximum impact. It involves selecting the right media channels, such as TV, digital, radio, or print, and determining the optimal timing and frequency for ads. The goal is to reach the intended audience efficiently within budget, boost brand awareness, and drive desired actions. Media strategists use data and research to inform their decisions, ensuring campaigns align with business objectives and market trends.

What is the difference between Media Strategy vs Media Planning?

AspectMedia StrategyMedia Planning
FocusDeveloping overall media approach and objectivesExecuting specific media placements and schedules
SkillsMarket research, strategic thinking, brand positioningMedia buying, scheduling, negotiation
Work EnvironmentStrategic teams, client meetings, campaign developmentMedia buying agencies, digital platforms, ad operations
CredentialsMarketing or advertising degree, strategic certificationsMedia planning certifications, digital advertising experience

Media Strategy focuses on creating the overall approach and objectives for advertising campaigns, ensuring alignment with brand goals. Media Planning involves selecting specific media channels, negotiating placements, and executing the media buys. Both roles are essential in advertising, with strategy guiding planning and execution.

What does a media strategy do?

A media strategy involves planning and selecting the most effective channels and methods to deliver a company's message to its target audience. Media strategists analyze market data, set campaign goals, and use tools like media planning software to optimize advertising efforts across platforms such as digital, TV, or print. Their work ensures that marketing budgets are used efficiently to maximize reach and impact.

What does a media strategist do?

A media strategist develops plans to promote brands or products through various media channels, including digital, television, and print. They analyze target audiences, select appropriate platforms, and optimize campaigns using data and analytics tools to achieve marketing goals.

How much do media strategists make?

Media strategists typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Senior or specialized roles can pay over $100,000, especially in larger markets or with advanced skills in data analysis and digital tools.

What are some common challenges faced by professionals in media strategy roles, and how can they be effectively addressed?

Media Strategy professionals often encounter challenges such as keeping up with rapidly evolving digital platforms, allocating budgets efficiently across multiple channels, and measuring campaign effectiveness with accurate data. Staying current through ongoing education and industry research is key to navigating platform changes. Collaborating closely with analytics teams and leveraging advanced media planning tools can help ensure data-driven decisions. Open communication with creative, sales, and client teams also assists in aligning strategies to business goals.
What are popular job titles related to Media Strategy jobs in California? For Media Strategy jobs in California, the most frequently searched job titles are:
What job categories do people searching Media Strategy jobs in California look for? The top searched job categories for Media Strategy jobs in California are:
What cities in California are hiring for Media Strategy jobs? Cities in California with the most Media Strategy job openings:
Media Strategy jobs near you
Infographic showing various Media Strategy job openings in California as of August 2026, with employment types broken down into 1% Internship, 80% Full Time, 15% Part Time, 2% Temporary, and 2% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $92,511 per year, or $44.5 per hour.

Media Strategy Manager

INSPYR Solutions

Menlo Park, CA • On-site

$40 - $60/hr

Full-time

Re-posted 11 days ago

Job description

Title: Media Strategy Manager
Location: Remote, EST (New York preferred)
Duration: Through December 31st, 2026
Compensation: $40 - $60 / hr
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
Media Strategy Manager
We're looking for an experienced strategic media professional to join a Global Media Team, an in-house organization of media experts responsible for media strategy and execution stewardship for a consumer technology and hardware business.
In this role, the ideal candidate will be responsible for development of media strategies and integrated channel plans for AI wearable technology products. They will partner deeply with internal stakeholders across Brand Marketing, Brand Strategy, Decision Science, Product Growth, Insights, and Creative, as well as external media agencies, to devise and execute campaigns that deliver the brand narrative through effective and innovative paid media strategies.
The right candidate is passionate about understanding audiences from the inside out and leveraging this knowledge with media expertise to drive effective and disruptive strategies that influence action. They will be responsible for building strong partnerships with colleagues and effectively collaborating in a highly matrixed organization model while translating business and marketing goals into successful, integrated, data-driven programs.
The right person can both stretch up to lead and intuitively roll up their sleeves to be hands-on. We are looking for someone who is insightful, rigorous, and pushes for smarter and more effective work.
Responsibilities
  • Develop measurable media strategies and plans grounded in objectives and audience insights to deliver innovation and business outcomes
  • Leverage quantitative and qualitative insights from research and analysis to establish best practices and influence media, measurement, and audience strategies while informing tactical planning, execution, and optimization
  • Maximize relationships and drive influence with cross-functional partners across brand management, creative, growth, decision science, finance, insights, PR, and partnerships teams as the media subject matter expert to develop impactful, integrated work
  • Manage multiple media workstreams and deliverables to ensure flawless campaign planning and execution
  • Partner with external media agencies to drive cohesive media planning and execution across key markets
  • Effectively analyze campaign performance against goals for ongoing reporting and leadership visibility
  • Establish operational best practices around plan development, media investment management, systems and tools, and streamlined measurement

Minimum Qualifications
  • 8+ years of experience managing and executing large-scale consumer campaigns and long-term brand building through an integrated media mix
  • Proven track record building relationships, navigating cross-functional teams, and presenting to stakeholders
  • Proven experience working both strategically and executionally to build and deploy optimization strategies and learning roadmaps
  • Proven experience managing agency partners related to budget, campaign structure, and optimization
  • Proven experience structuring ongoing media learning agendas to improve campaign performance iteratively
  • Passion for experimenting with new media approaches to tackle business challenges and priorities, with a heavy emphasis on digital, social, and influencer marketing

Preferred Qualifications
  • Experience within both agency and client-side organizations
  • Experience working in a fast-paced, ambiguous environment with the ability to multitask effectively
  • Experience partnering directly with creative teams to integrate creative ideas and strategy with media strategy and channel selection
  • Experience working directly with data science and/or analytics teams to integrate media strategy and channel selection with measurement frameworks and learning agendas
  • Scrappy, resourceful, action-oriented, and detail-oriented with a strong ownership mindset and focus on delivering measurable impact

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions' Privacy Policy and INSPYR Solutions' AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/ . By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.
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