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Media Strategy Jobs in California (NOW HIRING)

Highwire

Director, Media Strategy

San Francisco, CA · On-site

As Director, Media Strategy, you will serve as a senior media strategist and client advisor across Highwire's portfolio of clients in a variety of industries including technology, healthcare, energy ...

Highwire

Director, Media Strategy

San Francisco, CA · On-site

As Director, Media Strategy, you will serve as a senior media strategist and client advisor across Highwire's portfolio of clients in a variety of industries including technology, healthcare, energy ...

Mindgruve

Media Strategy Associate

Los Angeles, CA · On-site

$28 - $30/hr

We are looking for a Media Strategy Associate to join our dynamic media department. In this position, you'll contribute to the coordination, development, and implementation of comprehensive media ...

Tatcha

Director, Paid Media Strategy

San Francisco, CA · On-site

$160K - $175K/yr

Job Summary We are seeking an accomplished and forward-thinking Director, Paid Media Strategy to lead the development and execution of innovative media strategies across full funnel channels. This ...

Paramount

Sr Manager, Media Strategy

Burbank, CA · On-site

$100K - $128K/yr

The Sr Manager, Media Strategy is tasked with helping drive the paid media strategy for Paramount+ Originals. This role leads the paid full-funnel media approach across all channels. This role sits ...

Paramount

Sr Manager, Media Strategy

Burbank, CA · On-site

$100K - $128K/yr

The Sr Manager, Media Strategy is tasked with helping drive the paid media strategy for Paramount+ Originals. This role leads the paid full-funnel media approach across all channels. This role sits ...

Monks

Senior Manager, Media Strategy

Los Angeles, CA · Hybrid

About Media Strategy The Media Strategy department is the strategic heart of Monks' media offering: a unified team bringing together deep expertise in media strategy, media planning, and account ...

Paramount Pictures

Sr Manager, Media Strategy

Burbank, CA · On-site

$100 - $128/hr

The Sr Manager, Media Strategy is tasked with helping drive the paid media strategy for Paramount+ Originals. This role leads the paid full-funnel media approach across all channels. This role sits ...

Monks

Senior Manager, Media Strategy

Los Angeles, CA · On-site

About Media Strategy The Media Strategy department is the strategic heart of Monks' media offering: a unified team bringing together deep expertise in media strategy, media planning, and account ...

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All JobsMedia Strategy JobsMedia Strategy Jobs in California

Media Strategy information

See California salary details

$32.1K

$92.5K

$146.1K

How much do media strategy jobs pay per year?

As of Aug 21, 2026, the average yearly pay for media strategy in California is $92,511.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,100.00 and $123,400.00 per year, depending on experience, location, and employer.

What is media strategy?

Media strategy refers to the planning and execution of how, when, and where to deliver advertising messages to a target audience for maximum impact. It involves selecting the right media channels, such as TV, digital, radio, or print, and determining the optimal timing and frequency for ads. The goal is to reach the intended audience efficiently within budget, boost brand awareness, and drive desired actions. Media strategists use data and research to inform their decisions, ensuring campaigns align with business objectives and market trends.

What are the key skills and qualifications needed to thrive as a media strategist, and why are they important?

To thrive as a Media Strategist, you need a solid background in marketing, data analysis, and campaign planning, often supported by a degree in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and digital advertising systems is typically required. Strong communication, creativity, and adaptability are crucial soft skills for collaborating with teams and clients while responding to fast-changing media landscapes. These skills are essential for developing effective media campaigns that reach target audiences and achieve business objectives.

What are some common challenges faced by professionals in media strategy roles, and how can they be effectively addressed?

Media Strategy professionals often encounter challenges such as keeping up with rapidly evolving digital platforms, allocating budgets efficiently across multiple channels, and measuring campaign effectiveness with accurate data. Staying current through ongoing education and industry research is key to navigating platform changes. Collaborating closely with analytics teams and leveraging advanced media planning tools can help ensure data-driven decisions. Open communication with creative, sales, and client teams also assists in aligning strategies to business goals.

What is the difference between Media Strategy vs Media Planning?

AspectMedia StrategyMedia Planning
FocusDeveloping overall media approach and objectivesExecuting specific media placements and schedules
SkillsMarket research, strategic thinking, brand positioningMedia buying, scheduling, negotiation
Work EnvironmentStrategic teams, client meetings, campaign developmentMedia buying agencies, digital platforms, ad operations
CredentialsMarketing or advertising degree, strategic certificationsMedia planning certifications, digital advertising experience

Media Strategy focuses on creating the overall approach and objectives for advertising campaigns, ensuring alignment with brand goals. Media Planning involves selecting specific media channels, negotiating placements, and executing the media buys. Both roles are essential in advertising, with strategy guiding planning and execution.

How much do media strategists make?

Media strategists typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Senior or specialized roles can pay over $100,000, especially in larger markets or with advanced skills in data analysis and digital tools.

What does a media strategist do?

A media strategist develops plans to promote brands or products through various media channels, including digital, print, and broadcast. They analyze target audiences, select appropriate platforms, and optimize campaigns using data and tools like analytics software to achieve marketing goals.

What does a media strategy do?

A media strategy involves planning and selecting the most effective channels and methods to reach target audiences through advertising and communication efforts. Media strategists analyze market data, set campaign goals, and use tools like media planning software to optimize media placements and budgets. Their work ensures that messaging aligns with brand objectives and maximizes return on investment.

What are popular job titles related to Media Strategy jobs in California?

For Media Strategy jobs in California, the most frequently searched job titles are:

What job categories do people searching Media Strategy jobs in California look for?

The top searched job categories for Media Strategy jobs in California are:

What cities in California are hiring for Media Strategy jobs?

Cities in California with the most Media Strategy job openings:

Media Strategy jobs near you
Infographic showing various Media Strategy job openings in California as of August 2026, with employment types broken down into 93% Full Time, 5% Part Time, and 2% Contract. Highlights an 79% Physical, 6% Hybrid, and 15% Remote job distribution, with an average salary of $92,511 per year, or $44.5 per hour.

Supervisor, Media Strategy

Butler Shine Stern & Partners

Sausalito, CA • On-site, Remote

$139K - $145K/yr

Full-time

Posted yesterday

New

Job description

Here at BSSP, we don’t take ourselves too seriously. We do serious work, but we have fun doing it. So, if you’ve got an interesting story, you like to create or you’re really really good with numbers and/or people, we may have a spot for you. it. So, if you’ve got an interesting story, you like to create or you’re really really good with numbers and/or people, we may have a spot for you.


As the Supervisor, Media Strategy are naturally curious, passionate about advertising, and energized by understanding consumer behavior. This role requires a strategic thinker who can translate business challenges into impactful media solutions while building strong client relationships.

You are ambitious, collaborative, and bring a challenger mindset—someone who pushes beyond conventional thinking, embraces innovation, and is committed to helping clients and teammates succeed. Ideally you have experience leading integrated media strategies for CPG brands and thrive in a fast-paced agency environment.

This role is based on site in Sausalito, Tuesday, Wednesday, Thursday, while working from Home on Mondays and Fridays.

ROLE RESPONSIBILITIES

  • Lead the development of integrated media strategies and plans that deliver against client business objectives.
  • Serve as the day-to-day strategic lead for clients Drive day-to-day media strategy with clients, ensuring all deliverables are accurate, insightful, and on time.
  • Analyze briefs, consumer insights, category trends, and competitive activity to identify growth opportunities.
  • Present strategic recommendations, media plans, and performance insights with confidence and clarity.
  • Oversee strategic consistency, campaign execution, optimization, and reporting across all channels.
  • Manage team workload, mentor junior staff, and foster a culture of collaboration and accountability.
  • Partner with Account, Creative, Analytics, Investment, and Operations teams and activation partners to develop fully integrated marketing solutions.
  • Build strong relationships with clients, internal teams, and industry partners.
  • Ensure planning documents, financial trackers, media authorizations, and campaign materials are maintained with accuracy.
  • Stay current on media trends, emerging technologies, and evolving consumer behaviors to drive innovation and continuous improvement.

QUALIFICATIONS

  • 5+ years of media planning, strategy, or communications experience in an agency or similar environment.
    • Client-facing experience, required
    • Integrated agency experience, preferred
  • Experience developing media strategies for CPG or consumer-focused brands.
    • Experience with new-to-market/start-up brands, preferred
  • Strong knowledge of digital and traditional media channels, including Video, Social, Search, Programmatic, Retail Media, OOH, Audio, Print, and TV.
    • Experience with both media planning and activation, required
  • Ability to turn data, research, and insights into compelling strategic recommendations.
    • Experience with research tools (ie: MRI, Kantar, MediaRadar etc.) and measurement solutions (ie: Brand Lift, Content Effectiveness, MMM, etc.), required
    • Experience with AI tools (ie: ChatGPT, Claude, Waldo), required
  • Exceptional communication, presentation, and storytelling skills.
  • A self-starter mindset, able to take initiative on tasks without prompting.
  • Strong project management skills with the ability to manage multiple priorities and deadlines. High attention to detail, strong organizational skills.
  • Experience mentoring and developing junior team members.

The pay range for this role is:
88,000 - 110,000 USD per year(Sausalito)

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