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Media Strategy Jobs in Michigan (NOW HIRING)

Key responsibilities include driving performance through media strategy, audience development, measurement, and optimization while collaborating with creative teams, agencies, and cross-functional ...

Professional Job Summary The Retail Paid Media Manager will lead media strategy focused on driving retail store traffic, sales, and brand awareness across a growing store footprint. This role will be ...

The ideal candidate is a strategic storyteller, digitally savvy communicator, and social media expert who thrives in a fast-paced environment and has a strong understanding of brand reputation ...

The ideal candidate is a strategic storyteller, digitally savvy communicator, and social media expert who thrives in a fast-paced environment and has a strong understanding of brand reputation ...

The ideal candidate is a strategic storyteller, digitally savvy communicator, and social media expert who thrives in a fast-paced environment and has a strong understanding of brand reputation ...

The ideal candidate is a strategic storyteller, digitally savvy communicator, and social media expert who thrives in a fast-paced environment and has a strong understanding of brand reputation ...

The Director serves as a strategic advisor to senior leadership, including the CEO and Executive ... Key ResponsibilitiesSocial Media Strategy & Governance * Develop and execute a comprehensive global ...

This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive ...

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Develop and execute social media strategies for multiple WTP Media clients * Create engaging posts, captions, campaigns, and content concepts * Build and manage monthly client content calendars

Urgent

The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The ...

The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The ...

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Showing results 1-20

Media Strategy information

See Michigan salary details

$28.3K

$81.7K

$129K

How much do media strategy jobs pay per year?

As of Sep 5, 2026, the average yearly pay for media strategy in Michigan is $81,702.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,900.00 and $108,900.00 per year, depending on experience, location, and employer.

What is media strategy?

Media strategy refers to the planning and execution of how, when, and where to deliver advertising messages to a target audience for maximum impact. It involves selecting the right media channels, such as TV, digital, radio, or print, and determining the optimal timing and frequency for ads. The goal is to reach the intended audience efficiently within budget, boost brand awareness, and drive desired actions. Media strategists use data and research to inform their decisions, ensuring campaigns align with business objectives and market trends.

What are the key skills and qualifications needed to thrive as a media strategist, and why are they important?

To thrive as a Media Strategist, you need a solid background in marketing, data analysis, and campaign planning, often supported by a degree in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and digital advertising systems is typically required. Strong communication, creativity, and adaptability are crucial soft skills for collaborating with teams and clients while responding to fast-changing media landscapes. These skills are essential for developing effective media campaigns that reach target audiences and achieve business objectives.

What are some common challenges faced by professionals in media strategy roles, and how can they be effectively addressed?

Media Strategy professionals often encounter challenges such as keeping up with rapidly evolving digital platforms, allocating budgets efficiently across multiple channels, and measuring campaign effectiveness with accurate data. Staying current through ongoing education and industry research is key to navigating platform changes. Collaborating closely with analytics teams and leveraging advanced media planning tools can help ensure data-driven decisions. Open communication with creative, sales, and client teams also assists in aligning strategies to business goals.

What is the difference between Media Strategy vs Media Planning?

AspectMedia StrategyMedia Planning
FocusDeveloping overall media approach and objectivesExecuting specific media placements and schedules
SkillsMarket research, strategic thinking, brand positioningMedia buying, scheduling, negotiation
Work EnvironmentStrategic teams, client meetings, campaign developmentMedia buying agencies, digital platforms, ad operations
CredentialsMarketing or advertising degree, strategic certificationsMedia planning certifications, digital advertising experience

Media Strategy focuses on creating the overall approach and objectives for advertising campaigns, ensuring alignment with brand goals. Media Planning involves selecting specific media channels, negotiating placements, and executing the media buys. Both roles are essential in advertising, with strategy guiding planning and execution.

How much do media strategists make?

Media strategists typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Senior or specialized roles can pay over $100,000, especially in larger markets or with advanced skills in data analysis and digital tools.

What does a media strategist do?

A media strategist develops plans to promote brands or products through various media channels, including digital, print, and broadcast. They analyze target audiences, select appropriate platforms, and optimize campaigns using data and tools like analytics software to achieve marketing goals.

What does a media strategy do?

A media strategy involves planning and selecting the most effective channels and methods to reach target audiences through advertising and communication efforts. Media strategists analyze market data, set campaign goals, and use tools like media planning software to optimize media placements and budgets. Their work ensures that messaging aligns with brand objectives and maximizes return on investment.
Infographic showing various Media Strategy job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 8% Part Time, 3% Contract, and 1% Nights. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $81,702 per year, or $39.3 per hour.

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago


Publicis Groupe rating

6.1

Company rating: 6.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

38th of 52 rated marketing agency


Job description

Company description
Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.
Overview
We're looking for a Specialist, Media Strategy. Candidates must reside within a commutable distance from our Detroit (Troy) or Chicago office for a hybrid work schedule.
PRIMARY RESPONSIBILITIES:
• Client-facing role supporting planning and leading execution of best in class omni channel
media campaigns
• Execution of 3P/Managed service consumer promotion and digital media tactics including
experiential, sweeps, sampling, digital coupons, rebates, influencers, programmatic,
mobile, etc
• Support AdOps by calculating estimated fees for ad tagging & verification, submitting
tagging request and monitoring campaign pacing
• End to end campaign management delivering final approved plans to market
• Cross functional collaboration in ensuring all vendor deliverables are met
• Management of budgets, ensuring all client facing documents are accurate, and all vendor
savings are documented for financial reporting
• Management of program trackers and timelines
• Management of third party consumer promotions and shopper vendor partners
• Identify new vendors and set up capabilities meetings to educate internal teams
• RFP vendors to develop and collaborate on targeting, rates and refine overall executional
plan based on client objective, media strategy and vendor capabilities
• Have clear understanding of campaign set-up, performance, measurement and KPIs, as
well as clearly set and communicate performance expectations with internal and external
teams
• Ongoing campaign monitoring and management and working with vendors to identify and
implement campaign optimizations
• Report back on campaign performance. Collaborate with vendor and team to provide
campaign data, insights and strategic recommendations based on client objectives, media
strategy and results
SKILLSETS REQUIRED:
• Bachelor's degree in advertising, marketing, related field or the equivalent combination
of education and experience
• 1-3 years of shopper, consumer promotions or digital/retail media experience working
in an agency setting
• Must be an excellent collaborator, willing to lean in and work closely with internal and
external teams
• Must have a strong level of understanding of multiple media including trafficking,
optimizing and tagging
• Able to communicate clearly, thoroughly, succinctly and in a timely manner both
verbally and in writing; follow up on outstanding issues; ask questions
• Keen attention to detail with strong mathematical and Microsoft Office / Google
Workspace skills including expert proficiency in applications such as Excel/Sheets,
PowerPoint/Slides and Word/Docs
• Able to build relationships across the team, department, vendors and clients
• Detail oriented with ability to track and reconcile budgets to fine level of detail
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.
Mars United℠ Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact usmttacompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $50,065.00 - USD $66,360.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/10/2026.

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