Paid Media Strategist
Dearborn, MI · On-site
Key responsibilities include driving performance through media strategy, audience development, measurement, and optimization while collaborating with creative teams, agencies, and cross-functional ...
Paid Media Strategist
Dearborn, MI · On-site
Key responsibilities include driving performance through media strategy, audience development, measurement, and optimization while collaborating with creative teams, agencies, and cross-functional ...
The Director serves as a strategic advisor to senior leadership, including the CEO and Executive ... Key Responsibilities Social Media Strategy & Governance * Develop and execute a comprehensive ...
The Director serves as a strategic advisor to senior leadership, including the CEO and Executive ... Key Responsibilities Social Media Strategy & Governance * Develop and execute a comprehensive ...
Sr. Manager, Social Media
Medical
Dental
Vision
Life
Retirement
PTO
The ideal candidate is a strategic storyteller, digitally savvy communicator, and social media expert who thrives in a fast-paced environment and has a strong understanding of brand reputation ...
New
Sr. Manager, Social Media
Medical
Dental
Vision
Life
Retirement
PTO
The ideal candidate is a strategic storyteller, digitally savvy communicator, and social media expert who thrives in a fast-paced environment and has a strong understanding of brand reputation ...
New
Global Social Media Manager
Medical
Dental
Vision
Retirement
PTO
The Director serves as a strategic advisor to senior leadership, including the CEO and Executive ... Key ResponsibilitiesSocial Media Strategy & Governance * Develop and execute a comprehensive global ...
Global Social Media Manager
Medical
Dental
Vision
Retirement
PTO
The Director serves as a strategic advisor to senior leadership, including the CEO and Executive ... Key ResponsibilitiesSocial Media Strategy & Governance * Develop and execute a comprehensive global ...
Sr. Manager, Social Media
Grand Rapids, MI · On-site
Medical
Dental
Vision
Life
Retirement
PTO
The ideal candidate is a strategic storyteller, digitally savvy communicator, and social media expert who thrives in a fast-paced environment and has a strong understanding of brand reputation ...
Sr. Manager, Social Media
Grand Rapids, MI · On-site
Medical
Dental
Vision
Life
Retirement
PTO
The ideal candidate is a strategic storyteller, digitally savvy communicator, and social media expert who thrives in a fast-paced environment and has a strong understanding of brand reputation ...
Digital Media Specialist
Auburn Hills, MI · On-site
This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive ...
Digital Media Specialist
Auburn Hills, MI · On-site
This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive ...
This is a highly hands-on role responsible for executing social media strategy, building brand awareness, creating and managing content, and supporting communications and PR initiatives. The ...
This is a highly hands-on role responsible for executing social media strategy, building brand awareness, creating and managing content, and supporting communications and PR initiatives. The ...
Social Media Specialist
Dearborn, MI · On-site
The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The ...
Social Media Specialist
Dearborn, MI · On-site
The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The ...
Social Media Specialist
Dearborn, MI · Hybrid
The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The ...
Social Media Specialist
Dearborn, MI · Hybrid
The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The ...
Social Media Specialist
Dearborn, MI · Hybrid
The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The ...
Social Media Specialist
Dearborn, MI · Hybrid
The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The ...
Digital Media Specialist
Auburn Hills, MI · On-site +1
Medical
Dental
Vision
Retirement
PTO
Digital Media Strategy & Execution * Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms
Digital Media Specialist
Auburn Hills, MI · On-site +1
Medical
Dental
Vision
Retirement
PTO
Digital Media Strategy & Execution * Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms
Social Media And Communication Specialist
Dearborn, MI · Hybrid
$50 - $70/hr
Medical
Dental
Vision
Life
Retirement
PTO
Initial focus will lean heavily on social media strategy and tactics, and this role will be instrumental in executing (hands on keyboard) The Shop's social media efforts, including managing a content ...
New
Social Media And Communication Specialist
Dearborn, MI · Hybrid
$50 - $70/hr
Medical
Dental
Vision
Life
Retirement
PTO
Initial focus will lean heavily on social media strategy and tactics, and this role will be instrumental in executing (hands on keyboard) The Shop's social media efforts, including managing a content ...
New
Social Media And Communication Specialist
Dearborn, MI · Hybrid
$50 - $70/hr
Medical
Dental
Vision
Life
Retirement
PTO
Initial focus will lean heavily on social media strategy and tactics, and this role will be instrumental in executing (hands on keyboard) The Shop's social media efforts, including managing a content ...
New
Social Media And Communication Specialist
Dearborn, MI · Hybrid
$50 - $70/hr
Medical
Dental
Vision
Life
Retirement
PTO
Initial focus will lean heavily on social media strategy and tactics, and this role will be instrumental in executing (hands on keyboard) The Shop's social media efforts, including managing a content ...
New
Social Media Manager - Hybrid
Medical
Life
Retirement
PTO
Proven success managing and growing corporate social media channels with a strong understanding of platform-specific strategies and content best practices * Ability to concept, produce and edit ...
Social Media Manager - Hybrid
Medical
Life
Retirement
PTO
Proven success managing and growing corporate social media channels with a strong understanding of platform-specific strategies and content best practices * Ability to concept, produce and edit ...
SOCIAL MEDIA MANAGER
$22 - $24/hr
PTO
Position SummaryThe Social Media Manager will implement social media platforms' content strategies. They will identify trends, engage in interactions with the public, and plan digital campaigns to ...
SOCIAL MEDIA MANAGER
$22 - $24/hr
PTO
Position SummaryThe Social Media Manager will implement social media platforms' content strategies. They will identify trends, engage in interactions with the public, and plan digital campaigns to ...
SOCIAL MEDIA MANAGER
$22 - $24/hr
PTO
Position SummaryThe Social Media Manager will implement social media platforms content strategies. They will identify trends, engage in interactions with the public, and plan digital campaigns to ...
SOCIAL MEDIA MANAGER
$22 - $24/hr
PTO
Position SummaryThe Social Media Manager will implement social media platforms content strategies. They will identify trends, engage in interactions with the public, and plan digital campaigns to ...
Social Media Strategist
Lansing, MI · Hybrid
Retirement
PTO
Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated individual to join our team as a Social Media Strategist. The position requires the person to: * Independently develop ...
Social Media Strategist
Lansing, MI · Hybrid
Retirement
PTO
Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated individual to join our team as a Social Media Strategist. The position requires the person to: * Independently develop ...
Social Media Strategist
Lansing, MI · On-site
Retirement
PTO
Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated individual to join our team as a Social Media Strategist. The position requires the person to: * Independently develop ...
Social Media Strategist
Lansing, MI · On-site
Retirement
PTO
Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated individual to join our team as a Social Media Strategist. The position requires the person to: * Independently develop ...
This position will play an integral role with the Sales Team and focus primarily on Digital Sales, Digital Media Strategy and Digital Execution. WOOD TV is owned by Nexstar Media - the country ...
This position will play an integral role with the Sales Team and focus primarily on Digital Sales, Digital Media Strategy and Digital Execution. WOOD TV is owned by Nexstar Media - the country ...
They will also work closely with internal stakeholders like Content team, Network, Incentives, Analytics and IT Security to develop data strategies, customer journeys, tracking and reporting. This ...
They will also work closely with internal stakeholders like Content team, Network, Incentives, Analytics and IT Security to develop data strategies, customer journeys, tracking and reporting. This ...
Media Strategy information
See Michigan salary details
$28.3K - $37.5K
10% of jobs
$37.5K - $46.6K
1% of jobs
$46.6K - $55.8K
5% of jobs
$59.8K is the 25th percentile. Wages below this are outliers.
$55.8K - $64.9K
20% of jobs
The median wage is $71K / yr.
$64.9K - $74.1K
20% of jobs
$74.1K - $83.2K
5% of jobs
$83.2K - $92.4K
5% of jobs
$92.4K - $101.5K
6% of jobs
$102.7K is the 75th percentile. Wages above this are outliers.
$101.5K - $110.7K
6% of jobs
$110.7K - $119.8K
9% of jobs
$119.8K - $129K
11% of jobs
$28.3K
$81.7K
$129K
How much do media strategy jobs pay per year?
As of Aug 16, 2026, the average yearly pay for media strategy in Michigan is $81,702.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,900.00 and $108,900.00 per year, depending on experience, location, and employer.
What are the key skills and qualifications needed to thrive as a media strategist, and why are they important?
To thrive as a Media Strategist, you need a solid background in marketing, data analysis, and campaign planning, often supported by a degree in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and digital advertising systems is typically required. Strong communication, creativity, and adaptability are crucial soft skills for collaborating with teams and clients while responding to fast-changing media landscapes. These skills are essential for developing effective media campaigns that reach target audiences and achieve business objectives.
What is media strategy?
Media strategy refers to the planning and execution of how, when, and where to deliver advertising messages to a target audience for maximum impact. It involves selecting the right media channels, such as TV, digital, radio, or print, and determining the optimal timing and frequency for ads. The goal is to reach the intended audience efficiently within budget, boost brand awareness, and drive desired actions. Media strategists use data and research to inform their decisions, ensuring campaigns align with business objectives and market trends.
What is the difference between Media Strategy vs Media Planning?
| Aspect | Media Strategy | Media Planning |
|---|---|---|
| Focus | Developing overall media approach and objectives | Executing specific media placements and schedules |
| Skills | Market research, strategic thinking, brand positioning | Media buying, scheduling, negotiation |
| Work Environment | Strategic teams, client meetings, campaign development | Media buying agencies, digital platforms, ad operations |
| Credentials | Marketing or advertising degree, strategic certifications | Media planning certifications, digital advertising experience |
Media Strategy focuses on creating the overall approach and objectives for advertising campaigns, ensuring alignment with brand goals. Media Planning involves selecting specific media channels, negotiating placements, and executing the media buys. Both roles are essential in advertising, with strategy guiding planning and execution.
What does a media strategy do?
A media strategy involves planning and selecting the most effective channels and methods to deliver a company's message to its target audience. Media strategists analyze market data, set campaign goals, and use tools like media planning software to optimize advertising efforts across platforms such as digital, TV, or print. Their work ensures that marketing budgets are used efficiently to maximize reach and impact.
What does a media strategist do?
A media strategist develops plans to promote brands or products through various media channels, including digital, television, and print. They analyze target audiences, select appropriate platforms, and optimize campaigns using data and analytics tools to achieve marketing goals.
How much do media strategists make?
Media strategists typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Senior or specialized roles can pay over $100,000, especially in larger markets or with advanced skills in data analysis and digital tools.
What are some common challenges faced by professionals in media strategy roles, and how can they be effectively addressed?
Media Strategy professionals often encounter challenges such as keeping up with rapidly evolving digital platforms, allocating budgets efficiently across multiple channels, and measuring campaign effectiveness with accurate data. Staying current through ongoing education and industry research is key to navigating platform changes. Collaborating closely with analytics teams and leveraging advanced media planning tools can help ensure data-driven decisions. Open communication with creative, sales, and client teams also assists in aligning strategies to business goals.
What are popular job titles related to Media Strategy jobs in Michigan?
For Media Strategy jobs in Michigan, the most frequently searched job titles are:
- Social Media Contractor
- Remote Tiktok
- Freelance Remote Social Media Content Moderator
- Internship Youtube Content Creator
- Remote Social Media Specialist
- Social Media Editor
- Work From Home Content Creator
- Seasonal Video Editor Content Creator
- Weekend Social Media Content Moderator
- Freelance Social Media Content Creator
What job categories do people searching Media Strategy jobs in Michigan look for?
The top searched job categories for Media Strategy jobs in Michigan are:
Carhartt rating
8.0
Based on 29 frontline employees who took The Breakroom Quiz
Job description
Position Details:
Title: Paid Media Strategist
Department: Digital Marketing
Reports to: Digital Marketing Manager
Location: Dearborn
Job Classification: Remote
FLSA Status: Exempt
Job Band: Professional
Job Summary
The Paid Media Strategist will lead Carhartt's digital media strategy across direct-to-consumer businesses, including Carhartt.com and other owned ecommerce properties. This role is responsible for developing and optimizing paid media plans across key channels (paid social, affiliate, display, video, audio, and content partnerships) to drive consideration, traffic, customer acquisition, and revenue in alignment with business goals.
Key responsibilities include driving performance through media strategy, audience development, measurement, and optimization while collaborating with creative teams, agencies, and cross-functional partners to deliver impactful, results-driven campaigns. A strategic mindset, analytical rigor, hands-on leadership, and the ability to innovate in a fast-paced environment are essential.
Inspired by Hard Work
At Carhartt, the values of hard work-dependability, honesty, and trust-are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission-We serve and protect all hardworking people by building durable products-we remain dedicated to upholding these principles in every decision we make and every product we create.
Associate Responsibilities
Required Education
Required Skills & Experience
Physical Requirements and Working Conditions
#LI-REMOTE
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.
Title: Paid Media Strategist
Department: Digital Marketing
Reports to: Digital Marketing Manager
Location: Dearborn
Job Classification: Remote
FLSA Status: Exempt
Job Band: Professional
Job Summary
The Paid Media Strategist will lead Carhartt's digital media strategy across direct-to-consumer businesses, including Carhartt.com and other owned ecommerce properties. This role is responsible for developing and optimizing paid media plans across key channels (paid social, affiliate, display, video, audio, and content partnerships) to drive consideration, traffic, customer acquisition, and revenue in alignment with business goals.
Key responsibilities include driving performance through media strategy, audience development, measurement, and optimization while collaborating with creative teams, agencies, and cross-functional partners to deliver impactful, results-driven campaigns. A strategic mindset, analytical rigor, hands-on leadership, and the ability to innovate in a fast-paced environment are essential.
Inspired by Hard Work
At Carhartt, the values of hard work-dependability, honesty, and trust-are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission-We serve and protect all hardworking people by building durable products-we remain dedicated to upholding these principles in every decision we make and every product we create.
Associate Responsibilities
- Lead media strategy development and execution of seasonal and evergreen paid media campaigns, ensuring alignment with business objectives, KPIs, and budget guidance to deliver strong performance and actionable consumer insights.
- Collaborate with internal marketing and creative teams to develop best-in-class content and messaging that resonates with target audiences across paid media channels.
- Manage day-to-day relationships with media agency and platform partners, ensuring campaigns are executed efficiently and effectively.
- Drive performance by leading projections, managing media investments against revenue targets, and optimizing channel mix, audiences, bidding strategies, and placements to improve traffic, ROI, and customer acquisition.
- Analyze and report channel performance and campaign results, providing actionable insights and recommendations to stakeholders through regular business reviews and performance updates.
- Partner closely with D2C merchandising, analytics, and marketing teams to align media strategies with product priorities, business objectives, and customer needs.
- Assess the full consumer journey for effectiveness, ensuring strong alignment between media, messaging, audience targeting, and landing page experiences.
- Proactively identify new media opportunities, technologies, audience strategies, and industry trends to elevate Carhartt's digital media performance and maintain a competitive edge.
- Manage paid media budgets, forecasting, invoicing, and reconciliation processes to ensure investments align with performance goals and maximize returns.
Required Education
- Bachelor's Degree Required in Marketing, Advertising or Related Field; or equivalent years of related experience
Required Skills & Experience
- 5+ years of digital marketing experience, including:
- 3+ years of experience driving performance through paid media channels; agency experience is a plus.
- 3+ years of budget management, forecasting, and ROI evaluation experience.
- Hands-on experience with analytics and measurement platforms (Adobe Analytics, GA4, Measured, Meta, etc.).
- Strong analytical skills with the ability to optimize and report on digital marketing performance.
- Advanced Microsoft Excel proficiency.
- Experience managing media agencies and cross-functional stakeholders.
- Ability to execute under tight deadlines and within budget parameters.
- Strong written and verbal communication skills.
- Exceptional organization and attention to detail.
- Ecommerce, apparel, consumer products, or performance marketing experience preferred.
- Experience supporting omnichannel marketing strategies, including retail or store-related initiatives.
- Experience with emerging media channels, retail media networks, or local media activation.
- Familiarity with brand marketing and upper-funnel media measurement methodologies.
- Experience leveraging AI tools and generative AI platforms to improve marketing workflows, content development, campaign planning, creative testing, and performance optimization.
Physical Requirements and Working Conditions
- This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events.
- Carhartt is a tobacco free workplace.
#LI-REMOTE
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.
About Carhartt
Sourced by ZipRecruiter
Industry
Apparel and accessories stores
Company size
1,001 - 5,000 Employees
Headquarters location
Dearborn, MI, US
Year founded
1889