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Media Strategy Jobs in Michigan (NOW HIRING)

Key responsibilities include driving performance through media strategy, audience development, measurement, and optimization while collaborating with creative teams, agencies, and cross-functional ...

This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive ...

The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The ...

The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The ...

The Social Media Specialist leverages knowledge of the organization and its brand and strategic goals to execute an integrated social media strategy across all social and digital platforms. The ...

Digital Media Strategy & Execution * Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms

Position SummaryThe Social Media Manager will implement social media platforms' content strategies. They will identify trends, engage in interactions with the public, and plan digital campaigns to ...

Position SummaryThe Social Media Manager will implement social media platforms content strategies. They will identify trends, engage in interactions with the public, and plan digital campaigns to ...

Digital Media Tutor

Kalamazoo, MI ยท Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Digital Media Tutor

Ann Arbor, MI ยท Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Digital Media Tutor

Detroit, MI ยท Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

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Showing results 1-20

Media Strategy information

See Michigan salary details

$28.3K

$81.7K

$129K

How much do media strategy jobs pay per year?

As of Jul 26, 2026, the average yearly pay for media strategy in Michigan is $81,702.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,900.00 and $108,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Media Strategist, and why are they important?

To thrive as a Media Strategist, you need a solid background in marketing, data analysis, and campaign planning, often supported by a degree in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and digital advertising systems is typically required. Strong communication, creativity, and adaptability are crucial soft skills for collaborating with teams and clients while responding to fast-changing media landscapes. These skills are essential for developing effective media campaigns that reach target audiences and achieve business objectives.

What is the highest paying job in media?

In media, executive roles such as Chief Media Officer or Chief Marketing Officer typically have the highest salaries, often exceeding six figures annually. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What is media strategy?

Media strategy refers to the planning and execution of how, when, and where to deliver advertising messages to a target audience for maximum impact. It involves selecting the right media channels, such as TV, digital, radio, or print, and determining the optimal timing and frequency for ads. The goal is to reach the intended audience efficiently within budget, boost brand awareness, and drive desired actions. Media strategists use data and research to inform their decisions, ensuring campaigns align with business objectives and market trends.

How much does a media strategist typically make?

A media strategist's average salary in the United States ranges from $50,000 to $100,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced strategists with specialized skills can earn higher salaries, often supplemented with bonuses or benefits.

What is the difference between Media Strategy vs Media Planning?

AspectMedia StrategyMedia Planning
FocusDeveloping overall media approach and objectivesExecuting specific media placements and schedules
SkillsMarket research, strategic thinking, brand positioningMedia buying, scheduling, negotiation
Work EnvironmentStrategic teams, client meetings, campaign developmentMedia buying agencies, digital platforms, ad operations
CredentialsMarketing or advertising degree, strategic certificationsMedia planning certifications, digital advertising experience

Media Strategy focuses on creating the overall approach and objectives for advertising campaigns, ensuring alignment with brand goals. Media Planning involves selecting specific media channels, negotiating placements, and executing the media buys. Both roles are essential in advertising, with strategy guiding planning and execution.

What does a media strategy do?

A media strategy involves planning and selecting the most effective channels and methods to reach target audiences through advertising and communication efforts. Media strategists analyze market data, set campaign goals, and use tools like media planning software to optimize media placements and budgets. Their work ensures that messaging aligns with brand objectives and maximizes return on investment.

What does a media strategist do?

A media strategist develops plans to effectively promote brands or products through various media channels, including digital, television, and print. They analyze target audiences, select appropriate platforms, and optimize campaigns using data and tools like analytics software to achieve marketing goals.

What are some common challenges faced by professionals in Media Strategy roles, and how can they be effectively addressed?

Media Strategy professionals often encounter challenges such as keeping up with rapidly evolving digital platforms, allocating budgets efficiently across multiple channels, and measuring campaign effectiveness with accurate data. Staying current through ongoing education and industry research is key to navigating platform changes. Collaborating closely with analytics teams and leveraging advanced media planning tools can help ensure data-driven decisions. Open communication with creative, sales, and client teams also assists in aligning strategies to business goals.
Infographic showing various Media Strategy job openings in Michigan as of July 2026, with employment types broken down into 75% Full Time, 20% Part Time, 1% Temporary, and 4% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $81,702 per year, or $39.3 per hour.

Manager, Media Strategy

Publicis Groupe Holdings B.V

Troy, MI โ€ข Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago


Job description

Company Description

Mars United Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Overview

Retail media is one of the fastest growing media platforms. Mars United Commerce is a retail commerce partner that helps retailers monetize and connect brands to customers in a meaningful way.

Thought leadership is part of our DNA. We take pride in what we do and how we do it, and always welcome the opportunity to share our experiences and expertise with our clients, partners, and industry peers.

ย 

We're looking for a Manager, Media Strategy. This person plays a critical role in supporting the sales organization through strategic media planning guidance, and datadriven solutions that drive revenue. This role works closely with sales, product, measurement, and retail partners to develop campaign and media strategies that align to client business objectives; such as growing share, driving trial, increasing velocity, and building brand preference. This role will help translate Retail Media Network (RMN) ad products, audiences, and measurement capabilities into scalable, compelling solutions for brand clients.

Candidates must reside within a commutable distance to our Chicago or Detroit (Troy) office for a hybrid work schedule.

What will you do?

You will support revenue growth for North American Retail Media Networks by partnering closely with sales teams to shape media strategy, audience approaches, measurement frameworks, and client storytelling. You will act as a subject matter expert across media planning, audience strategy, and campaign measurement while helping identify opportunities for innovation and improvement.

PRIMARY RESPONSIBILITIES:ย 

Media & Sales Strategy

  • Support overall media strategy development for the Retail Media Network, translating capabilities into effective gotomarket solutions and process
  • Partner with Sales on RMN media planning strategy, including audience and inventory recommendations aligned to client objectives
  • Support sales and planning practices across both audience and media planning

Ad Product & Network Strategy

  • Contribute to Retail Media Network ad product strategy and roadmap development in partnership with Product and Leadership
  • Identify ad product innovation opportunities based on sales feedback, client needs, and market trends
  • Support sales with positioning, messaging, and enablement materials for RMN ad products

Client & Internal Collaboration

  • Participate in and help lead strategic client meetings with retail partners, brand clients, and internal teams (Sales, Product, Measurement, Yield, etc.)
  • Identify sales blockers and opportunity gaps and help drive internal initiatives to address them
  • Support strategic client business reviews and proactive category or brand package development
  • Continuously monitor and improve internal processes, documentation, and client deliverables

SKILLSETS REQUIRED:

  • 5-7 years of experience in sales enablement, media strategy, retail media, or related roles
  • Experience supporting or developing media strategies within a retail media, digital media, or shopper marketing environment
  • Strong understanding of media planning, audiences, attribution, and performance measurement
  • Experience with display advertising, media planning, ad operations, or media sales is a plus
  • Strong analytical skills with the ability to translate data into actionable insights and recommendations
  • Advanced Microsoft Office skills, especially Excel and PowerPoint
  • Strong business writing and presentation development skills
  • Clientfacing experience supporting meetings, reviews, and strategic discussions
  • Highly collaborative, organized, and able to manage multiple priorities in a fastpaced environment
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Mars United Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

ย Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/17/2026.Employment Type: FULL_TIME