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Media Strategy Jobs in Michigan (NOW HIRING)

HR 1 Corp.

Social Media/Event Coordinator

Warren, MI · On-site

HR-1 is dedicated to providing a strategic approach to human capital management, which is tailored ... We are currently looking for a Social Media Marketing Coordinator to join our team at our Warren ...

Doner

Social Strategist

Southfield, MI · On-site

Have 5-7 years in marketing communications and 3-5 in the space of social/content strategy ... Constructing a social media playbook with guidelines for brand engagement * Inspiring content ...

Doner

Social Strategist

Southfield, MI

Have 5-7 years in marketing communications and 3-5 in the space of social/content strategy ... Constructing a social media playbook with guidelines for brand engagement * Inspiring content ...

WOWK-TV

Strategic Account Manager

Grand Rapids, MI

This position will play an integral role with the Sales Team and focus primarily on Digital Sales, Digital Media Strategy and Digital Execution. WOOD TV is owned by Nexstar Media - the country ...

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All JobsMedia Strategy JobsMedia Strategy Jobs in Michigan

Media Strategy information

See Michigan salary details

$28.3K

$81.7K

$129K

How much do media strategy jobs pay per year?

As of Aug 16, 2026, the average yearly pay for media strategy in Michigan is $81,702.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,900.00 and $108,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a media strategist, and why are they important?

To thrive as a Media Strategist, you need a solid background in marketing, data analysis, and campaign planning, often supported by a degree in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and digital advertising systems is typically required. Strong communication, creativity, and adaptability are crucial soft skills for collaborating with teams and clients while responding to fast-changing media landscapes. These skills are essential for developing effective media campaigns that reach target audiences and achieve business objectives.

What is media strategy?

Media strategy refers to the planning and execution of how, when, and where to deliver advertising messages to a target audience for maximum impact. It involves selecting the right media channels, such as TV, digital, radio, or print, and determining the optimal timing and frequency for ads. The goal is to reach the intended audience efficiently within budget, boost brand awareness, and drive desired actions. Media strategists use data and research to inform their decisions, ensuring campaigns align with business objectives and market trends.

What is the difference between Media Strategy vs Media Planning?

AspectMedia StrategyMedia Planning
FocusDeveloping overall media approach and objectivesExecuting specific media placements and schedules
SkillsMarket research, strategic thinking, brand positioningMedia buying, scheduling, negotiation
Work EnvironmentStrategic teams, client meetings, campaign developmentMedia buying agencies, digital platforms, ad operations
CredentialsMarketing or advertising degree, strategic certificationsMedia planning certifications, digital advertising experience

Media Strategy focuses on creating the overall approach and objectives for advertising campaigns, ensuring alignment with brand goals. Media Planning involves selecting specific media channels, negotiating placements, and executing the media buys. Both roles are essential in advertising, with strategy guiding planning and execution.

What does a media strategy do?

A media strategy involves planning and selecting the most effective channels and methods to deliver a company's message to its target audience. Media strategists analyze market data, set campaign goals, and use tools like media planning software to optimize advertising efforts across platforms such as digital, TV, or print. Their work ensures that marketing budgets are used efficiently to maximize reach and impact.

What does a media strategist do?

A media strategist develops plans to promote brands or products through various media channels, including digital, television, and print. They analyze target audiences, select appropriate platforms, and optimize campaigns using data and analytics tools to achieve marketing goals.

How much do media strategists make?

Media strategists typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Senior or specialized roles can pay over $100,000, especially in larger markets or with advanced skills in data analysis and digital tools.

What are some common challenges faced by professionals in media strategy roles, and how can they be effectively addressed?

Media Strategy professionals often encounter challenges such as keeping up with rapidly evolving digital platforms, allocating budgets efficiently across multiple channels, and measuring campaign effectiveness with accurate data. Staying current through ongoing education and industry research is key to navigating platform changes. Collaborating closely with analytics teams and leveraging advanced media planning tools can help ensure data-driven decisions. Open communication with creative, sales, and client teams also assists in aligning strategies to business goals.

What are popular job titles related to Media Strategy jobs in Michigan?

For Media Strategy jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Media Strategy jobs in Michigan look for?

The top searched job categories for Media Strategy jobs in Michigan are:

Media Strategy jobs near you
Infographic showing various Media Strategy job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 7% Part Time, 1% Temporary, and 4% Contract. Highlights an 80% Physical, 6% Hybrid, and 14% Remote job distribution, with an average salary of $81,702 per year, or $39.3 per hour.

CIT Social Media Content Creator (Student/Work Study)

University of Michigan

Flint, MI • On-site

$15/hr

Part-time

Posted 6 days ago

University Of Michigan rating

8.1

Company rating: 8.1 out of 10

Based on 145 frontline employees who took The Breakroom Quiz

162nd of 618 rated colleges and universities

Job description

Job Summary
The College of Innovation & Technology is looking for social media content creators to highlight student life and campus life for social media platforms including LinkedIn, Instagram, Twitter (X), TikTok, as well as other emerging social media platforms. Please review CIT social media posts prior to applying for examples, and prepare a portfolio of screenshots of your social media content for the hiring committee to review.
Responsibilities*
  • Sourcing and creation of organic social media content, including photo, video, and text for posts - minimum of one post per week
  • Work with social media manager to schedule postings
  • Video editing of raw footage for social media
  • Photo editing for social media
  • Networking with CIT faculty, staff, other students, and student clubs and organizations to collect information for content creation
  • Social media takeovers
  • Attending meetings biweekly to discuss social media strategy

Required Qualifications*
  • Must be a current UM-Flint student, graduate or undergraduate
  • Must be comfortable being filmed and included in social media content, specifically videos
  • Must be and stay up to date on social media best practices and trends.
  • Must be responsive to emails and reply promptly, and have good communication skills
  • Must have a willingness to attend CIT functions, events, etc.

Desired Qualifications*
  • Collaborative and willing to take direction, be open to feedback
  • Ability to meet deadlines
  • Ability to follow marketing and branding requirements
  • Video and photo editing skills
  • Experience with Canva and Capcut preferred

Modes of Work
Hybrid
The work requirements allow both onsite and offsite work and an employee has an expected recurring onsite presence. On occasion, the employee may be required and must be available to work onsite more frequently if necessitated by unit leadership or their designee and/or the job requirements.
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes .
Background Screening
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
Application Deadline
Job openings are posted for a minimum of three calendar days. The review and selection process may begin as early as the fourth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
U-M EEO Statement
The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.
Job Detail
Job Opening ID
281464
Working Title
CIT Social Media Content Creator (Student/Work Study)
Job Title
MARKETING & MEDIA ASST (TEMP)
Work Location
Flint Campus
Flint, MI
Modes of Work
Hybrid
Full/Part Time
Part-Time
Regular/Temporary
Temporary
FLSA Status
Nonexempt
Organizational Group
Flint Cit
Department
Flint Innovation & Tech Dean
Posting Begin/End Date
8/10/2026 - 8/31/2026
Salary
$15.00 - $15.00
Career Interest
Temporary Job Opening

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About University of Michigan

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The University of Michigan (U-M), based in Ann Arbor, MI, US, is one of America's most esteemed institutions in higher education. Established in 1817, it presides in the industry of education and research, providing a range of services including undergraduate, graduate, and professional education programs. Complementing this is an extensive research activity that has significantly contributed to various fields, from healthcare to engineering, humanities to sports. Upholding its mission "to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values", U-M consistently ranks among the top universities globally, a testament to its tradition of excellence in learning and research, and a deep commitment to innovation and discovery.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Ann Arbor, MI, US

Year founded

1817

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