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Media Strategy Jobs in Michigan (NOW HIRING)

Auto-Owners Insurance

Social Media Strategist

Lansing, MI · On-site

  • Retirement

  • PTO

Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated individual to join our team as a Social Media Strategist. The position requires the person to: * Independently develop ...

General Motors

Media Planner

Warren, MI · On-site

The Media Planner supports the GM MediaOne Chevrolet Strategy and Planning team. They will contribute to the planning and coordination of Chevrolet Brand National Media. The role is integral to ...

General Motors

Media Planner

Warren, MI · Hybrid

The Media Planner supports the GM MediaOne Chevrolet Strategy and Planning team. They will contribute to the planning and coordination of Chevrolet Brand National Media. The role is integral to ...

Varsity Tutors

Digital Media Tutor

Kalamazoo, MI · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Varsity Tutors

Digital Media Tutor

Ann Arbor, MI · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Varsity Tutors

Digital Media Tutor

Detroit, MI · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Gray Television

MEDIA SALES STRATEGIST - WNEM

Flint, MI · On-site

... strategy for their business. - Meet or exceed sales expectations, goals, and budgets, and manage ... Gray Media provides equal employment opportunities (EEO) to all employees and applicants for ...

Aquent

Social Media and Communications Specialist

Dearborn, MI · On-site

$50 - $65/hr

  • Medical

  • Dental

  • Vision

  • Retirement

You'll not only execute day-to-day social media activities but also refine communication strategies that resonate with a crucial audience, directly contributing to the platform's success and market ...

Priority Dispatch Corp.

Vice President, Media

Ann Arbor, MI · On-site

$180 - $320/hr

The Vice President will oversee editorial strategy, multimedia programming, audience development, product innovation, sponsored media programs, and operational execution while partnering closely with ...

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Showing results 21-40

All JobsMedia Strategy JobsMedia Strategy Jobs in Michigan

Media Strategy information

See Michigan salary details

$28.3K

$81.7K

$129K

How much do media strategy jobs pay per year?

As of Aug 16, 2026, the average yearly pay for media strategy in Michigan is $81,702.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,900.00 and $108,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a media strategist, and why are they important?

To thrive as a Media Strategist, you need a solid background in marketing, data analysis, and campaign planning, often supported by a degree in marketing, communications, or a related field. Familiarity with media planning tools, analytics platforms (such as Google Analytics), and digital advertising systems is typically required. Strong communication, creativity, and adaptability are crucial soft skills for collaborating with teams and clients while responding to fast-changing media landscapes. These skills are essential for developing effective media campaigns that reach target audiences and achieve business objectives.

What is media strategy?

Media strategy refers to the planning and execution of how, when, and where to deliver advertising messages to a target audience for maximum impact. It involves selecting the right media channels, such as TV, digital, radio, or print, and determining the optimal timing and frequency for ads. The goal is to reach the intended audience efficiently within budget, boost brand awareness, and drive desired actions. Media strategists use data and research to inform their decisions, ensuring campaigns align with business objectives and market trends.

What is the difference between Media Strategy vs Media Planning?

AspectMedia StrategyMedia Planning
FocusDeveloping overall media approach and objectivesExecuting specific media placements and schedules
SkillsMarket research, strategic thinking, brand positioningMedia buying, scheduling, negotiation
Work EnvironmentStrategic teams, client meetings, campaign developmentMedia buying agencies, digital platforms, ad operations
CredentialsMarketing or advertising degree, strategic certificationsMedia planning certifications, digital advertising experience

Media Strategy focuses on creating the overall approach and objectives for advertising campaigns, ensuring alignment with brand goals. Media Planning involves selecting specific media channels, negotiating placements, and executing the media buys. Both roles are essential in advertising, with strategy guiding planning and execution.

What does a media strategy do?

A media strategy involves planning and selecting the most effective channels and methods to deliver a company's message to its target audience. Media strategists analyze market data, set campaign goals, and use tools like media planning software to optimize advertising efforts across platforms such as digital, TV, or print. Their work ensures that marketing budgets are used efficiently to maximize reach and impact.

What does a media strategist do?

A media strategist develops plans to promote brands or products through various media channels, including digital, television, and print. They analyze target audiences, select appropriate platforms, and optimize campaigns using data and analytics tools to achieve marketing goals.

How much do media strategists make?

Media strategists typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Senior or specialized roles can pay over $100,000, especially in larger markets or with advanced skills in data analysis and digital tools.

What are some common challenges faced by professionals in media strategy roles, and how can they be effectively addressed?

Media Strategy professionals often encounter challenges such as keeping up with rapidly evolving digital platforms, allocating budgets efficiently across multiple channels, and measuring campaign effectiveness with accurate data. Staying current through ongoing education and industry research is key to navigating platform changes. Collaborating closely with analytics teams and leveraging advanced media planning tools can help ensure data-driven decisions. Open communication with creative, sales, and client teams also assists in aligning strategies to business goals.

What are popular job titles related to Media Strategy jobs in Michigan?

For Media Strategy jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Media Strategy jobs in Michigan look for?

The top searched job categories for Media Strategy jobs in Michigan are:

Media Strategy jobs near you
Infographic showing various Media Strategy job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 7% Part Time, 1% Temporary, and 4% Contract. Highlights an 80% Physical, 6% Hybrid, and 14% Remote job distribution, with an average salary of $81,702 per year, or $39.3 per hour.

Social Media Strategist

Auto Owners Insurance Company

Lansing, MI • Hybrid

Full-time

Retirement, PTO

Re-posted 20 days ago

Job description

A career at Auto-Owners is challenging and rewarding. Our group of caring associates create financial security by helping individuals and businesses make a new start when a loss occurs.

Job Description

We offer a merit-based work-from-home program based on job responsibilities. After initial training in-person, you could have the flexibility of work-from-home time as defined by the leadership team.

Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated individual to join our team as a Social Media Strategist. The position requires the person to:

  • Independently develop branded Auto-Owners content for review.
  • Curate and manage content using existing tools for all Social Media platforms.
  • Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge a Social Media Platform's success.
  • Adopt Social Media best practices based on Auto-Owners' standards and culture.
  • Monitor social media platforms for both Auto-Owners and our sponsorship partners and engage with followers who leave comments.
  • Share positive online reviews with key stakeholders and forward negative reviews to the claims team for investigation.
  • Assist with regional philanthropic efforts.

Desired Skills & Experience

  • Ability to work collaboratively on a team
  • Ability to use software to construct content
  • B-to-B and/or B-to-C social media content creation experience preferred.
  • Underwriting or claims experience helpful.
  • Enjoys interacting with people to provide surprise and delight experiences.
  • Adept at tactfully communicating with disgruntled consumers.
  • Good at time management and providing timely responses.
  • Competency to learn new PC tools.
  • A bachelor's degree is required. This requirement may be waived prior to education and experience at the company's discretion.

Benefits

Auto-Owners offers a wide range of career opportunities, and we are seeking talent that will help us continue our long tradition of success. We offer a friendly work environment, structured training program, employee mentoring and an excellent compensation/benefits package. Along with a competitive base salary, matched 401(k), fully-funded pension plan (once vested), and bonus programs, Auto-Owners also provides generous paid time off including holidays, vacation days, personal time, and sick leave. If you're looking to do rewarding work alongside great people, Auto-Owners is the place for you!

Equal Employment Opportunity

Auto-Owners Insurance is an equal opportunity employer. The Company hires, transfers, and promotes on the basis of ability, without consideration of disability, age, sex, race, color, religion, height, weight, marital status, sexual orientation, gender identity or national origin, or any factor contrary to federal, state or local law.

*Please note that the ability to work in the U.S. without current or future sponsorship is a requirement.

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