To thrive as a Junior Media Planner, you should have a foundational knowledge of marketing and advertising concepts, quantitative analysis skills, and a relevant degree such as in marketing, communications, or business. Familiarity with media planning and buying tools (like Nielsen, comScore, or Google Analytics) and proficiency in Microsoft Excel or similar spreadsheet software are highly valuable. Strong organizational abilities, attention to detail, and effective communication skills help you stand out in this role. These attributes ensure precise media plan execution, successful collaboration with internal teams and clients, and efficient delivery of advertising campaigns.