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Digital Media Planner Jobs (NOW HIRING)

Moore DM Group LLC

Digital Media Planner

Lanham, MD · On-site +1

$75K - $90K/yr

Description As the Digital Media Planner , you will manage and grow digital media initiatives for Moore Media and Digital's nonprofit clients. The Digital Media Planner will be responsible for ...

Moore

Digital Media Planner

Lanham, MD · Remote

As the Digital Media Planner , you will manage and grow digital media initiatives for Moore Media and Digital's nonprofit clients. The Digital Media Planner will be responsible for planning ...

Robert Half

Digital Media Planner

Denver, CO · On-site

$60K - $74K/yr

Robert Half Marketing and Creative has a client looking for a Digital Media Planner to join a fast-moving agency environment. In this role, you will shape and refine media strategies that connect ...

Moore

Senior Digital Media Planner

Lanham, MD · Hybrid

As the Senior Digital Media Planner , you will manage and grow digital media initiatives for Moore Digital's non-profit clients. You will plan, develop, and manage cross-channel paid digital media ...

Moore DM Group LLC

Senior Digital Media Planner

Lanham, MD · On-site +1

$90K - $105K/yr

Description As the Senior Digital Media Planner , you will manage and grow digital media initiatives for Moore Digital's non-profit clients. You will plan, develop, and manage cross-channel paid ...

Modern Climate

Media Planner

Minneapolis, MN

$55K - $65K/yr

We take a digital-first, data-driven approach to everything we do. Meaningfully connecting brands ... Media Planner The media team at Modern Climate develops and deploys digital media and cross-channel ...

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Digital Media Planner information

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$19K

$70.9K

$123.5K

How much do digital media planner jobs pay per year?

As of Jun 11, 2026, the average yearly pay for digital media planner in the United States is $70,894.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $84,500.00 per year, depending on experience, location, and employer.

What is the difference between Digital Media Planner vs Digital Marketing Specialist?

AspectDigital Media PlannerDigital Marketing Specialist
Primary FocusPlanning and buying digital ad campaignsExecuting and managing digital marketing strategies
Skills & CertificationsMedia planning, ad platforms, analyticsSEO, content marketing, social media, analytics
Work EnvironmentAdvertising agencies, media companiesBrands, marketing agencies, digital firms
Common TasksDeveloping media plans, budget allocationContent creation, campaign management

While both roles involve digital marketing, the Digital Media Planner primarily focuses on strategizing and purchasing ad space, whereas the Digital Marketing Specialist handles broader marketing activities including content and SEO. Understanding these differences helps in choosing the right career path or job search focus.

What is a digital media planner job description?

A digital media planner is responsible for developing and executing online advertising strategies to reach target audiences effectively. They analyze data, select appropriate digital channels such as social media, search engines, and display networks, and optimize campaigns for performance. Proficiency in media buying tools, analytics, and understanding of digital marketing trends are essential for this role.

How much does a media planner get paid?

A digital media planner's average salary in the United States ranges from $50,000 to $85,000 per year, depending on experience, location, and the size of the company. Entry-level planners typically earn less, while experienced professionals with certifications and strong analytical skills can earn higher salaries. Compensation may also include bonuses and benefits based on performance and company policies.

What Is a Digital Media Planner?

A digital media planner works with a marketing client to create an advertising campaign. In this career, your job duties include helping to storyboard ads and determine how best to distribute advertising; this occurs through a website or through social media. The qualifications for this job vary, but often include a bachelor’s degree in marketing. By taking supplementary classes in business management, writing, or web design, you make yourself more competitive. As a digital media planner, you need to be creative and able to adjust to a rapidly changing market.

What jobs pay 2000 a day?

Digital Media Planners typically do not earn $2000 a day; such high daily rates are more common in specialized consulting, executive roles, or freelance positions in fields like finance, law, or high-level consulting. Some freelance digital marketing experts or media strategists with extensive experience and a strong client base may command high daily rates, but these are less common and often depend on project scope and reputation.

What are some common challenges faced by Digital Media Planners and how can they be addressed?

Digital Media Planners often encounter challenges such as keeping up with rapidly changing digital platforms, managing tight budgets, and accurately measuring campaign effectiveness. To address these, it's important to stay updated on industry trends, use analytics tools to track performance, and maintain clear communication with both clients and internal teams. Building strong relationships with media vendors and continuously learning about new advertising technologies can also help overcome these challenges and ensure successful campaign execution.

What are the key skills and qualifications needed to thrive as a Digital Media Planner, and why are they important?

To thrive as a Digital Media Planner, you need strong analytical skills, a solid understanding of digital marketing concepts, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency in media planning tools such as Google Ads, Facebook Ads Manager, and analytics platforms like Google Analytics is essential. Excellent communication, attention to detail, and adaptability are crucial soft skills for collaborating with clients and internal teams in a fast-evolving environment. These skills ensure effective campaign strategy, optimization, and measurable results that drive client success.

How much money does a media planner make?

A digital media planner's average salary in the United States ranges from $50,000 to $85,000 per year, depending on experience, location, and the size of the company. Entry-level planners typically earn less, while experienced professionals with certifications and strong skills in media buying and analytics can earn higher salaries.

What does a Digital Media Planner do?

A Digital Media Planner is responsible for developing and implementing strategies to promote a brand or product across various digital platforms, such as social media, websites, and mobile apps. They analyze target audiences, select appropriate digital channels, and allocate advertising budgets to maximize the effectiveness of campaigns. Their role often involves collaborating with creative teams, negotiating with media vendors, and monitoring campaign performance to ensure goals are met. Digital Media Planners play a crucial role in helping businesses reach and engage their target customers online.
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Digital Media Planner jobs near you
Infographic showing various Digital Media Planner job openings in the United States as of June 2026, with employment types broken down into 22% Full Time, 61% Part Time, 4% Temporary, and 13% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $70,894 per year, or $34.1 per hour.
Digital Media Planner

Digital Media Planner

Moore DM Group LLC

Lanham, MD • On-site, Remote

$75K - $90K/yr

Full-time

Medical, PTO

Posted 2 days ago

Job description

Description
As the Digital Media Planner, you will manage and grow digital media initiatives for Moore Media and Digital's nonprofit clients. The Digital Media Planner will be responsible for planning, developing, and managing cross-channel paid digital media and conversion programs featuring programmatic display and native, paid social and paid search/PPC digital advertising, with a focus on donor acquisition and revenue generation. The job requires hands-on execution and management of paid digital campaigns. #LI-RS1
Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design. #LI-remote
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
Your impact:
  • Plan, place, and manage digital campaigns, including research, strategy, execution, analysis, and ongoing optimizations.
  • Use a test and refine approach for clients with each plan being smarter than the previous one.
  • Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients' goals.
  • Prepare and maintain media budgets and projections for internal teams and clients.
  • Maintain a high standard of quality control for clients through accurate, timely and effective delivery of multi-channel digital media campaigns.
  • Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations.
  • Negotiate buys and maintain good relationships with media vendors.
  • Stay up to date on new technologies to help identify value-driven ideas for clients.
  • Willing to continuously learn the skills necessary for personal and team growth.
  • Potential to include after hours engagement in Rapid Response situations.

Your Profile:
  • 3+ years of experience developing and managing digital media campaigns, including at least two years of experience leading other digital media team members.
  • Bachelor's degree or equivalent.
  • Wide and deep understanding of the digital marketing landscape with the ability to recommend appropriate tactics to generate acquisition and revenue growth through programmatic media, paid search and paid social media.
  • Experience generating new leads, customers and revenue is an absolute must.
  • Must work well under pressure, meet deadlines, and have a get-it-done attitude.
  • Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
  • Demonstrated attention to detail and strong organizational skills.
  • Strong written and verbal communication skills.
  • Proficiency in Microsoft Excel, Word, and PowerPoint, as well as Microsoft Teams.
  • Proficiency with Campaign Manager, The Trade Desk (or similar DSP), Google Ads, Microsoft Ads, Facebook, and Google Analytics.

A Plus:
  • Bachelor's degree in marketing or communications.
  • Nonprofit experience.
  • Some paid search (Google and Bing) and paid social (Facebook) experience preferred.
  • Experience with e-CRM or donation platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS.

How We'll Support You:
  • Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
  • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  • To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

#LI-RS1 #LI-remote

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