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Digital Media Planner Jobs (NOW HIRING)

Mile Marker

Media Planner

New York, NY · On-site

$60K - $68K/yr

About the role Mile Marker is hiring a full time Digital Media Planner with 1-3 years of experience to plan and manage digital media campaigns. We're looking for an individual who is proficient in ...

22Squared

Media Planner

Atlanta, GA · On-site

Develops digital Requests for Proposals, fields any vendor questions surrounding the RFP, evaluates ... Minimum of 2-3 years online & offline media planning experience * Bachelor's degree, preferably in ...

Red House Communications

Media Planner

Pittsburgh, PA · On-site

$50K - $60K/yr

At Red House, a Media Planner evaluates project, brand, and campaign goals, and then effectively ... Produce integrated media plans that include digital and traditional tactics * Contact media vendors ...

Omnicom Media

Media Planner

New York, NY · On-site

The Media Planner will be responsible for monitoring client and marketing industry trades, media ... Lead Direct digital partner evaluation and negotiation, assessing inventory quality, audience ...

The Volume

Media Planner, Brand Partnerships

New York, NY · On-site

$75K - $85K/yr

We are a digital media company powered by bold personalities, passionate voices, and strong ... The Volume is seeking a Media Planner to support our growing Brand Partnerships team. This role ...

MiQ

Media Planner

Chicago, IL · On-site

Experience in digital media planning/buying, including programmatic * Proficient in PowerPoint, Word, Excel and Writing Skills MiQ pay philosophy/ transparency . For individuals assigned and/or hired ...

Omnicom Media

Media Planner

New York, NY

The Media Planner will be responsible for monitoring client and marketing industry trades, media ... Lead Direct digital partner evaluation and negotiation, assessing inventory quality, audience ...

Ad Results Media, LLC

Media Planner

Media Planner Reports to: Senior Media Planner OVERVIEW The Media Planner will primarily be ... digital streaming platforms, and YouTube influencers. Work with networks to discuss client needs ...

Vladimir Jones

Integrated Media Planner

Glendale, CO · On-site

$62K - $75K/yr

This position is supported by subject matter experts (Supervisor and/or Planner) in traditional and digital media channels and also by coordinators who are assisting in workflow, partner integration ...

Miqdigital

Media Planner

Chicago, IL · On-site

Experience in digital media planning/buying, including programmatic * Proficient in PowerPoint, Word, Excel and Writing Skills MiQ pay philosophy/ transparency . For individuals assigned and/or hired ...

Vladimir Jones

Integrated Media Planner

Denver, CO · On-site

This position is supported by subject matter experts (Supervisor and/or Planner) in traditional and digital media channels and also by coordinators who are assisting in workflow, partner integration ...

Vladimir Jones

Integrated Media Planner

Glendale, CO · On-site +1

$62K - $75K/yr

This position is supported by subject matter experts (Supervisor and/or Planner) in traditional and digital media channels and also by coordinators who are assisting in workflow, partner integration ...

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All JobsDigital Media Planner Jobs

Digital Media Planner information

See salary details

$19K

$70.9K

$123.5K

How much do digital media planner jobs pay per year?

As of Jun 12, 2026, the average yearly pay for digital media planner in the United States is $70,894.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $84,500.00 per year, depending on experience, location, and employer.

What is the difference between Digital Media Planner vs Digital Marketing Specialist?

AspectDigital Media PlannerDigital Marketing Specialist
Primary FocusPlanning and buying digital ad campaignsExecuting and managing digital marketing strategies
Skills & CertificationsMedia planning, ad platforms, analyticsSEO, content marketing, social media, analytics
Work EnvironmentAdvertising agencies, media companiesBrands, marketing agencies, digital firms
Common TasksDeveloping media plans, budget allocationContent creation, campaign management

While both roles involve digital marketing, the Digital Media Planner primarily focuses on strategizing and purchasing ad space, whereas the Digital Marketing Specialist handles broader marketing activities including content and SEO. Understanding these differences helps in choosing the right career path or job search focus.

What is a digital media planner job description?

A digital media planner is responsible for developing and executing online advertising strategies to reach target audiences effectively. They analyze data, select appropriate digital channels such as social media, search engines, and display networks, and optimize campaigns for performance. Proficiency in media buying tools, analytics, and understanding of digital marketing trends are essential for this role.

How much does a media planner get paid?

A digital media planner's average salary in the United States ranges from $50,000 to $85,000 per year, depending on experience, location, and the size of the company. Entry-level planners typically earn less, while experienced professionals with certifications and strong analytical skills can earn higher salaries. Compensation may also include bonuses and benefits based on performance and company policies.

What Is a Digital Media Planner?

A digital media planner works with a marketing client to create an advertising campaign. In this career, your job duties include helping to storyboard ads and determine how best to distribute advertising; this occurs through a website or through social media. The qualifications for this job vary, but often include a bachelor’s degree in marketing. By taking supplementary classes in business management, writing, or web design, you make yourself more competitive. As a digital media planner, you need to be creative and able to adjust to a rapidly changing market.

What jobs pay 2000 a day?

Digital Media Planners typically do not earn $2000 a day; such high daily rates are more common in specialized consulting, executive roles, or freelance positions in fields like finance, law, or high-level consulting. Some freelance digital marketing experts or media strategists with extensive experience and a strong client base may command high daily rates, but these are less common and often depend on project scope and reputation.

What are some common challenges faced by Digital Media Planners and how can they be addressed?

Digital Media Planners often encounter challenges such as keeping up with rapidly changing digital platforms, managing tight budgets, and accurately measuring campaign effectiveness. To address these, it's important to stay updated on industry trends, use analytics tools to track performance, and maintain clear communication with both clients and internal teams. Building strong relationships with media vendors and continuously learning about new advertising technologies can also help overcome these challenges and ensure successful campaign execution.

What are the key skills and qualifications needed to thrive as a Digital Media Planner, and why are they important?

To thrive as a Digital Media Planner, you need strong analytical skills, a solid understanding of digital marketing concepts, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency in media planning tools such as Google Ads, Facebook Ads Manager, and analytics platforms like Google Analytics is essential. Excellent communication, attention to detail, and adaptability are crucial soft skills for collaborating with clients and internal teams in a fast-evolving environment. These skills ensure effective campaign strategy, optimization, and measurable results that drive client success.

How much money does a media planner make?

A digital media planner's average salary in the United States ranges from $50,000 to $85,000 per year, depending on experience, location, and the size of the company. Entry-level planners typically earn less, while experienced professionals with certifications and strong skills in media buying and analytics can earn higher salaries.

What does a Digital Media Planner do?

A Digital Media Planner is responsible for developing and implementing strategies to promote a brand or product across various digital platforms, such as social media, websites, and mobile apps. They analyze target audiences, select appropriate digital channels, and allocate advertising budgets to maximize the effectiveness of campaigns. Their role often involves collaborating with creative teams, negotiating with media vendors, and monitoring campaign performance to ensure goals are met. Digital Media Planners play a crucial role in helping businesses reach and engage their target customers online.
More about Digital Media Planner jobs
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Digital Media Planner jobs near you
Infographic showing various Digital Media Planner job openings in the United States as of June 2026, with employment types broken down into 22% Full Time, 61% Part Time, 4% Temporary, and 13% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $70,894 per year, or $34.1 per hour.
Media Planner/Buyer (Integrated)

Media Planner/Buyer (Integrated)

Media Works Ltd

Baltimore, MD • On-site

$55K - $60K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 11 days ago

Job description

Integrated Media Planner and Buyer (hybrid)
Media Works is looking for a Integrated Media Planner and Buyer with 3-5years of experience. Media Works is a highly-respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. We have been in business for over 35 years and have a great diverse client list that has grown with us over the years. We create collaborative partnerships with our clients. We have an intrinsic understanding of our clients business and work closely with them to integrate media into their marketing programs.
Position Summary:
The Integrated Media Buyer/Planner position at Media Works offers a unique opportunity to plan, strategize, and buy all media while also taking part in account management roles. The role is responsible for the strategy research, planning, negotiation, purchase and placement of all media for existing clients. The position straddles traditional media as well as OTT/CTV, streaming audio/video, and site direct. Additionally, the buyer/planner is responsible for training and advising media coordinators, working with client teams, and managing workflow/deliverables/execution for each account.
Position Requirements/Responsibilities:
• Acts as liaison between media vendors, the client and the agency
• Keeps strong pulse on new and emerging media changes and provides fresh ideas to grow clients' business.
• Gathers, organizes & presents competitive and industry research as well as preparing market analysis
• Determines best use of multi-platform media mix including traditional, digital/social media outlets to best meet clients goals and objectives
• Participation in client meetings for media plan presentation and strategizing sessions
• Manage day-to-day tasks associated with stewarding client-approved media plans
• Helps maintain positive relationship with the client
• Has in-depth knowledge & understanding of Video, Print, Audio and OOH.
• Understands rating estimates (TV & Radio) as well as digital performance metrics/ KPIs measurement
• Avails media and negotiates best rates, CPM's, CPP's, special time parameters, value-added sponsorships and promotions, bonus impressions, e-newsletters, etc.
• Builds the Radio & TV schedules, compiles digital media into digital planning document
• Media execution project management, including management of asset tracking/trafficking, process control and adherence, and quality control monitoring
• Analyzes all post buys and works with stations to make up under delivery weight or impressions
• Paces digital media
• Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.
• Resolves billing discrepancies as needed
• Provides an energy level that brings new and exciting ideas to the overall media strategy
• Other duties as assigned
SKILLS:
Microsoft Word, Excel, and Power Point
Experience with media buying software, Strata a plus!
Experience with digital ad servers
Experience with Google Analytics
Experience pulling media research from various sources
Experience building target audiences and implementing social media campaigns
Ability to multi-task/time management skills in a fast-paced & fun environment
Strong written and communications skills
*This is a full time opportunity based out of Baltimore, MD*
Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on transparency with clients and its own employees. We offer a competitive salary, fully paid individual health benefits, 401(k), 14 paid holidays, kind time, continued learning training, 15 days of PTO, and a flexible, collaborative work environment.
Job Type: Full-time
Salary: Commensurate with experience
Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Retirement plan

Schedule:
  • 8 hour shift

Supplemental pay types:
  • Bonus opportunities

Education:
  • Bachelor's (Required)

Experience:
  • Media buying: 2 years (Preferred)
  • Media planning: 2 years (Preferred)

Ability to Relocate:
  • Baltimore, MD 21209: Relocate before starting work (Required)

Work Location: Hybrid remote in Baltimore, MD 21209

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