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Traditional Media Buyer Jobs (NOW HIRING)

Swanson Russell

Media Buyer

Lincoln, NE · On-site

$51K - $65K/yr

Traditional media buying platforms and vendor relationships Analytics, Measurement & Reporting: Preferred: * Google Analytics (GA4) * Google Looker Studio or similar reporting tools * Experience ...

Romph & Pou Agency

Media Buyer

Tyler, TX · On-site

$55K - $70K/yr

MEDIA BUYER We are looking for a data-driven and strategic Media Buyer to join our marketing team ... Build, launch, and manage advertising campaigns across digital and/or traditional media platforms.

Romph & Pou Agency

Media Buyer

Shreveport, LA · On-site

$47K - $60K/yr

MEDIA BUYER We are looking for a data-driven and strategic Media Buyer to join our marketing team ... Build, launch, and manage advertising campaigns across digital and/or traditional media platforms.

Swanson Russell

Media Buyer

Lincoln, NE · On-site

$51K - $65K/yr

Traditional media buying platforms and vendor relationships Analytics, Measurement & Reporting: Preferred: * Google Analytics (GA4) * Google Looker Studio or similar reporting tools * Experience ...

Swanson Russell

Media Buyer

Lincoln, NE · On-site

$51K - $65K/yr

Traditional media buying platforms and vendor relationships Analytics, Measurement & Reporting: Preferred: * Google Analytics (GA4) * Google Looker Studio or similar reporting tools * Experience ...

Spark

Media Buyer

Tampa, FL

$55K - $70K/yr

Additionally, you have experience buying OOH and other traditional channels. You are passionate about driving results and consistently improving media campaigns. You thrive in a fast-paced ...

SPARK

Media Buyer

Tampa, FL · Remote

$60K - $76K/yr

Additionally, you have experience buying OOH and other traditional channels. You are passionate about driving results and consistently improving media campaigns. You thrive in a fast-paced ...

Spark

Media Buyer

Tampa, FL · On-site

$55K - $70K/yr

Additionally, you have experience buying OOH and other traditional channels. You are passionate about driving results and consistently improving media campaigns. You thrive in a fast-paced ...

Romph Pou Agency

Media Buyer

Tyler, TX · On-site

$55K - $70K/yr

Build, launch, and manage advertising campaigns across digital and/or traditional media platforms ... Requirements • Experience: 5 or more years of experience in media buying, media planning, or a ...

Romph Pou Agency

Media Buyer

Shreveport, LA · On-site

$47K - $60K/yr

Build, launch, and manage advertising campaigns across digital and/or traditional media platforms ... Requirements • Experience: 5 or more years of experience in media buying, media planning, or a ...

AEG

Digital Media Buyer

Chicago, IL · On-site

Provide copy points for traditional media distribution for each project * Maintain an organized ... buying experience (required) * Bilingual in Spanish (verbal and written) (required) * Strong ...

AEG Presents

Digital Media Buyer

Chicago, IL · On-site

Provide copy points for traditional media distribution for each project * Maintain an organized ... buying experience (required) * Bilingual in Spanish (verbal and written) (required) * Strong ...

AEG Worldwide

Digital Media Buyer

Chicago, IL · On-site

Provide copy points for traditional media distribution for each project * Maintain an organized ... buying experience (required) * Bilingual in Spanish (verbal and written) (required) * Strong ...

AEG Worldwide

Digital Media Buyer

Chicago, IL · On-site

Provide copy points for traditional media distribution for each project * Maintain an organized ... buying experience (required) * Bilingual in Spanish (verbal and written) (required) * Strong ...

Evergreen Trading

Media Buyer

New York, NY · On-site

$65K - $75K/yr

... media campaigns across linear and digital channels. This role owns day-to-day buying activity ... Own campaign execution across digital and traditional channels, including building insertion orders ...

Evergreen Trading

Media Buyer

New York, NY · Hybrid

$65K - $75K/yr

... of media campaigns across linear and digital channels. This role owns day‑to‑day buying ... Own campaign execution across digital and traditional channels, including building insertion orders ...

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Traditional Media Buyer information

See salary details

$14.5K

$69.4K

$119K

How much do traditional media buyer jobs pay per year?

As of Sep 2, 2026, the average yearly pay for traditional media buyer in the United States is $69,423.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $84,500.00 per year, depending on experience, location, and employer.

What does a traditional media buyer do?

A Traditional Media Buyer is responsible for purchasing advertising space across conventional media platforms such as television, radio, newspapers, and magazines. They negotiate prices, analyze audience data, and work closely with media vendors to ensure that clients' ads reach the right audience efficiently and cost-effectively. Their goal is to maximize the impact of advertising budgets and optimize campaign performance through strategic media placement.

What are the key skills and qualifications needed to thrive as a traditional media buyer?

To thrive as a Traditional Media Buyer, you need expertise in media planning, negotiation, and analytics, typically supported by a degree in marketing, advertising, or a related field. Familiarity with media buying platforms, audience measurement tools like Nielsen, and budgeting software is essential. Strong communication, attention to detail, and relationship-building skills help you stand out in this role. These skills ensure effective ad placements, maximize ROI, and foster productive partnerships with media vendors.

What are some typical challenges faced by a traditional media buyer when negotiating with vendors?

Traditional Media Buyers often encounter challenges such as fluctuating media rates, limited inventory during peak seasons, and stringent vendor deadlines. Building strong relationships with vendors is essential to secure the best placements and rates, but buyers must also stay vigilant against over-promising or hidden costs. Effective negotiation requires balancing the client's budget and campaign goals with the vendor's constraints, which means flexibility and clear communication are key to success in this role.

What is the difference between Traditional Media Buyer vs Digital Media Buyer?

AspectTraditional Media BuyerDigital Media Buyer
CredentialsMarketing or advertising degree, media buying certificationsMarketing or advertising degree, digital advertising certifications
Work EnvironmentPrint, TV, radio, outdoor mediaOnline platforms, social media, programmatic ad networks
Industry UsageAdvertising agencies, broadcasters, print publishersDigital marketing agencies, e-commerce, tech companies
Search & ComparisonOften compared for media planning and buying strategiesCompared for online ad campaigns and targeting techniques

Traditional Media Buyers focus on offline channels like TV, radio, and print, while Digital Media Buyers specialize in online advertising platforms. Both roles require marketing knowledge and media buying skills, but they differ in media types and tools used. Understanding these differences helps employers and candidates align their skills with the right media environment.

More about Traditional Media Buyer jobs

What job categories do people searching Traditional Media Buyer jobs look for?

The top searched job categories for Traditional Media Buyer jobs are:

Traditional Media Buyer jobs near you
Infographic showing various Traditional Media Buyer job openings in the United States as of August 2026, with employment types broken down into 42% Full Time, 57% Part Time, and 1% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $69,423 per year, or $33.4 per hour.

Media Buyer

Swanson Russell

Lincoln, NE • On-site

$51K - $65K/yr

Full-time

Posted 26 days ago

Job description

Company Description
Swanson Russell is the Nation's Leading Agency for Brands That Work and Play Outdoors. Our crew of big thinkers, go-getters and team players uncover insights that unleash new possibilities for our clients. It's how we build genuine trust that strengthens over time, it's how we Make Belief™ in the brands we represent. If that passion for great ideas, good people and creating work that makes brands stand out interests you, apply today.
Role Overview
We're looking for a Media Buyer to join our team. In this role, you'll execute approved media strategies by negotiating with media partners, activating campaigns, and optimizing performance across a variety of clients, channels, and platforms.
You'll serve as a marketplace expert and work closely with Media Strategists, Media Coordinators, Ad Operations, account teams, analytics, creative teams, and external partners to ensure client investments are executed efficiently and deliver strong business results.
Our preference is for candidates based in Lincoln or Omaha who can collaborate in person with our team.
Key Responsibilities
  • Media Buying & Vendor Management: Execute approved media buys across assigned channels; negotiate rates, added value, and placement details; and build productive relationships with media partners.
  • Campaign Stewardship: Monitor campaign delivery and pacing, coordinate changes with vendors and internal teams, resolve discrepancies and make-good negotiations, and help ensure campaigns remain aligned with approved budgets and objectives.
  • Performance Analysis & Optimization: Analyze channel-level performance, evaluate campaign effectiveness against established KPIs, identify optimization opportunities, and recommend and implement tactical improvements within the approved strategy.
  • Marketplace Expertise: Maintain expertise in assigned channels, platforms, and media partners; stay current on marketplace trends and platform updates; and recommend new opportunities that support client objectives.
  • Team Collaboration: Partner with Media Strategists on approved plans, Media Coordinators on buying documentation and financial administration, and Ad Operations on campaign activation, troubleshooting, and technical execution.
  • Communication & Relationship Management: Communicate campaign updates, performance context, vendor developments, and marketplace insights clearly to internal teams, media partners, and clients as appropriate.

Knowledge, Skills, and Abilities
  • Negotiation & Issue Resolution: Strong negotiation and problem-solving skills, including the ability to resolve vendor issues, discrepancies, underdelivery, and make-goods.
  • Analytical Mindset: Ability to analyze budgets, campaign performance, delivery, audience data, and research to inform optimization and buying decisions.
  • Communication Excellence: Strong written and verbal communication skills with the ability to communicate buying recommendations, campaign performance, and marketplace insights clearly.
  • Attention to Detail: Highly organized and detail-oriented, with the ability to manage multiple accounts, deadlines, budgets, and campaign changes accurately.
  • Adaptability & Curiosity: Comfortable navigating evolving platforms, technologies, consumer behaviors, and media best practices while continuously expanding media knowledge.
  • Collaboration: Works effectively across disciplines, including strategy, account service, creative, analytics, operations, and technical teams.

Platform Experience
Media Platforms:
Preferred:
  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • TikTok Ads Manager
  • Programmatic platforms (e.g., StackAdapt, AdDaptive, Azira, Division-D)
  • Traditional media buying platforms and vendor relationships

Analytics, Measurement & Reporting:
Preferred:
  • Google Analytics (GA4)
  • Google Looker Studio or similar reporting tools
  • Experience analyzing campaign performance and translating insights into tactical recommendations

Planning & Research Tools:
Preferred:
  • Strata or similar broadcast planning and buying tools
  • Media research and audience planning tools (e.g., MRI-Simmons, Scarborough, GWI, Nielsen, Comscore, or similar)

Nice-to-Have:
  • Microsoft Advertising
  • Amazon DSP
  • Asana or similar project management tools
  • Experience with both digital and traditional media buying

Professional Certifications (Preferred)
  • Google Ads Certifications
  • Google Analytics Certification
  • Meta Blueprint Certification
  • LinkedIn Ads Certification
  • Other relevant advertising, media buying, analytics, or platform certifications

Education & Experience
  • Bachelor's degree in Business, Advertising, Journalism, Marketing, Communications, or a related field. Equivalent professional experience may be considered in lieu of a degree.
  • 2-3 years of experience in media buying, paid media, digital advertising, media planning, marketing, or a related field is preferred.
  • Experience managing campaigns, monitoring delivery and pacing, analyzing performance, or working with media partners is preferred.
  • Advertising agency experience is a plus.
  • Candidates with additional experience may be considered for a Senior Media Buyer opportunity.

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