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Lead Media Buyer Jobs (NOW HIRING)

Dennis Media Group

Media Buyer

Irvine, CA · Remote

$85K - $115K/yr

... lead generation and revenue growth. We are seeking an analytical, growth-focused Media Buyer to ... build, launch, manage, and scale paid advertising campaigns across our multi-brand portfolio.

Tax Alchemy

Media Buyer

Irvine, CA · On-site +1

$85K - $115K/yr

... lead generation and revenue growth. We are seeking an analytical, growth-focused Media Buyer to ... build, launch, manage, and scale paid advertising campaigns across our multi-brand portfolio.

Trivium

Media Buyer

Orlando, FL · Remote

$120K/yr

B2B Media Buyer - Remote · US or Canada · Full-time · Comp: $70k base. OTE is $120k · 9am-6pm ... This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the ...

Trivium

Media Buyer

Miami, FL · Remote

$120K/yr

B2B Media Buyer - Remote · US or Canada · Full-time · Comp: $70k base. OTE is $120k · 9am-6pm ... This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the ...

Trivium

Media Buyer

Miami, FL · On-site

$120K/yr

B2B Media Buyer - Remote US or Canada Full-time Comp: $70k base. OTE is $120k 9am-6pm ET Read this ... This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the ...

Trivium

Media Buyer

Houston, TX · Remote

$120K/yr

B2B Media Buyer - Remote · US or Canada · Full-time · Comp: $70k base. OTE is $120k · 9am-6pm ... This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the ...

Trivium

Media Buyer

Chicago, IL · Remote

$120K/yr

B2B Media Buyer - Remote · US or Canada · Full-time · Comp: $70k base. OTE is $120k · 9am-6pm ... This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the ...

Umusic

Media Buyer

New York, NY · On-site

$64K - $82K/yr

How we LEAD: The Consumer Marketing Team at Universal Music Group is seeking an experienced media buyer for our growing in-house media team. This is a permanent, full-time position. Artist success is ...

Universal Music Group

Media Buyer

New York, NY · On-site

$64K - $82K/yr

How we LEAD: The Consumer Marketing Team at Universal Music Group is seeking an experienced media buyer for our growing in-house media team. This is a permanent, full-time position. Artist success is ...

Trivium

Media Buyer

Chicago, IL · On-site

$120K/yr

B2B Media Buyer - Remote US or Canada Full-time Comp: $70k base. OTE is $120k 9am-6pm ET Read this ... This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the ...

Trivium

Media Buyer

Orlando, FL · On-site

$120K/yr

B2B Media Buyer - Remote US or Canada Full-time Comp: $70k base. OTE is $120k 9am-6pm ET Read this ... This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the ...

Trivium

Media Buyer

Miami, FL · On-site +1

$120K/yr

B2B Media Buyer - Remote • US or Canada • Full-time • Comp: $70k base. OTE is $120k • 9am ... This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the ...

Trivium

Media Buyer

Houston, TX · On-site

$120K/yr

B2B Media Buyer - Remote US or Canada Full-time Comp: $70k base. OTE is $120k 9am-6pm ET Read this ... This is high-level B2B lead gen, not e-com, and you've done it before at real scale. You own the ...

MW Partner

Programmatic Media Buyer

San Francisco, CA · On-site

Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media ... Monitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are ...

HemonX

Media Buyer (Remote)

Johnson City, TN · Remote

$1.0K/day

An "Expert" eCommerce or Business Development Lead Generation direct-response Facebook media buyer that has managed multiple ad accounts with $1,000+/daily ad spend. *Had 2+ years of experience in ...

Jobgether

$45K - $57K/yr

As a Media Buyer, you'll take ownership of paid lead-generation campaigns across highly competitive financial and regulated markets. You'll manage the full acquisition funnel, connecting advertising ...

SmartFinancial

Media Buyer

Newport Beach, CA · On-site +1

If this sounds like you and you have demonstrated success scaling profitable lead generation campaigns meeting KPI's in the process, then you might be our next Media Buyer! The compensation for this ...

HLK

Media Buyer

Saint Louis, MO · On-site

$57K - $72K/yr

Role Summary The Media Buyer is responsible for executing and optimizing paid media campaigns ... Maintain budget pacing documentation shared weekly with media planning lead. * Implement ...

Circle K

Paid Media Buyer

Tempe, AZ · On-site

North American Paid Media Buyer Who We Are At Circle K, our mission is simple: we want to make ... Maintain up-to-date knowledge of the evolving programmatic industry; lead training sessions to ...

Circle K Stores, Inc.

Paid Media Buyer

Charlotte, NC · On-site

North American Paid Media Buyer Who We Are At Circle K, our mission is simple: we want to make ... Maintain up-to-date knowledge of the evolving programmatic industry; lead training sessions to ...

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Lead Media Buyer information

See salary details

$34.5K

$68.4K

$102.5K

How much do lead media buyer jobs pay per year?

As of Aug 27, 2026, the average yearly pay for lead media buyer in the United States is $68,384.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $79,000.00 per year, depending on experience, location, and employer.

What is a lead media buyer?

A Lead Media Buyer is a marketing professional responsible for planning, negotiating, and purchasing advertising space across various media channels such as TV, digital, print, and radio. They oversee the media buying team, develop strategies to maximize ad performance, and ensure campaigns reach the right target audience within budget. Lead Media Buyers also analyze campaign data to optimize future buying decisions and often work closely with media planners, creative teams, and clients.

What are the key skills and qualifications needed to thrive as a lead media buyer?

To thrive as a Lead Media Buyer, you need a solid understanding of digital marketing, media planning, analytics, and negotiation, usually backed by a degree in marketing or related fields. Proficiency in ad platforms like Google Ads, Facebook Ads Manager, programmatic buying tools, and analytics software is typically required, along with relevant certifications such as Google Ads Certification. Strong analytical thinking, adaptability, and collaborative communication are crucial soft skills for optimizing campaigns and leading teams. These abilities are essential for maximizing return on ad spend, achieving client objectives, and staying competitive in a rapidly evolving media landscape.

What are some common challenges lead media buyers face when managing large-scale campaigns across multiple platforms?

Lead Media Buyers often encounter challenges such as ensuring consistent messaging and branding across various platforms, optimizing budgets to maximize ROI, and staying updated with rapidly changing ad algorithms. Coordinating with creative teams, data analysts, and clients is essential to adapt strategies based on campaign performance. Effective Lead Media Buyers use advanced analytics and strong project management skills to overcome these obstacles and deliver successful, high-impact campaigns.

What is the difference between Lead Media Buyer vs Media Buyer?

AspectLead Media BuyerMedia Buyer
CredentialsExperience in media planning, digital marketing certificationsSimilar credentials, often entry to mid-level
Work EnvironmentLeads campaigns, manages teams, strategic planningExecutes media buys, monitors campaigns
Industry UsageUsed in advertising agencies, digital marketing firmsCommon in similar settings, often reporting to Lead Media Buyers

The main difference is that Lead Media Buyers oversee campaign strategies and manage teams, while Media Buyers focus on executing media placements. Lead Media Buyers have more strategic responsibilities and leadership roles, whereas Media Buyers handle day-to-day media buying tasks.

More about Lead Media Buyer jobs

What job categories do people searching Lead Media Buyer jobs look for?

The top searched job categories for Lead Media Buyer jobs are:

Lead Media Buyer jobs near you
Infographic showing various Lead Media Buyer job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 17% In-person, and 83% Remote job distribution, with an average salary of $68,384 per year, or $32.9 per hour.

Media Buyer

Irvine, CA • Remote

Dennis Media Group
See more jobs at Dennis Media Groupexternal

$85K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago

Job description

Description
Dennis Media Group operates as part of an integrated enterprise ecosystem where paid media serves as a fundamental engine for lead generation and revenue growth. We are seeking an analytical, growth-focused Media Buyer to build, launch, manage, and scale paid advertising campaigns across our multi-brand portfolio. Reporting to executive leadership (CMO/COO), this role transitions media buying fully in-house, replacing external agency management to eliminate percentage-of-spend fee structures and build internal execution capability as advertising budgets scale. The Media Buyer will own daily budget management, creative testing, campaign optimization, and attribution tracking to maximize Return on Ad Spend (ROAS) and lower Cost Per Acquisition (CPA) across all channels.

Duties & Responsibilities
  • Campaign Management & Bid Strategy
  • Build, launch, and manage direct-response ad campaigns across Meta (Facebook/Instagram), Google, YouTube, and TikTok.
  • Execute daily budget management, pacing, and bid strategy adjustments across all enterprise venture accounts to maintain acquisition efficiency.
  • Insource ad execution from third-party agencies, maintaining campaign performance while driving efficiency at scale.
  • Creative & Offer Testing
  • Design and implement weekly testing plans to systematically test new creative hooks, copy angles, visual formats, audiences, and offers.
  • Partner with creative and copy teams to deliver performance feedback and inform creative iteration pipelines based on campaign data.
  • Tracking, Attribution & Performance Reporting
  • Build and maintain accurate tracking frameworks across all campaigns, using pixels, GA4, clean UTM taxonomies, and attribution platforms (Hyros/Triple Whale).
  • Audit tracking setups regularly to eliminate attribution discrepancies and maintain reliable data integrity.
  • Track and report core performance metrics daily and weekly (ROAS, CPA, CTR, spend, conversion rates), giving leadership full visibility into campaign profitability.
  • Budget Optimization & Capital Allocation
  • Dynamically allocate daily spend toward highest-performing ads, audiences, and channels while pausing underperforming assets quickly.
  • Collaborate with sales and marketing teams to evaluate lead quality and conversion down the sales pipeline.


Qualifications & Required Experience
Minimum Qualifications
Required
  • 3–4+ years of hands-on experience directly managing and scaling performance-driven paid ad campaigns with monthly ad budgets exceeding $200,000+
  • Proven expertise launching and optimizing campaigns across Meta Ads Manager (Facebook/Instagram), Google Ads, YouTube, and TikTok Ads
  • Active certifications in Meta Ads and Google Ads
  • Demonstrated technical proficiency with advanced tracking and attribution tools, including Google Analytics (GA4), pixel setup, UTM building, and third-party attribution platforms (Hyros, Triple Whale, or similar)
  • Deep experience running structured weekly testing frameworks across ad creative, copy hooks, audiences, landing pages, and offer structures
  • Strong analytical capability to manage daily spend, bid strategies, and key efficiency metrics (ROAS, CPA, CTR, CPM)
Preferred
  • Experience in tax, financial services, education, coaching, personal brands, or professional service business models
  • Experience managing paid advertising within an enterprise shared-services or multi-entity framework

Knowledge, Skills, and Abilities
  • Data-driven approach to performance marketing with a focus on unit economics and measurable enterprise growth.
  • Strong problem-solving ability to diagnose campaign fatigue, policy flags, pixel errors, or attribution drops.
  • Ability to work effectively in a fast-moving environment with high budget accountability and minimal oversight.
  • High degree of precision and attention to detail when configuring campaigns, budgets, and links to eliminate costly configuration errors.
  • Clear communication skills to translate ad performance metrics into strategic insights for C-suite executives.

Benefits
  • Work from home
  • Medical, dental, vision, life and voluntary life insurance
  • 401(k) with company match
  • Paid vacation and sick days
  • Paid holidays