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Integrated Media Planning Jobs (NOW HIRING)

Vladimir Jones

Integrated Media Planner

Glendale, CO · On-site

$62K - $75K/yr

Integrated Media Planner The role in brief: The Integrated Media Planner is responsible for ... Possess and maintain an understanding of media planning and buying across mediums - including ...

Vladimir Jones

Integrated Media Planner

Denver, CO · On-site

The Integrated Media Planner is responsible for preparing and implementing client media plans of ... Possess and maintain an understanding of media planning and buying across mediums including ...

Vladimir Jones

Integrated Media Planner

Glendale, CO · On-site +1

$62K - $75K/yr

Integrated Media Planner The role in brief: The Integrated Media Planner is responsible for ... Possess and maintain an understanding of media planning and buying across mediums - including ...

Mindstream Media Group

Media Planner

Dallas, TX

... integrated media plans designed to achieve client business objectives. This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and ...

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How much do integrated media planning jobs pay per year?

As of May 28, 2026, the average yearly pay for integrated media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Integrated Media Planner, and why are they important?

To thrive as an Integrated Media Planner, you need a solid background in marketing, media strategy, data analysis, and campaign management, often supported by a relevant degree in marketing, communications, or advertising. Familiarity with media planning tools like Nielsen, Comscore, Google Analytics, and ad platforms such as Facebook Ads Manager or Google Ads is essential. Strong organizational skills, creativity, and effective communication help in collaborating with clients, vendors, and internal teams. These skills ensure strategic, data-driven campaigns that reach target audiences efficiently and maximize ROI.

What are some common challenges faced by professionals in Integrated Media Planning, and how can they be addressed?

Integrated Media Planners often face the challenge of coordinating campaigns across multiple channels while ensuring consistent messaging and optimal budget allocation. Balancing the strengths of traditional and digital media, adapting quickly to shifting consumer behaviors, and measuring cross-channel performance can be complex. Success in this role requires strong communication skills, adaptability, and proficiency with analytics tools to track and optimize results. Collaboration with creative, digital, and client teams is essential to align strategies and achieve campaign objectives.

What is integrated media planning?

Integrated media planning is the process of creating a cohesive strategy that combines different types of media channels—such as digital, print, TV, radio, and social media—to deliver a unified marketing message to target audiences. The goal is to maximize reach, engagement, and effectiveness by ensuring all media efforts work together seamlessly. Integrated media planners analyze data, audience behaviors, and media performance to allocate budgets and optimize campaigns across multiple platforms. This approach helps brands achieve greater consistency and impact in their marketing communications.

How much does a media planner get paid?

A media planner's average salary typically ranges from $50,000 to $85,000 annually, depending on experience, location, and the size of the company. Entry-level positions may start around $45,000, while experienced professionals or those in senior roles can earn over $100,000. Strong skills in media research, analytics, and familiarity with planning tools like media buying software can influence compensation.

What is the difference between Integrated Media Planning vs Media Buyer?

AspectIntegrated Media PlanningMedia Buyer
Primary RoleDevelops comprehensive media strategies across multiple channelsExecutes media placements based on strategies
Skills & CertificationsMedia planning, analytics, digital marketing certificationsNegotiation, media buying certifications, industry knowledge
Work EnvironmentCollaborative, strategic planning teamsVendor negotiations, media outlets
Industry UsageAdvertising agencies, marketing departmentsAdvertising agencies, media companies

Integrated Media Planning focuses on creating strategic, multi-channel media plans, while Media Buyers execute these plans by purchasing ad space. Both roles are essential in advertising campaigns but differ in scope: planning versus execution.

More about Integrated Media Planning jobs
What cities are hiring for Integrated Media Planning jobs? Cities with the most Integrated Media Planning job openings:
What job categories do people searching Integrated Media Planning jobs look for? The top searched job categories for Integrated Media Planning jobs are:
Integrated Media Planning jobs near you
Infographic showing various Integrated Media Planning job openings in the United States as of May 2026, with employment types broken down into 2% As Needed, 77% Full Time, 16% Part Time, 2% Temporary, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Director, Integrated Media Planning

Omnicom Media US OMD

New York, NY • On-site

Other

Posted 10 days ago

Job description

The Director, Integrated Media Planning role is one of the most exciting and challenging roles in our organization. The Director manages the daily strategic needs of the business and integrates with the broader OMD teams, creative partners, media owners. They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership and ideas. The Director has a strong appetite for new technology, emerging media, and culture. They understand and embrace the passion that the consumer has for our clients' brands. They orchestrate a strategic mix of solutions across social media, content relationships, data strategies, mobile opportunities, and more as the digital landscape continues to evolve. The Director is key to helping OMD stay ahead of clients and lead the competition.

  • Collaborative Partnership - embraces and drives the oneOMD approach by building partnerships with others on behalf of our clients.
  • Creative Thinking - takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
  • Hunger for Innovation - our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways.
  • Relationship Building - practices the ability to be personal, understanding and a desire to do what's best for the team and the client. Fully engaged and present with clients.
  • Inspiring Leadership - challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Qualifications

  • Graduate of a four-year college or university
  • 10+ years of integrated media planning experience
  • Track record of handling big client ambitions
  • Ability to create and execute a holistic channel approach to planning
  • Experience collaborating with media owners, agency business units and creative agency partners
  • Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
  • Advanced knowledge of media fundamentals and an ability to educate at all levels
  • Strong comfort level with data, analytics, and measurement
  • Retail media experience a plus

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