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Integrated Media Planning Jobs (NOW HIRING)

True Media

Supervisor, Integrated Media Planning

Clayton, MO · On-site

$115K - $119K/yr

The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual ...

True Media

Supervisor, Integrated Media Planning

Columbia, MO · Hybrid

$117K - $121K/yr

The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual ...

True Media

Supervisor, Integrated Media Planning

Dallas, TX · Hybrid

$121K - $126K/yr

The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual ...

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True Media

Supervisor, Integrated Media Planning

Columbia, MO · Hybrid

$117K - $121K/yr

The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual ...

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Integrated Media Planning information

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$40.5K

$75.1K

$120.5K

How much do integrated media planning jobs pay per year?

As of Jun 21, 2026, the average yearly pay for integrated media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

How much does a media planner get paid?

A media planner's average salary typically ranges from $50,000 to $85,000 annually, depending on experience, location, and the size of the company. Entry-level positions may start around $45,000, while experienced professionals or those in senior roles can earn over $100,000. Strong skills in media research, analytics, and familiarity with planning tools like media buying software can influence compensation.

What is integrated media planning?

Integrated media planning is the process of creating a cohesive strategy that combines different types of media channels—such as digital, print, TV, radio, and social media—to deliver a unified marketing message to target audiences. The goal is to maximize reach, engagement, and effectiveness by ensuring all media efforts work together seamlessly. Integrated media planners analyze data, audience behaviors, and media performance to allocate budgets and optimize campaigns across multiple platforms. This approach helps brands achieve greater consistency and impact in their marketing communications.

What is the difference between Integrated Media Planning vs Media Buyer?

AspectIntegrated Media PlanningMedia Buyer
Primary RoleDevelops comprehensive media strategies across multiple channelsExecutes media placements based on strategies
Skills & CertificationsMedia planning, analytics, digital marketing certificationsNegotiation, media buying certifications, industry knowledge
Work EnvironmentCollaborative, strategic planning teamsVendor negotiations, media outlets
Industry UsageAdvertising agencies, marketing departmentsAdvertising agencies, media companies

Integrated Media Planning focuses on creating strategic, multi-channel media plans, while Media Buyers execute these plans by purchasing ad space. Both roles are essential in advertising campaigns but differ in scope: planning versus execution.

What are the key skills and qualifications needed to thrive as an Integrated Media Planner, and why are they important?

To thrive as an Integrated Media Planner, you need a solid background in marketing, media strategy, data analysis, and campaign management, often supported by a relevant degree in marketing, communications, or advertising. Familiarity with media planning tools like Nielsen, Comscore, Google Analytics, and ad platforms such as Facebook Ads Manager or Google Ads is essential. Strong organizational skills, creativity, and effective communication help in collaborating with clients, vendors, and internal teams. These skills ensure strategic, data-driven campaigns that reach target audiences efficiently and maximize ROI.

What is the highest paid job in media?

In media, executive roles such as Chief Media Officer or Director of Media often have the highest salaries, especially in large organizations. These positions require extensive experience, strategic skills, and often involve overseeing multiple media channels and budgets, with compensation reflecting their seniority and responsibilities.

What does an integrated media planner do?

An integrated media planner develops and coordinates advertising strategies across multiple channels such as digital, TV, radio, and print to ensure consistent messaging and maximize reach. They analyze target audiences, allocate budgets, and use tools like media planning software to optimize campaigns and measure effectiveness.

How much money does a media planner make?

A media planner's salary varies based on experience, location, and employer, but the median annual wage in the industry is around $65,000 to $75,000. Entry-level positions typically start lower, while experienced media planners or those in senior roles can earn over $100,000 annually. Skills in media research, negotiation, and familiarity with planning tools like media buying software can influence earning potential.

What are some common challenges faced by professionals in Integrated Media Planning, and how can they be addressed?

Integrated Media Planners often face the challenge of coordinating campaigns across multiple channels while ensuring consistent messaging and optimal budget allocation. Balancing the strengths of traditional and digital media, adapting quickly to shifting consumer behaviors, and measuring cross-channel performance can be complex. Success in this role requires strong communication skills, adaptability, and proficiency with analytics tools to track and optimize results. Collaboration with creative, digital, and client teams is essential to align strategies and achieve campaign objectives.
More about Integrated Media Planning jobs
What cities are hiring for Integrated Media Planning jobs? Cities with the most Integrated Media Planning job openings:
What job categories do people searching Integrated Media Planning jobs look for? The top searched job categories for Integrated Media Planning jobs are:
Integrated Media Planning jobs near you
Infographic showing various Integrated Media Planning job openings in the United States as of June 2026, with employment types broken down into 3% As Needed, 78% Full Time, 10% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.

Supervisor, Integrated Media Planning

True Media

Clayton, MO • On-site

$115K - $119K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Job description

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Supervisor of Integrated Media Planning will play a pivotal role within our Integrated Media team, bringing strategic expertise across both traditional and digital media channels. This individual will collaborate and support the Integrated team to refine our media planning products, utilizing advanced tools and strategic principles. A strong understanding of advanced measurement techniques is essential to develop strategies that align with client business goals.
This position requires a proactive approach to substantiating work both in documentation and in practice, ensuring that all media strategies are well-founded and effectively communicated based on the established project parameters, goals, and budgets, providing clear justifications for your decisions. You will collaborate with the Activation Strategy team, encompassing Tactical Planning and Activation Buying, to ensure adherence to processes and the timely delivery of client media plans and purchases that align with business objectives. Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
Integrated Media Planning and Strategy Development:
  • Develop integrated media strategies and full media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
  • Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
  • Collaborate with Client Activation teams to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
  • Manage and provide input on media briefs to ensure strategies and integrated plans align with the client's core business goals and are structured to effectively achieve objectives.

Research and Insights:
  • Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry/category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.
  • Understand the agency's research tools and know how to leverage them to create strategic media plans.
  • Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.

Measurement and Reporting:
  • Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
  • Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.
  • The Supervisor of Integrated Planning will oversee and take ownership of final reporting outputs. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively

Client Relationship:
  • Establish and maintain goodwill and strong working relationships with the client, including regular calls, visits and check-ins to ensure the agency is meeting their needs.
  • Understand plans to the degree necessary to answer most questions. Work with teams across the agency to ensure timely signoff and feedback from client.

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
  • Proven ability to analyze data and market research to identify trends and make data-driven decisions.
  • Proficiency in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, etc.)
  • Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
  • Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
  • Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.
  • 4 - 6 years in planning roles for media, publisher/vendor, or communications discipline (digital, content)
  • 4- 6 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
  • Experience delegating assignments to junior staff and providing oversight on project development, deliverables and adhering to timelines.

Education
  • A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.

Total Perks Package
  • The chance to be a part of a growing company and the next success story
  • Amazing opportunities for career development
  • Recognition programs
  • Employee referral bonus
  • Hybrid work schedule; 3 days in the office, 2 days working from home
  • Fun and collaborative work environment
  • Casual dress code
  • Insurance Coverage (medical, dental, vision, life, and disability)
  • 401(k) retirement plan, with employer 4% match
  • Work/life benefits, including mental health and wellbeing support
  • Flexible Time Off Policy
  • Paid holidays, including agency soft closing Christmas Eve-New Year's Day
  • Paid leave options, including sick leave, medical leave for self and family, and parental leave

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