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Integrated Media Planning Jobs (NOW HIRING)

OMG23

Director, Integrated Media Planning

Burbank, CA · Hybrid

Strong background in traditional and digital media planning. * Proven ability to manage large‑scale, integrated campaigns and cross‑functional teams. * Leadership presence: mature, polished, and ...

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Integrated Media Planning information

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$40.5K

$75.1K

$120.5K

How much do integrated media planning jobs pay per year?

As of Jul 13, 2026, the average yearly pay for integrated media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is integrated media planning?

Integrated media planning is the process of creating a cohesive strategy that combines different types of media channels—such as digital, print, TV, radio, and social media—to deliver a unified marketing message to target audiences. The goal is to maximize reach, engagement, and effectiveness by ensuring all media efforts work together seamlessly. Integrated media planners analyze data, audience behaviors, and media performance to allocate budgets and optimize campaigns across multiple platforms. This approach helps brands achieve greater consistency and impact in their marketing communications.

What is the difference between Integrated Media Planning vs Media Buyer?

AspectIntegrated Media PlanningMedia Buyer
Primary RoleDevelops comprehensive media strategies across multiple channelsExecutes media placements based on strategies
Skills & CertificationsMedia planning, analytics, digital marketing certificationsNegotiation, media buying certifications, industry knowledge
Work EnvironmentCollaborative, strategic planning teamsVendor negotiations, media outlets
Industry UsageAdvertising agencies, marketing departmentsAdvertising agencies, media companies

Integrated Media Planning focuses on creating strategic, multi-channel media plans, while Media Buyers execute these plans by purchasing ad space. Both roles are essential in advertising campaigns but differ in scope: planning versus execution.

What are the key skills and qualifications needed to thrive as an Integrated Media Planner, and why are they important?

To thrive as an Integrated Media Planner, you need a solid background in marketing, media strategy, data analysis, and campaign management, often supported by a relevant degree in marketing, communications, or advertising. Familiarity with media planning tools like Nielsen, Comscore, Google Analytics, and ad platforms such as Facebook Ads Manager or Google Ads is essential. Strong organizational skills, creativity, and effective communication help in collaborating with clients, vendors, and internal teams. These skills ensure strategic, data-driven campaigns that reach target audiences efficiently and maximize ROI.

What are some common challenges faced by professionals in Integrated Media Planning, and how can they be addressed?

Integrated Media Planners often face the challenge of coordinating campaigns across multiple channels while ensuring consistent messaging and optimal budget allocation. Balancing the strengths of traditional and digital media, adapting quickly to shifting consumer behaviors, and measuring cross-channel performance can be complex. Success in this role requires strong communication skills, adaptability, and proficiency with analytics tools to track and optimize results. Collaboration with creative, digital, and client teams is essential to align strategies and achieve campaign objectives.
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Integrated Media Planning jobs near you
Infographic showing various Integrated Media Planning job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 86% Full Time, 10% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.
Integrated Media Planning Supervisor

Integrated Media Planning Supervisor

Connelly Partners

Boston, MA • On-site

Full-time

Re-posted 23 days ago

Job description

Salary: $80,000-$90,000

Integrated Media Planning Supervisor


The Supervisor role shifts to a greater focus on client business, defining KPI priorities and starting at the channel strategy level to craft the larger strategic vision. This includes elevating the reporting insights from channel-level to larger picture business results.


Purpose


The Integrated Media Planning Supervisor is a client-facing role, responsible for the oversight of day-to-day management of media strategy and execution for her/his clients. The Supervisor will bring a comprehensive knowledge of both the media industry and her/his clients businesses, while successfully supervising the management of media projects, workflow and support staff.


The ideal candidate will have experience executing multi-channel campaigns, as well as crafting the strategies that dictated those initiatives. Additional experience should include
excellent communication skills, a solid background in both writing and presenting plans, and is a team player who is adept at working with internal analytics, brand management, digital, organic social, production and creative teams.


Responsibilities:


  • Manage and oversee all day-to-day media planning responsibilities for designated assignment, acting as trusted and reliable media resource for colleagues and clients alike
  • Act as supervisory checkpoint for media documents and deliverables
  • Develop and present highly strategic media plans, recommendations, reporting and POVs, delegating to subordinates as appropriate and guiding their developmentin the crafting of plans and recommendations, as well as the tools and skills necessary to build those deliverables
  • Along with Media Director and Associate Media Directors, train, manage, supervise and evaluate Assistant Planners, Planners and/or Senior Planners to guide their growth and contributions
  • Develop productive relationships beyond immediate media teams; including brand, creative, analytics, social and strategic planning teams as appropriateas well as with clients
  • Constantly seek out new media opportunities and technology for clients, and possess the ability to translate these opportunities into action for unique client business goals


Qualifications:


  • Four+ years of strong Digital Media planning and buying experience
  • Experience in working with dedicated media buying specialists, both in- and out-of-house, including platform teams, paid social, broadcast and PPC
  • Experience in integration with Analytics team and measurement methodologies with a keen understanding of goals and KPI development
  • Additional traditional media planning and/or buying experience (TV, Radio, Print, OOH) is preferred, but not required
  • Seasoned presenter
  • Dynamic problem-solving experience
  • Strong computer skills including media research and planning tools: MRI, Scarborough, ComScore, Nielsen, Google Suite
  • Strong customer service orientation, excellent interpersonal, organizational, communication, problem solving, and decision-making skills
  • Ability to multitask and manage approximately 3-5 clients
  • Ability to develop and mentor junior team members in media growth