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Integrated Media Planning Jobs (NOW HIRING)

Mindstream Media Group

Media Planner

Dallas, TX

... integrated media plans designed to achieve client business objectives. This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and ...

Mindstream Media Group

Media Planner

Dallas, TX

... integrated media plans designed to achieve client business objectives. This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and ...

Hanson Dodge

Integrated Media Planner

Milwaukee, WI

Position Overview HD's Integrated Media Planner uses data, insights, media planning expertise, and ... Support organic social planning as needed, including platform recommendations, content themes ...

Hanson Dodge

Integrated Media Planner

Milwaukee, WI · On-site

Position Overview HD's Integrated Media Planner uses data, insights, media planning expertise, and ... Support organic social planning as needed, including platform recommendations, content themes ...

Eastport Holdings

Media Planner

Dallas, TX · On-site

... integrated media plans designed to achieve client business objectives. This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and ...

MMGY Global

Media Planner

Overland Park, KS · Hybrid

Strong grasp of media planning fundamentals across all integrated media channels including traditional, digital and paid social * Understand and incorporate client data and marketing objectives into ...

De La Cruz

PR · On-site

Media Planning & Strategy * Develop, implement, and oversee holistic media plans that integrate ... traditional (TV, radio, print, OOH, etc) and digital (social, programmatic, search, display, video ...

MMGY Global

Media Planner

Overland Park, KS · On-site +1

Strong grasp of media planning fundamentals across all integrated media channels including traditional, digital and paid social * Understand and incorporate client data and marketing objectives into ...

MMGY Global

Media Planner

Overland Park, KS · Hybrid

Strong grasp of media planning fundamentals across all integrated media channels including traditional, digital and paid social * Understand and incorporate client data and marketing objectives into ...

MMGY Global

Media Planner

Overland Park, KS · Hybrid

Strong grasp of media planning fundamentals across all integrated media channels including traditional, digital and paid social * Understand and incorporate client data and marketing objectives into ...

Acadia.io

As a Media Planning Analyst, you'll support campaign setup, pacing, reporting, and financial ... Integrated Media Lead or Integrated Media Director Works Closely with: Media Planners, Media ...

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All JobsIntegrated Media Planning Jobs

Integrated Media Planning information

See salary details

$40.5K

$75.1K

$120.5K

How much do integrated media planning jobs pay per year?

As of Jul 13, 2026, the average yearly pay for integrated media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What is integrated media planning?

Integrated media planning is the process of creating a cohesive strategy that combines different types of media channels—such as digital, print, TV, radio, and social media—to deliver a unified marketing message to target audiences. The goal is to maximize reach, engagement, and effectiveness by ensuring all media efforts work together seamlessly. Integrated media planners analyze data, audience behaviors, and media performance to allocate budgets and optimize campaigns across multiple platforms. This approach helps brands achieve greater consistency and impact in their marketing communications.

What is the difference between Integrated Media Planning vs Media Buyer?

AspectIntegrated Media PlanningMedia Buyer
Primary RoleDevelops comprehensive media strategies across multiple channelsExecutes media placements based on strategies
Skills & CertificationsMedia planning, analytics, digital marketing certificationsNegotiation, media buying certifications, industry knowledge
Work EnvironmentCollaborative, strategic planning teamsVendor negotiations, media outlets
Industry UsageAdvertising agencies, marketing departmentsAdvertising agencies, media companies

Integrated Media Planning focuses on creating strategic, multi-channel media plans, while Media Buyers execute these plans by purchasing ad space. Both roles are essential in advertising campaigns but differ in scope: planning versus execution.

What are the key skills and qualifications needed to thrive as an Integrated Media Planner, and why are they important?

To thrive as an Integrated Media Planner, you need a solid background in marketing, media strategy, data analysis, and campaign management, often supported by a relevant degree in marketing, communications, or advertising. Familiarity with media planning tools like Nielsen, Comscore, Google Analytics, and ad platforms such as Facebook Ads Manager or Google Ads is essential. Strong organizational skills, creativity, and effective communication help in collaborating with clients, vendors, and internal teams. These skills ensure strategic, data-driven campaigns that reach target audiences efficiently and maximize ROI.

What are some common challenges faced by professionals in Integrated Media Planning, and how can they be addressed?

Integrated Media Planners often face the challenge of coordinating campaigns across multiple channels while ensuring consistent messaging and optimal budget allocation. Balancing the strengths of traditional and digital media, adapting quickly to shifting consumer behaviors, and measuring cross-channel performance can be complex. Success in this role requires strong communication skills, adaptability, and proficiency with analytics tools to track and optimize results. Collaboration with creative, digital, and client teams is essential to align strategies and achieve campaign objectives.
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What job categories do people searching Integrated Media Planning jobs look for? The top searched job categories for Integrated Media Planning jobs are:
Integrated Media Planning jobs near you
Infographic showing various Integrated Media Planning job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 86% Full Time, 10% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.
Media Planner/Buyer (Integrated)

Media Planner/Buyer (Integrated)

Media Works Ltd

Baltimore, MD • On-site

$55K - $60K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 12 days ago

Job description

Integrated Media Planner and Buyer (hybrid)
Media Works is looking for a Integrated Media Planner and Buyer with 3-5years of experience. Media Works is a highly-respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. We have been in business for over 35 years and have a great diverse client list that has grown with us over the years. We create collaborative partnerships with our clients. We have an intrinsic understanding of our clients business and work closely with them to integrate media into their marketing programs.
Position Summary:
The Integrated Media Buyer/Planner position at Media Works offers a unique opportunity to plan, strategize, and buy all media while also taking part in account management roles. The role is responsible for the strategy research, planning, negotiation, purchase and placement of all media for existing clients. The position straddles traditional media as well as OTT/CTV, streaming audio/video, and site direct. Additionally, the buyer/planner is responsible for training and advising media coordinators, working with client teams, and managing workflow/deliverables/execution for each account.
Position Requirements/Responsibilities:
• Acts as liaison between media vendors, the client and the agency
• Keeps strong pulse on new and emerging media changes and provides fresh ideas to grow clients' business.
• Gathers, organizes & presents competitive and industry research as well as preparing market analysis
• Determines best use of multi-platform media mix including traditional, digital/social media outlets to best meet clients goals and objectives
• Participation in client meetings for media plan presentation and strategizing sessions
• Manage day-to-day tasks associated with stewarding client-approved media plans
• Helps maintain positive relationship with the client
• Has in-depth knowledge & understanding of Video, Print, Audio and OOH.
• Understands rating estimates (TV & Radio) as well as digital performance metrics/ KPIs measurement
• Avails media and negotiates best rates, CPM's, CPP's, special time parameters, value-added sponsorships and promotions, bonus impressions, e-newsletters, etc.
• Builds the Radio & TV schedules, compiles digital media into digital planning document
• Media execution project management, including management of asset tracking/trafficking, process control and adherence, and quality control monitoring
• Analyzes all post buys and works with stations to make up under delivery weight or impressions
• Paces digital media
• Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.
• Resolves billing discrepancies as needed
• Provides an energy level that brings new and exciting ideas to the overall media strategy
• Other duties as assigned
SKILLS:
Microsoft Word, Excel, and Power Point
Experience with media buying software, Strata a plus!
Experience with digital ad servers
Experience with Google Analytics
Experience pulling media research from various sources
Experience building target audiences and implementing social media campaigns
Ability to multi-task/time management skills in a fast-paced & fun environment
Strong written and communications skills
*This is a full time opportunity based out of Baltimore, MD*
Media Works believes that diversity of skill and background contributes to a strong culture. The agency prides itself on transparency with clients and its own employees. We offer a competitive salary, fully paid individual health benefits, 401(k), 14 paid holidays, kind time, continued learning training, 15 days of PTO, and a flexible, collaborative work environment.
Job Type: Full-time
Salary: Commensurate with experience
Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Retirement plan

Schedule:
  • 8 hour shift

Supplemental pay types:
  • Bonus opportunities

Education:
  • Bachelor's (Required)

Experience:
  • Media buying: 2 years (Preferred)
  • Media planning: 2 years (Preferred)

Ability to Relocate:
  • Baltimore, MD 21209: Relocate before starting work (Required)

Work Location: Hybrid remote in Baltimore, MD 21209

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