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Integrated Media Planning Jobs (NOW HIRING)

... integrated media plans designed to achieve client business objectives. This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and ...

... integrated media plans designed to achieve client business objectives. This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and ...

Our approach is rooted in real data, strategic thinking, and an integrated lens that bridges audience insight, media planning, and commercial outcomes. At Acadia, we help clients make smarter ...

PR · On-site

Media Planning & Strategy * Develop, implement, and oversee holistic media plans that integrate ... traditional (TV, radio, print, OOH, etc) and digital (social, programmatic, search, display, video ...

... integrated media plans designed to achieve client business objectives. This role works closely with the Planning Supervisor to translate strategy into actionable media plans across both digital and ...

As a Media Planning Analyst, you'll support campaign setup, pacing, reporting, and financial ... Integrated Media Lead or Integrated Media Director Works Closely with: Media Planners, Media ...

Interest in gaining hands-on experience with digital media planning and buying within an integrated team environment Pay and Compensation This is a non-exempt position and is eligible for overtime ...

You are a seasoned or senior-level Integrated Media Planner who's ready to step into a leadership role and mentor others while still staying close to the work. * You've developed and executed ...

$84.60K - $112K/yr

Overview The Sr Analyst, Integrated Media Analytics will lead the development of integrated ... Support media planning by providing actionable insights and collaborating with internal teams and ...

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Integrated Media Planning information

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$40.5K

$75.1K

$120.5K

How much do integrated media planning jobs pay per year?

As of May 29, 2026, the average yearly pay for integrated media planning in the United States is $75,145.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $82,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Integrated Media Planner, and why are they important?

To thrive as an Integrated Media Planner, you need a solid background in marketing, media strategy, data analysis, and campaign management, often supported by a relevant degree in marketing, communications, or advertising. Familiarity with media planning tools like Nielsen, Comscore, Google Analytics, and ad platforms such as Facebook Ads Manager or Google Ads is essential. Strong organizational skills, creativity, and effective communication help in collaborating with clients, vendors, and internal teams. These skills ensure strategic, data-driven campaigns that reach target audiences efficiently and maximize ROI.

What are some common challenges faced by professionals in Integrated Media Planning, and how can they be addressed?

Integrated Media Planners often face the challenge of coordinating campaigns across multiple channels while ensuring consistent messaging and optimal budget allocation. Balancing the strengths of traditional and digital media, adapting quickly to shifting consumer behaviors, and measuring cross-channel performance can be complex. Success in this role requires strong communication skills, adaptability, and proficiency with analytics tools to track and optimize results. Collaboration with creative, digital, and client teams is essential to align strategies and achieve campaign objectives.

What is integrated media planning?

Integrated media planning is the process of creating a cohesive strategy that combines different types of media channels—such as digital, print, TV, radio, and social media—to deliver a unified marketing message to target audiences. The goal is to maximize reach, engagement, and effectiveness by ensuring all media efforts work together seamlessly. Integrated media planners analyze data, audience behaviors, and media performance to allocate budgets and optimize campaigns across multiple platforms. This approach helps brands achieve greater consistency and impact in their marketing communications.

How much does a media planner get paid?

A media planner's average salary typically ranges from $50,000 to $85,000 annually, depending on experience, location, and the size of the company. Entry-level positions may start around $45,000, while experienced professionals or those in senior roles can earn over $100,000. Strong skills in media research, analytics, and familiarity with planning tools like media buying software can influence compensation.

What is the difference between Integrated Media Planning vs Media Buyer?

AspectIntegrated Media PlanningMedia Buyer
Primary RoleDevelops comprehensive media strategies across multiple channelsExecutes media placements based on strategies
Skills & CertificationsMedia planning, analytics, digital marketing certificationsNegotiation, media buying certifications, industry knowledge
Work EnvironmentCollaborative, strategic planning teamsVendor negotiations, media outlets
Industry UsageAdvertising agencies, marketing departmentsAdvertising agencies, media companies

Integrated Media Planning focuses on creating strategic, multi-channel media plans, while Media Buyers execute these plans by purchasing ad space. Both roles are essential in advertising campaigns but differ in scope: planning versus execution.

More about Integrated Media Planning jobs
What cities are hiring for Integrated Media Planning jobs? Cities with the most Integrated Media Planning job openings:
What job categories do people searching Integrated Media Planning jobs look for? The top searched job categories for Integrated Media Planning jobs are:
Infographic showing various Integrated Media Planning job openings in the United States as of May 2026, with employment types broken down into 2% As Needed, 77% Full Time, 16% Part Time, 2% Temporary, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $75,145 per year, or $36.1 per hour.
Integrated Media Planner

Integrated Media Planner

Vladimir Jones

Colorado Springs, CO • On-site, Remote

$62K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago


Job description

Integrated Media Planner

The role in brief:


The Integrated Media Planner is responsible for preparing and implementing client media plans of all types for existing and prospective clients. This includes audience identification, research, development, presentation and purchasing of media plans & buys. The Integrated Media Planner is an expert at understanding emerging trends and best practices across the omni-channel media world. This position is supported by subject matter experts (Supervisor and/or Planner) in traditional and digital media channels and also by coordinators who are assisting in workflow, partner integration, billing, traffic and reporting functions.


Responsibilities Include:

  • Research, develop, and plan media for specific clients
  • Possess and maintain an understanding of media planning and buying across mediums - including television (national and spot), radio, print, digital, programmatic, mobile and social media
  • Present media plans to internal and client audiences
  • Gather, organize and present competitive research and spending data
  • Demonstrate strong problem-solving abilities and foster innovative solutions
  • Work closely with research and account service team members to frame and participate in strategy development, set goals and participate in the measurement process
  • Negotiate best possible rates, special parameters, value-added sponsorships and promotions and justify all media recommendations
  • Take a lead position in the campaign review process - leading teams to better performing work
  • Manage and oversee campaign execution/optimizations across self service channels such as Meta, LinkedIn, Pinterest, X, The Trade Desk and others
  • Manage Optimization Specialists to ensure work quality and foster strong relationships and career growth
  • Communicate in a clear, coherent and professional manner
  • Develop and facilitate strong relationships across the agency, and in workflow
  • Represent the team and the agency in a positive manner in all endeavors

Those who succeed in this role have the following qualifications:

  • 3-5 years of agency experience in media planning and buying, including digital and/or paid social experience
  • A Bachelor's degree from an accredited four-year college or university
  • Strong written and verbal presentation skills and style
  • Ability to manage people and projects smoothly and efficiently
  • Excellent interpersonal skills, demonstrating energy and passion for the work
  • Effective problem-solver and generator of innovative solutions
  • Focused on delivering great work, no matter project size or complexity
  • Versed in applicable software and technology platforms
  • Proficient in Google Suite applications and media research/planning tools


Agency Values:

The following characteristics are expected of each employee of the agency regardless of role or responsibility:

  • GRIT. Fall seven times, get up eight.
  • CURIOUS. Follow that hunch with unbridled passion.
  • PROVOCATIVE. When it comes to moving a piano, never grab the sheet music.
  • CONFIDENCE. Fake it 'til you make it. Then fake it some more. (Psst, no one knows. It's ok.)
  • UNCOMPROMISING. What you do when no one is watching is really who you are.
  • UNFORGETTABLE. What about you, your character, your personality - sticks?
  • UNWAVERING. Projects and initiatives are rarely sprints. Pace yourself. And encourage others who need a pick-me-up along the way.
  • MYTH-WORTHY. What stories about you will still loom large 20 years from now.


Schedule and Location:

Monday - Friday 8:30am - 5:30pm. Remote work available Fridays.

This role can be based out of either our Denver, CO or Colorado Springs, CO office.


Compensation


The salary range for this role is $62,000 - $75,000/year.

*New hires typically start between the minimum and midpoint of the salary range posted depending on qualifications.


Benefits:

  • 401k + employer match
  • Medical, Dental, Vision
  • Life and short-term disability (100% employer paid)
  • Voluntary long-term disability
  • EAP
  • 9 paid holidays
  • PTO, Floating Holiday, Volunteering Day
  • Education reimbursement
  • Employee referral program
  • Employee recognition program where points turn into money!



Vladimir Jones is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, protected veteran status, or disability status.


Vladimir Jones participates in E-Verify, which is a federal program used to confirm the employment eligibility of all new hires.