Assistant Media Planner
Oakland, CA · On-site
You can represent Mediasmith professionally at industry events. You have a good sense of humor and social skills * Experience with 3rdparty trafficking tools is a plus * Experience in B2B, Consumer ...
Assistant Media Planner
Oakland, CA · On-site
You can represent Mediasmith professionally at industry events. You have a good sense of humor and social skills * Experience with 3rdparty trafficking tools is a plus * Experience in B2B, Consumer ...
Mediasmith information
What is a Mediasmith?
A Mediasmith is a professional who specializes in planning, buying, and optimizing media placements for advertising campaigns. They analyze target audiences, select the most effective media channels, and negotiate advertising space to maximize the impact of marketing efforts. Mediasmiths often work with digital, print, broadcast, and social media platforms, ensuring that campaigns reach the right people at the right time. Their role is crucial in helping businesses achieve their advertising goals and maximize return on investment.
How does a Mediasmith typically collaborate with creative and account teams during the planning and execution of media campaigns?
A Mediasmith works closely with both creative and account teams throughout the lifecycle of a media campaign. During the planning phase, they provide insights on target audiences, channel selection, and budget allocation, ensuring campaigns are strategically aligned with client goals. Throughout execution, Mediasmiths coordinate with creatives to ensure messaging fits chosen media platforms, while regularly updating account teams on campaign performance and optimizations. This collaborative workflow is essential for delivering cohesive, effective campaigns and maintaining strong client relationships.
What are the key skills and qualifications needed to thrive as a Mediasmith, and why are they important?
To thrive as a Mediasmith, you typically need a strong background in media planning, analytics, and digital marketing, often supported by a relevant degree or industry experience. Familiarity with media buying platforms, analytics tools like Google Analytics, and ad management systems is essential. Excellent communication, creativity, and attention to detail set top performers apart in this role. These skills are critical for optimizing media campaigns, effectively reaching target audiences, and delivering measurable results for clients.
What is the difference between Mediasmith vs Media Specialist?
| Aspect | Mediasmith | Media Specialist |
|---|---|---|
| Credentials | Typically requires a degree in media, communications, or related field; certifications vary | Often requires a degree in media, marketing, or communications; certifications like Google Ads or social media management are common |
| Work Environment | Primarily agency or corporate settings focused on media planning, buying, and strategy | Usually in marketing departments or agencies, managing social media, content, and digital campaigns |
| Industry Usage | Used across advertising, marketing, and media agencies | Common in marketing, advertising, and digital media sectors |
Mediasmith and Media Specialist roles share similarities in media knowledge and digital skills, but Mediasmith often refers to a broader media planning and buying role, while Media Specialist focuses more on content and social media management. Both roles require media-related credentials and are found in similar work environments within marketing and advertising industries.
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Assistant Media Planner
Oakland, CA • On-site
Mediasmith, Inc. •
Marketing • 51 - 200 employees51 - 200 employees
Full-time
Re-posted 2 days ago
Job description
Position Overview:
The Assistant Media Planner assists in the day-to-day stewarding of media activity on assigned accounts. They support the planning, buying, campaign implementation, and maintenance of traditional and digital media programs
Responsibilities:- Provide analysis, information on sites and technologies to support client media recommendations
- Contact sales reps for media kits, rates, and other information needed during the strategy development
- Manage vendor contact database
- Issue RFPs (Requests for proposals) under the direction of Media Buyer/Planner
- Analyze alternatives, supporting the Buyer/Planner in negotiations
- Assist in the execution and maintenance of client media campaigns by preparing insertions orders, media authorizations and updating media flowcharts
- Verify that campaign was delivered as scheduled
- Inform team of deadlines and changes in timing
- Communicate creative unit information to creative partners and client
- Develop proficiency in utilizing online media research tools such as ComScore, MRI, etc.
- Prepare banner trafficking through Ad-Serving Technology
- Prepare data tracking through Ad-Serving Technology
- Prepare campaign reports
- Provide online lead generation support
- Manage client binders, media kits, and related paperwork
- Assist in the filing of resources/research materials
- Prepare competitive spending/search reports
- Coordinate meetings with Publishers
- Assist with client income projections and cash flow reporting
- Keep abreast of industry trends, participate in training programs
Skills and Qualifications:
- You have taken relevant coursework in Economics/Math/Sciences
- A plus if you have work experience in marketing/advertising -including internships
- You have some basic knowledge of the different types of media (print, OOH, digital, broadcast) and you understand the media planning process
- You have excellent quantitative (analytical and math) skills You can show skill, confidence, and professionalism in working with clients, vendors, team members, and all levels of Mediasmith staff
- You have excellent organizational, verbal, and written communications skills
- You can demonstrate good judgment and problem-solving skills
- You are fully computer and Web literate; you are an ace in working with spreadsheets and databases for data analysis. Excel proficiency is critical to success in this position You have the ability to think creatively; multi-task and meet deadlines
- You show initiative and can work well independently, you are proactive in seeking additional tasks when workload allows
- You can represent Mediasmith professionally at industry events. You have a good sense of humor and social skills
- Experience with 3rdparty trafficking tools is a plus
- Experience in B2B, Consumer, e-Commerce, Automotive or Entertainment is a plus
About Mediasmith:
We are an independent media agency instilling thoughtful strategy and digital expertise into media implementation and analytics. Mediasmith makes impactful media simple.
Headquartered in Oakland, CA, we are a distributed (remote) workforce with staff in major metros throughout the country including Chicago, Dallas, Los Angeles, Minneapolis, New York, and San Francisco. We have offices in Oakland and NY and staff has access to all WeWork offices globally.
Mediasmith, an equal opportunity employer, offers competitive salary packages and a full range of benefits in a pleasant and very casual environment. We are only able to respond to candidates selected for interviews.
About Mediasmith
Sourced by ZipRecruiter
Industry
Marketing
Company size
51 - 200 Employees
Headquarters location
Oakland, CA, US
Year founded
1989