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Programmatic Digital Jobs in Florida (NOW HIRING)

To excel as a Digital Marketing Strategist, you must have a well-rounded knowledge of the Web, familiarity with search engines, social media, programmatic, a strong knowledge of web analytics, and an ...

Minimum 5 years of working experience in developing, managing, and optimizing digital campaigns across Google, YouTube, Meta, LinkedIn, with expertise or willingness to learn programmatic advertising.

Minimum 5 years of working experience in developing, managing, and optimizing digital campaigns across Google, YouTube, Meta, LinkedIn, with expertise or willingness to learn programmatic advertising.

Minimum 5 years of working experience in developing, managing, and optimizing digital campaigns across Google, YouTube, Meta, LinkedIn, with expertise or willingness to learn programmatic advertising.

$150 - $200/hr

... programmatic, addressable media, direct buys), comparison shopping engines, merchant center programs, social media, local listings, and emerging digital channels. Lead and optimize all digital ...

Job Title National Director, Digital Marketing Department Marketing Master Department Marketing ... programmatic media, and cross‑channel distribution. * Oversee and ensure consistent messaging ...

National Director, Digital Marketing Department: Marketing Master Department: Marketing Report to ... programmatic media, and cross-channel distribution. * Oversee and ensure consistent messaging ...

National Director, Digital Marketing Department: Marketing Master Department: Marketing Report to ... programmatic media, and cross-channel distribution. * Oversee and ensure consistent messaging ...

Showing results 21-40

Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What job categories do people searching Programmatic Digital jobs in Florida look for?

The top searched job categories for Programmatic Digital jobs in Florida are:

What cities in Florida are hiring for Programmatic Digital jobs?

Cities in Florida with the most Programmatic Digital job openings:

Sr. Dir, Digital Ad Sales & Partnerships

Miami, FL • On-site

Full-time

Re-posted 26 days ago


NBCUniversal rating

8.2

Company rating: 8.2 out of 10

Based on 133 frontline employees who took The Breakroom Quiz

17th of 79 rated media


Job description

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Senior Director, Digital Advertising & Partnerships will lead NBCUniversal's digital advertising monetization strategy across Latin America, driving revenue growth through CTV, streaming, programmatic, and emerging digital advertising solutions. This leader will oversee commercial strategy, partnerships, revenue operations, inventory optimization, and digital transformation initiatives while collaborating across sales, finance, product, content, and technology teams to maximize business performance. We're looking for an exceptional, results-oriented individual who uniquely combines the interpersonal skills to act as a primary liaison between NBCU and our new, established, and emerging partners with the quantitative skills to analyze and grow the business.

Roles and Responsibilities:

Revenue Growth & Monetization

  • Develop and execute digital revenue strategies across LATAM markets.
  • Deliver against digital advertising revenue goals and growth targets.
  • Identify new monetization opportunities across streaming, CTV, and digital platforms.
  • Lead commercial negotiations and strategic partnership development.

Digital Strategy & Product Collaboration

  • Partner with Product and Technology teams to shape the digital advertising roadmap.
  • Evaluate emerging technologies, industry trends, and market opportunities.
  • Champion new advertising capabilities and monetization products.

Revenue Operations & Inventory Management

  • Own digital inventory strategy, yield optimization, and revenue management.
  • Lead forecasting, budgeting, KPI reporting, and long-range planning activities.
  • Establish scalable processes that improve operational efficiency and revenue performance.

Cross-Functional Leadership

  • Serve as the key liaison between Sales, Finance, Insights, Traffic, Operations, Product, and Technology teams.
  • Drive alignment across stakeholders to ensure successful execution of business initiatives.

Talent Development & Change Leadership

  • Build, coach, and develop a high-performing team.
  • Lead digital capability-building efforts across the organization.
  • Foster a culture of collaboration, innovation, accountability, and continuous improvement.
Qualifications

BASIC REQUIREMENTS:

  • Bachelor's degree and a minimum of 8 years of relevant experience in in digital media, advertising sales, ad technology, streaming, or related industries.or an equivalent combination of education and experience.
  • Deep expertise in CTV, OTT, AVOD, FAST, and streaming monetization models.
  • Understanding of audience targeting, attribution, measurement, and identity solutions.
  • Expertise in programmatic advertising ecosystems, including DSPs, SSPs, private marketplaces, yield management, and ad-tech partnerships.
  • Demonstrated ability to influence senior executives and lead through a matrixed organization.
  • Experience managing forecasting, annual operating plans, long-range planning, and revenue modeling.
  • Understanding of platforms and technologies that support digital content distribution and monetization (e.g. OTT, mobile, DAI, ad serving, measurement, etc.)
  • Uniquely combine quantitative skills needed to analyze the business with interpersonal skills needed to collaborate with internal and external stakeholders.
  • Direct experience and high comfort level performing real-time business analysis and execution of priority initiatives.
  • Experience in and understanding of the Latin America market.
  • Passion for simplifying complex concepts, defining value propositions, and championing the voice of advertising sales.
  • Entrepreneurial, proactive self-starter with the ability to thrive in an ambiguous, fast-paced, results-oriented environment.
  • Strong track record of cultivating relationships.
  • Keen attention to accuracy and detail.
  • Systems and tools: Demonstrate an understanding of key ad sales, planning and financial systems (e.g. CRM, NBCU Internal budgeting systems) and tools.
Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].


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