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Programmatic Digital Jobs in Florida (NOW HIRING)

SPINUTECH LLC

Paid Media Strategist

Tampa, FL · On-site

Spinutech is an award-winning digital agency with over two decades of experience delivering ... Ongoing working understanding of programmatic DSP platforms and campaign management fundamentals

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Florida?

For Programmatic Digital jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Florida look for?

The top searched job categories for Programmatic Digital jobs in Florida are:

What cities in Florida are hiring for Programmatic Digital jobs?

Cities in Florida with the most Programmatic Digital job openings:

Programmatic Digital jobs near you

Regional Director, Casino Digital Marketing

Davie, FL • On-site

180 Seminole Hard Rock Support Services
See more jobs at 180 Seminole Hard Rock Support Servicesexternal

Full-time

Re-posted 24 days ago

Job description

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status.  To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

Seminole Hard Rock Support Services (SHRSS) is seeking a results-driven Regional Director of Casino Paid Digital Marketing to lead strategy, execution and optimization of all paid digital and social campaigns across Seminole Gaming (SGA) properties. In direct partnership with heads of marketing at each property, this leader will be focused on driving gaming acquisition and retention – driving player growth, annual gaming revenue and player loyalty across all our casino and gaming offerings.

The Regional Director of Casino Paid Digital Marketing will also collaborate closely with Hard Rock’s media agency of record to orchestrate complex paid campaigns, enable precise consumer targeting, develop custom attribution models and design consumer journeys that maximize lifetime value. The ideal candidate pairs deep performance-marketing expertise with a strong understanding of the gaming customer and the compliance landscape that governs how we reach them.

Key Responsibilities

  • Serve as the centralized paid media partner to property marketing leads, bringing specialized expertise, strategy, and execution to meet annual gaming revenue goals.
  • Translate property business objectives and micro- and macro-market dynamics into tailored paid media campaigns across all casino and gaming initiatives.
  • Partner with the media agency of record on annual budgeting, planning, and forecasting for casino marketing — establishing budgets, media mix, performance benchmarks, and KPIs.
  • Lead holistic planning for property promotions, events, gaming floor activations, and special offers in coordination with casino marketing teams.
  • Establish an organic-to-paid amplification workflow that extends casino and hotel events, promotions, and offers across paid channels.
  • Oversee the management of paid digital and social campaigns across Google, Meta, TikTok, YouTube, programmatic display, and CTV/OTT.
  • Define player segments, identify high-value player opportunities, and design personalized engagement journeys.
  • Lead first-party data activation across the casino portfolio, integrating Hard Rock's Unity Loyalty Rewards Program to drive member engagement, repeat visitation, and re-engagement of lapsed players.
  • Direct creative strategy and asset development with internal teams and the creative agency of record to ensure relevance to target player segments.
  • Collaborate with CRM, loyalty analytics, and product teams to connect paid acquisition with retention and player-development programs.
  • Align casino campaigns with broader hotel brand and entertainment initiatives, partnering with the Director of Paid Digital & Social.
  • Apply AI and machine learning across campaign strategy, optimization, audience targeting, and predictive player modeling.
  • Ensure compliance with responsible gaming standards, data privacy regulations, and state-level gaming marketing requirements across all digital initiatives.
  • Conduct ongoing competitive benchmarking and platform POVs, staying current on gaming marketing trends, algorithm changes, and emerging technologies.

Qualifications & Experience

  • 10+ years of digital marketing experience, with at least 5 years in casino, gaming, or hospitality marketing
  • Proven track record driving customer acquisition and retention in gaming, casino, sports betting, iGaming, or another regulated, high-velocity consumer industry.
  • Proven track record managing paid digital campaigns at scale across Google Ads, Meta, TikTok, YouTube, DV360, and programmatic channels with measurable ROI
  • Working knowledge of 1P data activation
  • Knowledge of AI and machine learning applications, including their impact on marketing strategy, audience targeting, personalization, optimization, and performance measurement
  • Experience partnering with media buying and creative agencies
  • Expertise of gaming requirements and gaming marketing compliance regulations at the state level
  • Proficiency with campaign reporting and data visualization tools and ability to translate complex data into executive-ready insights
  • Exceptional communication and presentation skills

Work Environment

This position is based at Seminole Hard Rock Support Services headquarters in a professional office environment, with periodic travel to Hard Rock Hotel & Casino properties across the SGA and HRI portfolio.

Pre-Employment Process

Employment with Seminole Hard Rock Support Services requires successful completion of the pre-employment process, including a satisfactory background check and, where applicable, gaming regulatory review.

Equal Opportunity Employer

Seminole Hard Rock Support Services is an equal opportunity employer. We strive to foster an inclusive workplace culture for every team member and welcome applications from people with disabilities. Reasonable accommodation is available upon request for candidates taking part in all aspects of the selection process.