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Advertising Account Planner Jobs in Florida (NOW HIRING)

SPECTRUM

Advertising Account Executive

Pensacola, FL · On-site

$20K/yr

... advertisers. As an Account Executive , you will lead all sales and client management ... Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.) * Passionate ...

Spectrum Reach

Advertising Account Executive

Pensacola, FL · On-site

$30K - $39K/yr

... advertisers. As an Account Executive , you will lead all sales and client management ... Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.) * Passionate ...

Comcast

Advertising Account Executive, Market Retail

FL · Remote

$34K - $43K/yr

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear ... Applying cross-platform media planning across TV, streaming, and digital channels * Tracking ...

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All JobsAdvertising Account Planner JobsAdvertising Account Planner Jobs in Florida

Advertising Account Planner information

See Florida salary details

$33.3K

$43.7K

$51.9K

How much do advertising account planner jobs pay per year?

As of Sep 2, 2026, the average yearly pay for advertising account planner in Florida is $43,716.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,400.00 and $47,500.00 per year, depending on experience, location, and employer.

What is an advertising account planner?

Advertising Account Planners are professionals responsible for developing strategies that guide advertising campaigns to effectively reach target audiences. They conduct market research, analyze consumer insights, and collaborate with creative teams to ensure advertisements resonate with the intended demographic. Account Planners act as a bridge between clients, account managers, and creative teams to align campaign objectives with audience needs. Their work helps shape the messaging, tone, and direction of advertising efforts to maximize impact and effectiveness.

What are some common challenges advertising account planners face when developing campaign strategies?

Advertising Account Planners often encounter challenges such as balancing client expectations with market realities, conducting thorough consumer research within tight deadlines, and ensuring that creative ideas align with brand objectives. They also need to collaborate closely with creative teams, media buyers, and clients to ensure the campaign strategy is both innovative and practical. Navigating these dynamics requires strong communication skills, adaptability, and a solid understanding of both the target audience and evolving market trends.

What are the key skills and qualifications needed to thrive as an advertising account planner, and why are they important?

To thrive as an Advertising Account Planner, you need strong analytical skills, market research expertise, and a background in marketing or communications, often supported by a relevant degree. Familiarity with data analytics tools, media planning software, and consumer insight platforms is typically required. Creativity, strategic thinking, and excellent interpersonal skills help you develop compelling campaigns and collaborate with both clients and creative teams. These abilities ensure effective alignment of advertising strategies with client objectives, driving campaign success and client satisfaction.

What is the difference between Advertising Account Planner vs Media Buyer?

AspectAdvertising Account PlannerMedia Buyer
Primary RoleDevelops advertising strategies, conducts market research, and plans campaign conceptsExecutes media placements, negotiates ad space, and manages media budgets
Skills & CertificationsMarket research, strategic planning, communication skillsMedia planning, negotiation, familiarity with media platforms
Work EnvironmentAdvertising agencies, marketing departmentsMedia outlets, advertising agencies

While both roles are integral to advertising campaigns, the Advertising Account Planner focuses on strategy and research, whereas the Media Buyer handles the execution and purchasing of media space. Understanding these differences helps employers and job seekers identify the right fit based on skills and career goals.

What is the highest paying job in advertising?

In advertising, senior executive roles such as Chief Marketing Officer (CMO) or Vice President of Advertising typically have the highest salaries, often exceeding six figures annually. These positions require extensive experience, strategic leadership skills, and a deep understanding of market trends and consumer behavior.

What are popular job titles related to Advertising Account Planner jobs in Florida?

For Advertising Account Planner jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Advertising Account Planner jobs in Florida look for?

The top searched job categories for Advertising Account Planner jobs in Florida are:

Advertising Account Planner jobs near you
Infographic showing various Advertising Account Planner job openings in Florida as of August 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $43,716 per year, or $21 per hour.

Advertising Account Executive - Automotive Advertising

Regional Client

Daytona Beach, FL • On-site

$70 - $100/hr

Other

Medical, Vision, Retirement

Posted 4 days ago

Job description

Advertising Account Executive - Automotive Advertising

Connect to Advanced Advertising Opportunities with Spectrum Reach!Are you a results-driven, go-getting sales professional? Do you have an entrepreneurial spirit and take pride in owning your work day? Are you passionate about providing valuable information, resources, and strategies to help businesses succeed? If so, you might be a great fit for a Sales role at Spectrum Reach.

At Spectrum Reach, we help businesses grow by offering powerful advertising solutions on TV, streaming, and digital media. What sets us apart is our first-party data from 30-million homes and over 70 trusted partners which ensures our ads reach the right audience, across premium video inventory, in a privacy compliant way.

BE PART OF THE CONNECTION

Spectrum Reach has an exciting opportunity with our In Market Sales Team as an Advertising Account Executive to grow our sales, evangelize Spectrum Reach Media Solutions and expand awareness of Spectrum Reach’s offering to advertisers. We power our solutions with data from our 32 million customers nationwide and have the technology, partnerships and the expertise to reach nearly the entire marketplace.

As an Account Executive, you will lead all sales and client management responsibilities of your book of business. You will be responsible for driving revenue through a combination of account management and proactive selling of our data-driven media solutions.

JOB DUTIES/RESPONSIBILITIES
  • Achieve sales and strategic goals
  • Cultivate and nurture connections with brands and marketing/advertising agencies
  • Recognize business challenges that Spectrum Reach’s media solutions can address; connect solutions with business challenges
  • Oversee sales forecasting and reporting for your Book of Business
  • Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise
  • Deliver client results that earn repeat business
WHAT OUR ADVERTISING ACCOUNT EXECUTIVES ENJOY MOST

We’re an enthusiastic team with a culture of excellence. On any given day, you’ll find yourself in the office managing accounts, in the field prospecting, or cultivating connections with clients who advertise across our networks.

WHAT YOU’LL BRING TO SPECTRUM REACHRequired Qualifications
  • Proven track record of exceeding revenue expectations
  • 3+ years of sales with ideally 2+ years of progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to marketing decision-makers with brands and/or independent ad agencies
  • Ability to use data in the development and sale of a media strategy
  • Adept at presenting complex solutions in a simple, easy to understand manner
  • Understanding of the media landscape and evolving dynamics of advertising within it
  • Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology
  • Strong presentation skills with the ability to speak with C-level clients; confident in negotiating
  • Local and regional travel; valid driver’s license and safe driving recor
Preferred Qualifications
  • Accustomed to building processes to hold yourself accountable to goals; own your day
  • Knowledge of Salesforce
  • Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence
  • Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.)
  • Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.

NOTE: This role has a heavy Automotive Advertising client list and experience in handling Automotive Direct and Agency business is preferred.

SPECTRUM REACH CONNECTS YOU TO MORE
  • Job Perks: Lucrative compensation plan and the opportunity to sell an unmatched suite of products in locations all across the country, or close to home
  • Dynamic Growth: The growth of our industry and evolving technology powers our employees’ careers as they move up or around the company
  • Learning Culture: We invest in your learning and provide paid training and coaching to help you succeed
  • Supportive Teams: Be part of a strong community that gives you opportunities to network and grow and wants to see you succeed
  • Total Rewards: See all the ways we invest in you—at work and in life
Position Details
  • Seniority levelSeniority levelMid-Senior level
  • Employment typeEmployment typeFull-time
  • Job functionJob functionAdvertising, Sales, and Business Development
  • IndustriesIndustriesAdvertising Services
Benefits
  • Medical insurance
  • Vision insurance
  • 401(k)
  • Disability insurance
  • Tuition assistance
  • Paid maternity leave
  • Paid paternity leave
  • Student loan assistance
  • Child care support
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