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Advertising Account Planner Jobs in Florida (NOW HIRING)

Spectrum Reach

Advertising Account Executive

Pensacola, FL · On-site

$30K - $39K/yr

... advertisers. As an Account Executive , you will lead all sales and client management ... Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.) * Passionate ...

SPECTRUM

Advertising Account Executive

Pensacola, FL

$20K/yr

... advertisers. As an Account Executive , you will lead all sales and client management ... Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.) * Passionate ...

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Advertising Account Planner information

See Florida salary details

$33.3K

$43.7K

$51.9K

How much do advertising account planner jobs pay per year?

As of Aug 24, 2026, the average yearly pay for advertising account planner in Florida is $43,716.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,400.00 and $47,500.00 per year, depending on experience, location, and employer.

What is an advertising account planner?

Advertising Account Planners are professionals responsible for developing strategies that guide advertising campaigns to effectively reach target audiences. They conduct market research, analyze consumer insights, and collaborate with creative teams to ensure advertisements resonate with the intended demographic. Account Planners act as a bridge between clients, account managers, and creative teams to align campaign objectives with audience needs. Their work helps shape the messaging, tone, and direction of advertising efforts to maximize impact and effectiveness.

What are some common challenges advertising account planners face when developing campaign strategies?

Advertising Account Planners often encounter challenges such as balancing client expectations with market realities, conducting thorough consumer research within tight deadlines, and ensuring that creative ideas align with brand objectives. They also need to collaborate closely with creative teams, media buyers, and clients to ensure the campaign strategy is both innovative and practical. Navigating these dynamics requires strong communication skills, adaptability, and a solid understanding of both the target audience and evolving market trends.

What are the key skills and qualifications needed to thrive as an advertising account planner, and why are they important?

To thrive as an Advertising Account Planner, you need strong analytical skills, market research expertise, and a background in marketing or communications, often supported by a relevant degree. Familiarity with data analytics tools, media planning software, and consumer insight platforms is typically required. Creativity, strategic thinking, and excellent interpersonal skills help you develop compelling campaigns and collaborate with both clients and creative teams. These abilities ensure effective alignment of advertising strategies with client objectives, driving campaign success and client satisfaction.

What is the difference between Advertising Account Planner vs Media Buyer?

AspectAdvertising Account PlannerMedia Buyer
Primary RoleDevelops advertising strategies, conducts market research, and plans campaign conceptsExecutes media placements, negotiates ad space, and manages media budgets
Skills & CertificationsMarket research, strategic planning, communication skillsMedia planning, negotiation, familiarity with media platforms
Work EnvironmentAdvertising agencies, marketing departmentsMedia outlets, advertising agencies

While both roles are integral to advertising campaigns, the Advertising Account Planner focuses on strategy and research, whereas the Media Buyer handles the execution and purchasing of media space. Understanding these differences helps employers and job seekers identify the right fit based on skills and career goals.

What is the highest paying job in advertising?

In advertising, senior executive roles such as Chief Marketing Officer (CMO) or Vice President of Advertising typically have the highest salaries, often exceeding six figures annually. These positions require extensive experience, strategic leadership skills, and a deep understanding of market trends and consumer behavior.

What are popular job titles related to Advertising Account Planner jobs in Florida?

For Advertising Account Planner jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Advertising Account Planner jobs in Florida look for?

The top searched job categories for Advertising Account Planner jobs in Florida are:

Advertising Account Planner jobs near you
Infographic showing various Advertising Account Planner job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 10% Part Time, and 4% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $43,716 per year, or $21 per hour.

Advertising Account Executive

Spectrum Reach

Pensacola, FL • On-site

$30K - $39K/yr

Full-time

Posted 4 days ago

Job description

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Spectrum. We offer best in class premium video solutions to business owners and advertising agencies nationwide.

Spectrum Reach has an exciting opportunity with our In Market Sales Team as an Account Executive to grow our sales, evangelize Spectrum Reach Media Solutions and expand awareness of Spectrum Reach’s offering to advertisers. As an Account Executive, you will lead all sales and client management responsibilities of your book of business. You will be responsible for driving revenue through a combination of account management and proactive selling of our data-driven media solutions.


PAY STRUCTURE


Our compensation model empowers high performers to control their earnings. A modest base salary is coupled with a competitive commission structure from day one. With up to 12% commission on new business, top performers surpass traditional salary expectations. We offer the tools, support, and opportunities for rapid success, providing exceptional upside for those driven by performance-based pay.

DUTIES AND RESPONSIBILITIES

  • Achieve sales and strategic goals
  • Cultivate and nurture connections with brands and marketing/advertising agencies
  • Recognize business challenges that Spectrum Reach’s media solutions can address; connect solutions with business challenges
  • Oversee sales forecasting and reporting for your Book of Business
  • Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise
  • Deliver client results that earn repeat business
  • We’re an enthusiastic team with a culture of excellence. On any given day, you’ll find yourself in the office managing accounts, in the field prospecting, or cultivating connections with clients who advertise across our networks.

WHAT YOU’LL BRING TO SPECTRUM REACH

Required Qualifications

  • Proven track record of exceeding revenue expectations
  • 1+ years outside or B2B sales experience
  • Ability to use data in the development and sale of a media strategy
  • Adept at presenting complex solutions in a simple, easy to understand manner
  • Understanding of the media landscape and evolving dynamics of advertising within it
  • Strong presentation skills with the ability to speak with C-level clients; confident in negotiating
  • Local and regional travel; valid driver’s license and safe driving record

Preferred Qualifications

  • Accustomed to building processes to hold yourself accountable to goals; own your day
  • Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology
  • Ideally have progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to marketing decision-makers with brands and/or independent ad agencies
  • Knowledge of Salesforce
  • Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence
  • Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.)
  • Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.

#LI-MS5
SAS225 2026-80602 2026
Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

Grow Your Career Here We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.
Qualifications:

WHAT YOU’LL BRING TO SPECTRUM REACH

Required Qualifications

  • Proven track record of exceeding revenue expectations
  • 1+ years outside or B2B sales experience
  • Ability to use data in the development and sale of a media strategy
  • Adept at presenting complex solutions in a simple, easy to understand manner
  • Understanding of the media landscape and evolving dynamics of advertising within it
  • Strong presentation skills with the ability to speak with C-level clients; confident in negotiating
  • Local and regional travel; valid driver’s license and safe driving record

Preferred Qualifications

  • Accustomed to building processes to hold yourself accountable to goals; own your day
  • Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology
  • Ideally have progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to marketing decision-makers with brands and/or independent ad agencies
  • Knowledge of Salesforce
  • Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence
  • Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.)
  • Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.
Employment Type: Full Time

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