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Media Planner Jobs in Florida (NOW HIRING)

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL · On-site

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to ...

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL · On-site

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to ...

Zimmerman Advertising

Media Planner

Fort Lauderdale, FL · On-site

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to ...

CACI

Media Planner

Doral, FL

Media Planner Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of Travel: Local ...

New

CACI

Media Planner

Tampa, FL

Media Planner Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of Travel: Local ...

New

CACI International, Inc.

Media Planner

Tampa, FL · On-site

Media Planner Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of Travel: Local ...

CACI

Media Planner with Security Clearance

Tampa, FL · On-site

Media Planner Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of Travel: Local ...

&Barr

Sr. Integrated Media Planner/Buyer

Orlando, FL · On-site

Tuition Reimbursement What we are looking for: We're looking for a Sr. Integrated Media Planner/Buyer who can help shape the growth of the agency's paid media offerings across all channels to include:

&Barr

Sr. Integrated Media Planner/Buyer

Orlando, FL

Tuition Reimbursement What we are looking for: We're looking for a Sr. Integrated Media Planner/Buyer who can help shape the growth of the agency's paid media offerings across all channels to include:

&Barr

Sr. Integrated Media Planner/Buyer

Orlando, FL · On-site

We're looking for a Sr. Integrated Media Planner/Buyer who can help shape the growth of the agency's paid media offerings across all channels to include: Digital, Television, Radio, OOH, Print, etc.

CACI

Media Planning & Strategy Lead

Tampa, FL

Media Planning & Strategy Lead Job Category: Communications Time Type: Full time Minimum Clearance Required to Start: TS/SCI Employee Type: Regular Percentage of Travel Required: Up to 25% Type of ...

New

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Media Planner information

See Florida salary details

$30.3K

$56.2K

$90K

How much do media planner jobs pay per year?

As of Sep 1, 2026, the average yearly pay for media planner in Florida is $56,155.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,500.00 and $61,700.00 per year, depending on experience, location, and employer.

What is a media planner?

A media planner is an expert in all types of media, demographics, and placement strategy. Your primary job duties are to research and analyze various types of media to create cost-effective advertising strategies for your clients. Through a combination of data and metrics, you create the most inexpensive and effective advertising plans for specific products. You advise clients why and how to use magazines, radio, television, internet, and other types of media for advertising purposes.

What are the key skills and qualifications needed to thrive as a media planner?

To thrive as a Media Planner, you need strong analytical skills, an understanding of advertising strategies, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency with media planning software such as Nielsen, comScore, and Google Analytics is essential for campaign planning and measurement. Excellent communication, negotiation, and organizational skills help you collaborate effectively with clients, vendors, and creative teams. These skills ensure campaigns are strategically targeted, cost-effective, and deliver measurable results for clients.

What are some common challenges media planners face when coordinating campaigns across multiple channels?

Media Planners often encounter challenges in ensuring consistent messaging and optimal budget allocation across various platforms, such as digital, print, and broadcast. Balancing client expectations with performance data and adapting to rapidly changing media trends requires strong analytical and communication skills. Effective collaboration with creative teams, vendors, and account managers is essential to overcome these challenges and deliver cohesive, high-performing campaigns.

What is the difference between Media Planner vs Media Buyer?

AspectMedia PlannerMedia Buyer
Primary RoleDevelops media strategies and plans based on target audience and campaign goalsExecutes media plans by purchasing ad space and negotiating with media outlets
Skills & CertificationsKnowledge of market research, media channels, and planning toolsNegotiation skills, media buying platforms, and vendor relationships
Work EnvironmentStrategic planning in agencies or marketing departmentsMedia outlets, ad agencies, or in-house marketing teams

While both roles collaborate closely, Media Planners focus on creating effective media strategies, whereas Media Buyers handle the execution by purchasing ad space. Understanding these differences helps organizations optimize their advertising campaigns and ensures the right skills are matched to each role.

How much do media planners make in the US?

Media planners in the US typically earn a median annual salary of around $65,000 to $85,000, with entry-level positions starting lower and experienced professionals earning higher salaries. Compensation can vary based on experience, location, and the size of the employer, and many media planners use tools like media planning software and data analysis skills in their work.

Is a media planner an entry-level job?

A media planner can be an entry-level position, especially for those with a relevant degree in marketing, advertising, or communications. Entry-level roles typically involve assisting with campaign planning and learning industry tools like media buying software, with opportunities for advancement as experience grows.
More about Media Planner jobs

What are the most commonly searched types of Media Planner jobs in Florida?

The most popular types of Media Planner jobs in Florida are:

What are popular job titles related to Media Planner jobs in Florida?

For Media Planner jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Media Planner jobs in Florida look for?

The top searched job categories for Media Planner jobs in Florida are:

What cities in Florida are hiring for Media Planner jobs?

Cities in Florida with the most Media Planner job openings:

What are popular job titles related to Media Planner jobs in FL?

For Media Planner jobs in FL, the most frequently searched job titles are:

Media Planner jobs near you
Infographic showing various Media Planner job openings in Florida as of August 2026, with employment types broken down into 50% Full Time, and 50% Contract. Highlights an 100% In-person job distribution, with an average salary of $56,155 per year, or $27 per hour.

Media Planner

Fort Lauderdale, FL • On-site

Zimmerman Advertising
Marketing • 1 - 5K employees
Learn more about Zimmerman Advertisingexternal

Full-time

Re-posted 17 days ago

Job description


Overall Objective:
To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner. Additionally, the Media Planner will present strategic media plans to clients.
Responsibilities:
• Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
o National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)
o Couponing via FSI, shared and direct mail alternatives
o Local events ideation and implementation, i.e., local guerilla marketing
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
• train assistant level employees
• As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
• Organize, implement and control the day-to-day media planning development process including coordination among assistants.
• Plan traditional media campaign strategy in tandem with interactive media team
• Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients' historical media activity reports to develop media plans
• Complete assigned areas of the annual media plan(s) in their entirety
• Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)
• Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
• Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner
• Negotiate the print/OOH rates and added value.
• Issue insertion orders from BAP for all print/OOH/internet planned for each market
• Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;
o Understanding of current marketplace conditions,
o Competitive spending,
o Media and Promotional Opportunities
o Invoice Approval and Billing.
Requirements
• Bachelor's degree in business, marketing, advertising or related field
• 4+ years media planning experience as a Media Planner
• Demonstrated presentation and writing skills
• Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
• Experience in working with retail clients is highly desirable
• Experience directly managing a staff of one or more is highly desirable
• Full-service agency experience preferred, but not required
The responsibilities are many, various, and not limited to those written in this document

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