What makes a good media planner?

A good media planner has an intimate knowledge of all forms of media, including television, radio, print, out-of-home, and online. You stay up to date with the latest media and advertising trends. Strong critical thinking and problem-solving skills enable you to create novel strategies for connecting target demographics with client products and services. Excellent analytical and mathematical skills enable you to review demographic data and market research to create effective media plans. The best media planners have at least a bachelor’s or master’s degree in advertising, business, market research, or a related field.