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Programmatic Digital Jobs in Virginia (NOW HIRING)

Red Edge

Digital Advertising Manager

Arlington, VA · On-site

Strategize, implement, and analyze digital advertising campaigns across programmatic, social media, search, content-discovery, and other emerging platforms. * Own accounts and drive budgetary ...

Red Edge

Digital Advertising Manager

Arlington, VA

Strategize, implement, and analyze digital advertising campaigns across programmatic, social media, search, content-discovery, and other emerging platforms. * Own accounts and drive budgetary ...

AeroVironment

Digital Marketing Associate

Arlington, VA · On-site

$23 - $35/hr

Collaborate on paid media campaigns including Google Adwords, Programmatic Display, and Paid Social ... Hands-on experience with digital content creation. * Familiarity with social media publishing tools ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Virginia?

For Programmatic Digital jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Virginia look for?

The top searched job categories for Programmatic Digital jobs in Virginia are:

What cities in Virginia are hiring for Programmatic Digital jobs?

Cities in Virginia with the most Programmatic Digital job openings:

Programmatic Digital jobs near you
Infographic showing various Programmatic Digital job openings in Virginia as of August 2026, with employment types broken down into 81% Full Time, 14% Part Time, 1% Temporary, and 4% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution.

Digital Advertising Manager

Arlington, VA • On-site

Red Edge
Public Relations Agencies • 11 - 50 employees
Learn more about Red Edgeexternal

Full-time

Re-posted 20 days ago

Job description

The Role: We are looking for a mid-career (5+ years), dashboard-savvy digital advertising professional who loves the technical side of the job. If you enjoy the granular details of planning, executing, and reporting on complex digital ad campaigns, you will fit right in. You'll be owning accounts, interacting with clients, and looking for patterns in data to achieve client goals.

Core Responsibilities:

  • Strategize, implement, and analyze digital advertising campaigns across programmatic, social media, search, content-discovery, and other emerging platforms.
  • Own accounts and drive budgetary optimization across the full digital advertising ecosystem.
  • Track spending and campaign trends to determine what is working best, focusing heavily on attributable ROI and ROAS.
  • Collaborate directly with our creative and communications teams to conceive and execute strategic advertising concepts.

What You Bring:

  • Experience: Mid-career expertise in digital advertising and ad operations.
  • Technical Chops: In-depth, advanced knowledge of Google Ads, Google Analytics, Meta Business Manager,  and the broader digital media landscape.
  • Analytical Mindset: A strong familiarity with data analysis and a knack for problem-solving to hit client goals.
  • The Right Attitude: You care about results, communicate clearly, and know what you don't knowpossessing the drive to improve and the humility to learn from mistakes.