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Programmatic Media Jobs in Virginia (NOW HIRING)

TRG

Media Performance Sr. Specialist

Reston, VA · On-site

Understand business and market needs and develop and implement incremental media plans across programmatic, social, search as needed to support sales goals. * Review media reporting and campaign ...

Sellers & Associates

Media Analyst

Arlington, VA · On-site

$60K - $70K/yr

Sellers & Associates LLC is seeking a versatile and detail-oriented  Media Analyst to join our ... Programmatic and Engineering Support Services and Solutions for our Government and Commercial ...

SimpsonScarborough

Media Strategist

Alexandria, VA · Remote

$85K - $105K/yr

... programmatic, and emerging channels * Proven ability to prioritize audiences, align channel mix to strategy, and connect media decisions to business outcomes * Ability to explain complex media ...

Sellers & Associates

Media Analyst

Arlington, VA · On-site

... Programmatic and Engineering Support Services and Solutions to our Government and Commercial ... Position Description Job Title / Labor Category Title Media Analyst Location Arlington, VA 22201 US ...

Sellers & Associates

Media Analyst

Arlington, VA · On-site

... Programmatic and Engineering Support Services and Solutions to our Government and Commercial ... Leverage media listening tools to analyze, detect, and monitor trends and specific engagements ...

BRG Communications

Paid Media Associate

Alexandria, VA · On-site

Key Responsibilities * Assist with campaign setup, trafficking, and execution across paid media platforms including Meta, Google, LinkedIn, programmatic, and emerging channels * Monitor campaign ...

BRG Communications

Paid Media Associate

Alexandria, VA · Hybrid

Key Responsibilities * Assist with campaign setup, trafficking, and execution across paid media platforms including Meta, Google, LinkedIn, programmatic, and emerging channels * Monitor campaign ...

BRG Communications

Paid Media Associate

Alexandria, VA · On-site

Key Responsibilities * Assist with campaign setup, trafficking, and execution across paid media platforms including Meta, Google, LinkedIn, programmatic, and emerging channels * Monitor campaign ...

BRG Communications

Paid Media Associate

Alexandria, VA · On-site

Key Responsibilities * Assist with campaign setup, trafficking, and execution across paid media platforms including Meta, Google, LinkedIn, programmatic, and emerging channels * Monitor campaign ...

[solidcore]

Paid Media Coordinator

Arlington, VA · On-site

$59K - $62K/yr

... programmatic, out of home and beyond are high performing in close partnership with the media agency ... This role will support paid media managers in new studio openings, integrated marketing campaign ...

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All JobsProgrammatic Media JobsProgrammatic Media Jobs in Virginia

Programmatic Media information

See Virginia salary details

$10.9K

$55.8K

$63.5K

How much do programmatic media jobs pay per year?

As of Aug 10, 2026, the average yearly pay for programmatic media in Virginia is $55,767.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,600.00 and $62,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a programmatic media specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

What does a programmatic media specialist do?

A programmatic media specialist manages digital advertising campaigns using automated platforms and data-driven strategies. They optimize ad placements, analyze performance metrics, and use tools like demand-side platforms (DSPs) to target audiences efficiently. Strong analytical skills and knowledge of digital ad ecosystems are essential for this role.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

How does a programmatic media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What does programmatic media mean?

Programmatic media refers to the automated buying and selling of digital advertising space using software and algorithms. Programmatic media specialists use tools like demand-side platforms (DSPs) to target audiences efficiently and optimize ad campaigns in real-time.
What are popular job titles related to Programmatic Media jobs in Virginia? For Programmatic Media jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Programmatic Media jobs in Virginia look for? The top searched job categories for Programmatic Media jobs in Virginia are:
Programmatic Media jobs near you
Infographic showing various Programmatic Media job openings in Virginia as of August 2026, with employment types broken down into 1% Internship, 75% Full Time, 19% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $55,767 per year, or $26.8 per hour.

Media Performance Sr. Specialist

TRG

Reston, VA • On-site

Full-time

Posted 12 days ago

Job description

The Media Performance Senior Specialist is an experienced media professional who will manage all key National In Market (NIM) campaigns and work closely to strategically align these plans with Dealers Tier 3 media efforts to maximize media effectiveness and support annual retail sales goals
The person in this role will serve as the main point of contact for the performance media teams with our agencies as well as for key media vendors like Google and Meta. The specialist will stay current on emerging trends and technologies in the digital media landscape and make sure that Volkswagen is prepared to keep up with these changes. They will also work closely with internal stakeholders like Content team, Network, Incentives, Analytics and IT Security to develop data strategies, customer journeys, tracking and reporting.
This position directly supports the Manager with a core focus on helping Volkswagen dealers maximize local advertising efforts through the coordination and implementation of Dealer Operations Marketing Programs. The ability to operate and optimize cross-tier within these programs is essential.
The team is responsible for aligning and implementing brand strategy, consistently, across multiple marketing tiers. The growth goals require the entire dealer network to be fully optimized and engaged. This position directly supports the Manager - Media and Dealer Ops with the core focus of helping dealers maximize local advertising efforts through coordination and implementation Dealer Operations Marketing Programs. The ability to operate and optimize cross-tier within these marketing programs is desired. This position will support the larger teams work across all tiers of marketing.
RESPONSIBILITIES
  • Performance Media and Strategy and Execution
  • Work closely with content team and creative agencies on asset needs and planning to execute effective media plans
  • Manage implementation and launch of always-on performance media campaigns.
  • Support Seasonal Sales campaign strategies and reporting.
  • Understand business and market needs and develop and implement incremental media plans across programmatic, social, search as needed to support sales goals.
  • Review media reporting and campaign performance and work with media agency on in-campaign optimizations
  • Work closely with agencies and internal teams to ensure full funnel strategic alignment across Tier 1 and Tier 3 performance media tactics and channels.
  • Work with key media vendors (e.g. Meta, Google, Yahoo, The TradeDesk) to drive innovation and make sure we are working as effectively and efficiently as possible with their offerings.
  • Analytics and Data
  • Manage all aspects of media measurement and campaign tagging. Ensure alignment between Analytics Agency and Media Agency to deliver insights and performance results through meaningful dashboards and campaign reporting.
  • Serve as lead for monthly executive and director level media reporting.
  • Lead privacy readiness efforts to prepare for tag-less future by leading development of 1st Party Data and Media Strategy with Data Privacy, Legal and IT Security.
  • Work with Digital Operations Colleagues to implement usage of any new MarTech tools (e.g. CDP or data connectivity platform). Develop use cases and ensure adoption with Media Agency.
  • Partner closely with Digital Analytics team to: improve customer journey and campaign tracking capabilities, align media and website analytics and develop measurement framework.
  • Develop yearly learning agenda and testing opportunities with media agency that aim to deliver against business objectives.
  • Dealer Marketing Program and Regional Support
  • Dealer Operations Marketing Programs: Play a key support role in the management and evolution of growing Dealer marketing programs.
  • Planning and Maintaining Budgets
  • Implementation and ongoing daily maintenance
  • Review, approval and roll-out of program enhancements and guideline update
  • Issue resolution at the regional and Dealer level
  • Agency and Vendor Management
  • Serve as main point of contact for the Search, Social and Programmatic buying teams as well as the Marketing Sciences team at media agency
  • Work closely with media partners to develop Annual U.S. Joint Business Plan and ensure we are taking advantage of alpha, beta, testing, measurement, research and added value opportunities.
  • Lead ongoing conversations for Tier 3 on media packages.
  • Lead ongoing conversations for NIM campaigns.

REQUIREMENTS
  • Bachelors Degree in marketing, Business or related major
  • MBA or Masters degree is a plus
  • 7-10 project management required
  • 3-5 years of experience agency or client side recommended.
  • Automotive experience preferred
  • Strong organizational skills, analytical and detail-oriented mindset
  • Budget Management experience
  • Exceptional creativity and the ability to think outside the box
  • Excellent communication and presentation skills - both written and oral
  • Analytical, problem solving and conceptual thinking skills
  • Creative issue/problem resolution
  • Strategic Planning and Development
  • Proven project management skills including the ability to manage cross-functional delivery team
  • Ability to multi-task and work within a rapidly changing environment
  • Ability to distill complex concepts into a clear, concise and understandable presentation.
  • Self-initiative - ownership of role by actively working and achieving goals and objectives. This includes communications, coming up with creative solutions, providing guidance, implementing recommendations.
  • Collaboration - cooperative team player and exhibits this in work groups and team meetings
  • Ability to clearly identify dependencies and key stakeholders, provide clear support for recommended strategies and timelines and the ability to present plans to upper and executive level management.
  • Integration - joining people, processes or systems
  • Willingness to be an advocate for the field and retail organization
  • Influencing and negotiation skills
  • Demonstrated project leadership (ability to lead more than one simultaneously)
  • Excellent understanding of Digital Advertising, Internet technologies, web site design and related disciplines
  • Proficiency with Microsoft Office products (Excel, Word, PowerPoint and knowledge of Project)
  • Direct dealer experience in OEM field organization or agency
  • Automotive dealership or provider experience
  • Familiarity with creative and production processes
  • Proven account management skills

WORK ENVIRONMENT
  • On-site presence at HQ office is required 3 times per week.
  • Domestic travel for field and dealer training, dealer and agency meetings a few times per year.

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