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Programmatic Media Jobs in Virginia (NOW HIRING)

Sellers & Associates

Media Analyst

Arlington, VA · On-site

$60K - $70K/yr

Sellers & Associates LLC is seeking a versatile and detail-oriented  Media Analyst to join our ... Programmatic and Engineering Support Services and Solutions for our Government and Commercial ...

Sellers & Associates

Media Analyst

Arlington, VA · On-site

... Programmatic and Engineering Support Services and Solutions to our Government and Commercial ... Position Description Job Title / Labor Category Title Media Analyst Location Arlington, VA 22201 US ...

Sellers & Associates

Media Analyst

Arlington, VA · On-site

... Programmatic and Engineering Support Services and Solutions to our Government and Commercial ... Leverage media listening tools to analyze, detect, and monitor trends and specific engagements ...

BRG Communications

Paid Media Associate

Alexandria, VA · On-site

Key Responsibilities * Assist with campaign setup, trafficking, and execution across paid media platforms including Meta, Google, LinkedIn, programmatic, and emerging channels * Monitor campaign ...

BRG Communications

Paid Media Associate

Alexandria, VA · Hybrid

Key Responsibilities * Assist with campaign setup, trafficking, and execution across paid media platforms including Meta, Google, LinkedIn, programmatic, and emerging channels * Monitor campaign ...

BRG Communications

Paid Media Associate

Alexandria, VA · On-site

Key Responsibilities * Assist with campaign setup, trafficking, and execution across paid media platforms including Meta, Google, LinkedIn, programmatic, and emerging channels * Monitor campaign ...

[solidcore]

Paid Media Coordinator

Arlington, VA

$59K - $62K/yr

... programmatic, out of home and beyond are high performing in close partnership with the media agency ... This role will support paid media managers in new studio openings, integrated marketing campaign ...

[solidcore]

Paid Media Coordinator

Arlington, VA

$59K - $62K/yr

... programmatic, out of home and beyond are high performing in close partnership with the media agency ... This role will support paid media managers in new studio openings, integrated marketing campaign ...

[solidcore]

Paid Media Coordinator

Arlington, VA · On-site

$59K - $62K/yr

... programmatic, out of home and beyond are high performing in close partnership with the media agency ... This role will support paid media managers in new studio openings, integrated marketing campaign ...

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All JobsProgrammatic Media JobsProgrammatic Media Jobs in Virginia

Programmatic Media information

See Virginia salary details

$10.9K

$55.8K

$63.5K

How much do programmatic media jobs pay per year?

As of Jul 20, 2026, the average yearly pay for programmatic media in Virginia is $55,767.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,600.00 and $62,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Media Specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

What does a programmatic media specialist do?

A programmatic media specialist manages the automated buying and placement of digital advertising campaigns using demand-side platforms (DSPs) and data analysis tools. They optimize ad performance through audience targeting, bid adjustments, and campaign analysis to maximize return on investment. Strong analytical skills and familiarity with ad tech tools are essential for this role.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

How does a Programmatic Media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What jobs make $3,000 a month without a degree?

In programmatic media, roles such as digital media buyers or ad operations specialists can earn around $3,000 monthly without a degree, especially with experience and proficiency in ad platforms like Google Ads or Facebook Ads. These jobs often require skills in data analysis, campaign management, and familiarity with automation tools, and may involve freelance or agency work with flexible schedules.

What kind of jobs in media bring in $150,000 a year?

In programmatic media, senior roles such as Programmatic Director, Media Strategist, or Digital Media Manager can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis and ad tech platforms, and leadership responsibilities. These positions often require strong knowledge of programmatic advertising tools, data-driven decision making, and industry certifications.

What is a programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and algorithms. Programmatic media specialists use tools like demand-side platforms (DSPs) to optimize ad campaigns in real-time, targeting specific audiences across various digital channels.
What are popular job titles related to Programmatic Media jobs in Virginia? For Programmatic Media jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Programmatic Media jobs in Virginia look for? The top searched job categories for Programmatic Media jobs in Virginia are:
Programmatic Media jobs near you
Infographic showing various Programmatic Media job openings in Virginia as of July 2026, with employment types broken down into 1% Internship, 1% As Needed, 75% Full Time, 19% Part Time, 1% Temporary, and 3% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $55,767 per year, or $26.8 per hour.
Associate Director, Media Buying

Associate Director, Media Buying

SimpsonScarborough

Alexandria, VA • On-site, Remote

$75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 16 days ago

Job description

At SimpsonScarborough, we spend our days building brands that endure, inspire, and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher education marketing industry, we are a fully remote team of approximately 70 employees working coast to coast.


We're looking for an Associate Director, Media Buying to leadthe execution and optimization of paid media campaigns across the Activation team. This roleis ideal for someone with strong media buying experiencethat includescampaign performanceoversight, guidingbuying best practices, andsupportthe development of a high-performing media buying team.


You will work closely with strategy, analytics, and activation teams to ensure campaigns are executedeffectively,budgets are managed responsibly, and performance insights inform ongoing optimization.


What You'll Do

  • Oversee the execution of paid media campaigns across digital channels including social, search, display, and programmatic platforms
  • Manage and mentor a team of media buyers, supporting their day-to-day execution and professional development
  • Help shape internal approaches to media buying, platform usage, and optimization methodologies by establishing best practices for campaign setup, budget management, targeting strategies, and platformutilization
  • Lead relationships with programmatic platforms, vendors, and media technology partners
  • Evaluate new platform opportunities, beta programs, and emerging capabilities
  • Oversee campaign budgets across multiple platforms and ensure spend aligns with campaign strategy and performance objectives
  • Maintainstrong communicationacross Strategy, Activation, and Analytics teams to support successful campaign execution


What We're Looking For

  • 6-9 years of experience in digital media buying, campaign activation, or paid media management within an agency or marketing environment.Solid experiencemanagingor mentoring junior media team members.
  • Experience managing paid media campaigns across multiple platforms including social, search, display, and programmatic channels
  • Strong understanding of programmatic buying platforms and vendor ecosystems
    Proven ability to manage campaign performance, budgets, and optimization strategies across multiple campaigns simultaneously
  • Bachelor's degree and/or an equivalent combination of education and relevant experience


Salary, Benefits & Perks

  • Salary starts at $75,000 and will be commensurate with experience
  • Comprehensive benefits package including nationwide health, dental, and vision coverage, 401(k) with employer contribution, employer-paid life insurance and short-term disability
  • Flexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leave, paid parental leave, a day off on your birthday PLUS two agency-wide closures in the summer and winter
  • Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs.


Our Commitment to Inclusion

At SimpsonScarborough, we believe diversity, equity, inclusion, and belonging are central to our core values and critical to our long-term success. This work requires consistency, intentionality, vulnerability, and accountability. Through our efforts, we strive to make meaningful impact in our work, our workplace, and our industry.


SimpsonScarborough is an equal opportunity employer. We have a strict anti-harassment policy and a zero-tolerance non-discrimination policy. We welcome applicants of all backgrounds regardless of nationality, race, religion, gender identity, veteran status, or any other characteristic protected by law.


Questions?

For all recruitment-related inquiries, please email PeopleAndCulture@simpsonscarborough.com.

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