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$31K

$95.8K

$133K

How much do amazon programmatic jobs pay per year?

As of Jul 12, 2026, the average yearly pay for amazon programmatic in the United States is $95,777.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals working in Amazon Programmatic roles, and how can they be addressed?

Professionals in Amazon Programmatic roles often encounter challenges such as staying up-to-date with rapidly evolving ad technologies, managing complex campaign data, and optimizing performance across multiple platforms. To address these, it's important to develop strong analytical skills, maintain a proactive approach to learning about new Amazon DSP features, and collaborate closely with account managers, data analysts, and creative teams. Regular training and leveraging Amazon's support resources can help ensure you stay ahead in this dynamic field.

What is the difference between Amazon Programmatic vs Amazon Advertising Specialist?

AspectAmazon ProgrammaticAmazon Advertising Specialist
CredentialsExperience with programmatic ad platforms, digital marketing certificationsKnowledge of Amazon ad products, certifications like Amazon Advertising Certification
Work EnvironmentDigital marketing agencies, e-commerce teams, media buying firmsIn-house marketing teams, advertising agencies, e-commerce companies
Industry UsageUsed for automated ad buying across multiple platforms including AmazonFocuses on managing Amazon ad campaigns specifically
Search & Comparison IntentUnderstanding differences in ad buying methods on AmazonLearning campaign management and optimization on Amazon

Amazon Programmatic involves automated ad buying across multiple platforms, including Amazon, using programmatic technology. Amazon Advertising Specialist focuses specifically on managing and optimizing Amazon ad campaigns. While both roles require knowledge of Amazon ad products, the Programmatic role emphasizes automation and cross-platform strategies, whereas the Specialist concentrates on Amazon-specific campaign management.

What are the key skills and qualifications needed to thrive as an Amazon Programmatic Specialist, and why are they important?

To thrive as an Amazon Programmatic Specialist, you need expertise in digital marketing, programmatic advertising strategies, campaign optimization, and a strong analytical background, often supported by a relevant degree or certifications. Familiarity with Amazon DSP, ad servers, audience targeting tools, and analytics platforms like Amazon Attribution or Google Analytics is essential. Exceptional communication, problem-solving, and project management skills set top performers apart in this role. These skills ensure effective campaign execution, insightful data analysis, and the ability to drive measurable results for clients or brands.

What is an Amazon Programmatic specialist?

An Amazon Programmatic specialist is a digital marketing professional who manages automated, data-driven advertising campaigns on Amazon’s platforms. They use Amazon DSP (Demand-Side Platform) to purchase display, video, and audio ads programmatically, targeting specific audiences and optimizing campaigns for performance. The role involves analyzing data, setting up targeting strategies, and maximizing ad spend efficiency to drive sales and brand awareness on Amazon.
More about Amazon Programmatic jobs
What cities are hiring for Amazon Programmatic jobs? Cities with the most Amazon Programmatic job openings:
What states have the most Amazon Programmatic jobs? States with the most job openings for Amazon Programmatic jobs include:
What job categories do people searching Amazon Programmatic jobs look for? The top searched job categories for Amazon Programmatic jobs are:
Amazon Programmatic jobs near you
Principal Product Manager - Technical, Amazon

Principal Product Manager - Technical, Amazon

Amazon

Palo Alto, CA • On-site

$196K - $226K/yr

Full-time

Posted 2 days ago

New

Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 6,959 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Job description

Amazon Advertising operates at the intersection of e-Commerce and Advertising, offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. Amazon DSP is Amazon's programmatic advertising product for campaigns spanning Video, Audio and Display across Amazon properties (e.g., Amazon.com, IMDb TV, Twitch, Fire TV, and Amazon Music) and tens of thousands of third-party websites and apps. We start with the customer and work backwards in everything we do, including advertising

If you're interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you've come to the right place.
Amazon Publisher Services is a suite of cloud-based services that helps publishers build thriving digital businesses. We are seeking a Principal, Product Manager - Technical for the programmatic deals products for Streaming TV. This team is responsible for building advertising technology services that help publishers to grow their businesses through better quality advertising for publishers and buyers, and more relevant ads for viewers

In this role, you will own a suite of advertising products for our advertiser and publisher customers. You define the strategy of the new products and have end-to-end product ownership from technology strategy, prioritization and development, to adoption and iteration with the business and engineering teams. You will work closely with our publisher customers, agencies and advertisers and across teams at Amazon to build products that will shape the future of advertising services.

This is a high-impact role that requires big-picture thinking, but also strong execution, technical depth, analytical rigor and excellent communication.
The ideal candidate wants to work on projects where they are inventing solutions to real problems that require creative solutions and deep understanding of the problem space. They challenge themselves and others to constantly come up with better and often disruptive solutions. They know how to work cross-functionally to create alignment and deliver results

They are comfortable engaging in technical discussions with senior engineers to define product strategy. They want to create value and impact the direction of products and business - globally.
We are open to this role from New York City, NY, Palo Alto, CA and Austin,TX
Key job responsibilities
* Product ownership of a suite of new publisher facing advertising products.

Lead the product strategy to invent new solutions on behalf of our customers that focus on publisher ad monetization.
* Define the vision of their product suite and influence stakeholders and senior leaders through strong written communication skills.
* Define product strategy for agentic integrations with other ad systems across publishers and advertisers.
* Focus intensely on Streaming TV and Audio customers to ensure we're building products that deliver value for them.
* Work with cross-company business and product leaders to build and execute a strategic plan aligned with long-term objectives.
* Translate marketplace data and collect intelligence to identify opportunities for innovation and to guide product strategy.
* Drive excellence in execution and operations for your products, both within APS and across partner teams in Amazon Advertising.
* Lead complex, mission-critical projects from initiation through delivery.

What Amazon employees say

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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US

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