Account Executive
Baton Rouge, LA · On-site
... display, Amazon advertising solutions, and more. * Digital Leadership: Stay current on emerging ... programmatic advertising is preferred. Compensation & Benefits * Competitive base salary ...
Account Executive
Baton Rouge, LA · On-site
... display, Amazon advertising solutions, and more. * Digital Leadership: Stay current on emerging ... programmatic advertising is preferred. Compensation & Benefits * Competitive base salary ...
Product Adoption Expert - Contact Center
Baton Rouge, LA · On-site
$186K/yr
... Amazon Connect, NICE inContact/CXone, Five9, Genesys, or Talkdesk -- and understands the ... Scalable & Programmatic Impact * Asset Development: Collaborate with Product, Product Marketing ...
Product Adoption Expert - Contact Center
Baton Rouge, LA · On-site
$186K/yr
... Amazon Connect, NICE inContact/CXone, Five9, Genesys, or Talkdesk -- and understands the ... Scalable & Programmatic Impact * Asset Development: Collaborate with Product, Product Marketing ...
Amazon Programmatic information
What is an Amazon Programmatic specialist?
An Amazon Programmatic specialist is a digital marketing professional who manages automated, data-driven advertising campaigns on Amazon’s platforms. They use Amazon DSP (Demand-Side Platform) to purchase display, video, and audio ads programmatically, targeting specific audiences and optimizing campaigns for performance. The role involves analyzing data, setting up targeting strategies, and maximizing ad spend efficiency to drive sales and brand awareness on Amazon.
What are the key skills and qualifications needed to thrive as an Amazon Programmatic specialist?
To thrive as an Amazon Programmatic Specialist, you need expertise in digital marketing, programmatic advertising strategies, campaign optimization, and a strong analytical background, often supported by a relevant degree or certifications. Familiarity with Amazon DSP, ad servers, audience targeting tools, and analytics platforms like Amazon Attribution or Google Analytics is essential. Exceptional communication, problem-solving, and project management skills set top performers apart in this role. These skills ensure effective campaign execution, insightful data analysis, and the ability to drive measurable results for clients or brands.
What are some common challenges faced by professionals working in Amazon Programmatic roles, and how can they be addressed?
Professionals in Amazon Programmatic roles often encounter challenges such as staying up-to-date with rapidly evolving ad technologies, managing complex campaign data, and optimizing performance across multiple platforms. To address these, it's important to develop strong analytical skills, maintain a proactive approach to learning about new Amazon DSP features, and collaborate closely with account managers, data analysts, and creative teams. Regular training and leveraging Amazon's support resources can help ensure you stay ahead in this dynamic field.
What is the difference between Amazon Programmatic vs Amazon Advertising Specialist?
| Aspect | Amazon Programmatic | Amazon Advertising Specialist |
|---|---|---|
| Credentials | Experience with programmatic ad platforms, digital marketing certifications | Knowledge of Amazon ad products, certifications like Amazon Advertising Certification |
| Work Environment | Digital marketing agencies, e-commerce teams, media buying firms | In-house marketing teams, advertising agencies, e-commerce companies |
| Industry Usage | Used for automated ad buying across multiple platforms including Amazon | Focuses on managing Amazon ad campaigns specifically |
| Search & Comparison Intent | Understanding differences in ad buying methods on Amazon | Learning campaign management and optimization on Amazon |
Amazon Programmatic involves automated ad buying across multiple platforms, including Amazon, using programmatic technology. Amazon Advertising Specialist focuses specifically on managing and optimizing Amazon ad campaigns. While both roles require knowledge of Amazon ad products, the Programmatic role emphasizes automation and cross-platform strategies, whereas the Specialist concentrates on Amazon-specific campaign management.
What are popular job titles related to Amazon Programmatic jobs in Louisiana?
For Amazon Programmatic jobs in Louisiana, the most frequently searched job titles are:
What job categories do people searching Amazon Programmatic jobs in Louisiana look for?
The top searched job categories for Amazon Programmatic jobs in Louisiana are:
What cities in Louisiana are hiring for Amazon Programmatic jobs?
Cities in Louisiana with the most Amazon Programmatic job openings:
Full-time
Medical, Retirement, PTO
Re-posted 6 days ago
Job description
Job Title: Marketing Account Executive
Company: The Advocate, a division of Georges Media Group — Louisiana’s largest locally owned media company
Position Overview
Georges Media Group is seeking a highly motivated Marketing Account Executive within our Baton Rouge area advertising sales team to drive growth through new client acquisition and account growth. This role is designed for a competitive, results-oriented sales professional who thrives on prospecting, opening doors, and closing new business.
The ideal candidate is laser-focused on identifying untapped opportunities, understanding client goals, and delivering integrated advertising solutions that move the needle. This position plays a critical role in expanding our advertiser base and introducing new clients to The Advocate’s full portfolio of trusted print and cutting-edge digital products. The Account Executive will be able to sell Georges Media Group’s full suite of print publications, digital marketing tactics, digital out-of-home, and event sponsorships.
Key Responsibilities
- New Business Acquisition: Proactively identify, prospect, and secure new advertising clients through strategic outreach, networking, and market research.
- Consultative Selling: Discover client objectives and develop customized advertising solutions using our full suite of print and digital offerings.
- Multi-Platform Expertise: Present and sell cross-platform campaigns including print, SEM, SEO, social media, OTT/CTV, targeted display, Amazon advertising solutions, and more.
- Digital Leadership: Stay current on emerging media trends and confidently position digital-first and integrated strategies to new advertisers.
- Competitive Conquesting: Successfully convert advertising dollars from competitive media by articulating the value, reach, and ROI of The Advocate’s solutions.
- Relationship Development: Build strong, long-term partnerships with new clients by delivering results, insight, and exceptional service.
- Reporting & Forecasting: Maintain accurate sales pipelines, forecasts, and activity reporting while providing insight into market trends and competitive activity.
- Continuous Improvement: Participate in ongoing training, workshops, and industry events to sharpen sales skills and stay ahead of evolving advertising solutio
Qualifications
- 1-2 years of sales, marketing, or business development experience required.
- Strong understanding of today’s marketing/advertising ecosystem, including both traditional and digital media.
- Excellent communication, presentation, and negotiation skills.
- Highly self-motivated with the ability to manage time, prioritize effectively, and work independently.
- Experience selling digital marketing strategies, including SEM, SEO, social media, OTT/CTV, or programmatic advertising is preferred.
Compensation & Benefits
- Competitive base salary, adjustable based on prior experience.
- Aggressive monthly commission structure with earnings tied directly to performance.
- Comprehensive benefits package including health, retirement, and paid time off.
Why Join The Advocate?
- Represent Louisiana’s largest locally-owned media brand.
- Focus exclusively on new business development with strong internal support.
- Sell a robust portfolio of solutions that span print, digital, and emerging platforms.
- Access ongoing training, professional development, and long-term career growth opportunities.
How to Apply:
Qualified candidates are encouraged to submit a resume and cover letter highlighting their experience in new business sales and advertising solutions.
The Advocate is an equal employment opportunity employer, committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities and career paths for our employees. We encourage applicants of all backgrounds and experience levels to apply.