Set up, manage, and optimize paid media campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Adwords, Programmatic Digital platforms). * Budget Management: Oversee ad budgets ...
Quick apply
Set up, manage, and optimize paid media campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Adwords, Programmatic Digital platforms). * Budget Management: Oversee ad budgets ...
Social & Digital Media Specialist
Shreveport, LA · On-site
$60K/yr
... programmatic digital platforms. - Track campaign performance using native platform analytics and Google Analytics, then prepare clear client-friendly reports with KPIs and recommendations. - Stay ...
New
Quick apply
Social & Digital Media Specialist
Shreveport, LA · On-site
$60K/yr
... programmatic digital platforms. - Track campaign performance using native platform analytics and Google Analytics, then prepare clear client-friendly reports with KPIs and recommendations. - Stay ...
New
Set up, manage, and optimize paid media campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Adwords, Programmatic Digital platforms). * Budget Management: Oversee ad budgets ...
Set up, manage, and optimize paid media campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Adwords, Programmatic Digital platforms). * Budget Management: Oversee ad budgets ...
Digital Marketing Intern
New Orleans, LA · On-site
$12 - $15/hr
Main Responsibilities Digital Media & Programmatic Advertising * Assist with campaign setup, QA, reporting, and optimization * Learn how audiences are built using first-party and third-party data
Digital Marketing Intern
New Orleans, LA · On-site
$12 - $15/hr
Main Responsibilities Digital Media & Programmatic Advertising * Assist with campaign setup, QA, reporting, and optimization * Learn how audiences are built using first-party and third-party data
Digital Marketing Intern
New Orleans, LA · On-site
$12 - $15/hr
Main Responsibilities Digital Media & Programmatic Advertising * Assist with campaign setup, QA, reporting, and optimization * Learn how audiences are built using first-party and third-party data
Quick apply
Digital Marketing Intern
New Orleans, LA · On-site
$12 - $15/hr
Main Responsibilities Digital Media & Programmatic Advertising * Assist with campaign setup, QA, reporting, and optimization * Learn how audiences are built using first-party and third-party data
Digital Marketing Intern
New Orleans, LA · On-site
$12 - $15/hr
Main Responsibilities Digital Media & Programmatic Advertising * Assist with campaign setup, QA, reporting, and optimization * Learn how audiences are built using first-party and third-party data
Digital Marketing Intern
New Orleans, LA · On-site
$12 - $15/hr
Main Responsibilities Digital Media & Programmatic Advertising * Assist with campaign setup, QA, reporting, and optimization * Learn how audiences are built using first-party and third-party data
Digital Sales Manager
Shreveport, LA · On-site
... and programmatic advertising. If you have a proven record of exceeding revenue goals, building ... Customizing digital solutions that meet the client's key marketing objectives. * Assist Account ...
Digital Sales Manager
Shreveport, LA · On-site
... and programmatic advertising. If you have a proven record of exceeding revenue goals, building ... Customizing digital solutions that meet the client's key marketing objectives. * Assist Account ...
Digital Sales Manager
Shreveport, LA · On-site
... and programmatic advertising. If you have a proven record of exceeding revenue goals, building ... Customizing digital solutions that meet the client's key marketing objectives. * Assist Account ...
Digital Sales Manager
Shreveport, LA · On-site
... and programmatic advertising. If you have a proven record of exceeding revenue goals, building ... Customizing digital solutions that meet the client's key marketing objectives. * Assist Account ...
Digital advertising platforms and ad servers, including Meta Ads, LinkedIn Campaign Manager, programmatic DSPs, and display ad servers * Campaign trafficking, quality assurance, and optimization
Digital advertising platforms and ad servers, including Meta Ads, LinkedIn Campaign Manager, programmatic DSPs, and display ad servers * Campaign trafficking, quality assurance, and optimization
... digital campaigns and lead handling processes. We are looking for a Director of our Google Marketing Platform (GMP) Division. This role will oversee the operations of our Paid Search and Programmatic ...
... digital campaigns and lead handling processes. We are looking for a Director of our Google Marketing Platform (GMP) Division. This role will oversee the operations of our Paid Search and Programmatic ...
... digital campaigns and lead handling processes. We are looking for a Director of our Google Marketing Platform (GMP) Division. This role will oversee the operations of our Paid Search and Programmatic ...
... digital campaigns and lead handling processes. We are looking for a Director of our Google Marketing Platform (GMP) Division. This role will oversee the operations of our Paid Search and Programmatic ...
DIRECTOR OF SALES - KSLA
Shreveport, LA · On-site
This Director of Sales role leads multiplatform revenue growth across broadcast, digital, streaming, CTV/OTT, and programmatic advertising for Gray Media in Shreveport, LA. The position requires a ...
DIRECTOR OF SALES - KSLA
Shreveport, LA · On-site
This Director of Sales role leads multiplatform revenue growth across broadcast, digital, streaming, CTV/OTT, and programmatic advertising for Gray Media in Shreveport, LA. The position requires a ...
This Director of Sales role leads multiplatform revenue growth across broadcast, digital, streaming, CTV/OTT, and programmatic advertising for Gray Media in Shreveport, LA. The position requires a ...
This Director of Sales role leads multiplatform revenue growth across broadcast, digital, streaming, CTV/OTT, and programmatic advertising for Gray Media in Shreveport, LA. The position requires a ...
Serves as an ambassador for the digital medicine team to internal and external stakeholder groups through regular programmatic outreach, initiating contact with prospective patients to facilitate ...
Serves as an ambassador for the digital medicine team to internal and external stakeholder groups through regular programmatic outreach, initiating contact with prospective patients to facilitate ...
We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic ...
We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic ...
We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic ...
We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic ...
We combine the power of local media with best-in-class digital solutions to help businesses grow--offering everything from broadcast and digital advertising to SEO, web design, and programmatic ...
We combine the power of local media with best-in-class digital solutions to help businesses grow--offering everything from broadcast and digital advertising to SEO, web design, and programmatic ...
We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic ...
We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic ...
Director of Social Media
Baton Rouge, LA · On-site
Strong understanding of digital marketing best practices * Exceptional written and verbal ... Programmatic and CTV Experience
Director of Social Media
Baton Rouge, LA · On-site
Strong understanding of digital marketing best practices * Exceptional written and verbal ... Programmatic and CTV Experience
Marketing Manager
Shreveport, LA · On-site
Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels * Build and optimize omnichannel patient journeys from first touchpoint ...
Marketing Manager
Shreveport, LA · On-site
Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels * Build and optimize omnichannel patient journeys from first touchpoint ...
Programmatic Digital information
What is a programmatic digital specialist?
A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.
What is the difference between Programmatic Digital vs Programmatic Media Buyer?
| Aspect | Programmatic Digital | Programmatic Media Buyer |
|---|---|---|
| Credentials | Typically requires knowledge of digital marketing, data analysis, and ad tech platforms | Requires experience with media buying, negotiation skills, and familiarity with ad platforms |
| Work Environment | Works within digital marketing teams, using programmatic platforms to optimize campaigns | Operates in media agencies or in-house marketing teams, focusing on buying ad space programmatically |
| Industry Usage | Commonly used across digital advertising, marketing, and ad tech companies | Primarily used in advertising agencies and brands' marketing departments |
Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.
What are the key skills and qualifications needed to thrive as a programmatic digital specialist?
To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.
What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?
Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What job categories do people searching Programmatic Digital jobs in Louisiana look for? The top searched job categories for Programmatic Digital jobs in Louisiana are:
What cities in Louisiana are hiring for Programmatic Digital jobs? Cities in Louisiana with the most Programmatic Digital job openings:
Full-time
Medical, Dental, Vision, Retirement
Posted 9 days ago
Job description
Benefits:
This is not a remote position, this is an in house position in either our Tyler or Shreveport office. Please do not apply if you do not live in or are planning on moving to either area.
Social & Digital Media Specialist
We are looking for a creative, data-driven Social & Digital Media Specialist to join our growing agency team. In this role, you will develop, execute, and manage engaging social media content and digital campaigns for a diverse portfolio of clients.
Key Responsibilities
Social Media Management & Strategy
Qualifications & Skills
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Vision insurance
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Tuition assistance
This is not a remote position, this is an in house position in either our Tyler or Shreveport office. Please do not apply if you do not live in or are planning on moving to either area.
Social & Digital Media Specialist
We are looking for a creative, data-driven Social & Digital Media Specialist to join our growing agency team. In this role, you will develop, execute, and manage engaging social media content and digital campaigns for a diverse portfolio of clients.
Key Responsibilities
Social Media Management & Strategy
- Content Calendars: Develop and manage monthly content calendars across platforms like Instagram, LinkedIn, TikTok, Facebook, and X (formerly Twitter).
- Community Management: Monitor channels, respond to comments and messages, and foster active, engaged brand communities.
- Copywriting & Creative: Write compelling, on-brand captions and collaborate with the design team (or use tools like Canva) to create engaging visuals and short-form video.
- Campaign Execution: Set up, manage, and optimize paid media campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Adwords, Programmatic Digital platforms).
- Budget Management: Oversee ad budgets, targeting, and A/B testing to maximize Return on Ad Spend (ROAS).
- Performance Tracking: Monitor daily, weekly, and monthly campaign metrics using native analytics and tools like Google Analytics.
- Reporting: Compile clear, client-friendly reports that highlight KPIs (Key Performance Indicators), campaign successes, and areas for improvement.
- Stay ahead of the curve on algorithm updates, emerging platforms, and digital marketing trends to keep client strategies innovative.
Qualifications & Skills
- Experience: 2–4 years of experience in social media management and digital marketing.
- Platform Mastery: Deep understanding of digital media, Meta, LinkedIn, TikTok, Pinterest, and X.
- Tool Proficiency: Familiarity with social media scheduling and management tools (e.g. Hootsuite) and basic design software (Canva).
- Analytical Mindset: Strong ability to interpret data from Google Analytics and social/digital native dashboards to adjust strategies.
- Communication: Exceptional written and verbal communication skills with a keen eye for detail and grammar.
- Time Management: Ability to juggle multiple client accounts, meet tight deadlines, and work in a fast-paced environment.
About Romph & Pou Agency
Sourced by ZipRecruiter
Industry
Marketing
Company size
51 - 200 Employees
Headquarters location
Shreveport, LA, US
Year founded
1981