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Programmatic Digital Jobs in Louisiana (NOW HIRING)

Gray Media, Inc.

DIRECTOR OF SALES - KSLA

Shreveport, LA · On-site

$180 - $260/hr

Director of Sales - Broadcast + Digital (Shreveport, LA) The Director of Sales leads multiplatform revenue growth across broadcast, digital, streaming, CTV/OTT, and programmatic advertising for Gray ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Louisiana?

For Programmatic Digital jobs in Louisiana, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Louisiana look for?

The top searched job categories for Programmatic Digital jobs in Louisiana are:

What cities in Louisiana are hiring for Programmatic Digital jobs?

Cities in Louisiana with the most Programmatic Digital job openings:

Programmatic Digital jobs near you

Social and Digital Media Specialist

Shreveport, LA • On-site

Romph & Pou Agency
Marketing • 51 - 200 employees
Learn more about Romph & Pou Agencyexternal

Full-time

Medical, Dental, Vision, Retirement

Posted 28 days ago

Job description

Benefits:
  • Free food & snacks
  • Health insurance
  • Opportunity for advancement
  • Vision insurance
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Dental insurance
  • Flexible schedule
  • Tuition assistance

This is not a remote position, this is an in house position in either our Tyler or Shreveport office. Please do not apply if you do not live in or are planning on moving to either area.
Social & Digital Media Specialist

We are looking for a creative, data-driven Social & Digital Media Specialist to join our growing agency team. In this role, you will develop, execute, and manage engaging social media content and digital campaigns for a diverse portfolio of clients. 
Key Responsibilities

Social Media Management & Strategy

  • Content Calendars: Develop and manage monthly content calendars across platforms like Instagram, LinkedIn, TikTok, Facebook, and X (formerly Twitter).
  • Community Management: Monitor channels, respond to comments and messages, and foster active, engaged brand communities.
  • Copywriting & Creative: Write compelling, on-brand captions and collaborate with the design team (or use tools like Canva) to create engaging visuals and short-form video. 
Digital Advertising & Paid Media

  • Campaign Execution: Set up, manage, and optimize paid media campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Adwords, Programmatic Digital platforms).
  • Budget Management: Oversee ad budgets, targeting, and A/B testing to maximize Return on Ad Spend (ROAS). 
Analytics & Reporting

  • Performance Tracking: Monitor daily, weekly, and monthly campaign metrics using native analytics and tools like Google Analytics.
  • Reporting: Compile clear, client-friendly reports that highlight KPIs (Key Performance Indicators), campaign successes, and areas for improvement.
Trend Forecasting

  • Stay ahead of the curve on algorithm updates, emerging platforms, and digital marketing trends to keep client strategies innovative. 
 
Qualifications & Skills

  • Experience: 2–4 years of experience in social media management and digital marketing. 
  • Platform Mastery: Deep understanding of digital media, Meta, LinkedIn, TikTok, Pinterest, and X. 
  • Tool Proficiency: Familiarity with social media scheduling and management tools (e.g. Hootsuite) and basic design software (Canva). 
  • Analytical Mindset: Strong ability to interpret data from Google Analytics and social/digital native dashboards to adjust strategies. 
  • Communication: Exceptional written and verbal communication skills with a keen eye for detail and grammar. 
  • Time Management: Ability to juggle multiple client accounts, meet tight deadlines, and work in a fast-paced environment.