ZipRecruiter

Log In

1

Senior Programmatic Jobs in Texas (NOW HIRING)

PMG

Programmatic Director

Dallas, TX · On-site

Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives. * Monitor and analyze campaign performance ...

PMG

Programmatic Director

Dallas, TX · On-site

Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives. * Monitor and analyze campaign performance ...

PMG

Programmatic Director

Dallas, TX

Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives. * Monitor and analyze campaign performance ...

PMG

Programmatic Media Senior Associate

Dallas, TX

Who You Will Be Working With The Programmatic team at PMG is a group of forward-thinking strategists and buyers passionate about creating impactful campaigns that connect brands with their audiences.

PMG

Programmatic Media Senior Associate

Dallas, TX · On-site

Who You Will Be Working With The Programmatic team at PMG is a group of forward-thinking strategists and buyers passionate about creating impactful campaigns that connect brands with their audiences.

PMG

Programmatic Media Lead

Dallas, TX · On-site

Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals. * Analyze campaign ...

Citigroup Inc.

Programmatic Media Group Manager

Irving, TX · On-site

$144.48 - $216.72/hr

Provide senior strategic oversight and expert guidance for all agency programmatic strategies and operations, ensuring alignment with Citi's objectives and best practices. * Governance & Operations:

PMG

Programmatic Media Lead

Dallas, TX

Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals. * Analyze campaign ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals. * Analyze campaign ...

next page

Showing results 1-20

All JobsProgrammatic JobsSenior Programmatic JobsSenior Programmatic Jobs in Texas

Senior Programmatic information

How does a senior programmatic professional typically collaborate with cross-functional teams to execute successful digital campaigns?

A Senior Programmatic professional works closely with various cross-functional teams, such as creative, analytics, sales, and account management, to ensure digital campaigns are seamlessly executed. They provide strategic input during campaign planning, help translate client goals into actionable programmatic tactics, and collaborate with creative teams to ensure ad assets meet technical specifications. Additionally, they partner with analytics and data teams to monitor campaign performance and optimize results in real time, ensuring that KPIs are met and clients are satisfied. This role requires strong communication and project management skills to align all stakeholders and drive campaign success.

What are the key skills and qualifications needed to thrive as a senior programmatic?

To thrive as a Senior Programmatic Specialist, you need deep expertise in digital advertising, data analysis, campaign optimization, and a strong understanding of programmatic buying, often supported by a relevant degree and several years of industry experience. Proficiency with demand-side platforms (DSPs) such as The Trade Desk or DV360, analytics tools like Google Analytics, and certifications in platforms or digital marketing are typically required. Strong analytical thinking, problem-solving abilities, and effective communication skills set candidates apart in this role. These skills are crucial for delivering high-performing campaigns, maximizing ROI, and collaborating with clients and cross-functional teams in a fast-evolving digital landscape.

What is a senior programmatic?

A Senior Programmatic is a digital advertising professional who specializes in managing, optimizing, and strategizing programmatic ad campaigns. They use automated technology and data-driven approaches to buy and place ads across various digital platforms, ensuring campaigns reach the right audience efficiently. Senior Programmatics often oversee a team, collaborate with clients, analyze campaign performance, and stay updated on industry trends to maximize advertising results. Their expertise helps organizations achieve their marketing goals through advanced targeting and real-time bidding technologies.

What is the difference between Senior Programmatic vs Programmatic Specialist?

AspectSenior ProgrammaticProgrammatic Specialist
CredentialsExperience in programmatic advertising, certifications like Google Ads or DSP certificationsEntry to mid-level experience, similar certifications often required
Work EnvironmentStrategic planning, campaign optimization, team leadershipCampaign setup, execution, reporting
Industry UsageUsed across digital advertising agencies, media companies, brandsCommonly employed in similar settings, often as a stepping stone to senior roles

The main difference between Senior Programmatic and Programmatic Specialist lies in experience and responsibilities. Senior Programmatic professionals typically handle strategic planning, oversee campaigns, and lead teams, while Programmatic Specialists focus on executing campaigns and reporting. Both roles require similar certifications and are integral to digital advertising teams, but the senior role involves more leadership and strategic decision-making.

What are the most commonly searched types of Programmatic jobs in Texas? The most popular types of Programmatic jobs in Texas are:
What are popular job titles related to Senior Programmatic jobs in Texas? For Senior Programmatic jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Senior Programmatic jobs in Texas look for? The top searched job categories for Senior Programmatic jobs in Texas are:
What cities in Texas are hiring for Senior Programmatic jobs? Cities in Texas with the most Senior Programmatic job openings:
Senior Programmatic jobs near you
Infographic showing various Senior Programmatic job openings in Texas as of August 2026, with employment types broken down into 100% Full Time. Highlights an 82% In-person, and 18% Hybrid job distribution.

Senior Programmatic Media Manager - Citi Commerce

Citigroup, Inc.

Irving, TX • On-site

$111K - $111K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 2 days ago. Applications are no longer accepted.

Citibank rating

8.3

Company rating: 8.3 out of 10

Based on 177 frontline employees who took The Breakroom Quiz

39th of 170 rated banks

Job description

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi's digital properties and partner placements. By combining Citi's scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.
We're building Citi Commerce from the ground up, and we're looking for a programmatic media subject matter expert who knows how to translate client objectives into flawless campaign execution. Someone who is equally comfortable setting a long-term team vision and rolling up their sleeves on technical requirements, and who takes pride in building campaigns that perform, scale, and evolve with the market.
If you've spent your career working in large-scale programmatic media teams and you're ready for the challenge of a lifetime, this is the role.
The Senior Programmatic Media Manager will play a critical role in executing and scaling Citi Commerce operations, reporting directly to the Programmatic Media Group Manager. This individual will own campaign execution excellence, drive process rigor, and help build the operational foundation required to support rapid growth across Citi's commerce media platform.
This role is ideal for a hands-on operator who thrives in fast-moving environments, brings deep technical ad ops expertise, and is eager to help shape best practices in a build-from-scratch organization.
Responsibilities:
  • Execute end-to-end campaign operations, including setup, trafficking, QA, and delivery across multiple channels
  • Manage campaign lifecycle from IO to completion, ensuring accuracy, timeliness, and performance alignment
  • Monitor campaign pacing, troubleshoot delivery issues, and proactively optimize performance
  • Support inventory management across Citi-owned and operated properties, ensuring effective utilization
  • Activate and manage audience segments using Citi first-party data and partner platforms
  • Partner closely with Sales, Planning, and Product teams to ensure campaigns meet advertiser goals
  • Identify, escalate, and resolve operational issues (e.g., discrepancies, under-delivery, tagging errors)
  • Contribute to the development and standardization of ad operations processes and workflows
  • Evaluate and adopt new tools and technologies to improve campaign execution and scalability
  • Deliver clear reporting and insights on campaign performance to internal stakeholders
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:
  • 6-10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment
  • Experience managing campaign launches and executions in an accurate and timely manner
  • Experience optimizing campaign delivery and pacing performance
  • Experience managing operational playbooks and standardized workflows
  • Experience generating campaign reporting outputs and performance insights
  • Experience inputting into inventory utilization and yield optimization

Education:
  • Bachelor's/University degree, Master's degree preferred (Highly preferred Bachelor's degree in Business, Marketing, or related field)

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Required Skills & Expertise
  • Strong hands-on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar ad servers and DSPs)
  • Deep expertise in campaign trafficking, including tag setup, pixel implementation, QA, and troubleshooting
  • Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
  • Solid understanding of digital media measurement frameworks and KPIs
  • Experience executing both onsite (owned & operated) and offsite (programmatic, social) campaigns
  • Strong analytical and problem-solving skills, with a proactive approach to issue resolution
  • Ability to manage multiple campaigns and priorities in a fast-paced environment
  • Effective cross-functional collaboration and communication skills

Why Join Citi Commerce
This is a unique opportunity to be part of the foundational team building a next-generation commerce platform. You'll play a critical role in enabling the technology and data systems that power campaign execution, measurement, and attribution-helping connect media exposure to real purchase behavior at scale.
Job Family Group:
Marketing
Job Family:
Advertising, Branding and Media
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Jun 09, 2026
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

What Citibank employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Citigroup Inc logo

About Citigroup Inc

Sourced by ZipRecruiter

We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

View All Citigroup Inc Jobs

Apply