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Programmatic Strategist Jobs (NOW HIRING)

Robert Half

Programmatic Strategist

Manhattan, NY · On-site

$132K - $171K/yr

We are looking for a Programmatic Strategist to lead audience-first media planning and campaign execution for digital advertising initiatives in New York, New York. This hybrid role is ideal for ...

Good Apple

Programmatic Strategist

Manhattan, NY · On-site

$132K - $171K/yr

The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance ...

GoodApple

Programmatic Strategist

Manhattan, NY · On-site

$80K/yr

The Programmatic Strategist works closely with Media and Analytics teams to maintain quality control of active and upcoming programmatic campaigns, continuously measures and optimizes performance ...

Power Digital

Senior Strategist, Programmatic

As the Programmatic Senior Strategist, you are responsible for owning the execution, performance, and growth of your marketing service within your book of business. You service the most complex ...

New

Power Digital

Senior Strategist, Programmatic

As the Programmatic Senior Strategist, you are responsible for owning the execution, performance, and growth of your marketing service within your book of business. You service the most complex ...

New

Good Apple

Associate Programmatic Strategist

Manhattan, NY · On-site

$89K - $103K/yr

Good Apple is looking for an Assistant Strategist, Programmatic, to join our amazing team. Programmatic is the method of digital media buying through software platforms and automation. Programmatic ...

Optimal

Programmatic Advertising Strategist

Austin, TX · On-site

$70K - $85K/yr

The Programmatic Advertising Strategist will play an active role in dictating & executing programmatic strategy across various programmatic platforms including DV360, The Trade Desk, & Stackadapt.

Code3

Lead, Commerce (Programmatic)

$108K - $126K/yr

You'll be the strategic lead and point of contact for all things Programmatic and Partnership Media (including direct buys). You'll guide and mentor others on the Programmatic team in campaign ...

Code3

$108K - $126K/yr

You'll be the strategic lead and point of contact for all things Programmatic and Partnership Media (including direct buys). You'll guide and mentor others on the Programmatic team in campaign ...

Jobtailor

Director, Programmatic

Manhattan, NY · On-site

$150 - $230/hr

* Lead programmatic strategy for agency partners, including recommendations, learning agendas, and strategic testing * Partner with the Omnicom Center of Excellence to develop ways of working and ...

CMI Media Group

Senior Analyst, Programmatic

Parsippany, NJ · On-site

$50K - $90K/yr

Strategy Development: Collaborate with cross-functional teams to design and implement cutting-edge programmatic advertising strategies aligned with client goals. * Campaign Management: Oversee end-to ...

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Programmatic Strategist information

See salary details

$45K

$139.9K

$177.5K

How much do programmatic strategist jobs pay per year?

As of Aug 22, 2026, the average yearly pay for programmatic strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What is a programmatic strategist?

A Programmatic Strategist is a digital marketing professional who develops and manages automated advertising campaigns using programmatic technology. They analyze data, select targeting options, and optimize ad performance across various platforms to achieve specific business goals. Programmatic Strategists work closely with clients, creative teams, and media partners to ensure ads reach the right audiences efficiently and effectively. Their expertise helps businesses maximize return on investment by leveraging real-time bidding and audience segmentation.

How does a programmatic strategist typically collaborate with sales, creative, and technical teams to execute successful campaigns?

A Programmatic Strategist works closely with sales teams to understand client objectives and translate them into actionable digital strategies. They collaborate with creative teams to ensure ad assets align with campaign goals and platform best practices, while also partnering with technical teams for seamless setup, tracking, and optimization. Regular cross-functional meetings and clear communication are essential to coordinate timelines, address challenges, and ensure campaign performance aligns with client expectations. This collaborative environment helps deliver cohesive and effective programmatic campaigns.

What are the key skills and qualifications needed to thrive as a programmatic strategist, and why are they important?

To thrive as a Programmatic Strategist, you need a strong understanding of digital advertising, data analysis, and campaign management, often backed by a degree in marketing or a related field. Familiarity with programmatic platforms such as Google DV360, The Trade Desk, and analytics tools like Google Analytics is typically required, along with certifications in programmatic advertising or digital marketing. Exceptional analytical thinking, problem-solving, and communication skills help you interpret data insights and collaborate with clients and internal teams. These skills ensure effective campaign optimization, maximize ROI, and drive successful digital marketing outcomes.

What is the difference between Programmatic Strategist vs Media Buyer?

AspectProgrammatic StrategistMedia Buyer
Primary FocusDeveloping and optimizing programmatic ad campaigns using data-driven strategiesPurchasing and negotiating ad space across various media channels
Skills & CertificationsData analysis, programmatic platforms, digital marketing certificationsNegotiation, media planning, ad platform certifications
Work EnvironmentDigital marketing agencies, in-house marketing teams, ad tech firmsMedia agencies, advertising departments, digital marketing teams

The Programmatic Strategist focuses on planning, analyzing, and optimizing programmatic ad campaigns using data and technology. In contrast, the Media Buyer primarily handles the purchasing and negotiation of ad space. While both roles work closely within digital advertising, the Programmatic Strategist emphasizes strategy and data analysis, whereas the Media Buyer concentrates on media placement and negotiations.

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Programmatic Strategist jobs near you
Infographic showing various Programmatic Strategist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 25% In-person, 25% Hybrid, and 50% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.

Programmatic Strategist

Robert Half

Manhattan, NY • On-site

$132K - $171K/yr

Full-time

Posted 4 days ago

Job description

We are looking for a Programmatic Strategist to lead audience-first media planning and campaign execution for digital advertising initiatives in New York, New York. This hybrid role is ideal for someone who can translate business goals into data-informed programmatic strategies, optimize performance across DSP environments, and collaborate effectively with internal and external partners. The position offers the opportunity to shape campaign direction, uncover growth opportunities, and drive measurable outcomes through smart media investment decisions.
Responsibilities:
• Develop end-to-end programmatic media strategies aligned with campaign objectives, target audiences, and performance goals.
• Manage campaign activation, pacing, and optimization across DSP platforms, with a strong emphasis on The Trade Desk.
• Analyze delivery, engagement, and conversion trends to refine bidding, targeting, inventory selection, and budget allocation.
• Partner with cross-functional stakeholders to build media recommendations, present insights, and support strategic decision-making.
• Monitor campaign health proactively and implement adjustments that improve efficiency, scale, and return on ad spend.
• Evaluate audience, contextual, and inventory opportunities to strengthen media performance and expand reach.
• Prepare clear performance updates and post-campaign recaps that highlight learnings, results, and next-step recommendations.• Hands-on experience developing and executing programmatic advertising strategies for digital campaigns.
• Practical expertise working within DSP platforms, including strong familiarity with The Trade Desk.
• Solid understanding of programmatic buying principles, campaign optimization methods, and performance measurement.
• Ability to interpret campaign data and convert findings into actionable strategic recommendations.
• Experience collaborating with internal teams and presenting campaign insights to stakeholders.
• Strong organizational skills with the ability to manage multiple priorities in a hybrid work environment.
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About Robert Half

Sourced by ZipRecruiter

Founded in 1948, Robert Half pioneered the idea of professional talent solutions to connect opportunities at great companies with highly skilled job seekers. As business needs changed, we evolved to offer specialized talent solutions for finance and accounting, technology, administrative and customer support, creative and marketing, and legal fields. In 2002, we introduced our subsidiary, Protiviti, a global independent risk consulting and internal audit service, to support companies as they faced more strategic business challenges.

Industry

Recruiting and staffing services

Company size

10,000+ Employees

Headquarters location

San Ramon, CA, US

Year founded

1948

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